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Nov-2025
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Overview
Market Insights Snapshot
Flav's performance in the Arizona market shows a consistent presence in the Edible category, maintaining the 8th rank from August to November 2025. This stability suggests a strong foothold in the state’s edibles market. However, in the Vapor Pens category, while Flav remained within the top 30, it experienced a slight fluctuation, moving from 18th to 20th place by November. This indicates a competitive landscape in the vapor pens segment, where maintaining a steady rank might prove challenging. The sales figures in Arizona also reflect this trend, with a noticeable dip in September followed by a recovery in the subsequent months.
In Missouri, Flav's performance in the Edible category appears less stable, as it fluctuated between the 26th and 28th ranks. This inconsistency might highlight challenges in maintaining a strong brand presence in Missouri's edibles market. The Vapor Pens category in Missouri presents a more concerning picture, as Flav did not rank in the top 30 in September, indicating potential market penetration issues. Meanwhile, in New York, Flav's Edible ranking showed a decline from 20th to 23rd, and although the Flower category saw an improvement from not being in the top 30 to reaching the 38th rank in October, it slightly dropped to 44th by November. This mixed performance across categories and states suggests varying levels of brand strength and market dynamics that Flav needs to navigate carefully.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Flav has maintained a steady presence, consistently ranking 8th in August, October, and November 2025, with a slight dip to 9th in September. This stability in rank suggests a resilient brand performance amidst fluctuating sales figures. Notably, Smokiez Edibles remains a formidable competitor, consistently holding the 6th position, indicating a significant lead in market share. Meanwhile, Pure Edibles experienced a drop from 7th to 9th place, highlighting potential vulnerabilities that Flav could capitalize on. Additionally, brix (AZ) has shown upward momentum, surpassing Flav by moving from 9th to 7th place by November. As Flav navigates this competitive environment, understanding these dynamics and leveraging advanced market data could be crucial for strategic positioning and sales growth.
Notable Products
In November 2025, Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg) maintained its position as the top-selling product for Flav, with sales reaching 6480 units, continuing its streak from previous months. Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg) also retained its consistent second-place ranking, showing a slight increase in sales compared to October. Strawberry Live Resin Gummy Belts 10-Pack (100mg) held steady at third place, indicating stable consumer preference. Sour Mango Live Resin Mega Gummy Belts (100mg) remained fourth, with a noticeable uptick in sales growth from the previous month. Green Apple Sour Live Resin Gummy Belts 10-Pack (100mg) re-entered the rankings at fifth place, marking its return since August and demonstrating a resurgence in popularity.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
