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Apr-2025
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Overview
Market Insights Snapshot
Flav has demonstrated notable performance across various categories and states, with some intriguing movements in rankings. In Arizona, Flav has maintained a strong presence in the Edible category, consistently holding the 8th position from January to March 2025, before improving to 7th in April. This indicates a steady demand and possibly increasing consumer preference for their edibles. On the other hand, their Vapor Pens category in Arizona saw a significant jump in February, moving from 17th to 12th, where it remained stable through April. This suggests a positive reception of their vapor pen products, possibly driven by product innovation or competitive pricing. However, in California, Flav's absence from the top 30 in the Edible category until March indicates room for growth in this competitive market.
In New York, Flav's performance in the Edible category has been consistent, with a slight dip from 14th to 15th in April, suggesting a need to bolster their market strategies to maintain or improve their position. Interestingly, their Flower category saw a significant leap from not being ranked in January and February to 33rd in April, indicating a growing acceptance of their flower products. Meanwhile, the Vapor Pens category in New York exhibited a gradual improvement from 40th in February to 35th in April, reflecting a positive trend. In Missouri, Flav's Edible category has maintained a stable presence in the mid-20s ranking, showing consistent sales performance, while the Vapor Pens category has fluctuated but remained within the top 55, signaling potential for further market penetration.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Flav has shown a notable upward trend in its market position from January to April 2025. Initially ranked 17th in January, Flav improved its rank to 12th by February and maintained this position through April. This consistent rank improvement indicates a positive reception and growing consumer preference. In contrast, IO Extracts held a steady 11th position throughout the same period, suggesting a stable but slightly higher market presence compared to Flav. Meanwhile, Canamo experienced fluctuations, dropping from 9th to 10th, yet still maintaining a higher rank than Flav. Drip Oils + Extracts and GRAS Cannabis showed more volatility in their rankings, with Drip Oils + Extracts moving between 13th and 16th, and GRAS Cannabis fluctuating between 13th and 17th. These dynamics highlight Flav's strategic positioning and potential to climb further in the competitive vapor pen market in Arizona.
Notable Products
In April 2025, the top-performing product for Flav was the Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg) in the Edible category, maintaining its number one rank from March with sales reaching 7740. The Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg) held steady in second place, showing consistent performance over the past months. The Strawberry Live Resin Gummy Belts 10-Pack (100mg) also remained stable in third place. Notably, the Mega Cherry Rings 10-Pack (100mg) improved its ranking from fifth to fourth place since March. The Sour Mango Live Resin Mega Gummy Belts (100mg) entered the top five for the first time this year, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
