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Mar-2025
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Overview
Market Insights Snapshot
In the Colorado market, Dutch Girl has experienced a notable shift in its performance within the Edible category. After consistently ranking at 32nd place from December 2024 through February 2025, the brand made a significant leap to 27th position in March 2025. This upward movement indicates a positive trend, suggesting that Dutch Girl's strategies or product offerings may be resonating more effectively with consumers in this region. The increase in sales from $28,857 in February to $51,045 in March further underscores this positive momentum, highlighting an impressive growth trajectory that merits attention.
Despite the progress in Colorado, it's important to note that Dutch Girl was not ranked within the top 30 brands in the Edible category for several months prior to March 2025. This absence from the top tier could be seen as a challenge the brand is working to overcome. The recent improvement in ranking and sales, however, suggests that Dutch Girl is making strides towards solidifying its presence in the competitive edible marketplace. Observing whether this trend continues in subsequent months will be crucial for understanding the brand's long-term positioning and potential for sustained growth.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Colorado, Dutch Girl has shown a notable upward trajectory in its market position. From December 2024 to March 2025, Dutch Girl improved its rank from 32nd to 27th, indicating a positive shift in its market presence. This improvement is particularly significant when considering competitors like NFuzed, which experienced a decline from 16th to 25th in the same period, and Nove Luxury Chocolate, which remained relatively stable but did not surpass Dutch Girl's March 2025 rank. Meanwhile, Binske re-entered the top 20 in March 2025, ranking 26th, just ahead of Dutch Girl. Despite these competitive pressures, Dutch Girl's sales in March 2025 reached a notable peak, surpassing its December 2024 figures and reflecting a robust growth trend. This upward movement in rank and sales suggests that Dutch Girl is effectively capturing market share and enhancing its brand appeal in the Colorado edibles market.
Notable Products
In March 2025, the top-performing product for Dutch Girl was the CBD/CBN/THC/CBG 1:1:1:1 Moonberry Stroopwafel Cookie 10-Pack in the Edible category, maintaining its number one rank consistently from December 2024. The Original Stroopwafel 100mg held steady at the second rank, with a notable increase in sales reaching 599 units. The Strawberry Stroopwafel 100mg advanced to the third position from the fourth in February, showing a positive trend in its sales figures. The Indica Caramel Stroopwafels 10-Pack dropped to fourth place, despite an increase in sales to 417 units. Meanwhile, the Strawberry Stroop Waffle Cookie 100mg remained in fifth place, experiencing a slight recovery from its previous sales slump.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
