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Oct-2025
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Overview
Market Insights Snapshot
Concrete Jungle has demonstrated varied performance across different categories within Oregon. In the Concentrates category, the brand has maintained a presence within the top 20, although it slipped from 16th place in July to 20th by October. This decline in ranking coincided with a decrease in sales from $117,276 in July to $101,705 in October, suggesting a potential loss of market share or increased competition. Conversely, in the Edible category, Concrete Jungle has shown stability, retaining its 29th position from August through October. Despite a slight dip in sales in October, this consistency in ranking may indicate a loyal consumer base or steady demand for their edible products.
In the Pre-Roll category, Concrete Jungle experienced fluctuations in its rankings, moving from 38th in July to 34th in September, before slightly dropping to 37th in October. This volatility might reflect changing consumer preferences or competitive pressures. Interestingly, the brand's performance in the Vapor Pens category was notably absent from the top 30 after July, where it held an 87th position, indicating it might not be a strong contender in this segment within Oregon. The absence of a top 30 ranking in subsequent months could suggest a strategic reevaluation of their product offerings or marketing approach in this category. Overall, while Concrete Jungle shows strengths in certain areas, there are opportunities for growth and improvement across other segments.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Concrete Jungle has experienced notable fluctuations in its ranking from July to October 2025. Despite maintaining a presence in the top 20, its rank slipped from 16th in July to 20th in October, indicating a need for strategic adjustments to regain momentum. Competitors like Sunshine Oil consistently outperformed Concrete Jungle, maintaining a higher rank and slightly better sales figures, particularly in July and August. Meanwhile, Private Stash showed an upward trend, surpassing Concrete Jungle by October. Interestingly, Gorge Grown and Higher Cultures remained outside the top 20 in July, with Gorge Grown making a significant leap to 20th in August, highlighting the dynamic nature of the market. Concrete Jungle's slight decline in sales from July to October suggests the need for targeted marketing efforts to enhance brand visibility and competitiveness in this evolving market.
Notable Products
In October 2025, the top-performing product from Concrete Jungle was the Watermelon Live Resin Fruit Gummy (100mg) in the Edible category, which climbed to the number one rank with sales reaching 1002 units. The CBN/THC 1:1 Berry Live Resin Gummy (100mg CBN, 100mg THC), also in the Edible category, slipped to the second position after leading in the previous two months. Notably, Shoki Live Resin (1g) and Prosecco Cured Resin (1g) made their first appearances in the rankings at third and fourth positions, respectively, in the Concentrates category. The London Fog Pre-Roll 10-Pack (5g) secured the fifth spot in its debut month. This shift indicates a growing interest in concentrates alongside a consistent demand for edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
