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Dec-2025
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Overview
Market Insights Snapshot
Canna Squarz has shown some fluctuations in its performance across the Edible category in Alberta. Starting in September 2025, the brand was ranked 20th, but by November, it had slipped to 24th before recovering slightly to 22nd in December. This movement suggests that while Canna Squarz is maintaining its presence in the top 30, it faces competitive pressures that affect its ranking. Notably, the November dip coincides with a period of lower sales, indicating potential challenges in market penetration or consumer preference during that month.
Despite these ranking changes, Canna Squarz's ability to remain within the top 30 in Alberta's Edible category is a positive indicator of brand resilience. The decline in sales from October to November, followed by an increase in December, suggests that the brand may have implemented strategies to regain consumer interest or that market conditions have shifted in their favor. However, the absence of Canna Squarz in the top 30 in any other state or province could highlight areas for growth or signal a need for strategic realignment to expand their market footprint beyond Alberta.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Canna Squarz has experienced fluctuations in its rank over the last few months of 2025, highlighting both challenges and opportunities in the market. Starting from a rank of 20th in September, Canna Squarz saw a dip to 22nd in October and further to 24th in November, before slightly recovering to 22nd in December. This downward trend in rank is mirrored by a decrease in sales, suggesting increased competition and possibly shifting consumer preferences. Notably, Aurora Drift maintained a stronger position, despite a slight decline, indicating its resilience and appeal in the market. Meanwhile, San Rafael '71 showed an upward trend, moving from 23rd to 21st, which could signify growing consumer interest. The absence of A-HA! and Astro Lab from the top 20 in December suggests potential volatility or strategic shifts among competitors. For Canna Squarz, these dynamics underscore the importance of strategic marketing and product differentiation to regain and sustain a competitive edge in Alberta's edible market.
Notable Products
In December 2025, the top-performing product from Canna Squarz was the Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg), which maintained its leading position from November with impressive sales of 956 units. The Rootbeer Float Full Spectrum Chocolate (10mg) climbed from fourth place in November to second place in December, indicating a resurgence in popularity. The Peanut Butter Full Spectrum Chocolate (10mg) held steady at third place for the second consecutive month. The Mini Doughnuts Full Spectrum White Chocolate (10mg) experienced a decline, dropping from second place in November to fourth in December. The Pumpkin Spice White Chocolate Bite (10mg) remained consistently in fifth place throughout the last four months of 2025, showing modest sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
