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Dec-2024
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Overview
Market Insights Snapshot
Flav's performance in the Arizona market has shown consistent strength, particularly in the Edible category where it maintained a steady 10th place ranking from September to December 2024. This stability is underscored by a notable increase in sales, culminating in December with a significant growth over the previous months. In the Vapor Pens category, Flav also demonstrated positive momentum, climbing from 18th to 16th place by November and holding that position through December, accompanied by a substantial rise in sales figures. In contrast, in California, Flav's presence was less pronounced, as it did not feature in the top 30 for Edibles after October, and its Vapor Pens were absent from the rankings after September, indicating a challenging market environment in this state.
In Michigan, Flav's performance in the Vapor Pens category experienced a downward trajectory, with its ranking slipping from 31st in September to 86th by December, reflecting a significant decline in sales. Conversely, Flav's trajectory in New York shows a positive trend, especially in the Edible category where it climbed from being outside the top 30 in September to 19th place by December, suggesting a growing consumer base and increased market penetration. Similarly, in the Vapor Pens category, Flav improved its standing, although it experienced a slight dip in December. Meanwhile, in Washington, Flav entered the Edible category rankings in December, securing the 33rd position, which could indicate the beginning of a promising market presence in the state.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Flav has shown a steady improvement in its ranking from September to December 2024, moving from 18th to 16th place. This upward trend in rank is accompanied by a notable increase in sales, particularly from November to December, where sales rose significantly. Despite this positive momentum, Flav faces stiff competition from brands like Session Farms, which fluctuated in rank but maintained a close sales performance, and Grow Sciences, which also showed variability in ranking but ended December just behind Flav. Meanwhile, Canamo and CAKE she hits different have consistently ranked higher, with Canamo experiencing a dip in December, potentially opening opportunities for Flav to further climb the ranks. These dynamics suggest a competitive but promising market for Flav, as it continues to enhance its position among the top vapor pen brands in Arizona.
Notable Products
In December 2024, the top-performing product from Flav was the Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg) in the Edible category, achieving the number one rank with sales of 4425. The Blueberry Live Resin Gummy Belts 10-Pack (100mg) followed closely in second place, maintaining its strong performance from previous months. The Strawberry Live Resin Gummy Belts 10-Pack (100mg) climbed to third position, showing a consistent rise from fifth place in October. The Rainbow Gummy Belts (100mg) slipped to fourth, while the Blue Dream Distillate Disposable (1g) held steady at fifth. Notably, the Rainbow Sour Live Resin Gummy Belts saw significant growth, moving from fifth place in September to the top spot in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
