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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Flav’s mix concentrated in Edible at 44.50% share (ranked 15 in Arizona Edible), while Vapor Pens held 24.23% and Flower accounted for 30.76%. Category trajectories diverged: Flower grew 25.93% year over year but fell 17.80% month over month, Vapor Pens dropped 63.44% year over year and 2.42% month over month, and Edible declined 34.24% year over year yet ticked up 1.87% month over month. With total brand sales down 36.85% year over year alongside a 15.66% average price decrease, the mix implies that reliance on Edible and Vapor Pens compressed annual performance, while short-term stabilization is leaning on a modest Edible uptick and a large Flower base despite its month-over-month pullback.
The pattern suggests a positioning pivot: the 25.93% year-over-year gain in Flower versus the 63.44% year-over-year contraction in Vapor Pens points to product equity tilting toward Flower, while Edible’s 1.87% month-over-month rise and 44.50% share indicate near-term volume ballast even as its year-over-year decline of 34.24% weighs on rank at 15 in Arizona Edible. Given a 17.80% month-over-month retreat in Flower and a 2.42% month-over-month slip in Vapor Pens, May 2026 pricing at $17.75 alongside a 15.66% annual price drop implies that regaining momentum hinges on defending Edible share while reallocating toward Flower where annual demand is expanding and pruning exposure to Vapor Pens where annual contraction dominates.
Competitive Landscape
Flav sits at rank #15 in AZ Edible in May 2026, sliding 5 positions year over year from #10, and down 6 spots from #9 three months ago, while its historical peak was #7 in April 2025; in contrast, Wyld held #1 both this month and a year ago despite a -19.5% YoY sales change, and Baked Bros advanced from #4 to #3 alongside a +14.7% YoY lift, indicating that category share is consolidating at the top as Flav cedes relative position. With OGEEZ steady at #2 on +12.0% YoY growth and Wana improving rank from #6 to #5 despite a -12.8% YoY decline, the divergence between rank momentum and sales growth suggests competitive upgrades in assortment and distribution are overpowering simple category growth effects; the thesis is that Flav’s rank trajectory implies erosion in velocity or shelf presence relative to leaders, and that mere category growth recovery will be insufficient to regain its April 2025 peak without share-taking moves.
Notable Products
The steepest movement in May 2026 was a -16.6% month-over-month decline for Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg), which still held rank 2 while Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg) slipped -7.1% at rank 1. Strawberry Live Resin Gummy Belts 10-Pack (100mg) inched up +4.5% at rank 3, while Watermelon Live Resin Gummy Belts 10-Pack (100mg) gained +8.9% at rank 7, and four of the top ten are Gummy Belts SKUs concentrated within the Edible category. Outside edibles, Blue Dream Distillate Disposable (1g) entered at rank 8 with $28,931, contrasting with Sour Mango Live Resin Mega Gummy Belts (100mg) at rank 4 on a +7.5% lift, implying a tentative extension beyond gummies without displacing the belt-led core. The pattern points to a gummy belt portfolio that can absorb single-SKU volatility while Flav tests adjacent form factors, suggesting near-term focus on stabilizing top belts as the brand experiments with pens for incremental reach.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
