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Oct-2025
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Overview
Market Insights Snapshot
Flav's performance across various categories and states reveals some interesting trends. In the Arizona market, Flav has shown consistent strength in the Edible category, maintaining a rank within the top 10 over the past few months, with a notable improvement from 11th in July to 8th in October. This upward trend is indicative of a strong presence in the Arizona edibles space. Conversely, their performance in the Vapor Pens category in Arizona has seen a decline, dropping from 17th in July to 20th in October, suggesting potential challenges or increased competition in this segment. Meanwhile, in Missouri, Flav's ranking in the Edible category has improved slightly, moving from 29th to 26th, which may indicate a growing foothold in the state. However, their absence from the top 30 in the Vapor Pens category in September highlights a significant challenge in maintaining a competitive edge in that market segment.
In New York, Flav's entry into the Flower category with a ranking of 50th in September and a jump to 38th in October suggests an emerging presence that could be worth watching in the coming months. Their performance in the Edible category has remained relatively stable, hovering around the 20th position, which points to a steady customer base in this category. However, the Vapor Pens category has seen a slight decline in their ranking, moving from 40th in July to 43rd in October, which may indicate a need for strategic adjustments to regain momentum. These movements highlight the varied success and challenges Flav faces across different states and product categories, offering a glimpse into the dynamic nature of the cannabis market.
Competitive Landscape
In the competitive landscape of the New York flower category, Flav has shown a notable upward trajectory, moving from not being ranked in the top 20 in July and August 2025 to securing the 38th position by October 2025. This rise is indicative of a significant increase in sales, as evidenced by the jump from $191,731 in September to $303,042 in October. Meanwhile, competitors like House of Sacci and Veterans Choice Creations (VCC) have experienced fluctuations in their rankings, with House of Sacci dropping from 33rd in September to 40th in October, and VCC moving from 38th to 42nd in the same period. Heady Tree and Hashtag Honey have maintained relatively stable positions, though Heady Tree consistently outperforms Flav in sales. These dynamics suggest that while Flav is gaining momentum, it faces stiff competition from established brands, highlighting the importance of strategic positioning and marketing to continue its upward trend.
Notable Products
In October 2025, Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg) maintained its position as the top-selling product for Flav, with sales reaching 6670 units, a significant recovery from September. Consistently holding the second spot, Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg) also showed strong performance. Strawberry Live Resin Gummy Belts 10-Pack (100mg) remained in third place, continuing its steady sales trend over the past months. Sour Mango Live Resin Mega Gummy Belts (100mg) secured the fourth position, with a noticeable increase in sales compared to September. Notably, the Sour Rainbow Mega Live Resin Gummy Belt (100mg) entered the rankings at fifth place, indicating a successful new product launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
