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Jul-2025
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Overview
Market Insights Snapshot
Canna Squarz has shown a dynamic performance across the edible category in Alberta. From April to July 2025, the brand's ranking fluctuated, starting at 20th position in April, dropping to 23rd in May, and then climbing back to 19th by July. This movement suggests a resilient adaptability to market conditions, where despite a drop in rankings in May, Canna Squarz managed to regain and surpass its earlier position by July. The sales figures reflect this trend as well, with a significant increase in July, indicating a successful strategy in capturing consumer interest and potentially expanding market share.
However, the absence of Canna Squarz from the top 30 brands in other states or provinces during these months could be seen as a limitation in their market penetration outside Alberta. This absence might highlight areas for potential growth and expansion, as well as the need to strengthen brand presence and consumer engagement in other regions. Such insights could be pivotal for strategic planning, helping to identify where resources could be allocated to improve brand visibility and performance across different markets.
```Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Canna Squarz has demonstrated a fluctuating yet promising trajectory from April to July 2025. While initially ranked 20th in April, Canna Squarz experienced a dip to 23rd in May, only to rebound to 19th by July, indicating a positive upward trend. This improvement in rank is noteworthy, especially when compared to competitors like Lord Jones, which consistently ranked lower, dropping out of the top 20 by June. Meanwhile, San Rafael '71 maintained a stronger position, though its sales saw a significant decline by July, potentially opening opportunities for Canna Squarz to capture more market share. Aurora Drift held a steady rank at 15th, but its sales fluctuated, suggesting potential vulnerabilities. Canna Squarz's sales showed a robust recovery in July, surpassing its competitors like Foray, which remained at the lower end of the top 20. This dynamic indicates that Canna Squarz is gaining traction and could capitalize on the shifting market dynamics to enhance its position further.
Notable Products
In July 2025, Canna Squarz's top-performing product was Mini Doughnuts Full Spectrum White Chocolate (10mg), maintaining its consistent first-place ranking with impressive sales of 3,893 units. Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg) held steady in second place, while Rootbeer Float Full Spectrum Chocolate (10mg) climbed to third, showcasing a significant increase in popularity from previous months. Peanut Butter Full Spectrum Chocolate (10mg) remained stable at fourth, while Pumpkin Spice White Chocolate Bite (10mg) rounded out the top five, experiencing a slight decline in its position. These shifts indicate a growing preference for Rootbeer Float, while other products maintained their usual standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
