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Oct-2025
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Overview
Market Insights Snapshot
The Happy Cannabis has shown varied performance across different categories and states, with notable activity in Washington. In the Flower category, the brand did not secure a spot in the top 30 rankings from July to October 2025, which could indicate challenges in gaining market traction or increased competition in this segment. However, it's noteworthy that the Pre-Roll category tells a different story. Here, The Happy Cannabis consistently maintained its presence in the top rankings, holding the 11th and 12th positions from July through October. This stability in the Pre-Roll category suggests a strong consumer preference and possibly effective brand strategies in this segment.
Focusing on sales trends, The Happy Cannabis experienced a slight fluctuation in the Pre-Roll category sales, with figures peaking in August and then slightly declining by October 2025. Despite this minor decline, the brand managed to retain its competitive ranking, indicating resilience and a loyal customer base in Washington. On the other hand, the absence from the top 30 in the Flower category throughout these months signals potential areas for growth or strategic realignment. These insights suggest that while The Happy Cannabis has established a foothold in certain product lines, there is room for improvement and expansion in others.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, The Happy Cannabis has experienced fluctuations in its ranking, moving from 11th in July 2025 to 12th in both August and October, while maintaining 11th in September. This indicates a slight decline in competitive standing, potentially impacting its sales momentum. In contrast, Fire Bros. consistently outperformed The Happy Cannabis, peaking at 8th in August, which suggests stronger market traction and potentially more robust sales strategies. Meanwhile, Captain Yeti showed a notable improvement, jumping from 15th in July to 11th in October, surpassing The Happy Cannabis in the latest month. This competitive pressure highlights the need for The Happy Cannabis to innovate or enhance its market strategies to regain its footing and improve sales performance in the coming months.
Notable Products
In October 2025, the top-performing product for The Happy Cannabis was the Sex On The Beach Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank consistently since July, despite a decrease in sales to 1520 units. The Gelato Cake Pre-Roll 2-Pack (1g) held steady at the second position, showing a slight increase in sales from September. The Gelato Cake Pre Roll 5-Pack (2.5g) also remained in the third spot, continuing its upward sales trend over the months. The Death By Candy Infused Pre-Roll 2-Pack (1g) maintained its fourth position, reflecting consistent consumer interest. Lastly, the Laughing Gas Infused Pre-Roll 2-Pack (1g) climbed back to the fifth position, recovering from a dip in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
