Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Strong Growth

Trend

6-Month

28

Product Count

SKUs

$12.16

Avg Price

10.1%

YoY Sales Change

-12.3%

YoY Price Change

Enliven Edibles

Where to Buy

Enliven Edibles is stocked at 84 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Normal, East Peoria, Collinsville, and Darien. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11959.json?v=20260804
Enliven Edibles Sales

Market Insights Snapshot

Enliven Edibles Historical Sales by Category

Enliven Edibles concentrated entirely in Edible for July 2026, with category share at 100.0% and month-over-month sales up 33.7% alongside year-over-year sales up 10.1%. Average price fell 12.3% year over year to $12.16 while state-category rank in Illinois Edible sat at position 31, indicating volume gains despite a lower ticket. The pattern implies Enliven Edibles is leaning on price elasticity within a single-category focus to convert demand, trading a 12.3% price decline for a 33.7% MoM volume lift and a 10.1% YoY revenue rise.

The transition to a lower price point (down 12.3% YoY) while holding a 100.0% Edible mix and maintaining rank 31 in Illinois suggests a value-led positioning rather than premium differentiation, with elasticity delivering near-term share defense. Given a 33.7% MoM increase against a 10.1% YoY rise, the acceleration skews recent, implying promotion or pack-size recalibration is pulling forward demand; the strategy positions Enliven Edibles to compete on accessible price bands while sacrificing average unit revenue to stabilize category presence.

Jul-2026 Rank
Edible
31
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
100.0%
$12.16
+10.1%
+33.7%
Enliven Edibles

Competitive Landscape

Enliven Edibles sits at rank #31 in IL Edible for July 2026, improving 6 positions from #37 year over year, and gaining 9 spots from #40 in April 2026; however, the brand remains 8 places below its peak of #23 reached in July 2024. Against this backdrop, Incredibles climbed from #3 to #1 while growing sales 18.9% year over year, and Wyld slipped from #1 to #2 with a 11.8% sales decline, indicating that Enliven Edibles’ upward rank shifts are occurring in a market where leadership is consolidating at the top. The pattern implies Enliven Edibles is recovering share through mid-pack mobility rather than top-tier disruption, suggesting future gains will depend on sustaining multi-month rank improvements while competitors at the top trade places.

Enliven Edibles market ranking for IL Edible

Enliven Edibles

Notable Products

Peanut Butter Cookies (100mg) posted the largest month-over-month surge at +64.7% to rank 1, while the Fruity Flintstoned Cereal Bar 5-Pack (100mg) slipped 8.7% to rank 2, and Chocolate Chip Cookies (10mg) jumped 68.0% to rank 4. Four of the top ten are Cookie SKUs, and within that cluster ranks 1, 4, 5, and 10 all moved up by between +11.6% and +68.0%, whereas the lone top cereal bar fell despite holding rank 2 with $10,532 in July 2026 sales. This mix indicates Enliven Edibles is consolidating around Cookie-led velocity while cereal bars stabilize as secondary volume drivers.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Peanut Butter Cookies (100mg)
Edible
>10
>10
5
1
1
+0.6%
Fruity Flintstoned Cereal Bar 5-Pack (100mg)
Edible
1
1
1
2
2
-8.7%
Sleep - THC/CBN 1:1 Midnight Berry Sour Gummy Worms 10-Pack (100mg THC, 100mg CBN)
Edible
>10
>10
>10
>10
3
Chocolate Chip Cookies (10mg)
Edible
4
4
3
5
4
+68.0%
Hybrid Variety Cookies 4-Pack (100mg)
Edible
5
5
6
4
5
+11.6%
Boost - THC/CBG 1:1 Sunrise Punch Sour Gummy Worms 10-Pack (100mg THC, 100mg CBG)
Edible
>10
>10
>10
>10
6
Salted Caramel Cookies 2-Pack (50mg)
Edible
7
2
2
3
7
+24.5%
Reset - CBD/THC 1:1 Sour Gummy Worms 10-Pack (100mg CBD, 100mg THC)
Edible
>10
>10
>10
>10
8
Cinnamon Toast Munch Crispy Cereal Bar (100mg)
Edible
2
3
4
5
9
+25.3%
THC/CBN 1:1 Double Chocolate Chipzzz Cookie (10mg THC, 10mg CBN)
Edible
8
>10
7
6
10
+29.5%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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