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Sep-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Canna Squarz has shown a consistent upward trajectory within the Edibles category over the past few months. Starting from a rank of 23 in June 2025, the brand improved its position to 19 by September 2025. This steady climb suggests a growing consumer preference for Canna Squarz products in this region, potentially driven by successful marketing strategies or product innovations. The increase in sales from June to July was particularly notable, indicating a strong market response during this period. However, it is important to note that while the brand is gaining traction in Alberta, its absence from the top 30 in other states or provinces might indicate areas for potential growth or strategic focus.
The performance of Canna Squarz in Alberta's Edible category is a reflection of its ability to adapt and capture market share in a competitive landscape. The brand's steady rise in rankings from June to September suggests that consumers are increasingly favoring its offerings over competitors. Despite this positive trend in Alberta, the lack of presence in the top 30 rankings in other regions could either be seen as a missed opportunity or a strategic choice to focus on strengthening its foothold in Alberta. This regional disparity in brand performance highlights the importance of localized strategies and consumer insights in driving growth across different markets.
Competitive Landscape
In the competitive landscape of the Edible category in Alberta, Canna Squarz has shown a promising upward trajectory in its ranking over the past few months. Starting from a rank of 23 in June 2025, Canna Squarz improved its position to 19 by September 2025, indicating a steady climb amidst fluctuating sales figures. This upward movement is noteworthy when compared to competitors like San Rafael '71, which saw a decline from 16 to 21 over the same period, and Astro Lab, which experienced a slight drop from 17 to 18. Meanwhile, Lord Jones maintained a stable rank at 16, suggesting a consistent market presence. The absence of Even Cannabis Company from the top 20 beyond June highlights the competitive pressure in this category. Canna Squarz's ability to ascend in rank amidst these dynamics suggests effective strategies in capturing market share, potentially driven by product differentiation or targeted marketing efforts.
Notable Products
In September 2025, Canna Squarz's top-performing product was the Mini Doughnuts Full Spectrum White Chocolate (10mg), maintaining its first-place ranking for the fourth consecutive month with sales of 3,166 units. The Rootbeer Float Full Spectrum Chocolate (10mg) showed significant improvement, climbing from fourth place in June to secure the second spot in September, with notable sales growth to 1,380 units. The Orange Dreamsicle Full Spectrum White Chocolate Bite (10mg) held the third position, showing a slight decline in sales from previous months. The Peanut Butter Full Spectrum Chocolate (10mg) remained consistently in fourth place throughout the observed period. Lastly, the Pumpkin Spice White Chocolate Bite (10mg) consistently ranked fifth, with a gradual decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
