Market Insights Snapshot
In Arizona, Flav has shown a consistent performance in the Edibles and Vapor Pens categories, maintaining its place within the top 20 brands for several months. Notably, in the Vapor Pens category, it has held onto the 10th rank from September to November 2023. However, the Concentrates category shows a different story with Flav not breaking into the top 20, oscillating around the 50th rank throughout the same period. This could indicate a potential area for growth or reevaluation for the brand within this market.
Flav's performance in other states presents a mixed picture. In California, the brand has seen a slight improvement in the Edibles category, moving from the 31st rank in August to the 28th in November. However, in the Vapor Pens category, Flav has unfortunately slipped from the 54th rank in August to the 62nd in November. In Michigan, Flav's performance in the Vapor Pens category is volatile, jumping from not being in the top 20 in August, to the 19th rank in October, and back out of the top 20 in November. Finally, in Washington, Flav has consistently ranked in the mid-20s in the Edibles category. These trends could reflect the varying consumer preferences across different states, and the competitive landscape of the cannabis industry.
In the Vapor Pens category in Arizona, Flav has consistently held a position within the top 10 brands from August to November 2023. However, competition is fierce. Papa's Herb made a significant leap from 16th to 8th place, surpassing Flav in November. Tru Infusion fluctuated in rank but remained a strong competitor, while Drip Oils + Extracts consistently outperformed Flav in terms of rank. Interestingly, Mr. Honey Extracts made a remarkable jump from 20th to 9th place in a single month, indicating a potential threat. Despite these shifts, Flav's sales have shown a steady increase over this period, suggesting a positive trend for the brand despite the competitive landscape.
In November 2023, Flav's top-performing product was the Rainbow Gummy Belts (100mg) from the Edible category, with a significant sales figure of 3788 units. The Hybrid Cherry Rings 10-Pack (100mg), also in the Edible category, ranked second, improving from its fourth place in August. The Blue Dream Distillate Disposable (1g) from the Vapor Pens category made it to the third rank, even though it didn't make the list in the previous months. The Sour Peach Rings 10-Pack (100mg) and Sour Watermelon Gummy Rings 10-Pack (100mg), both from the Edible category, dropped to the fourth and fifth ranks respectively, from their previous higher positions in August. This indicates a shift in consumer preference towards different product types within the Edible category.