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Feb-2026
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Overview
Market Insights Snapshot
Flav's performance in the Arizona market shows a steady presence in the Edible category, maintaining rankings around the 8th to 10th positions from November 2025 to February 2026. This consistency indicates a stable demand for their products in this category. However, when it comes to Vapor Pens in Arizona, Flav fluctuated between the 20th and 27th positions, suggesting a more volatile market presence. The sales figures during this period reflect a similar pattern, with a notable increase in January 2026, followed by a slight decline in February. This variability could indicate competitive pressures or shifts in consumer preferences within the state.
In Missouri, Flav's presence in the Edible category has been less robust, with the brand falling out of the top 30 rankings by January and February 2026. This decline suggests challenges in maintaining market share, possibly due to increased competition or changing consumer tastes. Additionally, Flav's venture into Vapor Pens in Missouri did not secure a top 30 spot after November 2025, indicating potential difficulties in establishing a foothold in this category. Meanwhile, in New York, Flav's Edible products have shown a positive trend, climbing from 23rd to 22nd position by February 2026, reflecting growing consumer interest. However, their Flower and Vapor Pens categories faced challenges, with rankings slipping over the months, suggesting areas where Flav might need to strategize for improved penetration.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Flav experienced fluctuations in its ranking from November 2025 to February 2026, oscillating between the 8th and 10th positions. Despite these shifts, Flav maintained a competitive stance against brands like Vital and Pure Edibles. Notably, brix (AZ) consistently outperformed Flav, holding a higher rank throughout the period, which suggests a stronger market presence. Meanwhile, Good Tide and Pure Edibles also demonstrated competitive sales figures, with Pure Edibles surpassing Flav in February 2026. These dynamics indicate that while Flav remains a significant player, it faces robust competition that could impact its market share and necessitates strategic adjustments to enhance its positioning and sales performance in the Arizona edibles category.
Notable Products
In February 2026, Flav's top-performing product was Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg) in the Edible category, maintaining its first-place rank from previous months with sales of 5729 units. Following closely, Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg) held steady in the second position, while Strawberry Live Resin Gummy Belts 10-Pack (100mg) consistently ranked third. Sour Mango Live Resin Mega Gummy Belts (100mg) retained its fourth position, indicating stable demand. Green Apple Sour Live Resin Gummy Belts 10-Pack (100mg) reappeared in the fifth position after a brief absence in January, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
