.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fire Bros. has shown varied performance across different product categories in Washington. In the Concentrates category, Fire Bros. experienced a volatile ranking, moving from 26th position in November 2025 to 30th by February 2026. Despite this drop, it's notable that they remained within the top 30, highlighting some level of consistency even amidst fluctuating sales. Meanwhile, the Flower category tells a more promising story, where Fire Bros. improved their rank from 10th in November 2025 to an impressive 7th by February 2026. This upward trend in the Flower category suggests a strengthening market presence and possibly a growing consumer preference for their products.
In the Pre-Roll category, Fire Bros. maintained a relatively stable position, slightly improving from 13th in November 2025 to 11th by February 2026. This stability reflects a steady demand for their Pre-Roll offerings in Washington. On the other hand, the Vapor Pens category saw a slight decline in ranking from 11th to 13th over the same period, indicating some challenges in maintaining market share. Despite this, their consistent presence in the top ranks across multiple categories emphasizes Fire Bros.' solid foothold in the Washington cannabis market, albeit with room for improvement in certain segments.
Competitive Landscape
In the Washington vapor pens market, Fire Bros. has experienced a slight decline in its competitive standing, moving from 11th place in November 2025 to 13th place by February 2026. This shift is notable as it coincides with a decrease in sales, particularly in February 2026. In contrast, EZ Vape maintained a relatively stable position, fluctuating between 10th and 12th place, and saw a sales increase in December 2025. Meanwhile, Hustler's Ambition improved its rank from 14th in November 2025 to 11th by February 2026, accompanied by a consistent rise in sales. This competitive landscape suggests that while Fire Bros. remains a strong contender, it faces pressure from brands like Hustler's Ambition, which are gaining traction and market share. Additionally, Lifted Cannabis Co and Plume (WA) have remained outside the top 10, indicating a more stable but less competitive position compared to Fire Bros.
Notable Products
In February 2026, the Variety Pre-Roll 5-Pack (2.5g) maintained its position as the top-performing product for Fire Bros., securing the number one rank with sales of 2815 units. The Rainy Days - Crepe Ape (3.5g) flower product rose to the second spot, showing a strong performance with a notable sales figure of 2025 units. The Crepe Ape Pre-Roll 2-Pack (1g) experienced a slight drop in ranking, moving from second to third place compared to January 2026. Cherry Biscotti Pre-Roll 2-Pack (1g) entered the top five for the first time, securing the fourth position. Boofscotti Pre-Roll 2-Pack (1g) returned to the rankings at fifth place, despite not being ranked in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
