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Jun-2024
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Overview
Market Insights Snapshot
Firelands Scientific has demonstrated varying performance across different cannabis product categories in Ohio. In the Concentrates category, the brand witnessed a decline in rankings from 6th place in March and April 2024 to 16th place by June 2024, indicating a significant drop in market position. Conversely, Firelands Scientific has maintained a relatively stable performance in the Edible category, holding steady at 11th place from April through June 2024. This consistency suggests a loyal customer base or effective market strategies in this product segment. However, it is worth noting that their ranking in the Flower category fluctuated, dropping out of the top 30 in some months, which could be a cause for concern regarding their competitive edge in this segment.
In the Vapor Pens category, Firelands Scientific has shown remarkable stability, consistently ranking within the top 6 brands from March to June 2024. This steady performance highlights their strong presence and possibly high customer satisfaction in this category. On the other hand, their performance in the Topical category has been less dynamic but stable, consistently ranking around the 10th and 11th positions. This consistency across multiple months suggests a steady demand for their topical products. The fluctuations and stability in different categories provide a nuanced picture of Firelands Scientific's market performance, indicating areas of strength and potential opportunities for improvement.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ohio, Firelands Scientific has demonstrated a relatively stable performance, maintaining a rank between 5th and 6th place from March to June 2024. This consistency is notable, especially when compared to competitors like &Shine, which has shown a steady improvement, moving from 4th to 3rd place, and Butterfly Effect - Grow Ohio, which climbed from 6th to 4th place. Meanwhile, Savvy and Main Street Health have shown more dramatic fluctuations, with Savvy jumping from 15th to 7th place and Main Street Health from 18th to 6th place over the same period. These shifts indicate a highly competitive market, where Firelands Scientific's stable ranking suggests a strong, loyal customer base but also highlights the need for strategic initiatives to climb higher in rank and increase sales, especially as other brands show significant upward momentum.
Notable Products
In June 2024, the top-performing product from Firelands Scientific was Salty Watermelon Distillate Luster Pod (0.85g) in the Vapor Pens category, maintaining its number one rank with sales of $1330. Salty Watermelon Distillate Cartridge (1g) rose to the second position, showing a significant increase from the fourth rank in previous months. Peach Ice Cream Distillate Luster Pod (0.85g) in the Vapor Pens category dropped to third place, despite being consistently in the second position earlier. The Orange Kush Cake (5.66g) in the Flower category debuted in the fourth position. Cherry Lemon G Co2 Distillate Luster Pod (0.85g) also made its entry into the top five, securing the fifth position.
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