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Aug-2024
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Overview
Market Insights Snapshot
Firelands Scientific has shown varied performance across different product categories in Ohio. In the Concentrates category, the brand experienced a decline, dropping from a rank of 15 in May 2024 to 20 in June 2024 and failing to make the top 30 in subsequent months. This indicates a potential area of concern for the brand. Conversely, in the Edible category, Firelands Scientific maintained a steady rank of 11 for May and June 2024, though it dropped to 15 in July and August. Despite the drop, the brand saw a significant increase in sales in August, suggesting some resilience in consumer demand.
In the Flower category, Firelands Scientific's performance fluctuated, starting at rank 22 in May 2024, peaking at 16 in June, but slipping to 31 by August. This trend could signal a need for strategic adjustments. The brand performed notably well in the Vapor Pens category, achieving a high rank of 3 in July 2024 before dropping to 8 in August, yet with a substantial increase in sales over the months. Lastly, in the Topical category, Firelands Scientific maintained a consistent rank of 9 for May and June 2024, but did not appear in the top 30 for the following months, indicating a possible decline in market presence. These movements highlight areas of both strength and potential improvement for the brand in Ohio.
Competitive Landscape
In the competitive landscape of the Ohio vapor pens market, Firelands Scientific has experienced notable fluctuations in its ranking over the past few months. Starting from a solid 6th place in May 2024, Firelands Scientific climbed to 4th in June and 3rd in July, before dropping to 8th in August. This volatility contrasts with the more consistent upward trajectory of competitors like Main Street Health, which ascended from 14th in May to a stable 6th place by August, and Savvy, which improved from 13th to 7th over the same period. Despite these fluctuations, Firelands Scientific's sales figures remain robust, indicating strong market presence and consumer demand. However, the brand's drop in rank during August suggests increasing competition and the need for strategic adjustments to maintain its market position. Other competitors like Butterfly Effect - Grow Ohio and (the) Essence have also shown varying degrees of stability and growth, further intensifying the competitive environment.
Notable Products
In August 2024, the top-performing product from Firelands Scientific was Salty Watermelon Distillate Cartridge (1g), which climbed to the first rank with notable sales of 2205 units. Following closely in second place was Salty Watermelon Distillate Luster Pod (0.85g), which had previously maintained the top spot for three consecutive months. Cake Crasher Distillate Luster Pod (0.85g) made a significant jump to third place, up from fifth in July. Orange Kush Cake Distillate Luster Pod (0.85g) slightly declined to fourth place after being third the previous month. Gravy Payton (2.83g) entered the rankings at fifth place with its first recorded sales in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
