Data Snapshot: Sep 04, 2026
$1M+

Aug-2026

Sales

Growth

Trend

6-Month

265

Product Count

SKUs

$17.56

Avg Price

3.4%

YoY Sales Change

-7.8%

YoY Price Change

Flav, established in 2014, has pioneered advancements in cannabis science, particularly in California where it first popularized the concept of cannabis vapes. Renowned for its innovation, knowledge of cannabis science, and meticulous production processes, it offers ultra-refined premium oil cartridges with reputed industry-leading potency of up to 90% THC. The brand extends beyond the cannabis and into lifestyle, blending fashion with flavor through its merchandise.
Flav

Where to Buy

Flav is stocked at 252 licensed dispensaries across New York, Missouri, and 6 other states, 134 of them in New York, with the deepest coverage in New York, Queens, Bronx, Brooklyn, and Flushing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Flav Sales

Market Insights Snapshot

Flav Historical Sales by Category

In August 2026, Flav’s category mix pivoted toward Flower at 38.92% share despite a 4.94% month-over-month decline, while Edible held 42.11% share with a 2.25% MoM dip and a 19.90% year-over-year contraction. Vapor Pens fell to 14.73% share with a 13.41% MoM decline and a 64.80% YoY drop, and Pre-Roll slipped to 4.24% share with a 34.45% MoM decline. The standout is Flower’s 1,567.29% YoY surge paired with a MoM pullback, indicating a rapid re-entry or distribution expansion that is still stabilizing at the monthly cadence; the pattern implies Flav is reallocating demand from Vapor Pens and Edible into Flower to defend unit volumes as average price fell 7.77% YoY and overall brand sales grew 3.37% YoY.

These shifts suggest a positioning reset toward inhalables anchored by Flower scale rather than Vapor Pens, with category rank at 46 in Flower in New York signaling room to trade share up even as mix concentrates. The combination of a 1,567.29% YoY Flower increase and a 64.80% YoY decline in Vapor Pens points to a substitution effect where price-sensitive consumers migrate to Flower amid a 7.77% YoY brand-wide price decrease; concurrent MoM declines of 4.94% in Flower and 13.41% in Vapor Pens imply near-term elasticity is weakening, so sustaining the August 2026 3.37% YoY sales gain will depend on converting Flower trial into repeat and shoring up Edible, which contracted 19.90% YoY while still representing 42.11% of mix.

Aug-2026 Rank
Edible
Vapor Pens
Flower
Pre-Roll
14
36
41
32
49
55
21
77
46
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
42.1%
$10.20
-19.9%
-2.2%
Flower
38.9%
$54.09
+1567.3%
-4.9%
Vapor Pens
14.7%
$21.43
-64.8%
-13.4%
Pre-Roll
4.2%
$26.76
-34.5%
Flav

Competitive Landscape

Flav sits at rank #46 in New York Flower in August 2026, improving 132 positions year over year from #178, and climbing 13 ranks since May 2026 to #46 while peaking at #36 in July 2026. In contrast, Find. advanced from #6 to #1 with 30.7% YoY sales growth, and Rolling Green Cannabis slipped from #2 to #5 alongside a -36.2% YoY sales change, indicating that Flav’s trajectory from #59 three months ago to #46 now is tied less to a category-wide upswing and more to targeted share recovery despite volatility around a July 2026 peak at #36.

Flav market ranking for NY Flower

Flav

Notable Products

Sour Rainbow Mega Live Resin Gummy Belt (100mg) posted the largest month-over-month gain at 69.3% and climbed to rank 5 in August 2026, while Strawberry Live Resin Gummy Belts 10-Pack (100mg) fell 23.3% to rank 6 and Peach Mega Dosed Gummy Rings 2-Pack (100mg) dropped 31.3% to rank 8. Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg) held rank 1 with a 3.7% lift versus Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg) at rank 2 with a 22.9% rise, indicating momentum is rotating toward faster-growing flavors even as the leader maintains its position. Four of the top ten are Live Resin Gummy Belts while two are Mega single-belt or 2-pack formats, and the contrasting +69.3% surge for a Mega SKU against double-digit declines of -23.3% and -31.3% in other belts and rings implies an assortment tilt toward impulse-friendly high-potency novelties supported by a stable flagship. The product mix suggests Flav is leaning into concentrated Live Resin belts with selective Mega bets to drive spikes, using the $68,359 anchor from the top SKU to fund flavor and format experiments that can climb ranks quickly.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg)
Edible
1
1
1
1
1
+3.7%
Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg)
Edible
2
2
2
2
2
+22.9%
Green Apple Sour Live Resin Gummy Belts 10-Pack (100mg)
Edible
5
6
7
6
3
+13.2%
Watermelon Mega Live Resin Gummy Rings 2-Pack (100mg)
Edible
>10
10
6
5
4
+15.8%
Sour Rainbow Mega Live Resin Gummy Belt (100mg)
Edible
8
5
4
10
5
+69.3%
Strawberry Live Resin Gummy Belts 10-Pack (100mg)
Edible
3
3
3
3
6
-23.3%
Sour Mango Live Resin Mega Gummy Belts (100mg)
Edible
4
4
8
7
7
+26.9%
Peach Mega Dosed Gummy Rings 2-Pack (100mg)
Edible
>10
9
5
4
8
-31.3%
Blue Raspberry Gummy Rings 10-Pack (100mg)
Edible
>10
>10
>10
>10
9
Sour Strawberry Mega Gummy Belt (100mg)
Edible
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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