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Apr-2025
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Overview
Market Insights Snapshot
In the state of Ohio, HZ has shown a notable performance in the Concentrates category. Starting the year at the 20th position, HZ climbed steadily to secure the 13th rank by March and maintained this position in April. This upward trend is indicative of a strong market presence and growing consumer preference in this category. Conversely, HZ's performance in the Edible category remained stagnant, consistently ranking 45th from January through April, suggesting challenges in gaining traction or market share in this segment. Such a static ranking could imply a need for strategic adjustments to improve competitiveness.
The Vapor Pens category in Ohio presents a mixed but generally positive picture for HZ. The brand improved its rank from 51st in January to 39th by April, highlighting a gradual but consistent improvement in this segment. This movement suggests that HZ is gaining ground, potentially capturing more consumer interest or benefiting from strategic initiatives. However, it's worth noting that HZ did not make it into the top 30 brands in this category, indicating room for further growth and competitive positioning. Such insights into category performance can provide valuable direction for future market strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, HZ has shown a notable upward trend in its rankings, moving from 51st in January 2025 to 39th by April 2025. This improvement in rank is significant, especially when compared to competitors like Moxie, which consistently ranked higher but experienced a decline from 33rd to 40th over the same period. Similarly, Superflux saw a drop from 30th to 38th, and Meigs County Grown was absent from the top 20 in February and March, indicating fluctuating performance. Meanwhile, Galenas showed a remarkable surge in March, jumping to 27th, but fell back to 37th in April. HZ's consistent improvement in rank, despite not yet breaking into the top 20, suggests a positive trajectory in sales performance relative to these competitors, positioning it as a brand to watch in the Ohio vapor pen market.
Notable Products
In April 2025, HZ's top-performing product was Cherry Dosidos Live Resin Disposable (0.5g) in the Vapor Pens category, which achieved the number one rank with sales of 494 units. This product climbed from the fourth position in January to the top spot, maintaining strong sales momentum. London Pound Cake Cold Cure Live Rosin Badder (0.5g) entered the rankings for the first time, securing the second position in Concentrates. Caesar Live Rosin Disposable (0.5g) also made its debut in the rankings, capturing the third spot in Vapor Pens. Meanwhile, London Pound Cake Live Rosin Disposable (0.5g) slipped to fifth place, showing a decline from its initial first-place ranking in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
