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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll concentrated 85.51% share in June 2026 with year-over-year growth of 17.67% and month-over-month growth of 5.43%, while Flower held 14.49% share with a year-over-year decline of 16.58% but a month-over-month rise of 7.73%. Despite an average price drop of 8.70% year over year to $12.54, overall brand sales grew 10.42% year over year, and Pre-Roll’s category rank in Washington stood at 7. The pattern implies The Happy Cannabis is leaning harder into value-led Pre-Roll volume to offset Flower contraction, concentrating demand in a single category while using lower prices to sustain growth.
With 85.51% of mix in Pre-Roll and a rank of 7 in Washington, the brand’s positioning is anchored to high-throughput SKUs where price elasticity converts to unit gains, supported by a 5.43% month-over-month lift in Pre-Roll against a 7.73% month-over-month rebound in Flower. The 17.67% year-over-year expansion in Pre-Roll against a 16.58% year-over-year decline in Flower indicates a deliberate trade-off: prioritizing share defense and velocity in Pre-Roll while accepting narrower presence in Flower, which implies future resilience will depend on sustaining rank efficiency in Pre-Roll and cautiously reactivating Flower without diluting the price architecture that drove the 10.42% brand sales increase.
Competitive Landscape
The Happy Cannabis is ranked #7 in WA Pre-Roll in June 2026, up 3 positions year over year from #10, with a 2-rank climb since March 2026 from #9 to #7 that also marks its peak position to date; meanwhile, Ooowee moved from #2 to #1 while growing sales 68.9% year over year, and Phat Panda slipped from #1 to #2 despite a 1.8% sales increase, indicating that The Happy Cannabis’s upward rank momentum is occurring amid intensified top-tier shifts and implies a trajectory toward the lower mid-tier that will require share capture from ranks #5–#6 to sustain.
Notable Products
Death By Candy Infused Pre-Roll 2-Pack (1.2g) posted a +43.9% month-over-month lift to rank 5 in June 2026, while Sex On The Beach Infused Pre-Roll 2-Pack (1.2g) held rank 1 with a +4.8% gain, signaling momentum concentrated in infused formats rather than across the full lineup. Killer Strawberries From Outer Space Infused Pre-Roll 2-Pack (1g) advanced with a +9.2% increase at rank 3, contrasted by Zig-A-Zig Ah Shatter Infused Pre-Roll 2-Pack (1.2g) slipping -3.8% at rank 4, indicating selective trade-up within infused offerings rather than category-wide expansion. Eight of the top ten are Pre-Roll SKUs and at least four are explicitly infused, with Wake 'N' Bake Cookies Pre-Roll 2-Pack (1g) flat at +0.2% in rank 2 and the 5-Pack variant anchoring volume at $15,749, implying The Happy Cannabis is leaning into an infused-heavy, pre-roll led basket where premiumized SKUs drive rank stability and incremental gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
