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Aug-2025
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Overview
Market Insights Snapshot
Concrete Jungle's performance in the state of Oregon shows a mixed trend across different product categories. In the Concentrates category, the brand exhibited some variability, with rankings fluctuating from 20th in May to 24th in August. This indicates a potential challenge in maintaining a consistent market position. The Edibles category, however, tells a more promising story, as Concrete Jungle improved its ranking from 32nd in May to 27th by August, suggesting a positive reception of their edible products. Notably, the Pre-Roll category saw a decline, with the brand dropping out of the top 30 by August, which could signal a need for strategic adjustments in that segment.
In the Vapor Pens category, Concrete Jungle did not make it into the top 30 rankings by August, highlighting a significant area for growth or reevaluation. Despite not ranking, there was a slight increase in sales from May to June, but it was not sustained through July. This lack of presence in the top rankings could be a concern, as it indicates potential underperformance in a competitive market. The brand's overall sales performance across categories in Oregon suggests that while there are areas of growth, particularly in Edibles, there are also critical challenges that need to be addressed to improve their standing in other product categories.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Concrete Jungle has experienced fluctuating rankings from May to August 2025, indicating a dynamic market presence. Notably, Concrete Jungle's rank improved to 18th in July, driven by a surge in sales, before dropping to 24th in August. This volatility contrasts with competitors like Happy Cabbage Farms, which maintained a relatively stable position, ranking between 20th and 23rd during the same period. Meanwhile, Sand Castle Hash Co. showed an upward trend, peaking at 20th in July. Despite the challenges, Concrete Jungle outperformed Willamette Valley Alchemy and Elysium Fields in sales, although the latter brands were not consistently in the top 20. These insights suggest that while Concrete Jungle faces stiff competition, particularly from brands like Happy Cabbage Farms, its ability to achieve higher sales during peak months highlights its potential to capitalize on market opportunities.
Notable Products
In August 2025, Concrete Jungle's top-performing product was the CBN/THC 1:1 Berry Live Resin Gummy, which rose to the number one rank with impressive sales of 1491 units, up from its third-place position in May 2025. The Rainbow Guava Cured Resin secured the second spot, climbing up from fourth place in July 2025, with sales reaching 1401 units. The Sativa Grape Live Resin Fruit Gummy maintained a strong presence, ranking third after moving up from fifth place in July 2025. Watermelon Live Resin Fruit Gummy, although dropping to fourth, has consistently ranked in the top five over the past months. Lastly, the Flying Hawaiian Pre-Roll 5-Pack debuted in fifth place, marking its first appearance in the rankings for August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
