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Dec-2025
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Overview
Market Insights Snapshot
The Happy Cannabis has shown varied performance across different categories and states, indicating a nuanced market presence. In Washington, the brand has not been ranked in the top 30 for the Flower category from September to December 2025, which could be a point of concern given the competitive nature of this segment. However, the Pre-Roll category tells a different story for The Happy Cannabis, where they maintained a strong presence, moving from 11th place in September to 9th place by December. This upward trend in the Pre-Roll category suggests a growing consumer preference or successful marketing strategies in Washington, pointing to a potential area of strength for the brand.
While The Happy Cannabis has not made a notable impact in the Flower category in Washington, their steady climb in the Pre-Roll category rankings highlights their ability to capture market share in this segment. The sales figures for Pre-Rolls in Washington show a positive trajectory, with December sales reaching $354,000, indicating robust demand and possibly effective distribution channels or product offerings. This performance in the Pre-Roll category could provide strategic insights for the brand as they consider expanding or refining their product lines in other states or provinces. However, without further data on other regions, it remains to be seen how The Happy Cannabis is performing outside of Washington.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, The Happy Cannabis has shown a promising upward trend in rankings, moving from 11th place in September 2025 to an impressive 9th place by December 2025. This improvement in rank is indicative of a positive trajectory in sales performance, as evidenced by a steady increase in sales from October to December. Notably, The Happy Cannabis has outpaced Fire Bros., which remained consistently lower in rank, fluctuating between 11th and 13th place, and Honey Tree Extracts, which saw a slight decline in December. However, The Happy Cannabis still trails behind competitors like Hellavated and 2727 Marijuana, which have maintained higher ranks throughout the period. The data suggests that while The Happy Cannabis is gaining momentum, there is still room for growth to reach the top tier of the market.
Notable Products
In December 2025, The Happy Cannabis saw its top-performing product, Sex On The Beach Infused Pre-Roll 2-Pack (1.2g), maintain its leading position in the Pre-Roll category with sales reaching 1620 units. Gelato Cake Pre-Roll 2-Pack (1g) showed significant improvement, climbing to second place from its previous absence in November, with a notable sales figure of 1506 units. Killer Strawberries From Outer Space Infused Pre-Roll 2-Pack (1g) remained steady at third place, despite a slight dip in sales in the preceding months. Fruit of the Gods Infused Pre-Roll 2-Pack (1g) secured the fourth position, marking its re-entry into the rankings after being unranked in November. Meanwhile, Zig-A-Zig Ah Infused Pre-Roll 2-Pack (1.2g) experienced a drop to fifth place, having previously topped the charts in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
