.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DIBZ has shown a consistent performance in the Edible category across multiple months in Illinois. Despite some fluctuations, the brand has managed to stay within the top 30, indicating a stable market presence. In May 2024, DIBZ was ranked 20th, but saw a slight drop to 23rd in June. However, the brand quickly rebounded to 21st place in both July and August. This consistent ranking suggests that while DIBZ faces competition, it maintains a loyal customer base that supports its steady sales figures.
Interestingly, the sales figures for DIBZ show some variability, with a notable decrease from May to June, followed by an increase in July, and a slight dip again in August. This pattern could indicate seasonal buying behaviors or the impact of marketing efforts. The fact that DIBZ did not drop out of the top 30 during these months is a positive sign, reflecting the brand's resilience and ability to adapt to market conditions. However, the slight dip in sales during August suggests there might be room for strategic adjustments to maintain or improve their ranking.
Competitive Landscape
In the Illinois edible cannabis market, DIBZ has experienced notable fluctuations in rank and sales over the past few months. Despite a drop from 20th place in May 2024 to 23rd in June 2024, DIBZ managed to recover slightly to 21st by July and maintained this position in August. This recovery, however, is overshadowed by the consistent presence of competitors like FloraCal Farms and Good Tide, which have shown more stable rankings within the top 20. For instance, FloraCal Farms, despite a slight dip, remained in the top 20 throughout the period, while Good Tide improved its rank from 21st in May to 18th in June and July, before slightly dropping to 20th in August. Additionally, Aeriz saw a significant drop in July but still managed to rank higher than DIBZ in May and June. These trends indicate that while DIBZ is holding its ground, it faces strong competition from brands that are either more consistent or have shown better recovery and growth in sales. Understanding these dynamics can help DIBZ strategize more effectively to improve its market position.
Notable Products
In August 2024, the top-performing product for DIBZ was the CBD/THC 1:1 Dragon Fruit Fast Acting Gummies 20-Pack (100mg CBD, 100mg THC), maintaining its first-place ranking from June. The THC/CBN 2:1 Huckleberry Lemonade Gummies 10-Pack (100mg THC, 50mg CBN) followed in second place, showing a slight dip from its number one spot in July. White Peach Gummies 10-Pack (100mg) held steady at third place, consistent with its position in May and June. Pineapple Mango Fast Acting Gummies 20-Pack (100mg) remained in fourth place, despite a decrease in sales to 2114 units. Yellow Raspberry Gummies 10-Pack (100mg) continued to rank fifth, with sales figures remaining unchanged from July at 1596 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
