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Aug-2025
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Overview
Market Insights Snapshot
In Washington, Fire Bros. has demonstrated notable performance across several product categories. Particularly in the Concentrates category, the brand has shown a steady upward trend, moving from a rank of 36 in May 2025 to 23 by August 2025. This improvement is accompanied by a consistent increase in sales, indicating a growing consumer preference for their products in this category. In contrast, their Flower category has maintained a stable position at rank 8 throughout the summer months, suggesting a strong and steady demand for their flower products. This stability in the Flower category highlights Fire Bros.'s established presence and consistent consumer base in Washington.
Fire Bros. has also seen significant movement in the Pre-Roll category, advancing from rank 13 in May to 9 by August. This upward trajectory is indicative of their increasing market share and popularity within this segment. Meanwhile, in the Vapor Pens category, the brand has maintained a strong position, moving slightly from rank 14 in May to rank 12 by August. The consistent performance across these categories in Washington speaks to Fire Bros.'s ability to appeal to a wide range of consumer preferences. However, the absence of top 30 rankings in other states or provinces might suggest areas for potential growth or market entry strategies for Fire Bros. to consider in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Fire Bros. has shown a steady improvement in its market position over the summer of 2025. Starting at rank 14 in May, Fire Bros. climbed to rank 12 by July and maintained this position in August, indicating a positive trajectory in brand performance. Notably, Fire Bros. outperformed Lifted Cannabis Co, which remained at or below rank 13 throughout the same period. Meanwhile, Snickle Fritz and Ooowee consistently held higher ranks at 10 and 11, respectively, suggesting that while Fire Bros. is gaining ground, it still faces stiff competition from these established players. Interestingly, Regulator experienced a decline, dropping from rank 12 in June to 14 in August, which may have contributed to Fire Bros.' ability to advance. This upward trend in rank, coupled with a significant increase in sales from May to August, positions Fire Bros. as a formidable contender in the Washington vapor pen market.
Notable Products
In August 2025, the top-performing product for Fire Bros. was the Variety Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with a notable sales figure of 4874 units. The Yuzu Sour Pre-Roll 2-Pack (1g) debuted at the second position with significant sales, while the Lemon Slushee Pre-Roll 2-Pack (1g) improved to third place from fourth in July. The Umami Bomb Pre-Roll 2-Pack (1g) entered the rankings at fourth place, followed by the Old Money Pre-Roll 2-Pack (1g) in fifth. These movements indicate a dynamic shift in consumer preferences, with new entries and upward movements in the rankings for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
