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Jun-2024
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Overview
Market Insights Snapshot
In recent months, CannAscend | HASH has shown a notable performance in the Concentrates category in Ohio. After not ranking in the top 30 for March and April 2024, the brand made a significant entry into the rankings in May 2024, securing the 30th spot. This indicates a positive upward trend in their market presence. The sales figures for May 2024 reached $10,417, reflecting a growing consumer interest and a potential increase in market share. However, the absence of rankings in the earlier months suggests that the brand has faced challenges in establishing a consistent foothold in the market.
Despite the promising entry into the rankings in May, CannAscend | HASH did not maintain its position in June 2024, as it fell out of the top 30 once again. This fluctuation highlights the competitive nature of the Concentrates category in Ohio and suggests that while there is potential for growth, the brand needs to focus on strategies to maintain and improve its market position. The brief appearance in the rankings can be seen as both a positive indicator of potential and a reminder of the need for sustained efforts to achieve consistent performance.
Competitive Landscape
In the highly competitive Ohio concentrates market, CannAscend | HASH has experienced notable fluctuations in its ranking and sales performance. Despite not appearing in the top 20 brands for March through June 2024, CannAscend | HASH faces stiff competition from brands like Superflux and Buckeye Relief. For instance, Buckeye Relief maintained a strong presence, ranking as high as 9th in March 2024 and only dropping to 15th by May 2024, with sales peaking at $73,195 in April. On the other hand, Superflux showed a decline, falling out of the top 20 by June 2024, indicating a potential opportunity for CannAscend | HASH to capture market share. Additionally, Eden's Trees and ELXR Extracts also showed varying performances, with Eden's Trees ranking 19th in April 2024 and ELXR Extracts ranking 26th in March 2024. These insights suggest that while CannAscend | HASH is currently trailing behind, there is potential for growth by capitalizing on the declining trends of some competitors and the fluctuating market dynamics.
Notable Products
In June 2024, the top-performing product for CannAscend | HASH was Tropicana Cookies Live Rosin Wax (0.85g) in the Concentrates category, maintaining its top rank from May with sales reaching 140 units. Raspberry Dark Chocolate Rosin Caramels 11-Pack (110mg), an Edible, climbed to the second spot after being fourth in May, showing a notable increase in its ranking despite lower sales figures. Tropical Cherry Star Badder (0.84g) in the Concentrates category held steady at the third position, consistent with its performance in May. Electric Peanut Butter Badder (0.85g) did not rank in June, following a third-place finish in May. Gas Live Resin Badder (0.85g), which was second in May, did not appear in the top rankings for June.
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