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Aug-2024
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Overview
Market Insights Snapshot
Concrete Jungle has shown varied performance across different categories and states in recent months. In Oregon, the brand has made notable strides in the Beverage category, moving from outside the top 30 to rank 12th in June and then improving further to 11th in July. This upward trend indicates a growing consumer preference for their beverage products. However, in the Concentrates category, Concrete Jungle has seen a decline, dropping from 25th in May to 50th by August. This significant drop suggests challenges in maintaining market share against competitors in this segment.
In the Edible category, Concrete Jungle has maintained a relatively stable position in Oregon, fluctuating slightly but staying within the top 20 over the past few months. They ranked 20th in May, improved to 17th in July, but then returned to 20th in August. This consistency, despite minor fluctuations, demonstrates a steady demand for their edible products. On the other hand, their performance in the Pre-Roll category has been inconsistent, with rankings oscillating between 24th in June and 44th in July, before slightly improving to 42nd in August. This volatility could reflect varying consumer preferences or competitive pressures in the pre-roll market.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Concrete Jungle has experienced fluctuating rankings over the past few months, indicating a volatile market position. In May 2024, Concrete Jungle was ranked 36th, but saw a significant improvement in June 2024, climbing to 24th. However, this upward trend did not sustain, as the brand dropped to 44th in July and slightly recovered to 42nd in August. This instability contrasts with competitors like SugarTop Buddery, which maintained a more consistent performance, ranking between 32nd and 44th over the same period. Another notable competitor, Sugarbud, showed a strong upward trajectory, moving from 49th in May to 30th in August. Garden First and Rogue Gold also demonstrated competitive pressures, with Rogue Gold making a significant leap from 52nd in May to 31st in August. These dynamics suggest that while Concrete Jungle has the potential for high sales, its market position is highly competitive and subject to rapid changes, highlighting the need for strategic adjustments to maintain and improve its rank and sales.
Notable Products
In August 2024, the top-performing product from Concrete Jungle was Super Boof Pre-Roll 10-Pack (5g), which secured the first rank with sales amounting to 2135 units. Sour Mango Live Resin Fruit Gummy (100mg) climbed to the second position with notable sales of 1594 units, showing a consistent rise from its fifth rank in July. Sour Blue Raspberry Live Resin Gummies 10-Pack (100mg) dropped to the third position from second in July, with sales of 1420 units. Orange Live Resin Fruit Gummy (100mg) maintained its fourth position from the previous month despite a decline in sales to 822 units. First Class Funk Pre-Roll 10-Pack (5g) entered the rankings at fifth place, indicating a new entry among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
