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Aug-2024
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Overview
Market Insights Snapshot
Flav's performance in the Arizona market shows notable movements across both the Edible and Vapor Pens categories. In Edibles, Flav's ranking fluctuated between 12th and 17th place from May to August 2024, indicating a relatively stable but competitive position. However, in Vapor Pens, Flav saw a significant improvement in August, climbing to 15th place from a lower rank of 20th in the previous months. This upward trend in Vapor Pens is particularly noteworthy given the sales increase to $250,305 in August, suggesting growing consumer preference for Flav's vapor products in Arizona.
In California, Flav's performance reveals challenges in achieving top-tier rankings. The Edibles category saw Flav consistently outside the top 30, indicating a struggle to gain market traction. Conversely, the Vapor Pens category showed some volatility but ended on a positive note, with Flav moving back to the 56th position in August after dropping to 82nd in June. This recovery in the Vapor Pens category, coupled with a sales rebound to $230,886 in August, highlights a potential area of strength for Flav in California. Meanwhile, in Michigan, Flav's Vapor Pens saw a dramatic rise from 43rd to 20th place in June, though it slightly declined in the following months, indicating fluctuating consumer demand in this state.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Flav has shown significant fluctuations in its rankings over the past few months. After a notable jump from 43rd in May 2024 to 20th in June 2024, Flav experienced a slight decline, settling at 24th by August 2024. This volatility contrasts with the more stable performance of competitors like Church Cannabis Co., which maintained a consistent rank around the low 20s, and Traphouse Cannabis Co., which hovered around the high teens to low 20s. Meanwhile, Mac Oils demonstrated a positive trend, climbing from 28th in May to 22nd in August. Despite these fluctuations, Flav's sales figures indicate a robust market presence, with a substantial increase in June followed by a slight dip, suggesting potential for growth if stability in rank can be achieved. The data underscores the competitive nature of the vapor pen market in Michigan and highlights the importance of consistent performance to maintain or improve market position.
Notable Products
For August 2024, the top-performing product from Flav is the Tropical Runtz Distillate Cartridge (1g), maintaining its first-place ranking from the previous two months with sales of 7,944 units. The Flav OG Distillate Disposable (1g) climbed to second place, showing a significant improvement from its fourth-place ranking in July. The Sour Tangie Distillate Cartridge (1g) dropped one spot to third place compared to July. Notably, the Strawberry Gelato Distillate Disposable (1g) entered the top five for the first time, securing the fourth position. Lastly, the Tangie Distillate Disposable Pod (1g) held steady in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
