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Oct-2025
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Overview
Market Insights Snapshot
In Ohio, HZ has demonstrated a consistent upward trajectory in the Concentrates category. Starting from a rank of 26 in July 2025, HZ improved its position to 21 by September and maintained this rank in October. This steady climb suggests a growing consumer preference or effective market strategies in this category. It's noteworthy that the sales figures peaked in September, indicating a possible seasonal influence or a successful promotional campaign during that month. However, the Vapor Pens category tells a different story, where HZ has not yet broken into the top 30, with ranks hovering in the 60s. This indicates a potential area for growth or a need to reassess their strategy in this segment.
The performance of HZ in the Vapor Pens category in Ohio shows a gradual improvement in ranking from 67 in July to 63 in October. This suggests a slow yet steady increase in market penetration or consumer acceptance. Despite this progress, HZ's absence from the top 30 brands highlights a significant gap compared to its success in Concentrates. This disparity between categories might reflect differing consumer preferences or competitive dynamics within the state. Overall, while HZ shows promising growth in certain areas, there remains substantial opportunity for expansion and increased market share, especially in categories where they are not yet leading.
Competitive Landscape
In the Ohio concentrates market, HZ has demonstrated a steady improvement in its competitive position over the past few months, moving from a rank of 26 in July 2025 to 21 by October 2025. This upward trend indicates a positive reception and growing customer base, despite the overall competitive landscape. Notably, Moxie, which started at rank 9 in July, has seen a significant decline to rank 20 by October, suggesting potential challenges that HZ could capitalize on. Meanwhile, Mozey Extracts and Meigs County Grown have not been able to break into the top 20, with ranks of 24 and 23, respectively, in October, indicating that HZ is outperforming these competitors. Additionally, Ancient Roots has shown some volatility, but ended slightly ahead of HZ at rank 19. These dynamics suggest that HZ is well-positioned to continue its growth trajectory, especially if it can leverage the weaknesses of its competitors.
Notable Products
In October 2025, HZ's top-performing product was SinMintz Live Rosin Disposable (0.5g) in the Vapor Pens category, which climbed to the first position with notable sales of 199 units. Purple Chemdawg Live Resin Disposable (0.5g), also in the Vapor Pens category, ranked second, showing a slight decline from its leading position in September. Dragonfruit Diesel Live Rosin Gummies 11-Pack (110mg) made a significant entry into the rankings, securing the third spot in the Edible category. GSCHplant Live Rosin Disposable (0.5g) followed closely in fourth place within the Vapor Pens category. Gorilla Guava Live Rosin Gummies 11-Pack (110mg) maintained its fifth position from the previous month, indicating consistent performance in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
