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Jan-2026
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Overview
Market Insights Snapshot
The Happy Cannabis has shown a mixed performance across different categories and states. In the Washington market, their Flower category did not make it into the top 30 rankings from October 2025 through January 2026, suggesting a need for strategic adjustments or increased competition in this segment. However, the Pre-Roll category has maintained a strong presence, consistently ranking 9th from November 2025 to January 2026. This stability in the Pre-Roll category indicates a solid consumer base and effective market strategies in Washington.
While the Flower category's absence from the top rankings in Washington could be concerning, the Pre-Roll category's performance provides a positive outlook for The Happy Cannabis. Their Pre-Roll sales have demonstrated resilience, with sales figures remaining relatively stable and even showing an increase in December 2025. This suggests that despite challenges in the Flower category, The Happy Cannabis has managed to capture and retain consumer interest in the Pre-Roll segment. Such insights are crucial for understanding market dynamics and guiding future strategies.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, The Happy Cannabis has shown a consistent performance, maintaining its rank at 9th place from November 2025 through January 2026, after a slight improvement from 11th place in October 2025. This stability in rank suggests a steady consumer base and effective brand strategies. In contrast, competitors like Equinox Gardens experienced fluctuations, dropping from 7th to 10th place, while Honey Tree Extracts moved from 9th to 11th place, indicating potential challenges in maintaining market share. Meanwhile, Hellavated showed a positive trend, climbing from 10th to 7th place, which could pose a competitive threat. Notably, 2727 Marijuana consistently ranked higher, although it dropped from 6th to 8th place by January 2026. These dynamics highlight the competitive pressures and opportunities for The Happy Cannabis to leverage its stable position and potentially capture more market share from fluctuating competitors.
Notable Products
In January 2026, the top-performing product for The Happy Cannabis was Zig-A-Zig Ah Infused Pre-Roll 2-Pack (1.2g) in the Pre-Roll category, regaining its top position from October 2025 with sales of 1756 units. Sex On The Beach Infused Pre-Roll 2-Pack (1.2g) slipped to second place after leading in November and December 2025. Gelato Cake Pre-Roll 2-Pack (1g) maintained a steady third place from December 2025, showing consistent performance. King Louie Pre-Roll 2-Pack (1g) remained in fourth place, while Fruit of the Gods Infused Pre-Roll 2-Pack (1g) re-entered the top five, climbing back to its October 2025 rank. Overall, January 2026 saw strong performances from infused pre-rolls, demonstrating their popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
