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Dec-2025
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Overview
Market Insights Snapshot
Fire Bros. has shown a varied performance across different product categories in Washington. In the Concentrates category, their ranking has fluctuated, starting at 24th in September 2025, peaking at 18th in October, and then dropping to 30th by December. This indicates a volatile presence in the Concentrates market, which could be concerning as they fell out of the top 25 by the end of the year. Meanwhile, in the Flower category, Fire Bros. maintained a relatively stable position, though they experienced a gradual decline from 8th in September to 12th in December. This downward trend might suggest increasing competition or changes in consumer preferences within the Flower segment.
In the Pre-Roll category, Fire Bros. showed more consistency, hovering around the 11th and 12th positions throughout the last quarter of 2025. This stable ranking suggests a steady demand for their Pre-Roll products in the Washington market. On the other hand, their performance in the Vapor Pens category reflects a slight decline, moving from 12th place in September to 13th in December. Despite this minor drop, their sales figures remained relatively strong, indicating that they still hold a significant share in the market. Overall, while Fire Bros. demonstrates strength in certain categories, the fluctuations and downward trends in others highlight areas where they may need to focus their efforts to regain or improve their standings.
Competitive Landscape
In the Washington vapor pens category, Fire Bros. experienced a slight fluctuation in its ranking from September to December 2025, starting at 12th, improving to 11th in October and November, but dropping to 13th in December. This shift indicates a competitive landscape where brands like Ooowee and Hustler's Ambition are also vying for top positions, with Ooowee maintaining a consistent presence around the 11th and 12th ranks and Hustler's Ambition climbing from 15th to 12th by December. Despite these changes, Fire Bros. managed to outperform Lifted Cannabis Co, which remained just below Fire Bros. throughout the period. However, the brand's sales saw a decline in December, suggesting potential challenges in maintaining its competitive edge. The dynamic shifts in rankings and sales highlight the importance for Fire Bros. to innovate and adapt strategies to sustain and enhance its market position amidst strong competition.
Notable Products
In December 2025, the top-performing product for Fire Bros. was the Variety Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, reclaiming its number one position with an impressive sales figure of 3938 units. The Nutcrackerz Pre-Roll 2-Pack (1g) entered the rankings at second place, showcasing strong market entry. Boofscotti Pre-Roll 2-Pack (1g) rose to third position, improving from fifth in November 2025. Crepe Ape Pre-Roll 2-Pack (1g) made its debut at fourth place, while Rainy Days - Crepe Ape (3.5g) slipped to fifth from fourth in the previous month. This indicates a dynamic shift in product preferences, with pre-rolls dominating the top ranks in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
