Market Insights Snapshot
In the Edible category, Canna Squarz demonstrated a fairly stable performance in Alberta, maintaining its position within the top 20 brands over the period from August to November 2023. However, it's worth noting a slight drop in ranking from 17th to 19th place in November, which might be indicative of increasing competition in this market. On the other hand, the brand's performance in British Columbia seems to be on a downward trend, as it fell out of the top 20 in August and continued to slide down the rankings through November.
Meanwhile, in Ontario, Canna Squarz was unable to break into the top 20, with its ranking hovering around the mid-40s. This could suggest a need for the brand to reassess its strategy in this market. In contrast, Canna Squarz made it to the 30th spot in Saskatchewan in August, but no ranking data for the subsequent months is available, which means the brand did not make it to the top 20. This could either be viewed as a temporary setback or an indication of a more challenging market environment in this province.
In the edible category within Alberta, Canna Squarz has been consistently ranking within the top 20 brands, but has shown a slight downward trend in recent months. In comparison to its competitors, Canna Squarz has been performing better than Back 40 Cannabis and Olli, both of which have not made it into the top 20 in recent months. However, it has been outperformed by Edison Cannabis Co and Foray, which have consistently ranked higher. Despite this, Canna Squarz has maintained a higher sales volume than these two competitors, indicating a strong customer base and potential for growth. The data suggests that while Canna Squarz is facing stiff competition, it has a solid foothold in the market and room to improve its position.
In November 2023, the top-performing products from Canna Squarz were primarily edibles. The Mini Doughnuts Full Spectrum White Chocolate (10mg) maintained its position as the top seller, with a significant lead in sales at 2200 units. The second most popular product was the Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg), selling 1640 units. The Rootbeer Float Full Spectrum Chocolate (10mg) climbed two spots to rank third. The Key Lime Pie Full Spectrum White Chocolate (10mg) and Peanut Butter Full Spectrum Chocolate (10mg) held steady at fourth and fifth place, respectively.