Data Snapshot: Nov 02, 2026
$500K+

Oct-2026

Sales

Decline

Trend

6-Month

237

Product Count

SKUs

$15.2

Avg Price

-24.4%

YoY Sales Change

-23.8%

YoY Price Change

Flav, established in 2014, has pioneered advancements in cannabis science, particularly in California where it first popularized the concept of cannabis vapes. Renowned for its innovation, knowledge of cannabis science, and meticulous production processes, it offers ultra-refined premium oil cartridges with reputed industry-leading potency of up to 90% THC. The brand extends beyond the cannabis and into lifestyle, blending fashion with flavor through its merchandise.
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Flav

Where to Buy

Flav is stocked at 242 licensed dispensaries across New York, Missouri, and 5 other states, 129 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, The Bronx, and Staten Island. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/782.json?v=20261102
Flav Sales

Market Insights Snapshot

Flav Historical Sales by Category

In October 2026, Flav’s mix tilted toward Edible at 43.09% share despite a year-over-year decline of 31.03% and a month-over-month dip of 1.78%, while Flower rose to 29.05% share with a 13.12% month-over-month lift against a comparatively mild 2.66% year-over-year decline. Vapor Pens held 18.28% share after a 2.29% month-over-month gain but a 54.17% year-over-year drop, and Pre-Roll expanded to 9.58% share with a 39.43% month-over-month increase from a low base (no year-over-year). With average price down 23.83% year over year to $15.20 and Edible average price at 10.13 alongside Flower at 49.63, the pattern implies a rebalancing away from historically core Edible and into inhalables, where month-over-month momentum in Flower (+13.12%) and Pre-Roll (+39.43%) offsets Edible contraction (-1.78% MoM) but not the 24.36% brand sales decline year over year.

Flav’s October 2026 category shifts suggest positioning pressure in value-driven ingestibles and renewed reliance on higher-ticket inhalables: Flower’s 13.12% month-over-month growth and Pre-Roll’s 39.43% month-over-month surge collectively pull share toward faster-cycling formats while Vapor Pens’ 54.17% year-over-year contraction caps upside. Holding rank 17 in Edible within Arizona and concentrating sales in NY underscore the need to defend Edible relevance even as mix diversification continues; the takeaway is that Flav’s near-term positioning hinges on translating Flower’s month-over-month gains (+13.12%) into sustained share without eroding Edible’s 43.09% anchor amid a 31.03% year-over-year decline.

Oct-2026 Rank
Edible
Vapor Pens
Flower
Pre-Roll
#17
#34
—
—
—
—
—
—
#34
—
#46
#60
#22
#94
#68
#97
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
43.1%
$10.13
-31.0%
-1.8%
Flower
29.1%
$49.63
-2.7%
+13.1%
Vapor Pens
18.3%
$16.54
-54.2%
+2.3%
Pre-Roll
9.6%
$15.13
—
+39.4%
Flav

Competitive Landscape

Flav ranks #22 in NY Edible in October 2026, down 3 positions year over year from #19, and flat versus three months ago at #22, while its historical peak was #14 in May 2025; in contrast, Camino climbed from #2 to #1 with a 14.35% YoY sales increase and Off Hours fell from #1 to #2 with a -22.11% YoY sales decline, indicating that the top tier is redistributing share as Wyld moved up from #4 to #3 on 19.01% YoY growth; the combination of a -3 rank slide since October 2025 and no quarter-over-quarter rank change implies Flav is stuck in the lower-20s unless it can reaccelerate relative to rising leaders.

Flav category ranking vs. nearest competitors
Flav

Notable Products

In October 2026, Flav prices run 23.5% below similar products across its lineup, and several leading gummies carry steep gaps, such as Peach Mega Dosed Gummy Rings 2-Pack (100mg) at 57.7% under peers. This points to sales concentrated in lower-priced items, so much of its revenue comes from value-tier offerings.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg)
Gummies
3.8%
$19.40
+3.7%
-3.1%
Green Apple Sour Live Resin Gummy Belts 10-Pack (100mg)
Gummies
3.7%
$7.92
-23.3%
+69.3%
Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg)
Gummies
3.3%
$10.11
-7.7%
+3.1%
Pineapple Express Live Resin Infused Ready-to-Roll (3.5g)
Specialty / Infused
3.1%
$35.90
+9.1%
-10.6%
Cherry AK47 x Lato Pop (14g)
Hybrid
2.8%
$79.69
-1.2%
+212.7%
Blue Zlushies x Crunch Berries (14g)
Hybrid
2.5%
$86.52
+7.3%
+397.6%
Peach Mega Dosed Gummy Rings 2-Pack (100mg)
Gummies
2.3%
$9.13
-57.7%
+1.3%
Strawberry Live Resin Gummy Belts 10-Pack (100mg)
Gummies
2.3%
$8.20
-20.1%
+51.6%
Sour Rainbow Mega Live Resin Gummy Belt (100mg)
Gummies
2.0%
$9.13
-51.9%
-14.6%
Cherry Mega Live Resin Gummy Rings 2-Pack (100mg)
Gummies
1.8%
$9.39
-57.8%
+15.8%

Peer avg: average price of the same product type and package size in the same states that month.

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Top Selling Cannabis Brands

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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