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Apr-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Canna Squarz has shown a fluctuating performance in the Edible category over the first four months of 2025. Starting the year at 16th place in January, the brand experienced a downward trend, slipping to 21st in February and 22nd in March. However, April saw a slight recovery as Canna Squarz climbed back to 20th position. This movement reflects a challenging market environment in Alberta, where maintaining a consistent ranking in the top 20 appears to be a struggle. The sales figures mirror this trend, with a notable decline from January to March, followed by a modest increase in April. This fluctuation in rankings and sales suggests potential volatility in consumer preferences or competitive pressures within the Edible category in Alberta.
The performance of Canna Squarz in Alberta underscores the competitive nature of the cannabis market, particularly in the Edible segment. The brand's presence in the top 30 throughout the observed period is a positive indicator of its market penetration, despite not achieving higher rankings. The absence of Canna Squarz from the top 15 in any of the months suggests there may be opportunities for growth or areas that require strategic adjustments to enhance its market position. This data highlights the importance of continuous monitoring and adaptation to market trends to sustain and improve brand performance. Further insights into other states or provinces could provide a more comprehensive understanding of Canna Squarz's overall market strategy and effectiveness.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Alberta, Canna Squarz has experienced fluctuations in its market position, which may impact its sales trajectory. Starting the year strong in January 2025 with a rank of 16, Canna Squarz saw a decline to 21 in February and further to 22 in March, before slightly recovering to 20 in April. This decline in rank coincides with a noticeable drop in sales, suggesting a potential loss of market share. In contrast, Emprise Canada maintained a relatively stable presence, even reclaiming its rank from 20 in March to 18 in April, indicating a possible shift in consumer preference. Meanwhile, Lord Jones showed a consistent improvement, climbing from 20 in February to 17 in April, which could signify a growing competitive threat. Additionally, Astro Lab entered the rankings in February and has been steadily improving, potentially adding pressure to Canna Squarz's market position. These dynamics suggest that Canna Squarz may need to reassess its strategies to regain its footing in the Alberta edible market.
Notable Products
In April 2025, Mini Doughnuts Full Spectrum White Chocolate (10mg) reclaimed its position as the top-performing product for Canna Squarz, maintaining the number one rank it held in January and February, with a notable sales figure of 3162 units. Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg) slipped to the second position, despite being the top seller in March. Pumpkin Spice White Chocolate Bite (10mg) saw a significant rise in popularity, ascending to the third rank from its fifth position in March. Peanut Butter Full Spectrum Chocolate (10mg) consistently held the fourth position over the months, while Rootbeer Float Full Spectrum Chocolate (10mg) dropped to the fifth rank in April after being third in January and February. These shifts indicate a dynamic change in consumer preferences, particularly with the seasonal appeal of the Pumpkin Spice variety.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
