Market Insights Snapshot
In the Pre-Roll category, Washington based brand Captain Yeti has shown a fluctuating performance in the top 20 rankings from July to October 2023. In July, the brand ranked 11th, climbed to 7th in August, but then fell back to 13th in September and stayed at the same rank in October. This could be seen as a negative trend as the brand has not been able to sustain its improved rank. However, it is important to note that the brand has consistently remained in the top 20, demonstrating a certain level of stability.
When it comes to sales, there's been a noticeable downward trend for Captain Yeti in Washington state. Starting from July's sales of approximately $349,502, there was a slight increase in August, reaching around $373,050. However, the following months saw a significant drop, with September sales falling to approximately $307,917 and October further dropping to around $246,705. This declining sales trajectory may be a point of concern for the brand and something they might want to investigate further to understand the underlying causes.
In the Pre-Roll category within the Washington state market, Captain Yeti has experienced a fluctuating competitive landscape. In July 2023, Captain Yeti ranked 11th, but rose to 7th place in August, only to fall back to 13th in September and October. This is indicative of a highly competitive market, with brands such as Seattle Bubble Works and Mama J's consistently ranking higher. However, it's worth noting that Redbird (formerly The Virginia Company) and Dose, who were initially ranked lower, have shown an upward trend, surpassing Captain Yeti in October. In terms of sales, Captain Yeti saw a peak in August, but experienced a decline in the following months, suggesting a need for strategic initiatives to boost market position.
In October 2023, Captain Yeti's top-selling product was the 'Franken-Stoned Infused Pre-Roll (1g)', with a standout sales figure of 3679 units. The 'I See Dead People Hash Infused Pre-Roll (1g)' ranked second, followed by the 'Bitch Don't Kill My Vibe Hash Infused Pre-Roll (1g)', which fell to third place after ranking first in September. In fourth place was the 'Fucking Incredible Infused Pre-Roll (1g)', which saw a slight drop from its previous third-place rank in September. Finally, the 'Mental Health Day Infused Pre-Roll (1g)' rounded out the top five, continuing its steady drop from first place in July to fifth place in October.