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Jan-2025
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Overview
Market Insights Snapshot
Canna Squarz has demonstrated a commendable performance in the Edible category within Alberta. Over the four-month period from October 2024 to January 2025, the brand has consistently been ranked within the top 20, with a notable peak in December 2024 when they reached the 14th position. This upward trend in December coincided with their highest recorded sales during this period, indicating a strong market presence and consumer demand. However, the slight dip to the 16th position in January suggests a potential area for improvement or a seasonal fluctuation that could be explored further.
It is worth noting that Canna Squarz has maintained a steady presence in the Alberta market, unlike some other brands that may have struggled to consistently rank in the top 30. The absence of rankings outside of Alberta suggests that their market penetration in other states or provinces might be limited, which could be an opportunity for expansion. The performance in Alberta could serve as a benchmark for future strategies in other regions, particularly in strengthening their foothold in the Edible category. Understanding the factors contributing to their success in Alberta could provide valuable insights for scaling their operations and enhancing their brand visibility across different markets.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Canna Squarz has shown a dynamic shift in rankings over the past few months. Starting at 19th place in October 2024, Canna Squarz improved its position to 14th by December 2024, before slightly declining to 16th in January 2025. This fluctuation highlights the brand's resilience and potential to climb the ranks amidst strong competition. Notably, Edison Cannabis Co experienced a significant drop from 6th to 15th place over the same period, indicating potential market volatility that Canna Squarz could capitalize on. Meanwhile, Aurora Drift maintained a relatively stable position, hovering around the 14th and 15th spots, suggesting a consistent performance that Canna Squarz might need to strategize against. The sales trends show that Canna Squarz's sales peaked in December 2024, aligning with its highest rank, which underscores the importance of maintaining momentum to sustain and improve its market position.
Notable Products
In January 2025, the top-performing product from Canna Squarz was Mini Doughnuts Full Spectrum White Chocolate (10mg) in the Edible category, maintaining its first-place ranking from the previous three months with sales of 4,365 units. Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg) also held steady in the second position, though its sales decreased compared to December. Rootbeer Float Full Spectrum Chocolate (10mg) and Peanut Butter Full Spectrum Chocolate (10mg) maintained their third and fourth spots, respectively, with Rootbeer Float experiencing a notable drop in sales. A new entrant, Pumpkin Spice White Chocolate Bite (10mg), debuted in fifth place, marking its first appearance in the rankings. Overall, the top products from Canna Squarz displayed consistency in their rankings, with only minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
