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Jun-2024
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Overview
Market Insights Snapshot
Flav has demonstrated varying performance across different categories and states. In Arizona, the brand has maintained a steady presence in the Edible category, holding onto the 14th rank in both March and April before improving slightly to 12th in May, only to return to 14th in June. This suggests some volatility but a general stability within the top 15. In the Vapor Pens category in Arizona, Flav saw a dip from 17th in March to 23rd in April but managed to climb back to 18th by June, indicating a recovery and potential for future growth. This performance across categories highlights a mixed but resilient presence in the state.
In California, Flav's performance in the Edible category has been relatively stable, although it has not broken into the top 30, with ranks hovering in the mid-30s. However, the Vapor Pens category tells a different story, with Flav experiencing a significant drop from 54th in April to 80th in June, suggesting challenges in maintaining market share. Conversely, in Michigan, Flav made a notable leap in the Vapor Pens category, jumping from 52nd in May to 20th in June, reflecting a strong upward trend. Meanwhile, in Missouri, the brand entered the rankings in April at 51st but fell to 56th by June, indicating a struggle to gain traction. In Washington, Flav has shown consistency in the Edible category, maintaining a position within the top 30, which underscores a steady performance in that market.
Competitive Landscape
In the Michigan vapor pens category, Flav has shown a significant improvement in its market position over the past few months. While Flav was not in the top 20 brands from March to May 2024, it made a remarkable leap to rank 20th in June 2024. This upward movement indicates a positive trend in sales, with a notable surge in June, reaching $633,568. In comparison, Church Cannabis Co. consistently maintained a higher rank, fluctuating between 14th and 22nd place, with sales peaking at $839,364 in March 2024. Similarly, Redbud Roots and Traphouse Cannabis Co. held steady positions within the top 20, with Traphouse Cannabis Co. achieving the highest sales in June at $782,126. Meanwhile, Mozey Extracts showed consistent rankings around the 20th position, indicating stable performance. Flav's recent rise suggests a growing consumer preference and potential for further market penetration in the competitive Michigan vapor pens market.
Notable Products
For June 2024, the top-performing product from Flav is the Tropical Runtz Distillate Cartridge (1g) in the Vapor Pens category, which achieved the number one rank with notable sales of 9,744 units. The Blue Dream Distillate Cartridge (1g), also in the Vapor Pens category, secured the second spot, climbing from its fourth position in May 2024. Pink Runtz Distillate Cartridge (1g) debuted in the rankings at third place. Sour Tangie Distillate Cartridge (1g) and Blueberry Lemonade Distillate Cartridge (1g) both entered the rankings for the first time, securing fourth and fifth places respectively. This month saw a significant reshuffling in the rankings, with new entries and considerable jumps for existing products.
Top Selling Cannabis Brands
