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Jun-2024
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Overview
Market Insights Snapshot
Enliven Edibles has shown varied performance across different states and categories over the past few months. In Illinois, the brand's ranking in the Edibles category has seen a gradual decline, moving from 20th in March 2024 to 23rd by June 2024. This downward trend is accompanied by a consistent decrease in sales, indicating potential challenges in maintaining market share in this competitive landscape. The absence of Enliven Edibles from the top 30 in other states could be interpreted as a negative sign, suggesting that the brand struggles to establish a significant presence in those markets.
Despite the challenges in Illinois, the brand's ability to maintain a position within the top 30 over several months shows resilience. However, the lack of ranking in other states could point to either a strategic focus on limited markets or difficulties in scaling operations. The consistent drop in sales figures month-over-month in Illinois might be a signal for the brand to reassess its strategies, possibly looking into new product innovations or marketing tactics to regain momentum. Observing these trends can offer valuable insights for stakeholders interested in the brand's overall performance and potential areas for improvement.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Enliven Edibles has experienced notable fluctuations in its rank and sales over the past few months. Despite a strong start in March 2024, where it held the 20th position, Enliven Edibles saw a decline to 23rd place by June 2024. This downward trend is significant when compared to competitors such as DIBZ, which improved its rank from 23rd to 21st over the same period, and The Botanist, which although fluctuating, managed to stay ahead of Enliven Edibles, ranking 22nd in June. Meanwhile, Revolution Cannabis saw a sharp decline, dropping out of the top 20 entirely in April and June, which could have provided an opportunity for Enliven Edibles to capture more market share. However, the data indicates that Enliven Edibles has struggled to capitalize on these shifts, suggesting a need for strategic adjustments to regain and improve its market position.
Notable Products
In June 2024, the top-performing product from Enliven Edibles was Peanut Butter Cookies (10mg), which climbed to the first rank with impressive sales of 2346. Snickerdoodle Cookie (10mg) secured the second position, making its debut in the rankings. Fruity Flintstoned Cereal Bar 5-Pack (100mg), although previously holding the top spot in May, dropped to third place. Cookies and Cream Cereal Bar 5-Pack (100mg) remained steady, holding the fourth rank for the second consecutive month. Chocolate Chip Cookies (10mg) saw a significant drop, falling to fifth place from its previous first position in March and April.
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