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Sep-2025
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Overview
Market Insights Snapshot
Captain Yeti's performance in the Pre-Roll category in Washington has shown a consistent ranking throughout the summer months of 2025. Starting in June at the 13th position, the brand experienced a slight decline, stabilizing at the 15th spot from July through September. This consistency in ranking, despite a gradual decrease in sales from $296,955 in June to $240,159 in September, suggests that while there is a downward trend in sales, Captain Yeti has maintained its presence in the top 15 brands, indicating a resilient market position in Washington's competitive landscape.
Interestingly, the brand's absence from the top 30 rankings in other states or categories could be seen as a missed opportunity or a strategic focus on the Washington market. This focused approach might be beneficial in maintaining their standing within the state, but it also highlights potential growth areas if Captain Yeti chooses to expand its reach. The brand's stable ranking in Washington's Pre-Roll category suggests a loyal customer base, which could be leveraged in other markets if they decide to diversify their geographical presence. However, without more detailed sales data from other regions, it's challenging to assess the full scope of Captain Yeti's market strategy and performance across different states and categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Captain Yeti has experienced a steady rank of 15th place from July to September 2025, despite a slight dip in sales from $270,601 in July to $240,159 in September. This stability in rank suggests a consistent market presence, although sales figures indicate a downward trend. In contrast, Forbidden Farms has shown a positive trajectory, climbing from 15th to 13th place with increasing sales, which could pose a competitive threat to Captain Yeti. Meanwhile, Equinox Gardens has seen a decline in rank from 9th to 14th, coupled with a significant drop in sales, which may provide an opportunity for Captain Yeti to capture some of their market share. Additionally, Torus and 1988 have maintained lower ranks, suggesting that while they are not immediate threats, they remain consistent competitors in the market. Overall, Captain Yeti's stable ranking amidst fluctuating sales highlights the importance of strategic marketing and product differentiation to enhance its competitive edge.
Notable Products
In September 2025, the top-performing product for Captain Yeti was Fuck Around and Find Out Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number 1 rank since June with a sales figure of 1828. The Fuck Around and Find Out Hash Infused Pre-Roll 3-Pack (1.5g) held steady at the second position, showing a notable increase in sales from August. Bitch Don't Kill My Vibe Hash Infused Pre-Roll (1g) made a strong entry at rank 3, while Fucking Incredible Infused Pre-Roll (1g) remained consistent at rank 4 since August. Zen The Fuck Out Hash Infused Pre-Roll (1g) debuted at rank 5, indicating a growing interest in the diverse offerings of Captain Yeti's Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
