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Nov-2024
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Overview
Market Insights Snapshot
Canna Vita (WA) has shown a notable upward trend in the Edible category within the state of Washington. Over the months from August to November 2024, the brand has made a consistent climb in rankings, moving from the 31st position in August to 29th in November. This positive trajectory is accompanied by a steady increase in sales, indicating a strengthening presence in the market. The ability to enter and maintain a position within the top 30 brands in Washington's Edible category is a positive indicator of the brand's growing influence and market penetration.
Interestingly, while Canna Vita (WA) has managed to secure a spot within the top 30 in Washington, it is important to note that the brand does not appear in the top 30 rankings for other states or provinces, which suggests a concentrated market presence primarily in Washington. This can be seen as both a strength and a limitation; while the brand is gaining traction in Washington, it may need to explore expansion strategies to establish a foothold in other regions. The absence from the top 30 in other markets could imply either a strategic focus on Washington or potential growth opportunities that have yet to be tapped.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Canna Vita (WA) has shown a steady improvement in rank from August to November 2024, moving from 31st to 29th position. This upward trend is indicative of increasing sales momentum, contrasting with brands like Hi-Burst, which experienced a decline from 23rd to 26th rank over the same period. Despite Chewee's maintaining a consistent 28th rank, Canna Vita (WA) has managed to close the gap, suggesting a competitive edge in market positioning. Meanwhile, C4 Cannaburst has seen a slight dip, moving from 29th to 30th, which further highlights Canna Vita (WA)'s strategic gains in the market. This dynamic shift in rankings underscores Canna Vita (WA)'s potential to continue climbing the ranks as it capitalizes on its current growth trajectory.
Notable Products
In November 2024, the top-performing product from Canna Vita (WA) was CBD Milk Chocolate Squares 10-Pack (100mg CBD) in the Edible category, maintaining its number one rank from October with sales reaching 365 units. Dark Chocolate Espresso (100mg) held steady at the second position across four consecutive months, showing a notable increase in sales to 302 units. Corner Stones - Sugar-Free Dark Chocolate (100mg) emerged in third place for November, marking its debut in the rankings. Dark Chocolate Mint Sugar Free Candies (100mg) slightly dropped to fourth position from third in October, while Summit - Milk Chocolate Sugar Free Candies (100mg) consistently ranked fifth, following its first-place rank in September. Overall, the sales figures indicate a strong market presence for Canna Vita's chocolate-based edibles, particularly in the CBD segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
