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Aug-2024
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Overview
Market Insights Snapshot
Captain Yeti has shown a consistent upward trend in the Pre-Roll category in Washington over the past few months. Starting at rank 17 in May 2024, the brand improved its position to 13 in June, and further climbed to rank 12 by July, maintaining this position in August. This steady rise indicates growing consumer preference and market penetration in the state. The brand's performance in Washington's Pre-Roll category underscores its increasing popularity and competitive edge, especially given the significant jump in sales from $245,007 in May to $329,700 by August.
However, it's important to note that Captain Yeti's presence in other states and categories is not highlighted, suggesting that the brand did not make it into the top 30 in those markets. This could be seen as a challenge for the brand to expand its footprint beyond Washington and diversify its product offerings across different categories. The absence in the top 30 rankings outside Washington might indicate areas where the brand could improve its marketing strategies or product quality to capture a larger share of the market. Further analysis would be needed to understand the specific factors contributing to its current standing and to identify potential growth opportunities.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Captain Yeti has shown a steady improvement in rank and sales over the past few months. Starting from 17th place in May 2024, Captain Yeti climbed to 12th by July and maintained this position in August. This upward trend in rank is accompanied by a significant increase in sales, from $245,007 in May to $329,700 in August. Notably, Forbidden Farms also demonstrated a strong performance, rising from 15th to 10th place, with sales peaking at $342,335 in August. Meanwhile, Mama J's experienced fluctuations, dropping from 10th in May to 13th in August, indicating potential instability. The Happy Cannabis maintained a consistent presence in the top 12, while Equinox Gardens made a notable leap from 22nd in May to 14th in August. These dynamics suggest that while Captain Yeti is on a positive trajectory, the competitive environment remains highly fluid, with several brands vying for higher market positions.
Notable Products
In August 2024, the top-performing product for Captain Yeti was Can I Pet That Dog?! Dipped Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank with sales of 2,370 units. Following closely in second place was Fucking Incredible Infused Pre-Roll (1g), which saw a notable increase in rank from its previous positions. The third spot was taken by Fucking Delightful Hash Infused Pre-Roll (1g), which re-entered the rankings after a brief absence. Calm The Fuck Down Hash Infused Pre-Roll (1g) held steady at fourth place, showing consistent performance over the past few months. Finally, Hot Girl Summer Hash Infused Pre-Roll (1g) climbed to fifth place, continuing its upward trend from July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
