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Nov-2025
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Overview
Market Insights Snapshot
The Happy Cannabis has shown varied performance across different categories and states. In the Washington market, the brand's presence in the Flower category has been notably absent from the top 30 rankings from August to November 2025, indicating a potential area for growth or increased competition in this segment. On the other hand, their Pre-Roll category maintained a strong presence, consistently ranking within the top 12 throughout the same period. This consistency suggests a stable consumer base or effective market strategy in the Pre-Roll segment, despite fluctuations in monthly sales figures.
While The Happy Cannabis has not secured a top 30 position in the Flower category in Washington, their Pre-Roll category performance provides a positive outlook. The brand's ranking improved from 12th in October to 10th in November 2025, indicating a rebound or strategic adjustment that resonated well with consumers. This upward trend, coupled with the sales figures, highlights a potential focus area for The Happy Cannabis to leverage their strengths in Pre-Rolls while exploring opportunities to enhance their presence in other categories. The absence from the Flower top 30 could signal either a crowded market or a need for innovation and differentiation in their offerings.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, The Happy Cannabis has experienced fluctuations in its market position over recent months. In August 2025, it held the 10th rank, briefly climbing to 9th in September, before dropping to 12th in October, and then recovering to 10th in November. This movement indicates a dynamic market environment where competitors like Fire Bros. and Hellavated have maintained relatively stable positions, with Hellavated consistently outperforming The Happy Cannabis. Meanwhile, Honey Tree Extracts showed a notable upward trend, surpassing The Happy Cannabis in October and November. The sales figures reflect these rankings, with The Happy Cannabis experiencing a slight dip in October but rebounding in November, suggesting resilience amidst competitive pressures. Brands like From the Soil have remained consistently behind, indicating a potential opportunity for The Happy Cannabis to solidify its position with strategic marketing efforts.
Notable Products
In November 2025, The Happy Cannabis saw its top-performing product as the Sex On The Beach Infused Pre-Roll 2-Pack in the Pre-Roll category, achieving the number one rank with sales of 1763 units. Following closely in the rankings was the Zig-A-Zig Ah Infused Pre-Roll 2-Pack, maintaining a stable second position from the previous month with sales of 1234 units. The Killer Strawberries From Outer Space Infused Pre-Roll 2-Pack improved its standing to third place, showing a consistent upward trend from its fourth place in October. Notably, King Louie Pre-Roll 2-Pack made its debut in the rankings at fourth place, while Magic Pop Rocks Infused Pre-Roll 2-Pack rounded out the top five. This month saw a reshuffling in the top ranks, with new entries and shifts indicating dynamic consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
