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Sep-2025
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Overview
Market Insights Snapshot
Flav has shown a varied performance across different states and categories over the recent months. In Arizona, Flav's ranking in the Edible category has been relatively stable, maintaining a top 10 presence with a slight dip to 11th place in July 2025, before bouncing back to 9th in September. This consistency in Arizona's Edible market indicates a strong foothold. However, the Vapor Pens category tells a different story, with Flav consistently ranking at 17th place from July to September, showing a decline in sales which could be a concern for maintaining competitive positioning in this category.
In Missouri, Flav's performance in the Edible category has been on the edge, fluctuating between 27th and 30th place, highlighting the brand's struggle to secure a strong market position. Notably, in the Vapor Pens category, Flav did not make it into the top 30 in September, which suggests a significant challenge in gaining traction within this segment in Missouri. Meanwhile, in New York, Flav's Edible category ranking improved notably from June to July but then experienced a decline by September. Interestingly, Flav made its debut in the Flower category at 50th place in September, marking a new entry point that could offer future growth potential if cultivated strategically.
Competitive Landscape
In the Arizona edibles market, Flav has experienced some fluctuations in its competitive standing over the summer months of 2025. Starting in June at rank 9, Flav dropped to 11th in July but rebounded to 8th in August before settling back at 9th in September. This indicates a dynamic market position with a slight downward pressure on sales, as evidenced by the dip in July. In contrast, Pure Edibles consistently outperformed Flav, maintaining a steady 7th rank throughout the same period, suggesting a more stable sales trajectory. Meanwhile, brix (AZ) showed a similar pattern to Flav, with ranks fluctuating between 7th and 9th, indicating competitive volatility. Good Tide and Jams remained slightly behind Flav, with ranks hovering around 10th and 11th, respectively. The data suggests that while Flav is a strong contender in the Arizona edibles market, it faces stiff competition, particularly from Pure Edibles, and must strategize to stabilize and improve its market position.
Notable Products
In September 2025, Flav's top-performing product was the Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg), maintaining its number one rank for four consecutive months, despite a dip in sales to 5,781 units. The Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg) held steady at the second position, showing consistency in its ranking since June. The Strawberry Live Resin Gummy Belts 10-Pack (100mg) improved its standing from fifth in July to third in August and maintained this position in September. The Sour Mango Live Resin Mega Gummy Belts (100mg) also showed stability, consistently ranking fourth from July through September. The Green Apple Sour Live Resin Gummy Belts 10-Pack (100mg) made its debut in the rankings at fifth place in September, indicating a new interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
