Market Insights Snapshot
In the competitive cannabis market of Oregon, Concrete Jungle has shown a consistent performance across various categories, with notable movements in its rankings over the recent months. In the concentrates category, the brand maintained its position in the top 20 from October to December 2023 but experienced a slight dip to the 23rd position by January 2024. This decline, moving out of the top 20, could signal a need for strategic adjustments to regain its standing. On the other hand, Concrete Jungle's presence in the edibles category demonstrates a struggle to climb higher in the rankings, fluctuating around the 19th to 21st positions without significant improvement. This stagnation suggests that while the brand has a foothold in the market, there's room for growth and increased market share.
Contrastingly, Concrete Jungle's performance in the pre-roll category within Oregon tells a story of notable success. The brand saw an impressive leap from the 16th position in October 2023 to the 10th by January 2024, marking its entry into the top 10 brands in this category. This upward trajectory is underscored by a consistent increase in sales, peaking at 212,129 in January 2024, the only raw sales detail shared. Such a movement not only highlights Concrete Jungle's strength in the pre-roll category but also suggests a growing consumer preference for their products in this segment. However, while this success is commendable, the varying performance across categories indicates a complex landscape that Concrete Jungle navigates, with each category presenting its own set of challenges and opportunities for growth.
In the competitive landscape of the Pre-Roll category in Oregon, Concrete Jungle has shown a notable improvement in its market position, moving from the 16th rank in October 2023 to the 10th by January 2024. This upward trajectory in rank is indicative of its growing popularity and sales within the state, despite facing stiff competition from established brands. SugarTop Buddery, consistently ranking higher than Concrete Jungle, saw a slight dip in January 2024, moving to 8th place, yet still remains a significant competitor due to its higher sales figures. Killa Beez, another competitor, also outperformed Concrete Jungle in sales but experienced a fluctuation in rank, landing at 9th place by January 2024. Meanwhile, Derby's Farm and Bigfoot Bud Co have shown varying degrees of competition, with Derby's Farm peaking at 11th place and Bigfoot Bud Co at 12th by January 2024, both trailing behind Concrete Jungle in the rankings. This dynamic suggests that while Concrete Jungle is gaining ground, the competition remains fierce with several brands vying for consumer attention in the Oregon Pre-Roll market.
In January 2024, Concrete Jungle saw its top product as the Apple Fritter Pre-Roll 10-Pack (5g) in the Pre-Roll category, achieving the highest sales with 2071 units. Following closely, Cherry Chem Live Resin (1g) from the Concentrates category secured the second position, marking a significant entry into the top rankings. The previously leading product, CBN/THC 1:1 Berry Live Resin Gummy (100mg CBN, 100mg THC) in the Edible category, experienced a drop to the third rank this month, with sales reaching 1598 units. The King Maui Pre-Roll 10-Pack (5g), also in the Pre-Roll category, maintained a consistent performance, landing at the fourth position. Notably, the Sour Blue Raspberry Live Resin Gummies 10-Pack (100mg) from the Edible category made its debut in the top five, indicating a growing preference for edibles among consumers.