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Dec-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Canyon's performance in the Edible category has shown some fluctuations over the last few months of 2025. Starting at rank 28 in September, the brand dropped to rank 30 in October, indicating a slight dip in its market position. However, November saw a positive turnaround with Canyon climbing back to rank 25, only to experience another decline to rank 29 in December. This suggests a volatile presence in the market, with potential external factors or competitive pressures influencing their ranking. Despite these rank changes, the sales figures reveal an interesting pattern, with November sales peaking, hinting at a possible seasonal or promotional impact.
While Canyon managed to stay within the top 30 brands in Colorado's Edible category, the consistent fluctuations highlight the competitive nature of the market. The fact that they were not absent from the top 30 in any of these months is a testament to their resilience, but the drop in December may be a cause for concern. For industry watchers, these movements suggest that while Canyon maintains a foothold, there is room for strategic adjustments to stabilize and improve their standing. It will be crucial to monitor if these trends continue into the new year or if Canyon can leverage its November momentum to achieve a more consistent upward trajectory.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Canyon has experienced fluctuating rankings from September to December 2025, indicating a dynamic competitive environment. Despite a peak at rank 25 in November, Canyon's position fell to rank 29 by December, suggesting a potential challenge in maintaining consistent market presence. Comparatively, Mountain High Suckers showed a slight upward trend, ending December at rank 28, while Freez-Its improved to rank 26. Meanwhile, Flower Union saw a decline, dropping from rank 26 in September to 30 in December. Notably, Lazercat Cannabis was absent from the top 20 for two months, reappearing at rank 32 in December. These shifts highlight the competitive pressures Canyon faces, emphasizing the need for strategic adjustments to enhance its market position and sales performance.
Notable Products
In December 2025, Canyon's top-performing product continued to be the Chew It CBD/THC 1:1 Sour Lemonade Gummies 40-Pack, maintaining its first-place ranking for the fourth consecutive month, despite a sales dip to 394 units. The Suck It Sativa Strawberry Lemonade Hard Candy 40-Pack climbed to second place, showing a notable increase from its previous fourth-place position in November. Chew It Sativa Sour Cherry Limeade Gummies retained its third-place ranking, while Chew It Indica Watermelon Lemonade Gummies dropped to fourth. A new entry, Chew It Paradise Punch Rosin Gummies 10-Pack, entered the rankings in fifth place, marking its debut in the dataset. This shift indicates a dynamic change in consumer preferences within Canyon's edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
