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Sep-2025
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Overview
Market Insights Snapshot
Fire Bros. has shown a consistent presence in the Washington market, particularly in the Flower category, where it maintained a steady rank of 8th from July to September 2025. This stability suggests a strong foothold in the market despite a slight dip in sales in September. On the other hand, their performance in the Concentrates category indicates a positive trend, moving up from a rank of 36 in June to 25 by July, though it slightly fell back to 25 in September. This fluctuation could be indicative of competitive pressures or changing consumer preferences within the state.
In the Pre-Roll category, Fire Bros. experienced a notable improvement, climbing from the 12th position in June to 9th in August, before slightly declining to 11th in September. This upward movement in August highlights a potential growth opportunity, even though the consistency was not sustained into the following month. The Vapor Pens category tells a different story, with Fire Bros. holding a stable rank of 12th from July through September. The stability in this category, along with a steady increase in sales, suggests a reliable consumer base and potential for future growth. However, the absence of Fire Bros. from the top 30 in other states or categories could indicate areas for potential expansion or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Fire Bros. has maintained a consistent rank of 12th from July to September 2025, showing a stable position in the market. This steadiness is noteworthy, especially when compared to brands like EZ Vape, which experienced a decline from 7th to 10th place over the same period, indicating a potential opportunity for Fire Bros. to capture market share from slipping competitors. Meanwhile, Ooowee held its 11th position consistently, slightly outperforming Fire Bros. in rank but with fluctuating sales figures. On the other hand, Lifted Cannabis Co mirrored Fire Bros.' sales growth trajectory but remained just behind in rank. Notably, Hustler's Ambition made a significant leap from 78th in June to 14th by September, suggesting a rapidly growing competitor that Fire Bros. should monitor closely. These dynamics highlight Fire Bros.' stable yet competitive position in the Washington vapor pens market, with opportunities to leverage the declining performance of some competitors while remaining vigilant of emerging threats.
Notable Products
In September 2025, Fire Bros. maintained its leading position with Variety Pre-Roll 5-Pack (2.5g) consistently ranking first, achieving sales of 3903 units. Yuzu Sour Pre-Roll 2-Pack (1g) held steady at the second position, although its sales decreased from August. Purple Milk Pre-Roll 2-Pack (1g) entered the rankings in third place for the first time. Crepe Ape Live Resin Disposable (1g) rose to fourth place after being unranked in the previous months, indicating a resurgence in popularity. Tamalez Pre-Roll 2-Pack (1g) debuted in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
