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Sep-2024
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Overview
Market Insights Snapshot
Fire Bros. has demonstrated a strong presence in the Washington market, particularly in the Flower category, where it consistently ranked within the top ten over the past four months. Despite a slight dip in September, moving from the 6th to the 7th position, their sales remained robust, indicating a stable consumer base. In the Pre-Roll category, Fire Bros. showed notable improvement, climbing from the 28th position in June to the 17th position in August, before settling at 18th in September. This upward trend suggests an increasing popularity in this segment, although they did not maintain all their gains by the end of the period.
In the Concentrates category, Fire Bros. re-entered the top 30 in August and maintained its 38th position through September, marking a positive turnaround after being absent from the rankings in July. This resurgence could indicate a strategic focus on enhancing their product offerings or marketing efforts in this category. Meanwhile, in the Vapor Pens category, Fire Bros. experienced a slight decline, moving from the 11th position in June to the 13th in September. Despite this drop, their sales figures suggest that they remain a competitive player in this segment. This varied performance across categories highlights the brand's capacity to adapt and thrive in different market segments, although there are areas that could benefit from further strategic attention.
Competitive Landscape
In the competitive landscape of the Washington flower market, Fire Bros. has experienced fluctuations in its ranking, which is indicative of the dynamic nature of this sector. Over the months from June to September 2024, Fire Bros. maintained a relatively stable position, starting at rank 7, improving to 6 in July and August, and then returning to 7 in September. This pattern suggests a resilient performance amidst stiff competition. Notably, Redbird (formerly The Virginia Company) has been a formidable competitor, consistently ranking closely with Fire Bros., even surpassing it in September. Meanwhile, WA Grower and Fifty Fold have shown varied performances, with WA Grower dropping from a rank of 5 in June to 6 in September, and Fifty Fold maintaining a steady rank of 9. Fire Bros.' sales figures reflect a robust upward trend from June to August, peaking in August before a slight dip in September, which aligns with its ranking trajectory. This analysis highlights the importance for Fire Bros. to strategize effectively to maintain and improve its market position amidst such competitive dynamics.
Notable Products
In September 2024, the top-performing product for Fire Bros. was Rainy Days - Crepe Ape (3.5g) in the Flower category, maintaining its consistent first-place ranking from previous months with notable sales figures reaching $4,302. Following closely was Peanut Butter Crunch (3.5g), which climbed to the second position from its absence in August, showcasing a strong comeback. Variety Pre-Roll 5-Pack (2.5g) secured the third spot, marking its first appearance in the top rankings. Lemon Slushee (3.5g) remained steady at fourth place, demonstrating consistent performance over the months. Raygun Live Resin Disposable (1g) entered the rankings at fifth place, indicating a growing interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
