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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Cannalean has shown a consistent performance in the Beverage category, maintaining the 21st rank from April to June 2025. This consistency indicates a stable market presence, although the brand did not break into the top 20 during these months. The absence of a ranking in July suggests that Cannalean fell out of the top 30, which could be a point of concern for the brand's competitive stance in California's dynamic cannabis market.
Examining the sales figures, there was an upward trend from April to May, with sales increasing from $14,476 to $17,556. However, this was followed by a slight decline in June, with sales dropping to $16,989. The lack of data for July could imply a significant dip in sales, potentially aligning with the brand's fall out of the top 30 rankings. This movement highlights the importance of strategic adjustments for Cannalean to regain its position and improve its visibility in the California market.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Cannalean has been striving to improve its position amidst fluctuating ranks and sales. Despite not breaking into the top 20 ranks from April to July 2025, Cannalean has shown resilience with a notable increase in sales from April to May, although it slightly declined in June. Comparatively, Kikoko consistently maintained its position within the top 20, albeit with a downward trend in sales, which could indicate a potential opportunity for Cannalean to capture market share if it can capitalize on Kikoko's declining sales. Meanwhile, Mary Jones has remained strong in the rankings, consistently holding the 15th position, suggesting a robust market presence that Cannalean might aim to challenge. Interestingly, Artet re-entered the top 20 in July, potentially signaling a resurgence that Cannalean should monitor closely. Overall, Cannalean's ability to navigate these competitive dynamics will be crucial for its future growth and market penetration in California's cannabis beverage sector.
Notable Products
In July 2025, Cannalean's top-performing product was Grape Syrup (1000mg THC, 2oz, 60ml) in the Beverage category, which climbed from fourth place in previous months to secure the number one spot with sales reaching 135 units. Strawblurry Extra Strength Syrup (1000mg THC, 60ml), previously holding the top rank from April to June, dropped to second place despite maintaining strong sales figures. Grape Drink Syrup (1000mg) improved its position from fifth in June to third in July, indicating a positive trend in consumer preference. Guava Punch Syrup (1000mg) re-entered the rankings in July at fourth place, showing renewed interest after not being ranked in May and June. Mango Syrup (1000mg) experienced a decline, moving from third in June to fifth in July, suggesting a decrease in demand for this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
