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Sep-2025
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Overview
Market Insights Snapshot
The performance of The Happy Cannabis in the Washington market shows a clear distinction between its presence in the Flower and Pre-Roll categories. In the Flower category, The Happy Cannabis did not make it into the top 30 rankings from June to September 2025, indicating a weaker performance in this segment. This absence from the top rankings suggests that the brand is facing significant competition or challenges in establishing itself within the Flower category in Washington. In contrast, the Pre-Roll category tells a different story, with The Happy Cannabis consistently ranking within the top 11 brands from June to September 2025. Notably, the brand improved its position from 11th in July and August to 9th in September, demonstrating a positive trend and potentially successful strategies in the Pre-Roll segment.
The sales figures for The Happy Cannabis in the Pre-Roll category in Washington reveal a slight fluctuation over the months, with a minor decrease from July to September. Despite this, the brand maintained a strong presence within the top 11, indicating resilience and a stable consumer base. The improvement in ranking to 9th place in September suggests that while sales figures might have slightly dipped, the brand's market share or consumer preference has strengthened relative to competitors. This performance highlights the importance of focusing on successful categories and the potential for growth in the Pre-Roll segment, while the absence in the Flower category rankings points to areas needing strategic attention.
Competitive Landscape
In the Washington Pre-Roll category, The Happy Cannabis has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In June 2025, the brand ranked 10th, but it slipped to 11th in July and August before climbing back to 9th in September. This suggests a resilient performance amidst strong competition. Notably, Fire Bros. showed a consistent upward trend, improving from 12th in June to 9th in August, before settling at 11th in September, which may have impacted The Happy Cannabis's rankings. Meanwhile, Honey Tree Extracts also demonstrated volatility, peaking at 10th in August and maintaining that position in September. Hellavated consistently outperformed The Happy Cannabis, maintaining a top 8 position throughout, while 2727 Marijuana experienced a significant drop from 4th to 8th in September, potentially opening opportunities for The Happy Cannabis to capitalize on shifting market dynamics. These insights highlight the importance of strategic positioning and adaptability for The Happy Cannabis to enhance its market share and rank in this competitive sector.
Notable Products
In September 2025, The Happy Cannabis saw Sex On The Beach Infused Pre-Roll 2-Pack (1g) maintain its position as the top-selling product, a spot it has held since July, with sales reaching 1742 units. Gelato Cake Pre-Roll 2-Pack (1g) moved up to second place, showing a consistent rise from third place in August, while Gelato Cake Pre Roll 5-Pack (2.5g) climbed to third, improving from fifth place. Death By Candy Infused Pre-Roll 2-Pack (1g) re-entered the rankings, securing the fourth position after being absent in August. Fruit of the Gods Infused Pre-Roll 2-Pack (1g) reappeared in the rankings, albeit dropping to fifth place from its previous second-place position in June. This month’s rankings highlight a strong preference for infused pre-rolls, with notable shifts in consumer preferences for specific pack sizes and flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
