Market Insights Snapshot
Looking at the performance of CannAscend | HASH in Ohio, there are some noteworthy trends across different categories. In the Concentrates category, the brand has experienced some fluctuations in its ranking, peaking at 7th place in August 2023 and dipping to 15th place in September 2023, before recovering slightly to 11th place in October 2023. This fluctuation is reflected in the sales figures as well, with a noticeable dip in September. While no specific sales figures will be divulged, it's clear that the brand has room for improvement in this category.
When it comes to the Edibles category, CannAscend | HASH seems to be a new entrant with its first appearance in the top 20 brands in September 2023 at rank 51, improving to rank 46 in October 2023. On the other hand, the brand's performance in the Vapor Pens category appears to be struggling, with a steady decline in ranking from 39th place in July 2023 to 51st place in October 2023. Without divulging too much, it's clear that the brand's performance varies greatly across categories in Ohio, presenting opportunities for growth and improvement in specific areas.
In the Concentrates category for Ohio, CannAscend | HASH has experienced some fluctuation in its market position. In July 2023, it held a solid 9th place, rising to 7th in August, but then dropped to 15th in September, before recovering slightly to 11th in October. This indicates a somewhat volatile market presence. Among its competitors, Moxie and BaM / Body and Mind have shown a more stable and improving trend, with BaM / Body and Mind making a significant leap from 29th to 9th place over the same period. Cresco Labs and Riviera Creek have also seen improvements in their rankings, but not as dramatically as BaM / Body and Mind. In terms of sales, all brands, including CannAscend | HASH, have shown an upward trend, indicating a growing market for concentrates in Ohio.
In October 2023, the top-performing product from CannAscend | HASH was the 'Do Hi Oh Live Resin Badder (0.85g)', with a notable 403 units sold. The 'Dirty Little Secret Live Resin Badder (0.85g)' held the second position, maintaining a strong presence from its first position in September. The third spot was occupied by 'Dohioh Live Resin Sugar (0.85g)', a new entrant in the top five. The 'Vegas Sunset Live Resin Badder (0.85g)' dropped two places from September to October, landing in fourth place. Rounding out the top five was another new entry, the 'Blue Boi Live Resin Badder (0.85g)'.