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Dec-2024
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Overview
Market Insights Snapshot
HZ has shown notable performance improvements in the Ohio market across several key categories. In the Concentrates category, HZ made significant progress, moving from a rank of 32 in September 2024 to 12 by December 2024. This upward trajectory is indicative of the brand's growing acceptance and popularity within this segment. Meanwhile, in the Edibles category, HZ's rank improved from 57 in September to 44 in December, signaling a steady, albeit slower, rise in consumer preference. The Vapor Pens category, however, displayed a more volatile pattern, with HZ's rank fluctuating, ultimately declining from 35 in September to 37 in December. Despite the rank drop, the brand's presence in the top 30 remained elusive, which suggests a need for strategic adjustments to bolster their standing in this category.
The sales trends for HZ in Ohio reveal interesting dynamics. Concentrates saw a marked increase in sales, with a peak in November 2024, reflecting the brand's successful penetration into this segment. Meanwhile, Edibles experienced a consistent rise in sales throughout the last quarter of 2024, which might be attributed to seasonal demand or effective marketing strategies. Conversely, Vapor Pens witnessed a decline in sales from October to December, which may point to increased competition or shifting consumer preferences. This sales trajectory highlights the importance of HZ adapting its strategies to maintain competitiveness, particularly in the Vapor Pens category where the brand did not secure a top 30 position by the end of the year.
Competitive Landscape
In the Ohio concentrates market, HZ has shown a remarkable upward trend in rankings over the last few months of 2024, moving from a position outside the top 20 in September to a commendable 12th place by December. This positive trajectory is indicative of a significant increase in consumer interest and sales performance. Notably, HZ has outpaced competitors like Josh D, which only re-entered the top 20 in November and December, and Buckeye Relief, which has seen a steady decline in sales. However, HZ still trails behind strong performers such as Moxie and Superflux, both of which have maintained higher rankings and sales figures. The data suggests that while HZ is gaining momentum, there is still room for growth to catch up with these leading brands in the Ohio concentrates category.
Notable Products
In December 2024, Cherry Dosido Cold Cure Live Rosin Badder (0.5g) emerged as the top-performing product for HZ, ranking first in sales with a figure of 717 units. Caesar Cold Cure Live Rosin Badder (0.5g) followed closely, dropping to the second position from its previous first-place rank in November. Mango Tango Live Rosin Gummies 11-Pack (110mg) secured the third spot, showcasing strong performance in the edibles category. Boston Tea Party Live Rosin Disposable (0.5g) climbed to fourth place, marking a significant rise from its absence in the top ranks over the past months. London Pound Cake Live Rosin Disposable (0.5g), which held the top rank in September and October, settled into fifth place, indicating a decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
