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Dec-2024
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Overview
Market Insights Snapshot
Concrete Jungle's performance in the state of Oregon shows varied trends across different product categories. In the Concentrates category, the brand has demonstrated a consistent upward movement, improving its rank from 27th in September 2024 to 16th by December 2024. This progression highlights a growing preference for Concrete Jungle's offerings in this category, supported by a significant increase in sales over the months. Conversely, the brand's presence in the Beverage category was notable in September 2024 with a rank of 12th, but it did not maintain a top 30 position in subsequent months, indicating a potential area for improvement or increased competition.
The Edible category saw Concrete Jungle entering the rankings in October 2024 at 35th place, maintaining this position in November, and then climbing to 26th in December. This suggests a positive reception and potential growth in market share for their edible products. However, in the Pre-Roll category, the brand's rank declined from 33rd in October to 50th in December, reflecting a challenging competitive environment or shifting consumer preferences. Meanwhile, the Vapor Pens category showed a slight improvement from 75th in October to 71st in December, although the brand has yet to break into the top 30, indicating a need for strategic adjustments to enhance its market position in this segment.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Concrete Jungle has demonstrated a notable upward trajectory in brand ranking over the last four months, moving from outside the top 20 in September 2024 to a commendable 16th place by December 2024. This improvement in rank is accompanied by a significant increase in sales, suggesting a successful strategy in capturing market share. In contrast, Focus North experienced fluctuations, ending December with a lower rank than its peak in October. Meanwhile, Sunshine Oil maintained a relatively stable position, consistently ranking around the mid-teens, while Disco Dabs saw a dip in November before recovering slightly in December. Sessions Cannabis Extract faced a decline in rank, indicating potential challenges in maintaining its earlier market position. These dynamics highlight Concrete Jungle's effective market penetration and suggest potential for further growth as it continues to climb the ranks.
Notable Products
In December 2024, the top-performing product from Concrete Jungle was the CBN/THC 1:1 Berry Live Resin Gummy (100mg CBN, 100mg THC) in the Edible category, which climbed to the number one spot with notable sales of 1738 units. This product showed a consistent upward trend from October, where it was ranked third, and November, where it was second. In the Concentrates category, White Buffalo Cured Resin (1g) secured the second rank, followed closely by Orange Apricot MAC Live Resin (1g) at third, and Lemon Tree Live Resin (2g) at fourth. Platinum Cookies Cured Resin (1g) rounded out the top five in the Concentrates category. The rankings for these concentrate products indicate a strong debut in December, as they were not ranked in previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
