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Jun-2024
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Overview
Market Insights Snapshot
DIBZ has shown a steady performance in the Edible category in Illinois over the past few months. Starting at rank 23 in March 2024, the brand moved up to rank 21 in April and achieved its highest position at rank 20 in May. However, June saw a slight decline back to rank 21. This movement indicates a consistent presence in the top 30, with a minor setback in June. The brand's sales figures reflect this trend, with a notable peak in April followed by a gradual decline in subsequent months, suggesting potential seasonality or market competition impacts.
While DIBZ maintains a foothold in Illinois, its absence from the top 30 brands in other states or provinces indicates areas for potential growth or market entry. The brand's steady rankings in Illinois suggest a solid customer base and product acceptance, but the lack of presence elsewhere could be viewed as a missed opportunity or a strategic focus on a single market. This performance data highlights the importance of geographical diversification for sustained growth and resilience against market fluctuations.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Illinois, DIBZ has shown a notable performance with its rank fluctuating between 20th and 23rd place from March to June 2024. Despite a slight dip in sales in June, DIBZ managed to maintain a relatively stable position compared to competitors. For instance, Aeriz consistently ranked higher, though it experienced a significant drop from 16th to 20th place in June. Meanwhile, The Botanist saw a decline from 16th to 22nd place, indicating potential market volatility. Betty's Eddies demonstrated a positive trend, breaking into the top 20 in June, which could pose a future threat to DIBZ's market share. Lastly, Enliven Edibles showed a downward trend, ranking lower than DIBZ in June. These dynamics suggest that while DIBZ has maintained a steady presence, it faces stiff competition and must strategize to improve its rank and sales in the coming months.
Notable Products
In June 2024, the top-performing product from DIBZ was the CBD/THC 1:1 Dragon Fruit Fast Acting Gummies 20-Pack (100mg CBD, 100mg THC), which secured the first rank with sales of 3047 units. The THC/CBN 2:1 Huckleberry Lemonade Gummies 10-Pack (100mg THC, 50mg CBN) dropped to second place, following its consistent first-place ranking in the previous months. White Peach Gummies 10-Pack (100mg) climbed to third position, improving from its fourth-place ranking in April and May. Pineapple Mango Fast Acting Gummies 20-Pack (100mg) fell to fourth place after holding the third rank for two consecutive months. Yellow Raspberry Gummies 10-Pack (100mg) remained steady at fifth place, despite a continuous decline in sales figures over the past months.
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