Data Snapshot: Sep 05, 2026
$100K+

Aug-2026

Sales

Strong Growth

Trend

6-Month

126

Product Count

SKUs

$12.83

Avg Price

13.7%

YoY Sales Change

-3.9%

YoY Price Change

The Happy Cannabis Company is a premium, full-service cannabis enterprise operating in Massachusetts. They offer a copious variety of top-quality cannabis products including flower, edibles, concentrates, and topicals to cater to both recreational and medical marijuana users. Beyond just product retailing, the company uses a unique revenue optimization toolkit, Happy Cabbage Analytics, to effectively manage inventory and strategize marketing for optimal returns.
The Happy Cannabis

Where to Buy

The Happy Cannabis is stocked at 95 licensed dispensaries across Michigan, Washington, and 4 other states, 30 of them in Michigan, with the deepest coverage in New Buffalo, Monroe, Battle Creek, Bay City, and Benton Harbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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The Happy Cannabis Sales

Market Insights Snapshot

The Happy Cannabis Historical Sales by Category

The Happy Cannabis concentrated 81.50% of August 2026 sales in Pre-Roll, where category sales were up 4.61% year over year but down 5.45% month over month, while Flower held 18.43% with a 93.95% year-over-year surge and a 4.04% month-over-month dip. Concentrates shrank to 0.06% share with an 88.15% year-over-year decline and a 53.98% month-over-month drop, and the brand’s average price fell 3.93% year over year to $12.83, signaling mix-driven volume support. With a No. 9 rank in Pre-Roll in Washington alongside a top-state concentration in Washington, the pattern implies scale anchored in a single category despite short-term softening, while Flower’s rapid year-over-year rebound offsets volatility in Pre-Roll.

The combination of 81.50% Pre-Roll reliance and a 93.95% year-over-year lift in Flower suggests The Happy Cannabis is partially de-risking category dependence without yet changing near-term share, given both categories posted month-over-month declines of 5.45% and 4.04%. With Concentrates contracting 88.15% year over year to just 0.06% share and average price down 3.93%, the portfolio is leaning into accessible price points that can preserve rank at No. 9 in Pre-Roll while using Flower growth to buffer seasonal pullbacks. This mix implies a positioning that treats Flower as the growth hedge and Pre-Roll as the anchor, aiming to protect distribution in Washington while gradually shifting reliance away from a single-category exposure.

Aug-2026 Rank
Flower
Pre-Roll
79
9
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
81.5%
$11.66
+4.6%
-5.5%
Flower
18.4%
$22.99
+93.9%
-4.0%
Concentrates
0.1%
$14.78
-88.1%
-54.0%
The Happy Cannabis

Competitive Landscape

The Happy Cannabis sits at rank #9 in WA Pre-Roll in August 2026, improving 2 positions year over year from #11, while also edging up 1 spot from #10 in May–July to #9 in August and peaking at #8 in June 2026; in contrast, Ooowee held #1 with a 53.1% year-over-year sales increase and Fire Bros. advanced from #9 to #5 alongside a 35.7% year-over-year lift, indicating The Happy Cannabis’s modest rank gains are lagging faster-climbing rivals and imply a need to accelerate velocity to avoid slipping outside the top 10.

The Happy Cannabis market ranking for WA Pre-Roll

The Happy Cannabis

Notable Products

Fruit of the Gods Infused Pre-Roll 2-Pack (1.2g) posted the largest month-over-month move in August 2026 at +56.21% while jumping to rank 4, outpacing the modest +5.56% gain of the top-ranked Sex On The Beach Infused Pre-Roll 2-Pack (1.2g). Gelato Cake Pre-Roll 2-Pack (1g) slipped -9.87% to rank 2, narrowing its lead over King Louie Pre-Roll 2-Pack (1g) which gained +22.70% at rank 3, indicating share is rotating toward infused SKUs with momentum rather than holding with legacy non-infused items. With eight of the top ten in the Pre-Roll category and both 2-pack and 5-pack formats represented, the mix implies The Happy Cannabis is leaning into multi-count pre-rolls where infused variants are capturing incremental velocity over standard strains.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Sex On The Beach Infused Pre-Roll 2-Pack (1.2g)
Pre-Roll
2
1
1
1
1
+5.6%
Gelato Cake Pre-Roll 2-Pack (1g)
Pre-Roll
>10
5
6
2
2
-9.9%
King Louie Pre-Roll 2-Pack (1g)
Pre-Roll
4
6
8
3
3
+22.7%
Fruit of the Gods Infused Pre-Roll 2-Pack (1.2g)
Pre-Roll
9
>10
>10
9
4
+56.2%
Laughing Gas Infused Pre-Roll 2-Pack (1g)
Pre-Roll
>10
9
9
4
5
+1.5%
Death By Candy Infused Pre-Roll 2-Pack (1.2g)
Pre-Roll
10
10
5
7
6
-2.0%
Gelato Cake Pre Roll 5-Pack (2.5g)
Pre-Roll
>10
>10
10
8
7
-2.4%
King Louie Pre-Roll 5-Pack (2.5g)
Pre-Roll
>10
>10
>10
>10
8
Wedding Cake Pre-Roll 2-Pack (1g)
Pre-Roll
7
7
8
>10
9
Wedding Cake Pre-Roll 5-Pack (2.5g)
Pre-Roll
8
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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