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Jul-2025
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Overview
Market Insights Snapshot
Captain Yeti has maintained a consistent presence in the Pre-Roll category in Washington over the past few months. Holding a steady rank of 14 from April to June 2025, the brand experienced a slight dip to 15 in July. This stability in ranking is coupled with a notable increase in sales from April through June, peaking at over $295,000 before slightly decreasing in July. The brand's ability to remain within the top 15 in a competitive market like Washington signals a strong foothold and suggests effective customer retention strategies.
In contrast, Captain Yeti's performance in other states and categories is less visible, as it did not make the top 30 rankings outside of Washington's Pre-Roll category during the same period. This absence could indicate areas for potential growth or reveal challenges in expanding their market presence. The consistency in Washington suggests that Captain Yeti may have a loyal customer base there, but the lack of rankings in other regions may prompt the brand to explore new strategies to enhance its visibility and competitiveness across different states and categories.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Captain Yeti has maintained a consistent presence, although its rank has seen a slight decline from 14th in April 2025 to 15th by July 2025. This shift is notable as it indicates a competitive pressure from brands like Honey Tree Extracts, which improved its rank from 15th to 13th over the same period, suggesting a stronger market performance. Meanwhile, Forbidden Farms also showed an upward trend, moving from 16th to 14th, surpassing Captain Yeti in July. Despite these changes, Captain Yeti's sales figures remained relatively robust, peaking in June 2025, although slightly declining in July. This indicates that while Captain Yeti is facing stiff competition, it still holds a solid market position, but may need to strategize to regain its ranking against rising competitors like Agro Couture and 1988, who are also maintaining a steady presence in the top ranks.
Notable Products
In July 2025, Captain Yeti's top-performing product was the Fuck Around and Find Out Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position for four consecutive months with sales reaching 1711 units. The Fuck Around and Find Out Hash Infused Pre-Roll 3-Pack (1.5g) held steady in the second rank since June, despite a slight dip in sales to 1278 units. The Adulting is Bullshit Infused Pre-Roll (1g) reappeared in the rankings, securing the third position, showing a resurgence with 1274 units sold. Meanwhile, the Surprise! I'm Stoned Hash Infused Pre-Roll (1g) dropped to fourth place from its previous third place in June, with sales slightly decreasing to 1242 units. Finally, the Absolutely Vibing Hash Infused Pre-Roll (1g) remained in the fifth spot, experiencing a consistent decline in sales over the months, ending with 1053 units in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
