Market Insights Snapshot
Firelands Scientific, a leading cannabis brand operating in Ohio, has shown interesting trends across various categories over the period from August to November 2023. In the Concentrates category, the brand has consistently improved its ranking, moving from the 8th position in August to the 5th in November, indicating a positive growth trend. In the Edibles category, despite a slight dip in September, the brand maintained a steady position in the top 10. However, the Flower category saw a significant drop from the 12th rank in October to not being in the top 20 in November, which might be a cause for concern.
On the brighter side, Firelands Scientific has shown consistent performance in the Tincture & Sublingual, Topical, and Vapor Pens categories, maintaining positions within the top 10 throughout the period. The brand's ranking in the Vapor Pens category is particularly noteworthy, as it has consistently stayed within the top 5. The Tincture & Sublingual category also saw an improvement in November, moving up from the 10th to the 6th position. Overall, the brand has shown a mixed performance across categories, with some areas of strong growth and others that may need attention.
In the Vapor Pens category in Ohio, Firelands Scientific has maintained a steady presence in the top 5 brands from August to November 2023. However, its rank dropped from 4th to 5th place between October and November, despite a consistent increase in sales from August to October. This drop in rank could be attributed to the significant rise of Pacific Gold Cannabis Co. which jumped from 8th to 3rd place in the same period. Another notable competitor, Klutch Cannabis, despite leading the category in August and September, experienced a drastic fall to 4th place by November. Meanwhile, Savvy and Certified (Certified Cultivators) also remained in the top 10, with Savvy improving its rank and Certified experiencing a slight drop. These shifts in the competitive landscape indicate a highly dynamic market for Vapor Pens in Ohio.
In November 2023, Firelands Scientific's top-selling product was the Sativa Orange Grove Sunbites Gummies 10-Pack (100mg) from the Edible category, maintaining its top rank from September with sales of 1679 units. The THC/CBN 2:1 Midnight Cherry Sunbites Gummies 10-Pack (100mg THC, 50mg CBN), also from the Edible category, secured the second rank, the same as October, with significant sales. The Peach Ice Cream CO2 Luster Pod (0.85g) from the Vapor Pens category debuted in the top five at third place. The Dark Storm CO2 Luster Pod (0.85g), another product from the Vapor Pens category, entered the rankings at fourth place. Lastly, the Tropical Fruit Punch Entourage Effect Sunbite Gummies 10-Pack (110mg) from the Edible category dropped from second to fifth place.