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Jul-2025
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Overview
Market Insights Snapshot
The performance of The Happy Cannabis brand in the Washington market shows a mixed trajectory across different product categories. In the Flower category, The Happy Cannabis struggled to maintain a top position, with its ranking slipping from 60th in April and May to 74th in June, and ultimately falling out of the top 30 by July. This indicates a declining presence or increased competition in the Flower segment. Despite this, the brand's sales figures in April and May were relatively stable before dropping in June, suggesting potential challenges in maintaining market share or a shift in consumer preferences.
Conversely, The Happy Cannabis demonstrated a strong and consistent performance in the Pre-Roll category within the same state. The brand maintained a steady ranking of 10th place from May through July, reflecting a robust position in this segment. The Pre-Roll category also saw a steady increase in sales from April to June, with a slight dip in July, indicating a possible seasonal trend or market saturation. This consistency in the Pre-Roll category highlights The Happy Cannabis's ability to capture and retain consumer interest in certain product lines, even as it faces challenges in others. The contrasting performance across categories underscores the importance of strategic focus and adaptation to evolving market dynamics.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, The Happy Cannabis has maintained a stable position, consistently ranking 10th from May to July 2025. This stability is notable given the fluctuations experienced by competitors such as From the Soil, which dropped from 9th in April to 12th by July, and Fire Bros., which improved slightly from 12th to 11th over the same period. Despite not breaking into the top 9, The Happy Cannabis has shown resilience in sales, with a peak in June 2025, surpassing the sales of Fire Bros. and From the Soil consistently. However, it still trails behind Equinox Gardens, which has maintained a steady 9th place rank with increasing sales, and Stingers, which, despite a slight decline in rank, continues to lead in sales. This competitive analysis suggests that while The Happy Cannabis is holding its ground, there is room for strategic initiatives to climb higher in rank and close the sales gap with leading brands.
Notable Products
In July 2025, the top-performing product from The Happy Cannabis was the Sex On The Beach Infused Pre-Roll 2-Pack (1g), which rose to the number one rank with impressive sales of 2122 units. Following closely, the Wake N' Bake Cookies Pre-Roll 2-Pack (1g) secured the second position, maintaining a strong presence despite dropping from the top spot in June. The Laughing Gas Infused Pre-Roll 2-Pack (1g) made a notable entry into the rankings at third place, having been absent in June. Death By Candy Infused Pre-Roll 2-Pack (1g) experienced a slight decline, moving from first in May to fourth in July. Lastly, the Wake N' Bake Cookies Pre-Roll 5-Pack (2.5g) remained steady at the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
