Concrete Jungle

Concrete Jungles June 2026 mix is heavily concentrated in Concentrates at 71.9% share with a year-over-year decline of 39.6% and a month-over-month drop of 17.4%, while Edible holds 14.0% share with a 27.9% year-over-year decline but a 20.4% month-over-month increase. Pre-Roll sits at 9.3% share with a 90.3% year-over-year contraction and a 5.8% month-over-month dip, and Vapor Pens at 4.4% share are down 69.6% year-over-year and 5.3% month-over-month; Tincture & Sublingual is negligible at 0.3% share with a 76.1% year-over-year decline. With brand-level sales down 60.5% year-over-year and average price down 7.4%, the pattern implies a defensive tilt toward Concentrates even as the only near-term positive momentum arrives from Edibles month-over-month gain, signaling reliance on a single core category while peripheral formats shrink faster.

That shift suggests Concrete Jungles positioning is anchored to Concentrates where it holds rank 24 in Oregon, yet the 17.4% month-over-month decline there versus a 20.4% month-over-month rise in Edible indicates headroom to rebalance mix toward formats with improving velocity. With Pre-Roll down 90.3% year-over-year and Vapor Pens down 69.6% year-over-year, the steepest contractions are in categories typically used for reach, implying narrower shopper coverage; the thesis is that sustaining share will require migrating demand toward Edibles relative momentum while stabilizing Concentrates to prevent further rank erosion in the core.