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Oct-2025
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Overview
Market Insights Snapshot
Fire Bros. has shown dynamic performance across various product categories in Washington. In the Concentrates category, the brand has demonstrated a notable upward trajectory, moving from the 25th position in July to the 20th position by October. This improvement is reflected in their sales, which saw a significant increase from $71,700 in September to $93,697 in October, indicating a growing consumer preference for their concentrates. However, in the Flower category, Fire Bros. experienced a slight decline, slipping from the 8th position to the 9th by October, suggesting a potential area for strategic focus or adjustment.
In the Pre-Roll category, Fire Bros. maintained a steady presence, holding onto the 10th position for most of the observed months, with a brief rise to 8th in August. This stability suggests consistent consumer demand, although the slight fluctuations in ranking may warrant further analysis. Meanwhile, their performance in the Vapor Pens category is particularly noteworthy, as they climbed from 13th to 11th place over the same period. This positive movement is underscored by a robust increase in sales, culminating in $700,130 in October. These trends highlight Fire Bros.' ability to capitalize on consumer preferences in certain categories while facing challenges in others, providing a mixed but insightful picture of their market positioning in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Fire Bros. has demonstrated a consistent upward trajectory in rank over the past few months, moving from 13th in July 2025 to 11th by October 2025. This improvement in rank is accompanied by a steady increase in sales, indicating a positive reception in the market. Notably, EZ Vape and Snickle Fritz have maintained higher ranks, consistently staying within the top 10, though their sales figures have shown some fluctuations. Meanwhile, Ooowee has experienced a slight decline in rank, dropping from 10th to 12th, which might suggest an opportunity for Fire Bros. to capture more market share. Lifted Cannabis Co has remained stable at 13th, indicating a potential competitive threat if they manage to boost their sales. Overall, Fire Bros.' upward trend in both rank and sales positions them as a growing contender in the Washington vapor pen market.
Notable Products
In October 2025, Fire Bros.'s top-performing product was the Tamalez Pre-Roll 2-Pack (1g), which climbed to the number 1 rank from 5th place in September, with impressive sales of 4523 units. Following closely, the Cough Trop Pre-Roll 2-Pack (1g) debuted in the rankings at 2nd place with significant sales. The Variety Pre-Roll 5-Pack (2.5g), which held the top rank for three consecutive months, slipped to 3rd place in October. The Pave Pre-Roll 2-Pack (1g) secured the 4th spot, showing strong entry performance. Lastly, the Crepe Ape Live Resin Disposable (1g) maintained its presence in the top five, albeit dropping from 4th to 5th place, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
