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Oct-2025
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Overview
Market Insights Snapshot
Captain Yeti has demonstrated a strong performance in the Pre-Roll category within the state of Washington. Over the past four months, the brand has shown consistent improvement in its rankings, moving from 15th place in July 2025 to an impressive 11th place by October 2025. This upward trend is noteworthy, especially considering the competitive nature of the cannabis market. The brand's sales figures also reflect this positive trajectory, with a significant increase in October sales compared to the previous months. Such a pattern indicates that Captain Yeti is successfully capturing a larger share of the market, likely due to effective product offerings or strategic marketing efforts.
However, it's important to note that Captain Yeti has not appeared in the top 30 rankings for any other states or categories during this period, which could be seen as a potential area for growth or improvement. The absence from rankings in other regions suggests that while the brand is gaining traction in Washington's Pre-Roll market, there may be untapped opportunities in other states or product categories. This limitation might also highlight the brand's current strategic focus or resource allocation, which appears to be concentrated in a specific market segment. Exploring these additional opportunities could provide further insights into Captain Yeti's overall market strategy and potential for future expansion.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Captain Yeti has shown a notable upward trend in rank from July to October 2025, climbing from 15th to 11th place. This improvement is particularly significant given the competitive pressure from brands like Forbidden Farms, which maintained a steady rank at 13th, and Fire Bros., which consistently held a top 10 position despite fluctuations in sales. Meanwhile, Honey Tree Extracts made a notable leap from 12th to 9th, indicating strong market performance. Captain Yeti's sales trajectory, with a significant increase in October, suggests a positive reception in the market, positioning it as a rising contender against established brands like The Happy Cannabis, which experienced a slight dip in rank. This upward momentum for Captain Yeti could be leveraged to capture more market share in the coming months.
Notable Products
In October 2025, Captain Yeti's top-performing product was the Fuck Cancer Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of 3,002 units. The Franken-Stoned Infused Pre-Roll (1g) followed closely, securing the second position. Eternal Rest Hash Infused Pre-Roll (1g) and Night Of The Living Bed Hash Infused Pre-Roll (1g) held the third and fourth spots, respectively, showing strong sales performance. Chamber of Chronic Hash Infused Pre-Roll (1g) rounded out the top five, maintaining a consistent presence in the rankings. These products have shown a notable entry into the top ranks for October, as they were not ranked in previous months, indicating a surge in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
