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Jul-2025
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Overview
Market Insights Snapshot
Flav's performance in the Arizona market shows notable fluctuations across its Edible and Vapor Pens categories. In the Edible category, Flav experienced a decline from 7th place in April to 11th place by July, with sales decreasing from $336,353 to $183,669. This drop indicates a potential challenge in maintaining consumer interest or competition from other brands. Conversely, in the Vapor Pens category, while Flav maintained a relatively stable presence, ranking between 12th and 15th, the sales figures reveal a more volatile pattern, peaking in June before dropping again in July. This suggests that while the brand remains competitive, there might be underlying factors affecting consumer preferences or market dynamics.
In Missouri, Flav's presence in the Edible category saw a consistent decline, slipping from 23rd in April to falling out of the top 30 by July, which could be concerning for the brand's market share in this region. The Vapor Pens category paints a similar picture, with Flav not making it into the top 30 rankings, indicating a significant loss in competitive edge. Meanwhile, in New York, Flav's performance in the Edible category was more dynamic, maintaining a solid 14th place through May, experiencing a dip in June, and then recovering slightly by July. However, their Flower category performance was less stable, failing to maintain a top 30 position after May. These patterns suggest varying levels of brand strength across different states and product categories, highlighting the importance of strategic adjustments to regain or maintain market position.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Flav has experienced fluctuations in its market position from April to July 2025. Initially ranked 12th in April, Flav saw a slight dip to 13th in May, regained its 12th position in June, but dropped to 15th by July. This shift in rank reflects a dynamic market where competitors like IO Extracts consistently maintained a higher rank, holding the 11th position from April to June before moving to 13th in July. Meanwhile, GRAS Cannabis showed resilience, hovering around the 12th to 14th ranks, and Micro Bar and Session Premium Cannabis (AZ) demonstrated more volatility, with ranks dropping out of the top 20 in some months. Despite these challenges, Flav's sales figures indicate a potential for recovery, with a notable increase in June before another dip in July, suggesting that strategic adjustments could help regain a stronger foothold in the market.
Notable Products
In July 2025, Flav's Rainbow Live Resin Gummy Belts 10-Pack (100mg) maintained its top position as the best-selling product, despite a decline in sales to 5871 units. The Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg) held steady in second place, although its sales figures continued to decrease. The White Ice Live Resin Disposable (1g) climbed to third place from fifth in June, indicating a rising preference for vapor pens. The Sour Mango Live Resin Mega Gummy Belts (100mg) re-entered the rankings in fourth place, showing a resurgence in popularity. Meanwhile, the Strawberry Live Resin Gummy Belts 10-Pack (100mg) dropped to fifth place, continuing its downward trend over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
