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Mar-2026
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Overview
Market Insights Snapshot
HZ's performance in the Ohio market has shown some notable trends across different product categories. In the Concentrates category, HZ has made a consistent upward movement, improving its ranking from 25th in December 2025 to 18th by March 2026. This upward trend is supported by a steady increase in sales, indicating a growing consumer preference for their concentrates. However, in the Edible category, HZ did not manage to break into the top 30 brands, which may suggest a need for strategic adjustments or increased marketing efforts in this segment. Meanwhile, in the Pre-Roll category, HZ's rankings have fluctuated, dropping to 45th in March 2026 after peaking at 34th in February, suggesting possible volatility in consumer demand or competitive pressures.
On the other hand, HZ's presence in the Vapor Pens category in Ohio has been relatively stable, albeit at lower rankings, consistently staying outside the top 70 brands from December 2025 through March 2026. This stability, despite being on the lower end, might indicate a niche but loyal consumer base. The sales figures reflect a decline from December to February, followed by a slight recovery in March, highlighting potential challenges in maintaining consumer interest or market share against competitors. Overall, while HZ has shown promising growth in certain categories, other segments present opportunities for improvement and strategic focus to enhance their market position.
Competitive Landscape
In the Ohio concentrates market, HZ has shown a promising upward trajectory in rankings from December 2025 to March 2026, moving from 25th to 18th place. This improvement is indicative of a strategic positioning that has allowed HZ to surpass several competitors, including Main Street Health, which remained below HZ throughout this period. Notably, HZ's sales saw a significant increase in January 2026, which likely contributed to its improved rank. However, HZ still trails behind brands like Ancient Roots and Firelands Scientific, both of which consistently ranked higher and demonstrated strong sales figures. The competitive landscape suggests that while HZ is gaining ground, there is still room for growth to catch up with these leading brands. HZ's ability to maintain its upward momentum could be pivotal in closing the gap with these top competitors.
Notable Products
In March 2026, HZ's top-performing product was Mandarin Diesel Infused Pre-Roll (1g), which maintained its leading position from February with notable sales of 419 units. Following closely, Thai Sunset Infused Pre-Roll (1g) climbed to the second position, improving from fourth place in February with a significant increase in sales. NYCC Cold Cure Live Rosin Badder (1g) debuted in the rankings at third place, showing strong performance in the concentrates category. Frosted Malus Cold Cure Live Rosin Badder (1g) dropped to fourth place after being third in February, indicating a slight decline in its sales momentum. Finally, Square Dance Live Rosin Infused Pre-Roll (1g) fell from its consistent second-place ranking in previous months to fifth, reflecting a decrease in popularity or demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
