Flav

Data Snapshot: May 04, 2024
Flav Cannabis Brand Logo
$500K+

Apr-2024

Sales

Decline

Trend

6-Month

219

Product Count

SKUs

Flav

Overview

Flav, established in 2014, has pioneered advancements in cannabis science, particularly in California where it first popularized the concept of cannabis vapes. Renowned for its innovation, knowledge of cannabis science, and meticulous production processes, it offers ultra-refined premium oil cartridges with reputed industry-leading potency of up to 90% THC. The brand extends beyond the cannabis and into lifestyle, blending fashion with flavor through its merchandise.
Product Trends

Flav Categories

Flav Sales

Market Insights Snapshot

Flav Historical Sales by Category

In the competitive cannabis market, Flav's performance varies significantly across categories and states, reflecting both its market strengths and areas for improvement. In Arizona, Flav has shown a consistent presence in the Edibles category, maintaining a top 15 position from January to April 2024, with a slight dip in rankings from 9th to 11th and back to 10th. This indicates a stable demand for their edibles, despite a slight fluctuation. However, their Vapor Pens category tells a different story, with a more noticeable decline from 10th to 18th place over the same period. This trend suggests a potential challenge in maintaining their market share against competitors in the vapor pens space within Arizona. The sales figures in January for edibles, starting at $254,530 and experiencing a drop and partial recovery by April, highlight the volatility in consumer preferences or possibly operational challenges in maintaining supply consistency.

Looking beyond Arizona, Flav's performance in other states presents a mix of challenges and stagnation, particularly in the larger market of California and the emerging market of Michigan. In California, Flav's rankings in both Edibles and Vapor Pens were outside the top 30 for the entire observed period, with rankings slipping further away in Edibles from 35th to 37th. This indicates a significant struggle in penetrating the highly competitive California market. Michigan's Vapor Pens category also saw a decline from 49th to 63rd, suggesting Flav is facing difficulties in gaining traction in newer markets. Conversely, in Washington, the brand maintained a mid-tier ranking in the Edibles category, suggesting a stable, if not leading, presence. These trends across different states underscore the importance of strategic market positioning and the potential need for Flav to reassess its market strategies in various categories and locations to improve its standings.

Apr-2024 Rank
Edible
Vapor Pens
10
18
37
58
63
26
Flav

Competitive Landscape

In the competitive landscape of the Vapor Pens category in California, Flav has experienced a slight decline in its ranking over the first four months of 2024, moving from 53rd in January to 58th by April. This trend is indicative of challenges in maintaining its market position amidst stiff competition. Notably, Muha Meds has shown a relatively stable performance, maintaining ranks in the mid-40s to high 50s, but saw a significant drop in rank from March to April. In contrast, Paletas has made impressive gains, moving from 51st to 53rd, highlighted by a substantial leap in March. This suggests a strong upward trajectory in both rank and sales, outpacing Flav. Meanwhile, Platinum Vape and Fuzed have also seen fluctuations in their rankings, with Platinum Vape experiencing a notable increase in sales from February to March, potentially indicating a recovery in market share. These dynamics underscore a highly competitive market where Flav's slight decline in rank and sales is contrasted by the varying fortunes of its competitors, emphasizing the importance of strategic agility in sustaining and enhancing market position.

Flav market ranking for CA Vapor Pens

Flav

Notable Products

In April 2024, Flav's top product was Peach Rings 10-Pack (100mg) from the Edible category, which saw a notable rise to the top position with sales reaching 3765 units. Following closely, Rainbow Gummy Belts (100mg) also in the Edible category, maintained a strong performance moving from the top position in previous months to second place. The third spot was taken by Sour Mango Gummy Belts (100mg), indicating a consistent preference for Edible category products among consumers. Watermelon Gummy Rings 10-Pack (100mg) showed a significant improvement, moving up to the fourth position, highlighting an increasing diversity in consumer preferences within the Edibles. Lastly, Blue Dream Distillate Disposable (1g) from the Vapor Pens category made it to the top five, showcasing the only non-edible product in the leading ranks and indicating a varied interest among Flav's product offerings.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Peach Rings 10-Pack (100mg)
Edible
3
>5
3
1
Rainbow Gummy Belts (100mg)
Edible
1
>5
1
2
Sour Mango Gummy Belts (100mg)
Edible
2
>5
2
3
Watermelon Gummy Rings 10-Pack (100mg)
Edible
>5
>5
5
4
Blue Dream Distillate Disposable (1g)
Vapor Pens
4
2
>5
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data