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Market Insights Snapshot
In May 2026, Crop Circle Co operated as a single-category brand with Edible accounting for 100.0% of sales, posting a year-over-year change of -29.23% alongside a month-over-month increase of 2.93%. The brand’s average price of $10.23 coincided with a year-over-year price decline of 7.55% while overall brand sales fell -30.91% year over year, and rank within Edible in Oregon stood at 27. The pattern implies the modest month-over-month volume uptick did not offset the year-over-year contraction, and price compression is playing a larger role than mix, given the 100% Edible concentration.
The full reliance on Edible at 100.0% share combined with a -29.23% category-year-over-year decline and a 2.93% month-over-month lift suggests positioning centered on value within a pressured segment rather than diversification. With a 7.55% price cut paired with a 27th rank in Oregon, the brand is trading price for incremental monthly gains while ceding year-over-year revenue, implying that competitiveness depends on sustaining price-led trial and repeat rather than expanding into adjacent categories in the near term.
Competitive Landscape
Crop Circle Co sits at rank #27 in OR Edible for May 2026, slipping 1 position year over year from #26 while improving 2 spots since February 2026 from #29, and it remains 2 ranks below its October 2025 peak at #25; in contrast, Good Tide advanced from #5 to #4 with a 3.74% year-over-year sales gain, while Mule Extracts fell from #4 to #5 alongside a 16.99% decline, and category leaders Wyld and Gron / Grön held #1 and #2 despite sales shifts of -3.17% and -0.67%, respectively; this mix of slight rank erosion year over year and short-term rebound implies Crop Circle Co is orbiting the lower-20s fringe and needs incremental share capture to convert recent quarter-on-quarter momentum into a return to its #25 peak.
Notable Products
Almond Sea Salt Chocolate Truffle (100mg) posted the largest move in May 2026 with a +448.96% month-over-month surge to $2,108 and reached rank 2, while Blueberry Rosin Truffle (100mg) fell -47.90% to rank 3. High Dose Truffle Mint Chocolate (50mg) also accelerated by +87.08% to hold rank 1, contrasted with Orange Yuzu Rosin Truffle (100mg) declining -19.08% at rank 6. With all top-10 placements in the Edible category and multiple mint and chocolate variants in the top five, the mix implies Crop Circle Co is consolidating around higher-dosage chocolate formats where volatility is rewarding flavor-led SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
