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Dec-2025
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Overview
Market Insights Snapshot
Captain Yeti has demonstrated a consistent performance in the Pre-Roll category within Washington. Over the last four months of 2025, the brand has maintained a solid presence, hovering between the 13th and 15th positions. This relatively stable ranking indicates a steady demand and consumer loyalty in a competitive market segment. Notably, the brand's sales saw a significant increase from September to October, suggesting a successful marketing strategy or product launch during that period. However, despite a slight dip in November, Captain Yeti managed to regain momentum by December, maintaining its 13th position, which highlights their resilience and effective market engagement.
The absence of Captain Yeti from the top 30 brands in other states or categories could be interpreted in various ways. On one hand, it might suggest that the brand is focusing its efforts and resources specifically on the Washington market and the Pre-Roll category, potentially due to a strong regional consumer base or strategic business decisions. On the other hand, this absence could indicate potential growth opportunities in unexplored markets or categories. Understanding the underlying reasons for this focused presence could provide valuable insights into Captain Yeti's business strategy and future expansion plans.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Captain Yeti has shown resilience and steady performance amidst fluctuating market dynamics. Over the last four months of 2025, Captain Yeti's rank improved from 15th in September to 13th in October, dropped slightly to 14th in November, and then regained the 13th position in December. This consistent presence in the top 15 highlights its competitive edge, especially when compared to brands like Fire Bros., which maintained a slightly better but stable rank around 11th, and From the Soil, which saw a decline from 10th to 14th over the same period. Meanwhile, Equinox Gardens experienced a more volatile ranking, peaking at 8th in October but dropping to 12th by December. Despite these shifts, Captain Yeti's sales trajectory shows a positive trend, with a notable increase from October to December, suggesting an effective market strategy that could potentially elevate its rank further in the coming months.
Notable Products
In December 2025, Captain Yeti's top-performing product was Bitch Better Have My Cookies Hash Infused Pre-Roll, leading the sales with 2,055 units sold, securing the first rank. Following closely were Home Alone...and Stoned Hash Infused Pre-Roll and Grinch Don't Kill My Vibe Hash Infused Pre-Roll, ranked second and third respectively. The Merry Kush-Mas Infused Pre-Roll and Dank The Halls Hash Infused Pre-Roll rounded out the top five, maintaining strong positions in the pre-roll category. Notably, these products were not ranked in the previous months, indicating a significant surge in popularity and sales for December. This shift suggests a strong seasonal demand for Captain Yeti's themed pre-rolls during the holiday season.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
