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Sep-2025
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Overview
Market Insights Snapshot
Concrete Jungle's performance in the Oregon market has shown varied results across different product categories. In the Concentrates category, the brand demonstrated an upward trend, moving from rank 22 in June 2025 to rank 18 by September 2025, indicating a strengthening position. This positive movement is supported by a sales increase from June to July, although there was a slight dip in August before recovering in September. Conversely, in the Edible category, Concrete Jungle maintained a relatively stable presence, achieving a minor improvement from rank 30 in June to rank 28 in September. However, the Pre-Roll category tells a different story, with a downward trajectory from rank 32 in June to falling out of the top 30 by September, which could be a cause for concern.
In the Vapor Pens category, Concrete Jungle was unable to secure a spot in the top 30 rankings, as indicated by their absence from the list post-July 2025. This suggests potential challenges in gaining a foothold in this segment within Oregon. The brand's initial ranking of 74 in June and 77 in July highlights the competitive nature of this category. While the brand has shown resilience in some areas, such as Concentrates, the varied performance across categories suggests that Concrete Jungle may need to reassess its strategy to improve its market position, especially in categories where they are currently not in the top 30.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Concrete Jungle has shown a fluctuating performance in recent months, with its rank improving from 22nd in June 2025 to 18th by September 2025. This upward movement suggests a positive trend, albeit amidst stiff competition. Notably, NW Kind maintained a strong presence, consistently ranking within the top 10 until a drop to 16th in September, potentially opening opportunities for Concrete Jungle to capture more market share. Meanwhile, Beehive Extracts experienced a slight decline, moving from 13th to 17th, which could also benefit Concrete Jungle. However, Disco Dabs has emerged as a close competitor, improving its rank from 26th to 19th, closely trailing Concrete Jungle. The competitive dynamics indicate that while Concrete Jungle is gaining ground, it must continue to innovate and market effectively to maintain and improve its position in this competitive market.
Notable Products
In September 2025, the top-performing product from Concrete Jungle was Dark Queen Cured Resin in the Concentrates category, securing the number one rank with sales of 1469 units. The CBN/THC 1:1 Berry Live Resin Gummy, also a strong contender, moved to the second position after leading in August. Apple Fritter Cured Resin, another Concentrates product, debuted in the rankings at third place. Watermelon Live Resin Fruit Gummy maintained a steady presence, holding onto the fourth spot, consistent with its performance in August. Platinum OG Live Resin entered the top five, marking its first appearance with a fifth-place ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
