The Happy Cannabis

The Happy Cannabis Company is a premium, full-service cannabis enterprise operating in Massachusetts. They offer a copious variety of top-quality cannabis products including flower, edibles, concentrates, and topicals to cater to both recreational and medical marijuana users. Beyond just product retailing, the company uses a unique revenue optimization toolkit, Happy Cabbage Analytics, to effectively manage inventory and strategize marketing for optimal returns.
Trend
Strong Growth
Nov-2023 Sales
$500K+
Product Count
88
Updated
12/5/2023
Markets
The Happy Cannabis Historical Sales by Category

Market Insights Snapshot

Looking at the performance of The Happy Cannabis in the Washington market, we see some interesting trends in their Flower category. While they were not among the top 20 brands in August, September, or October, their ranking has been steadily improving, moving from 36th place in August to 34th place in November. This upward trend suggests that The Happy Cannabis is making strides in this category, despite the high level of competition. However, the brand's sales in this category have been relatively stable, with a slight increase from August to November.

In contrast, The Happy Cannabis has consistently ranked within the top 10 in the Pre-Roll category in Washington. They have moved from the 9th position in August to the 5th position in November, indicating that they are gaining popularity and market share in this category. This improvement in ranking is also reflected in their sales, which have increased over the same period. The strong performance in the Pre-Roll category demonstrates the brand's ability to effectively compete in this sector of the cannabis market.

Nov-2023 Rank
Flower
Pre-Roll
34
5

Competitive Landscape

In the Pre-Roll category for the state of Washington, The Happy Cannabis has shown a steady rise in rank from 9th in August 2023 to 5th in November 2023. This upward trend indicates a positive growth in the brand's market share. However, it's important to note that competition remains fierce. Agro Couture and Lifted Cannabis Co have also improved their rankings over the same period, with Lifted Cannabis Co even surpassing The Happy Cannabis in November. Meanwhile, Hellavated and Juicy Joints have consistently held higher ranks, despite some fluctuations. In terms of sales, The Happy Cannabis has seen a consistent increase, but it's worth noting that Lifted Cannabis Co experienced a significant sales boost in November, potentially indicating a more aggressive marketing strategy or a particularly successful product launch.

The Happy Cannabis market ranking for WA Pre-Roll

Notable Products

In November 2023, The Happy Cannabis's top-performing product was the 'Sex On The Beach Infused Pre-Roll 2-Pack (1g)', with sales peaking at 6584 units. Following closely was the 'Fruit of the Gods Infused Pre-Roll 2-Pack (1g)' in second place, and the 'Laughing Gas Infused Pre-Roll 2-Pack (1g)' in third. Interestingly, the 'Laughing Gas' dropped from first to third place since September. The 'Death By Candy Infused Pre-Roll 2-Pack (1g)' and 'Gelato Cake (3.5g)' rounded out the top five, maintaining their positions from October. This analysis shows a consistent preference for pre-roll products among The Happy Cannabis's customers.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
Sex On The Beach Infused Pre-Roll 2-Pack (1g)
Pre-Roll
1
2
1
1
Fruit of the Gods Infused Pre-Roll 2-Pack (1g)
Pre-Roll
3
3
2
2
Laughing Gas Infused Pre-Roll 2-Pack (1g)
Pre-Roll
2
1
4
3
Death By Candy Infused Pre-Roll 2-Pack (1g)
Pre-Roll
4
>5
3
4
Gelato Cake (3.5g)
Flower
5
>5
>5
5
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