The Happy Cannabis

Data Snapshot: Jun 11, 2024
The Happy Cannabis Cannabis Brand Logo
$500K+

May-2024

Sales

Neutral

Trend

6-Month

96

Product Count

SKUs

The Happy Cannabis

Overview

The Happy Cannabis Company is a premium, full-service cannabis enterprise operating in Massachusetts. They offer a copious variety of top-quality cannabis products including flower, edibles, concentrates, and topicals to cater to both recreational and medical marijuana users. Beyond just product retailing, the company uses a unique revenue optimization toolkit, Happy Cabbage Analytics, to effectively manage inventory and strategize marketing for optimal returns.
Markets

The Happy Cannabis Locations

Product Trends

The Happy Cannabis Categories

The Happy Cannabis Sales

Market Insights Snapshot

The Happy Cannabis Historical Sales by Category

The Happy Cannabis has shown notable performance fluctuations across various categories and states. In Washington, the brand's Flower category did not make it into the top 30 rankings in February 2024 but saw a gradual improvement, climbing from 77th in March to 69th by May. This upward trend is significant as it showcases the brand's growing presence in the Flower market, despite the initial absence from the top rankings. The sales figures for Flower also reflect this positive movement, with a notable increase from $134,458 in March to $154,511 in April, indicating a strengthening market position.

Conversely, The Happy Cannabis has maintained a strong and consistent performance in the Pre-Roll category in Washington. The brand has consistently ranked within the top 10, starting at 11th in February and improving to 9th by May. The steady climb in rankings is complemented by robust sales growth, with May sales reaching $380,374, a significant increase from February's $273,965. This consistency in the Pre-Roll category highlights The Happy Cannabis's strong foothold and consumer preference in this segment, contrasting with the more variable performance seen in the Flower category.

May-2024 Rank
Flower
Pre-Roll
69
9
The Happy Cannabis

Competitive Landscape

In the competitive landscape of the Washington Pre-Roll market, The Happy Cannabis has shown notable resilience and growth. Over the past few months, The Happy Cannabis has improved its rank from 11th in February 2024 to 9th in May 2024, indicating a positive trend in market presence. This upward movement is significant, especially when compared to competitors like Mama J's, which saw a decline from 7th to 11th place during the same period, and From the Soil, which fluctuated but ultimately dropped from 6th to 10th place. Meanwhile, Juicy Joints maintained a steady performance, holding 8th place in May 2024. The Happy Cannabis's consistent improvement in rank, coupled with a significant increase in sales from $273,965 in February to $380,374 in May, suggests a growing consumer preference and effective market strategies. This trend positions The Happy Cannabis as a rising competitor in the Washington Pre-Roll market, making it a brand to watch closely.

The Happy Cannabis market ranking for WA Pre-Roll

The Happy Cannabis

Notable Products

In May-2024, the top-performing product from The Happy Cannabis was Sex On The Beach Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank with sales of 4714 units. Laughing Gas Infused Pre-Roll 2-Pack (1g) rose to the second position from fifth in April-2024, demonstrating a significant increase in popularity. Death By Candy Infused Pre-Roll 2-Pack (1g) consistently held the third position from the previous month. Fruit of the Gods Infused Pre-Roll 2-Pack (1g) dropped to fourth place, down from its second-place ranking in April-2024. Terp Parfait Infused Pre-Roll 2-Pack (1g) entered the top five for the first time, securing the fifth position.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Sex On The Beach Infused Pre-Roll 2-Pack (1g)
Pre-Roll
3
1
1
1
Laughing Gas Infused Pre-Roll 2-Pack (1g)
Pre-Roll
4
>5
5
2
Death By Candy Infused Pre-Roll 2-Pack (1g)
Pre-Roll
2
4
3
3
Fruit of the Gods Infused Pre-Roll 2-Pack (1g)
Pre-Roll
5
2
2
4
Terp Parfait Infused Pre-Roll 2-Pack (1g)
Pre-Roll
>5
3
>5
5
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