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Dec-2024
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Overview
Market Insights Snapshot
The Happy Cannabis has demonstrated notable performance improvements in the Washington market across several categories. In the Flower category, the brand has shown a consistent upward trajectory, moving from a rank of 71 in September 2024 to 54 by December 2024. This upward movement indicates a strengthening presence in the Flower category, with a steady increase in sales from $118,440 in September to $171,984 in December. Such a trend suggests that The Happy Cannabis is gaining traction and popularity among consumers in this category, although it is still outside the top 30 brands, indicating room for growth.
In contrast, The Happy Cannabis has maintained a strong position in the Pre-Roll category within Washington. Starting at rank 10 in September, the brand improved its standing to 7 by December 2024. This consistent presence within the top 10 highlights the brand's robust market performance and consumer preference in this category. The sales figures for Pre-Rolls also reflect this strength, with sales increasing from $350,668 in September to $507,888 in December. The brand's ability to improve its ranking in an already competitive category suggests effective strategies in product offerings or marketing that resonate well with the target audience.
Competitive Landscape
In the Washington pre-roll market, The Happy Cannabis has shown a notable upward trend in its ranking over the last few months of 2024, moving from 10th place in September and October to 9th in November, and achieving a commendable 7th place by December. This positive shift in rank is reflective of its increasing sales, which have grown steadily from September to December. Despite this progress, The Happy Cannabis still faces stiff competition from brands like Lifted Cannabis Co and Mama J's, both of which consistently rank higher, maintaining positions within the top 6 throughout the same period. Lifted Cannabis Co in particular has shown strong performance, securing the 5th position in both October and December. Meanwhile, Seattle Bubble Works and From the Soil have experienced fluctuations, with From the Soil dropping to 9th place by December, which may present an opportunity for The Happy Cannabis to further solidify its position in the market.
Notable Products
In December 2024, the top-performing product for The Happy Cannabis was Sex On The Beach Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank for four consecutive months despite a decrease in sales to 2557 units. Animal Cookies Infused Pre-Roll 2-Pack (1g) rose to the second position, showing a consistent upward trend from fifth place in September. Silly Glue Infused Pre-Roll 2-Pack (1g) held the third spot, demonstrating stability with minor fluctuations in its rank. Laughing Gas Infused Pre-Roll 2-Pack (1g) improved its position in December, moving up to fourth place from fifth in the previous two months. Death By Candy Infused Pre-Roll 2-Pack (1g), which was consistently ranked second in previous months, fell to fifth place, indicating a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
