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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Firelands Scientific concentrated 45.28% of May 2026 sales in Vapor Pens with a year-over-year decline of 18.80% and a month-over-month drop of 13.65%, while Flower held 32.23% share but fell 60.32% YoY and 36.35% MoM, marking the steepest pullback among major lines. Pre-Roll reached 12.08% share with a 29.73% MoM contraction and no year-over-year baseline, and Edible at 4.36% share declined 67.88% YoY and 32.28% MoM; the outlier was Concentrates at 6.05% share, up 34.98% YoY despite a 26.16% MoM dip. With an average price down 32.38% YoY to $26.85 and overall brand sales down 35.56% YoY, the pattern implies mix is tilting toward lower-priced formats and away from legacy Flower, while Vapor Pens remains the anchor but is no longer offsetting broad MoM softness.
The shift—Vapor Pens still leading at 45.28% share but slipping 13.65% MoM, and Flower’s 36.35% MoM drawdown—signals a need to stabilize core inhalables to defend rank 18 in Ohio Vapor Pens and to lean into the 34.98% YoY growth in Concentrates as a differentiated growth pocket. Given 24-month sales down 18.88% and Edible and Pre-Roll contracting 32.28% and 29.73% MoM respectively, the implication is a focused positioning around higher-value inhalables (Vapor Pens and Concentrates) with pricing discipline to prevent further average price compression and to convert Concentrates’ YoY momentum into a second pillar that reduces dependence on Vapor Pens.
Competitive Landscape
Firelands Scientific sits at rank #18 in Ohio Vapor Pens in May 2026, sliding 2 positions year over year from #16, yet improving 10 spots versus February 2026 when it was #28; this mix of a -2 YoY rank change and a +10 three-month climb signals short-term momentum against a longer-term drift. Competitors are pulling away at the top: Certified (Certified Cultivators) moved up from #2 to #1 with 51.9% YoY sales growth while Rove surged from #12 to #4 on 106.5% YoY growth, indicating that Firelands Scientific’s current #18 rank versus its historical peak of #6 in July 2024 reflects share pressure from faster-rising leaders; the trajectory implies Firelands Scientific is stabilizing quarter-over-quarter but ceding year-over-year position unless it converts recent rank gains into sustained share recovery.
Notable Products
Gravy Payton Pre-Roll (1g) posted the standout movement with an 87% month-over-month gain, climbing to rank 2 while Northern Lights Pre-Roll (1g) held rank 1 on a 34% rise, indicating momentum is concentrated at the top rather than broad-based. With four of the top ten in Pre-Roll and four in Vapor Pens, the mix is split, yet the two highest ranks are Pre-Roll, contrasting with Vapor Pens placements at ranks 4, 7, 8, and 9, which implies near-term share is tilting toward inhalables that convert at lower price points than cartridges despite Lemon Jack Co2 Distillate Luster Pod (1g) anchoring the pen lineup at rank 4. Northern Lights Pre-Roll (1g) delivered $21,202 alongside rank stability, while the leap by Gravy Payton Pre-Roll (1g) suggests Firelands Scientific can compound velocity by stacking additional Pre-Roll variants into premium positions as Vapor Pens serve as volume ballast rather than rank leaders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
