Market Insights Snapshot
Looking at the performance of The Happy Cannabis in the Washington market, we see some interesting trends in their Flower category. While they were not among the top 20 brands in August, September, or October, their ranking has been steadily improving, moving from 36th place in August to 34th place in November. This upward trend suggests that The Happy Cannabis is making strides in this category, despite the high level of competition. However, the brand's sales in this category have been relatively stable, with a slight increase from August to November.
In contrast, The Happy Cannabis has consistently ranked within the top 10 in the Pre-Roll category in Washington. They have moved from the 9th position in August to the 5th position in November, indicating that they are gaining popularity and market share in this category. This improvement in ranking is also reflected in their sales, which have increased over the same period. The strong performance in the Pre-Roll category demonstrates the brand's ability to effectively compete in this sector of the cannabis market.
In the Pre-Roll category for the state of Washington, The Happy Cannabis has shown a steady rise in rank from 9th in August 2023 to 5th in November 2023. This upward trend indicates a positive growth in the brand's market share. However, it's important to note that competition remains fierce. Agro Couture and Lifted Cannabis Co have also improved their rankings over the same period, with Lifted Cannabis Co even surpassing The Happy Cannabis in November. Meanwhile, Hellavated and Juicy Joints have consistently held higher ranks, despite some fluctuations. In terms of sales, The Happy Cannabis has seen a consistent increase, but it's worth noting that Lifted Cannabis Co experienced a significant sales boost in November, potentially indicating a more aggressive marketing strategy or a particularly successful product launch.
In November 2023, The Happy Cannabis's top-performing product was the 'Sex On The Beach Infused Pre-Roll 2-Pack (1g)', with sales peaking at 6584 units. Following closely was the 'Fruit of the Gods Infused Pre-Roll 2-Pack (1g)' in second place, and the 'Laughing Gas Infused Pre-Roll 2-Pack (1g)' in third. Interestingly, the 'Laughing Gas' dropped from first to third place since September. The 'Death By Candy Infused Pre-Roll 2-Pack (1g)' and 'Gelato Cake (3.5g)' rounded out the top five, maintaining their positions from October. This analysis shows a consistent preference for pre-roll products among The Happy Cannabis's customers.