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Apr-2025
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Overview
Market Insights Snapshot
Crop Circle Co has shown a notable improvement in the Edible category in Oregon over the first four months of 2025. Starting outside the top 30 brands in January, they climbed to the 28th position by April. This upward movement is indicative of a positive trend in their market presence within the state, suggesting an increasing consumer preference for their products. The jump into the top 30 brands is a significant milestone, marking a potential turning point for their market strategy and consumer engagement in Oregon.
While the brand's sales figures reveal a consistent upward trajectory, with a notable increase in April, the absence of Crop Circle Co in the top 30 rankings in January highlights a challenging start to the year. However, their ability to break into the top 30 by April demonstrates resilience and effective market penetration strategies. This performance in Oregon's Edible category could serve as a benchmark for their strategies in other states, though the specific details of their performance across other regions remain undisclosed. Observers might find the brand's strategic adjustments and consumer engagement efforts worth monitoring in the coming months.
Competitive Landscape
In the Oregon edible market, Crop Circle Co has shown a notable upward trajectory in its rankings from January to April 2025. Starting at 36th place in January, Crop Circle Co climbed to 28th by April, a significant improvement that suggests a positive reception of their products. This advancement is particularly impressive when considering competitors like Concrete Jungle and Retreats, which maintained relatively stable positions around the 29th and 30th ranks, respectively. Meanwhile, Joyibles consistently outperformed Crop Circle Co, holding a steady position in the mid-20s, and She Don't Know experienced a slight decline, dropping from 24th to 27th. Crop Circle Co's sales growth, culminating in a strong April performance, indicates a potential shift in consumer preference, positioning them as a rising contender in the competitive landscape.
Notable Products
In April 2025, Crop Circle Co's top-performing product was Blueberry Rosin Truffle (100mg), which climbed to the first position with a notable sales figure of 241 units. Following closely was Mint Meltaway Rosin Truffles 5-Pack (100mg), securing the second rank with a significant increase in sales. Almond Sea Salt Rosin Chocolate Truffles 5-Pack (100mg) maintained a strong presence by ranking third, showing a consistent performance from March. Raspberry Rosin Truffles (100mg), which previously held the top spot, dropped to third place despite steady sales. Mint Rosin Truffle 10-Pack (100mg) re-entered the rankings at fourth, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
