Market Insights Snapshot
Fire Bros., a prominent cannabis brand in Washington, has shown variable performance across different product categories. In the Flower category, Fire Bros. has consistently maintained a spot within the top 20 brands, with rankings fluctuating between 8 and 12 over the period from July to October 2023. This is a positive indicator of the brand's strong footing in this category. However, in the Concentrates category, the brand seems to be struggling, with a significant drop in ranking from 75 in July to 94 in August 2023. The lack of data for September and October suggests that the brand did not make it into the top 20 for these months, which may be a cause for concern.
In the Pre-Roll category, Fire Bros. has also seen a downward trend, with rankings sliding from 56 in July to 93 in October 2023. This could indicate a need for the brand to reevaluate its strategies in this category. On a brighter note, Fire Bros. has been performing relatively well in the Vapor Pens category, securing a spot within the top 60 brands consistently. Despite some fluctuations, the brand managed to climb from a ranking of 53 in July to 40 in September, before settling back at 47 in October 2023. This upward trend, albeit slight, is a promising sign of potential growth in this category.
In the Flower category within the Washington state market, Fire Bros. has experienced some fluctuation in its ranking over the past few months. In July 2023, Fire Bros. was ranked 8th, but dropped to 12th in August, rebounded to 9th in September, and then fell again to 12th in October. This indicates a slightly unstable market position when compared to competitors such as Blue Roots Cannabis and Pagoda, who have maintained more consistent rankings within the top 15 brands. However, Fire Bros. consistently outperformed Hemp Kings, which struggled to break into the top 15. In terms of sales, Fire Bros. has seen a downward trend, which could be a cause for concern. Notably, SKÖRD made a significant leap from being outside the top 20 in July to 10th place in August and October, indicating a strong upward trend in both ranking and sales.
In October 2023, Fire Bros.' top-performing product was the Crepe Ape (3.5g) from the Flower category, maintaining its top position from the previous month with sales reaching 3,734 units. Following closely was the Lemon Slushee (3.5g), also from the Flower category, which climbed from the third to the second rank with sales of 2,255 units. The Peanut Butter Crunch (3.5g) dropped from the second to the third rank, despite a strong performance in the Flower category. A new entry in the top rankings was the Crepe Ape Live Resin Disposable (1g) from the Vapor Pens category, securing the fourth position. The Black Magic Woman (3.5g), once a top performer in July, re-entered the top five, securing the fifth rank.