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Aug-2025
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Overview
Market Insights Snapshot
Canna Squarz has shown a promising upward trajectory in the Edible category within Alberta. Starting from a rank of 23 in May 2025, the brand has steadily climbed the ranks to secure the 17th position by August 2025. This consistent improvement suggests a growing consumer preference for Canna Squarz products in this region. Notably, the sales figures reflect a significant growth, with a peak in July 2025, indicating a strong market presence and possibly successful promotional efforts or product launches during this period.
Despite the positive movements in Alberta, it's important to note that Canna Squarz did not appear in the top 30 rankings in any other states or provinces for the Edible category during the same timeframe. This absence could imply either a lack of market penetration or competitive challenges in other regions. The brand's focus on Alberta might be strategic, allowing them to consolidate their strengths before expanding further. Observing how Canna Squarz leverages their current momentum in Alberta could provide insights into their future strategies and potential growth in other markets.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Canna Squarz has shown a promising upward trajectory in recent months. From May to August 2025, Canna Squarz improved its rank from 23rd to 17th, indicating a positive trend in market presence and consumer preference. This rise in rank is particularly notable when compared to Lord Jones, which consistently remained outside the top 20, and A-HA!, which fluctuated around the 23rd to 26th positions. Meanwhile, San Rafael '71 and Astro Lab maintained stronger positions, although Canna Squarz's sales growth suggests it is closing the gap. The brand's sales have shown a significant increase, particularly from June to July, indicating successful marketing strategies or product offerings that resonate well with consumers. This upward momentum positions Canna Squarz as a brand to watch in Alberta's edible market.
Notable Products
In August 2025, Canna Squarz's top-performing product was the Mini Doughnuts Full Spectrum White Chocolate (10mg), maintaining its first-place ranking across four consecutive months with sales of 3,463 units. The Rootbeer Float Full Spectrum Chocolate (10mg) climbed to the second position, showing a consistent upward trend from fourth place in May and June to third in July. The Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg) held steady in third place, despite a slight decrease in sales compared to previous months. Meanwhile, the Peanut Butter Full Spectrum Chocolate (10mg) remained in fourth place, showing a gradual increase in sales over the months. Lastly, the Pumpkin Spice White Chocolate Bite (10mg) continued to rank fifth, with stable but lower sales figures compared to its competitors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
