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Oct-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Fire Bros. is stocked at 229 licensed dispensaries across Washington, Michigan, and Oklahoma, 171 of them in Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Olympia, and Bellingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Fire Bros. enters October 2026 with Vapor Pens holding 50.47% share and ranking 11 in Washington Vapor Pens, advancing on 29.99% YoY and 4.01% MoM while the brand’s average price slipped 2.89% YoY. Pre-Roll expanded to 27.77% share on 64.72% YoY growth and 18.32% MoM, contrasting with Flower at 17.54% share posting a -29.32% YoY decline despite a 14.46% MoM rebound; Concentrates sit at 4.23% share with -13.76% YoY and 17.33% MoM. The combined pattern—surging Pre-Roll and steady Vapor Pens alongside a structurally weaker Flower—implies a portfolio tilt toward inhalable convenience formats that are scaling faster than legacy bulk Flower.
Given Vapor Pens’ 50.47% share and the 11 rank in Washington against a -2.89% YoY price move, Fire Bros. is competing on accessible price points while using Pre-Roll’s 64.72% YoY surge to diversify volume away from the -29.32% YoY drag in Flower. The simultaneous 14–18% MoM lifts across Pre-Roll, Flower, and Concentrates, paired with a modest 4.01% MoM in Vapor Pens, signals near-term mix broadening that reduces over-reliance on a single pillar and positions the brand to trade consumers between formats rather than up solely on price.
Competitive Landscape
Fire Bros. is ranked #11 in WA Vapor Pens in October 2026, unchanged YoY from #11, and it slipped 1 position from #10 in September 2026 even though that #10 in September 2026 marked its peak rank; in contrast, Crystal Clear climbed from #3 to #1 while growing sales 28.99% YoY, and Mfused fell from #1 to #2 alongside a -28.79% YoY sales decline. With peers like Plaid Jacket moving from #5 to #3 and Full Spec advancing from #6 to #4, Fire Bros.’ flat YoY rank at #11 and a 1-place drop since September 2026 indicate a stall near the top-10 threshold, implying the brand must convert consistency into share gains to avoid ceding ground to faster risers.
Notable Products
Fire Bros. leaned on recent launches in October 2026, with 309 new products contributing 52.1% of brand sales and several appearing in the top items, including GG4 Live Resin Disposable (1g). That reliance on fresh entries means more than half of its revenue comes from products first sold in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
