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Apr-2025
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Overview
Market Insights Snapshot
Fire Bros. has shown varied performance across different product categories in Washington. In the Flower category, the brand has maintained a strong presence, consistently ranking 6th from February to April 2025, despite a slight dip in sales from March to April. This stability indicates a solid market position and consumer preference for their flower products. In contrast, their performance in the Concentrates category has been more volatile, with rankings fluctuating outside the top 30 in January and March, but improving to 28th in February and 36th in April. This suggests a challenging competitive landscape where Fire Bros. is striving to establish a firmer foothold.
In the Pre-Roll category, Fire Bros. has demonstrated positive momentum, improving from a 13th place ranking in January and February to 12th in March and April, alongside a noticeable increase in sales. This upward trend hints at growing consumer interest and potential market share gains. However, the Vapor Pens category presents a contrasting narrative, with a decline in rankings from 11th in January to 22nd in April, accompanied by a significant drop in sales. This downward trajectory could indicate a shift in consumer preferences or increased competition, posing a challenge for Fire Bros. to address in the coming months.
Competitive Landscape
In the competitive landscape of the Washington flower market, Fire Bros. has maintained a steady presence, consistently ranking 6th from February to April 2025. Despite a slight dip from 5th place in January, Fire Bros. has shown resilience against competitors like Artizen Cannabis and Redbird (formerly The Virginia Company). Notably, Redbird surged from 8th in February to 4th in March, briefly surpassing Fire Bros. before settling at 5th in April. Meanwhile, K Savage (WA) improved its position from 11th in January to 8th in April, indicating a growing competitive threat. Fire Bros.'s sales figures reflect a slight decline from January to April, suggesting potential areas for strategic improvement to regain higher rankings and close the gap with top competitors.
Notable Products
In April 2025, Fire Bros.' top-performing product was Lemon Slushee Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one position from March, with sales of 3547 units. The Variety Pre-Roll 5-Pack (2.5g) also performed strongly, rising to the second position from third in March. Rainy Days - Crepe Ape (3.5g) in the Flower category, although dropping to third place from second in March, still showed robust sales figures. Lemon Slushee (3.5g) improved its rank, climbing from fifth in March to fourth in April. Notably, Jack Black (3.5g) entered the rankings in April at fifth place, indicating a positive reception in its debut month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
