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Sep-2024
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Overview
Market Insights Snapshot
Canna Squarz has shown notable progress in the Edibles category within Alberta, where it has consistently climbed the rankings over the past few months. Starting from outside the top 30 in June 2024, the brand made a significant leap to 22nd place in July, followed by further improvements to 20th in August and 17th in September. This upward trajectory indicates a growing consumer interest and acceptance of Canna Squarz's products in the region, signaling potential for continued success if current trends persist. The substantial increase in sales from July to September further underscores this positive momentum, suggesting effective market penetration strategies.
However, the absence of Canna Squarz from the top 30 rankings in June across Alberta's Edible category highlights the challenges the brand faced earlier in the year. This initial struggle may have been due to a variety of factors such as competition or market saturation, which the brand has since managed to overcome. These movements suggest that while Canna Squarz has gained traction in Alberta, there are still areas for improvement and opportunities to expand their presence in other states or provinces. Observing these trends could provide insights into the brand's strategic adjustments and market adaptability.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Canna Squarz has shown a notable upward trajectory in rankings over the past few months. Starting from outside the top 20 in June 2024, Canna Squarz climbed to the 22nd position in July, improved to 20th in August, and further advanced to 17th by September. This positive trend in rankings is indicative of a significant increase in sales, contrasting with competitors like The Hazy Camper, which experienced a decline, moving from 19th in June to 22nd in September. Meanwhile, brands such as Vortex Cannabis Inc. and Aurora Drift maintained stable positions within the top 16, suggesting a consistent market presence. The rise of Canna Squarz in the rankings highlights its growing appeal and potential to capture more market share in the Alberta edible category, especially as it outpaces some competitors in sales growth.
Notable Products
In September 2024, the top-performing product from Canna Squarz was Mini Doughnuts Full Spectrum White Chocolate (10mg), maintaining its number one rank with an impressive sales figure of 3,844 units. Following closely, Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg) held the second position, consistent with its rank from the previous two months. Key Lime Pie Full Spectrum White Chocolate (10mg) remained steady in third place, showing a significant increase in sales compared to earlier months. Rootbeer Float Full Spectrum Chocolate (10mg) stayed at fourth, experiencing a drop in sales from August. Peanut Butter Full Spectrum Chocolate (10mg) continued to rank fifth, with sales figures remaining relatively stable.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
