.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
HZ concentrated its May 2026 mix around Concentrates at 54.11% share with 313.84% YoY growth and 44.46% MoM, while Vapor Pens held 28.06% share with a -47.27% YoY change but a 67.92% MoM rebound. Pre-Roll accounted for 17.75% share with a 10.16% MoM rise and no YoY baseline, and Edible collapsed to 0.08% share with -99.62% YoY and -96.59% MoM. With overall brand sales up 15.48% YoY and average price up 4.72% YoY to $35.63, the outsized Concentrates surge versus the Vapor Pens YoY decline implies a pivot toward higher-potency formats driving near-term volume while the MoM spike in Vapor Pens adds short-cycle upside that may be volatile.
Positioning now hinges on defending Concentrates leadership and stabilizing inhalable breadth: holding rank 21 in Concentrates within Ohio alongside a 54.11% internal mix share and 44.46% MoM suggests headroom to climb ranks if mix depth persists, while the 67.92% MoM recovery in Vapor Pens against a -47.27% YoY indicates reactivation that can diversify risk if conversion holds. The near-zero Edible share at 0.08% paired with -96.59% MoM and -99.62% YoY removes low-price cross-sell, so the portfolio leans into higher ticket categories where the 4.72% YoY price lift can be sustained without eroding share.
Competitive Landscape
HZ sits at rank #21 in OH Concentrates in May 2026, improving 10 positions year over year from #31 and holding flat versus February 2026 at #21, while its best position peaked at #20 in January 2026 by a 1-rank margin. In contrast, Klutch Cannabis held #1 year over year with a 0-rank change and reported a 47.0% sales lift, and Butterfly Effect - Grow Ohio moved from #4 to #2 with a 2-rank climb alongside 59.0% sales growth; meanwhile, Hundred Percent Labs advanced from #6 to #4 with a 2-rank gain and 99.6% sales growth. The combination of a 10-rank YoY improvement for HZ and a narrow 1-rank gap to its January 2026 peak implies a stabilization at the edge of the top 20 rather than a breakout into higher tiers.
Notable Products
GSCHplant Live Rosin Disposable (0.5g) posted the largest month-over-month surge at +293.2% to rank 1, while Caesar Cold Cure Live Rosin Badder (1g) also spiked +283.9% at rank 3, indicating demand is tilting toward solventless formats. Thai Sunset Infused Pre-Roll (1g) fell -42.0% at rank 5 as Pre-Rolls represented only two of the top six, whereas Vapor Pens captured ranks 1 and 10 and Concentrates held ranks 3, 4, 7, 8, and 9. Four of the top ten are Concentrates and two are Vapor Pens, concentrating share in inhalables with premium extraction cues rather than traditional flower-based Pre-Rolls. The mix implies HZ is pivoting assortment and velocity toward higher-potency, solventless-led inhalables where price tolerance can support margin, even as at least one legacy Pre-Roll declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
