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Oct-2025
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Overview
Market Insights Snapshot
In the Alberta market, Canna Squarz has been showing a consistent presence in the Edible category. Over the months from July to October 2025, the brand has maintained its position within the top 30, fluctuating slightly between ranks 20 and 22. This stability suggests a solid consumer base and steady demand, although there is a slight downward trend in sales figures, from CAD 24,702 in July to CAD 18,016 in October. This decline in sales might indicate increasing competition or changing consumer preferences, highlighting a potential area for strategic focus.
Interestingly, Canna Squarz's performance in other states or provinces is not captured within the top 30 rankings, as there is no data available for those regions. This could be interpreted as a lack of market penetration or visibility outside of Alberta, which could be an opportunity for growth if the brand decides to expand its reach. The absence from other top 30 lists might also suggest that the brand's product offerings are more niche or tailored to specific consumer tastes that are currently being met primarily in Alberta.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Canna Squarz has experienced some fluctuations in its ranking over the past few months. Notably, it climbed from 22nd place in July 2025 to 20th in September 2025, before slipping back to 22nd in October. This suggests a volatile position within the market, potentially impacted by the performance of competitors. For instance, Astro Lab consistently maintained a higher rank, ranging from 17th to 20th, indicating stronger sales performance. Meanwhile, San Rafael '71 and A-HA! have shown varied rankings, with San Rafael '71 dropping out of the top 20 in September, which may have temporarily benefited Canna Squarz. However, the overall sales trend for Canna Squarz has been downward, suggesting that while it can occasionally improve its rank, sustaining sales growth remains a challenge amidst strong competition.
Notable Products
In October 2025, the top-performing product from Canna Squarz was the Rootbeer Float Full Spectrum Chocolate (10mg) in the Edible category, claiming the number one rank with notable sales of 1640 units. This product climbed from the second position in the previous months to secure the top spot. Mini Doughnuts Full Spectrum White Chocolate (10mg), which held the number one position from July to September, dropped to second place in October. The Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg) maintained a consistent third rank throughout the months. Meanwhile, the Peanut Butter Full Spectrum Chocolate (10mg) and Pumpkin Spice White Chocolate Bite (10mg) retained their fourth and fifth positions, respectively, indicating steady performance in their categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
