Data Snapshot: Oct 05, 2026
$500K+

Sep-2026

Sales

Decline

Trend

6-Month

234

Product Count

SKUs

$14.61

Avg Price

-20.7%

YoY Sales Change

-28%

YoY Price Change

Flav, established in 2014, has pioneered advancements in cannabis science, particularly in California where it first popularized the concept of cannabis vapes. Renowned for its innovation, knowledge of cannabis science, and meticulous production processes, it offers ultra-refined premium oil cartridges with reputed industry-leading potency of up to 90% THC. The brand extends beyond the cannabis and into lifestyle, blending fashion with flavor through its merchandise.
Flav

Where to Buy

Flav is stocked at 262 licensed dispensaries across New York, Missouri, and 6 other states, 144 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, The Bronx, and Staten Island. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/782.json?v=20261004
Flav Sales

Market Insights Snapshot

Flav Historical Sales by Category

In September 2026, Flav’s mix tilted further toward Edible at 48.0% share (ranked 17 in Edible within Arizona) even as Edible sales fell 18.1% year over year and 15.1% month over month, while Vapor Pens held 20.0% share with a 55.5% year-over-year decline but a 6.5% month-over-month gain. Flower expanded year over year by 12.4% but compressed sharply month over month by 52.6% to 25.2% share, and Pre-Roll climbed 27.4% month over month to 6.7% share despite no year-over-year comp. Combined with a 28.0% year-over-year drop in average price and a 20.7% brand sales decline year over year, the pattern implies the portfolio is relying on Edible for scale while short-cycle volatility in Flower and a tentative stabilization in Vapor Pens are reshaping near-term volume.

The shifts point to a repositioning trade-off: heavier exposure to Edible at 48.0% share and improving momentum in Vapor Pens month over month (+6.5%) can buffer demand, but the 52.6% month-over-month contraction in Flower at 25.2% share concentrates risk in one primary category. Given the 27.4% month-over-month lift in Pre-Roll alongside a 28.0% average price decline year over year, the mix suggests Flav is leaning into value and faster-turn formats to offset Vapor Pens’ 55.5% year-over-year drop and Edible’s 18.1% year-over-year decline, implying near-term positioning toward price-sensitive consumers and away from premium basket reliance.

Sep-2026 Rank
Edible
Vapor Pens
Flower
Pre-Roll
17
33
⊝
⊝
49
⊝
⊝
⊝
31
⊝
53
60
19
87
91
⊝
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
48.0%
$9.82
-18.1%
-15.1%
Flower
25.2%
$47.61
+12.4%
-52.6%
Vapor Pens
20.0%
$16.87
-55.5%
+6.5%
Pre-Roll
6.7%
$28.10
—
+27.4%
Flav

Competitive Landscape

Flav sits at rank #19 in NY Edible for September 2026, improving 2 positions from #21 year over year while slipping 1 spot from #18 over the last three months; by contrast, Wyld moved up from #3 to #2 with 13.98% YoY sales growth and Off Hours fell from #1 to #3 with a -28.14% YoY sales change. Although Flav’s current #19 trails its historical peak of #14 in May 2025 by 5 ranks and remains 18 positions behind the current #1, the net 2-rank YoY climb paired with a recent 1-rank quarter-over-quarter dip signals a stabilization phase rather than a breakout trajectory.

Flav market ranking for NY Edible

Flav

Notable Products

Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg) posted the steepest decline in September 2026, down 45.1% and sitting at rank 3 while Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg) fell 16.3% at rank 1, indicating demand rotated within the lineup rather than expanding category reach. Green Apple Sour Live Resin Gummy Belts 10-Pack (100mg) rose 11.4% at rank 2, but Watermelon Mega Live Resin Gummy Rings 2-Pack (100mg) slid 24.3% at rank 8, and four of the top ten are Sour or Mega gummy belts, concentrating share in a narrow edible format. With Blue Raspberry Gummy Rings 10-Pack (100mg) down 14.5% at rank 10 and Sour Strawberry Mega Gummy Belt (100mg) up 37.5% at rank 7 against a mixed belt performance, the skew toward belts implies Flav is leaning into a belt-centric portfolio that is volatile month-to-month but geared to maximize spikes around a few flavors rather than broad-based stability.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg)
Edible
2
2
2
2
1
-16.3%
Green Apple Sour Live Resin Gummy Belts 10-Pack (100mg)
Edible
6
7
6
3
2
+11.4%
Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg)
Edible
1
1
1
1
3
-45.1%
Sour Rainbow Mega Live Resin Gummy Belt (100mg)
Edible
5
4
10
5
4
+16.1%
Peach Mega Dosed Gummy Rings 2-Pack (100mg)
Edible
9
5
4
8
5
+21.6%
Sour Mango Live Resin Mega Gummy Belts (100mg)
Edible
4
8
7
7
6
-10.2%
Sour Strawberry Mega Gummy Belt (100mg)
Edible
>10
10
>10
10
7
+37.5%
Watermelon Mega Live Resin Gummy Rings 2-Pack (100mg)
Edible
10
6
5
4
8
-24.3%
Sour Blueberry Mega Live Resin Gummy Belt (100mg)
Edible
>10
9
8
>10
9
—
Blue Raspberry Gummy Rings 10-Pack (100mg)
Edible
>10
>10
>10
9
10
-14.5%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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