Market Insights Snapshot
In the Illinois market, DIBZ has shown some interesting movements in the Edible category. The brand started off in a strong position in July 2023, ranking 13th in the state. However, over the following months, its rankings have shown a slight decline. By August, it had dropped to 14th place and by September, it barely managed to stay in the top 20. This downward trend is also reflected in the sales figures, with a noticeable decrease from July to October. Despite these challenges, DIBZ managed to improve its standing slightly in October, moving up to 18th place. This could potentially indicate a positive shift in momentum for the brand.
While the drop in rankings and sales over this period may initially seem concerning, it's important to remember that maintaining a position within the top 20 brands in a competitive market like Illinois is no small feat. The fact that DIBZ has managed to stay within the top 20 throughout this period is a testament to the brand's resilience. Furthermore, the slight improvement in rankings from September to October could be the start of an upward trend. However, only time will tell if this is a temporary blip or a sign of things to come. It's clear that DIBZ is a brand to keep an eye on in the Illinois Edible market.
In the Illinois edible category, DIBZ has seen a fluctuation in its ranking over the months of July to October 2023. Starting at a rank of 13 in July, DIBZ moved up to 14 in August, then dropped significantly to 20 in September, and improved slightly to 18 in October. This indicates a downward trend in its market position. In comparison, Beboe and The Botanist have shown similar volatility in their rankings but have generally maintained a higher position than DIBZ. Bedford Grow, on the other hand, has consistently ranked lower than DIBZ. Interestingly, Canna-Sours has shown a significant improvement in its ranking, moving from 20 in July to 16 in October, surpassing DIBZ in the process. This suggests a more competitive market with brands frequently changing positions.
In October 2023, the top-performing product from DIBZ was the 'THC/CBN 2:1 Huckleberry Lemonade Gummies 10-Pack (100mg THC, 50mg CBN)', with a sales figure of 2898 units. Following closely was the 'Pineapple Mango Fast Acting Gummies 20-Pack (100mg)', which held the second position. The 'Lime Ginger Fast Acting Gummies 20-Pack (100mg)' dropped from first to third place compared to the previous month. The 'White Peach Gummies 10-Pack (100mg)' and 'Yellow Raspberry Gummies 10-Pack (100mg)' maintained their rankings at fourth and fifth, respectively. This analysis shows a notable shift in consumer preference for DIBZ's products in October 2023.