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Aug-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Dutch Girl has shown a consistent presence in the Edible category. Over the past few months, the brand has maintained its position within the top 30, albeit towards the lower end of the ranking. Specifically, Dutch Girl ranked 26th in May 2024, dropped to 30th in June, and then slightly improved to 29th in both July and August. This indicates a stable yet modest performance in the competitive edible market of Colorado, with a notable uptick in sales from June to August, suggesting a positive trend in consumer demand.
However, the fact that Dutch Girl has not broken into the top 25 in Colorado's Edible category highlights areas for potential improvement. The brand's ability to maintain a consistent ranking, even at the lower end, speaks to a loyal customer base but also points to the need for strategic initiatives to boost its market position. Given the incremental increase in sales over the summer months, there is potential for Dutch Girl to leverage this momentum and aim for higher rankings by enhancing its product offerings or marketing strategies.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Dutch Girl has experienced fluctuating rankings over the past few months, indicating a dynamic and competitive environment. Despite not breaking into the top 20, Dutch Girl's sales have shown a positive trend, increasing from $41,841 in May 2024 to $47,425 in August 2024. This upward trajectory is notable when compared to competitors like Zoobies, which consistently maintained a higher rank but also saw a similar sales increase. Meanwhile, Olio and Spinello Cannabis Co. have seen more volatile sales and rankings, with Olio peaking in June before dropping again. Billo presents a unique case, as it was absent from the top 20 in May and August but showed strong performance in the intervening months. These insights suggest that while Dutch Girl is not yet a top contender, its steady sales growth amidst fluctuating competitors positions it well for potential future gains in market share.
Notable Products
In August 2024, the top-performing product from Dutch Girl was the CBD/CBN/THC/CBG 1:1:1:1 Moonberry Stroopwafel Cookie 10-Pack (100mg CBD, 100mg CBN, 100mg THC, 100mg CBG), maintaining its first-place ranking with sales of 1150 units. The Indica Caramel Stroopwafels 10-Pack (100mg) also held steady in second place, showing a notable increase in sales to 606 units. The Strawberry Stroop Waffle Cookie (100mg) climbed to third place from its consistent fourth position in previous months. The Strawberry Stroopwafel (100mg) moved up to fourth place from fifth in July. Lastly, the Caramel Stroop Waffles (100mg) re-entered the rankings in fifth place after being absent in July and May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
