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Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Concrete Jungle has shown varied performance across different product categories. Within the Concentrates category, the brand has maintained a position within the top 30, albeit with some fluctuations. Starting the year at 18th place, they rose to 16th in February, but then dropped to 26th in March before slightly recovering to 24th in April. This suggests some volatility in their market presence, although they are still maintaining a competitive position. In contrast, their performance in the Edibles category has been more stable, consistently ranking 29th in January, February, and April, with a slight dip out of the top 30 in March. This steadiness could indicate a loyal customer base or consistent product offerings that help maintain their market position.
Concrete Jungle's performance in the Pre-Roll category in Oregon reflects a positive trend, with a notable upward movement in rankings from 43rd in January to 31st by April. This improvement suggests a growing consumer preference or increased distribution efforts. On the other hand, their Vapor Pens category has not seen the same success, as they have consistently ranked outside the top 30, moving from 71st in January to 74th in April. This might indicate challenges in this segment, perhaps due to strong competition or less consumer interest. Overall, while Concrete Jungle shows promise in certain categories, there are areas where their market strategy could be revisited to enhance their competitive edge.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll market, Concrete Jungle has shown a promising upward trajectory in its rankings from January to April 2025, moving from 43rd to 31st place. This improvement is indicative of a significant increase in sales, with a notable surge in April. Despite not being in the top 20, Concrete Jungle's consistent climb contrasts with the fluctuating ranks of competitors like Oregrown, which saw a decline from 28th to 33rd, and Emerald Fields Cannabis, which experienced a drop from 32nd to 37th. Meanwhile, East Fork Cultivars and Emerald Extracts maintained relatively stable positions, with East Fork Cultivars slightly improving and Emerald Extracts experiencing minor fluctuations. Concrete Jungle's upward trend suggests a growing consumer preference and market penetration, setting a positive outlook for future sales and market share expansion.
Notable Products
In April 2025, Peach Pistols Live Resin (1g) emerged as the top-selling product from Concrete Jungle, leading the sales with a notable figure of 1232 units sold. Black Maple Pre-Roll 10-Pack (5g) followed closely in second place, showcasing strong performance within the Pre-Roll category. Sherbert Cured Resin (1g) secured the third position, indicating a robust demand for concentrates. The CBN/THC 1:1 Berry Live Resin Gummy (100mg CBN, 100mg THC), which was the leader in March, dropped to fourth place, showing a decline despite its previous top ranking. Super Boof Pre-Roll 10-Pack (5g) maintained a steady presence, ranking fifth, suggesting consistent consumer interest in pre-rolls.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
