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Dec-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Flav has shown consistent performance in the Edible category, maintaining a steady rank around 8th to 9th place from September to December 2025. This indicates a stable consumer demand and acceptance in this segment. However, their performance in Vapor Pens reveals a different story, with a decline from 19th in September to 27th by December. This drop suggests a potential struggle in maintaining market share or facing stronger competition in the Vapor Pens category. Such insights highlight the importance of strategic adjustments to regain momentum in this category.
Meanwhile, in Missouri, Flav's presence in the Edible category has been consistent, albeit at a lower rank, hovering around 26th to 28th place. This positioning suggests limited but stable market penetration. In contrast, their Vapor Pens category performance did not make it into the top 30 rankings for September, indicating a challenging market environment. However, by October and November, Flav managed to break into the rankings, reaching 73rd and 71st, respectively, before dropping off again. Such fluctuations point to potential opportunities for growth if the brand can capitalize on the periods of increased visibility. In New York, Flav's Edible ranking has seen some variability, moving from 22nd to 25th, while the Flower category showed an improvement from 51st to 47th, suggesting potential growth in this segment.
Competitive Landscape
In the competitive landscape of the New York flower category, Flav has shown a fluctuating performance in the latter months of 2025. Despite not making it into the top 20 brands, Flav improved its rank from 51st in September to 37th in October, indicating a positive response to its marketing strategies or product offerings during that period. However, the brand experienced a slight decline in November and December, settling at 43rd and 47th, respectively. This suggests potential challenges in maintaining consistent market traction. In comparison, Old Pal closely mirrored Flav's trajectory, with a similar rank fluctuation, but managed a slightly better position in December at 43rd. Meanwhile, Lobo showed a more stable performance, peaking at 42nd in November. Notably, 1937 maintained a stronger presence, despite a drop from 25th in September to 45th in December, indicating a higher baseline of sales compared to Flav. This competitive analysis highlights the dynamic nature of the New York flower market and underscores the importance for Flav to innovate and adapt to sustain and improve its market position.
Notable Products
In December 2025, Flav's top-performing product was Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg), maintaining its number one rank with sales reaching $7318. Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg) held steady at the second position, showing a consistent ranking over the past months. Similarly, Strawberry Live Resin Gummy Belts 10-Pack (100mg) and Sour Mango Live Resin Mega Gummy Belts (100mg) retained their third and fourth places, respectively. Green Apple Sour Live Resin Gummy Belts 10-Pack (100mg) also maintained its fifth position, despite a slight decrease in sales compared to November. Overall, the top five products for Flav in December 2025 remained consistent in their rankings throughout the last few months of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
