.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
The Happy Cannabis is stocked at 110 licensed dispensaries across Michigan, Washington, and 3 other states, 41 of them in Michigan, with the deepest coverage in New Buffalo, Monroe, Benton Harbor, Detroit, and Mount Pleasant. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, The Happy Cannabis concentrated 82.14% share in Pre-Roll with 6.78% year-over-year growth and 4.26% month-over-month growth, while Flower held 17.72% share with 1.26% year-over-year growth but a -23.61% month-over-month decline. Overall brand sales grew 4.37% year over year as average price fell -0.96%, and the brand’s 24-month sales contraction of -22.95% contrasts with October’s month-over-month category split where Pre-Roll expanded and Flower retrenched. The Washington Pre-Roll rank at 9 and the month-over-month shift toward Pre-Roll imply the brand is leaning into a value-forward, low-price-point format to drive velocity, using Pre-Roll momentum to offset volatility from the higher-priced Flower line.
With Pre-Roll average price at $12.14 versus Flower at $22.02 and a 4.26% month-over-month volume-led lift in Pre-Roll against a -23.61% month-over-month contraction in Flower, the mix is migrating toward lower ticket but higher-turn items. October 2026 rank 9 in Washington Pre-Roll together with an 82.14% mix weight indicates the brand’s positioning is increasingly anchored in Pre-Roll leadership rather than balanced portfolio coverage; this tilt supports near-term share defense via accessible price points but implies exposure to price compression risk and limits premium trade-up unless Flower stabilizes from its 1.26% year-over-year but sharply negative month-over-month trajectory.
Competitive Landscape
The Happy Cannabis sits at rank #9 in Washington Pre-Roll for October 2026, a 2-position improvement from #11 year over year, while holding flat versus three months ago at #9 and still one spot below its peak of #8 reached in April 2026; in contrast, Fire Bros. advanced 8 ranks year over year from #12 to #4 on 64.7% YoY sales growth, and Ooowee maintained #1 with 59.4% YoY growth despite no rank change, indicating that The Happy Cannabis’s modest upward rank shift amid faster-climbing rivals implies stability without the velocity needed to break back into the top 8.
Notable Products
The Happy Cannabis prices run higher than comparable items in October 2026, with the brand averaging 38.7% above similar products, and flagships like Gelato Cake Pre-Roll 20-Pack (10g) priced 79.7% higher. Sales are concentrated in pre-roll formats that carry these premiums, so most of its sales come from higher-priced packs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
