Market Insights Snapshot
When examining the performance of Canna-Sours in the Edible category, we notice an interesting trend in Illinois. Despite a slight drop in their ranking from August to September 2023 (moving from 13th to 18th place), the brand managed to maintain its position within the top 20 brands for the following months of October and November. This is a testament to the brand's resilience and ability to compete in a highly competitive market. It's also worth noting that Canna-Sours recorded a significant increase in sales in November, which suggests a positive consumer response to their products during this period.
However, it should be noted that while Canna-Sours managed to maintain a position within the top 20 brands in the Edible category, it did not manage to climb back to its initial August rank. This suggests room for improvement in their market strategy to regain their previous standing. Despite this, the steady increase in sales from October to November indicates a promising upward trend for the brand. It will be interesting to see how Canna-Sours performs in the coming months and whether they can leverage this momentum to improve their ranking in the Edible category in Illinois.
In the edible category within the Illinois market, Canna-Sours has been experiencing a fluctuating rank over the past few months, moving from 13th in August 2023 to 18th in September, 17th in October, and finally 16th in November. This indicates a slight recovery but still a net decrease in rank. When compared to competitors, Canna-Sours is performing better than The Botanist, which has maintained a steady rank around 17th, and DIBZ, which has seen a decline from 14th to 18th. However, Goody Bag and Revolution Cannabis have consistently ranked higher than Canna-Sours. Notably, Revolution Cannabis, despite not being in the top 20 in August, has made a significant leap to 14th place by November. This competitive landscape suggests a need for Canna-Sours to bolster its strategies to improve its ranking and sales in the Illinois edible market.
In November 2023, the top-performing product from Canna-Sours was the Sour Pink Lemonade Gummies 5-Pack (25mg) with a significant sales figure of 22,715 units. This product maintained its number one ranking from the previous months. The second best-seller was the Sour Peach Gummies 5-Pack (25mg), which climbed from the third position in August to the second in September and remained there. The Peach Gummies 5-Pack (25mg) and the Tropical Sour Gummies 5-Pack (25mg) held onto the third and fourth positions respectively. Interestingly, the Hybrid Sour Tropical Gummies 5-Pack (50mg) made its debut in the top five, securing the fifth position.