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Jun-2024
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Overview
Market Insights Snapshot
Concrete Jungle has shown varied performance across different categories and states. In Oregon, the brand's ranking in the Concentrates category has seen a significant decline, moving from 14th in March 2024 to 34th in June 2024. This drop suggests that Concrete Jungle is losing ground in this category, potentially due to increased competition or shifting consumer preferences. On the other hand, the Edible category has demonstrated more stability, with the brand maintaining a relatively consistent position, fluctuating between 18th and 20th place. This indicates that Concrete Jungle has a more stable foothold in the Edible market within Oregon, despite the competitive landscape.
Interestingly, the Pre-Roll category in Oregon has shown a notable rebound for Concrete Jungle. After falling to 37th place in May 2024, the brand managed to climb back up to 24th in June 2024. This upward movement could be indicative of a successful marketing campaign, product improvement, or changing consumer tastes favoring their offerings. However, it is important to note that Concrete Jungle did not make it into the top 30 brands in the Concentrates category in June 2024, which could be a cause for concern. Overall, while there are areas of concern, particularly in the Concentrates category, the brand's performance in Edibles and the recent recovery in Pre-Rolls provide some positive outlooks for Concrete Jungle in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Concrete Jungle has experienced notable fluctuations in rank and sales over the past few months. Despite a dip to 37th place in May 2024, Concrete Jungle rebounded impressively to 24th in June 2024, indicating a significant recovery and potential for upward momentum. This contrasts with competitors like Grown Rogue, which maintained a relatively stable position, fluctuating between 18th and 22nd place, and consistently higher sales figures. Meanwhile, Drewby Doobie / Epic Flower and Bigfoot Bud Co have shown more modest rank changes, with Drewby Doobie / Epic Flower climbing from 34th to 26th and Bigfoot Bud Co holding steady around the mid-20s. Lifted Northwest saw a notable decline from 10th to 23rd, suggesting a potential opening for Concrete Jungle to capture more market share. These dynamics highlight the competitive volatility in the Oregon Pre-Roll market and underscore the importance of strategic positioning for Concrete Jungle to sustain and grow its market presence.
Notable Products
In June 2024, the top-performing product for Concrete Jungle was the CBN/THC 1:1 Berry Live Resin Gummy (100mg CBN, 100mg THC) in the Edible category, maintaining its number one rank with sales of 2510 units. The Watermelon Live Resin Fruit Gummy (100mg), also an Edible, rose to the second position from third in May 2024, showing a steady increase in sales. The Sativa Grape Live Resin Fruit Gummy (100mg) climbed to the third spot from fourth, indicating a significant improvement in its performance. A new entry, the Marshmallow Pre-Roll 10-Pack (5g) in the Pre-Roll category, debuted at fourth place with notable sales figures. Lastly, the Sour Blue Raspberry Live Resin Gummies 10-Pack (100mg) dropped to fifth place from second, experiencing a slight decline in sales.
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