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Jul-2025
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Overview
Market Insights Snapshot
In the state of Ohio, HZ has shown varied performance across different product categories. Concentrates have been a consistent area of strength for the brand, maintaining a presence within the top 30 rankings from April through July 2025, with a notable rise from 30th in May to 24th in July. This upward movement suggests a growing consumer interest and possibly effective marketing strategies or product offerings in this segment. However, the Vapor Pens category tells a different story, as HZ experienced a consistent decline in rankings from 45th in April to 65th by July, indicating potential challenges in maintaining market share or competition pressures in this category.
Looking at the Edible category, HZ has not yet broken into the top 30 rankings in Ohio as of July 2025. Despite being close in the preceding months, with rankings of 51st and 53rd in May and June respectively, the absence from the top rankings in July could highlight a need for strategic adjustments or product innovation to capture consumer interest. This absence is particularly notable as it contrasts with the steady performance seen in Concentrates. The overall sales trends across these categories could provide deeper insights into consumer preferences and competitive dynamics, offering HZ opportunities to refine their approach in the Ohio market.
Competitive Landscape
In the competitive landscape of the Ohio concentrates market, HZ has experienced notable fluctuations in its ranking over recent months, which have implications for its sales performance. In April 2025, HZ held the 20th position, but it saw a significant drop to 30th in May, before slightly improving to 29th in June and further advancing to 24th in July. This volatility contrasts with the more stable performance of competitors like Holistic and Spiritual Health (HASH), which consistently maintained the 22nd rank from April through July. Meanwhile, Main Street Health started at 17th in April but fell out of the top 20 by July, indicating a downward trend. Despite these challenges, HZ's sales rebounded in July, suggesting a potential recovery in market positioning. These dynamics highlight the competitive pressures HZ faces and underscore the importance of strategic adjustments to regain and sustain higher rankings and sales in the Ohio concentrates market.
Notable Products
In July 2025, Cherry Dosidos Live Resin Disposable (0.5g) reclaimed its top position among HZ products, maintaining its rank from April and May after a brief dip in June. The product achieved sales of 148 units, highlighting its consistent popularity in the Vapor Pens category. Caesar Cold Cure Live Rosin Badder (1g) emerged as a new contender, securing the second spot with notable sales, indicating strong market entry. Mai Cake Live Rosin Disposable (0.5g) rose to third place, showing a significant improvement from its previous performance in April. Meanwhile, New York Cheesecake Live Rosin Disposable (0.5g) slipped to third from its top position in June, while Tangie Twist Live Rosin Gummies 11-Pack (110mg) made its debut in fourth place, showcasing the diverse appeal of HZ's product range.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
