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Apr-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Dutch Girl has shown a notable upward trajectory in the Edible category. Starting the year outside the top 30, the brand made a significant breakthrough by March, securing the 29th spot. By April, Dutch Girl further improved its standing to 27th, indicating a positive reception and growing consumer interest. The sales figures support this trend, with March witnessing a substantial increase in sales compared to February. This positive momentum in Colorado suggests that Dutch Girl's strategies in the Edible category are beginning to pay off, although there is still room for improvement to climb higher in the rankings.
Despite the encouraging progress in Colorado, Dutch Girl's performance across other states remains less clear, as the brand did not make it into the top 30 rankings in unspecified states and categories during the same period. This absence from the top rankings could be seen as an area of concern or an opportunity for growth, depending on the perspective. The brand's ability to penetrate and establish a foothold in other markets will be crucial for its overall growth strategy. Observing how Dutch Girl adapts its approach to different markets could provide insights into its future performance and potential for expansion beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the Edible category in Colorado, Dutch Girl has shown notable resilience and upward momentum in recent months. Starting from a rank of 32 in January 2025, Dutch Girl improved to 27 by April 2025, indicating a positive trend in market presence. This upward trajectory is particularly significant when compared to other brands such as Canyon, which fluctuated between ranks 27 and 30, and Candaze, which saw a decline from rank 26 to 29 within the same period. Despite facing stiff competition from brands like Olio, which experienced a drop from rank 22 to 28, and Nove Luxury Chocolate, which maintained a relatively stable position around rank 26, Dutch Girl's consistent improvement in rank suggests a strengthening brand appeal and potentially effective marketing strategies. This trend could be indicative of increased consumer preference or successful product innovations, positioning Dutch Girl as a rising contender in the Colorado edible market.
Notable Products
In April 2025, the top-performing product from Dutch Girl was the CBD/CBN/THC/CBG 1:1:1:1 Moonberry Stroopwafel Cookie 10-Pack, which maintained its first-place ranking consistently since January, with sales reaching 1001 units. The Original Stroopwafel held steady in second place, showing a slight decrease in sales compared to March. The Strawberry Stroopwafel secured the third position, improving from its fifth-place ranking in January. Indica Caramel Stroopwafels remained in fourth place, while the Carmel Waffles Stroopwafel entered the rankings at fifth place for the first time in April. Overall, the product rankings have shown stability, with minor shifts in sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
