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Nov-2025
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Overview
Market Insights Snapshot
Captain Yeti has shown a consistent presence in the Pre-Roll category within Washington, maintaining a steady ranking between 13th and 15th place over the past few months. Notably, their performance peaked in October 2025, where they reached the 13th position, indicating a positive reception from consumers during that period. However, despite this upward movement in October, the brand saw a slight decline in November 2025, dropping back to the 14th spot. This fluctuation in ranking suggests that while Captain Yeti has a strong foothold in the Washington market, there are still competitive pressures that affect its standing.
Examining the sales trends for Captain Yeti in the Washington Pre-Roll category, there was a noticeable dip in September 2025, followed by a robust recovery in October 2025 with sales exceeding $300,000. This recovery was not sustained, as November sales fell back to a level closer to that seen in August. The volatility in sales figures could be attributed to various market dynamics or seasonal factors, which are worth exploring further to understand the underlying causes. The absence of Captain Yeti in the top 30 rankings in other states and categories suggests that their market presence is currently concentrated in Washington, highlighting potential opportunities for expansion into new markets.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Captain Yeti has shown a notable improvement in its ranking, moving from 15th place in August 2025 to 13th in October 2025, before slightly declining to 14th in November 2025. This fluctuation in rank is indicative of the dynamic nature of the market, where competitors such as Equinox Gardens and From the Soil have also experienced shifts in their standings. For instance, Equinox Gardens climbed to 8th place in October but dropped to 13th in November, while From the Soil maintained a relatively stable position, ending November in 12th place. Despite the competitive pressure, Captain Yeti's sales saw a significant spike in October, suggesting a successful marketing or product strategy during that period. However, the subsequent decline in both rank and sales in November highlights the need for sustained efforts to maintain momentum against brands like Forbidden Farms and Torus, which are closely trailing in the rankings.
Notable Products
In November 2025, Captain Yeti's top-performing product was the Fucking Incredible Infused Pre-Roll (1g), which climbed to the number one rank with sales reaching 1473 units. The Fuck Around and Find Out Infused Pre-Roll (1g) slipped to second place, while the Fuck Around and Find Out Hash Infused Pre-Roll 3-Pack (1.5g) ranked third. Notably, the Happy Place Pre-Roll 2-Pack (1g) entered the rankings at fourth place for the first time. Bitch Don't Kill My Vibe Hash Infused Pre-Roll (1g) maintained a consistent presence, securing the fifth position. This shift in rankings indicates a growing preference for diverse product offerings in Captain Yeti's pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
