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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Fire Bros. is stocked at 238 licensed dispensaries across Washington, Michigan, and Oklahoma, 178 of them in Washington, with the deepest coverage in Seattle, Tacoma, Bellingham, Spokane, and Everett. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Fire Bros. concentrated nearly three-quarters of sales in Vapor Pens and Pre-Roll, with Vapor Pens at 45.35% share (YoY +43.93%, MoM +7.02%) and Pre-Roll at 27.67% share (YoY +52.01%, MoM +19.08%), while Flower contracted to 23.40% share (YoY -25.04%, MoM -0.84%) and Concentrates to 3.58% share (YoY -14.06%, MoM -5.97%). The brand’s average price fell 2.53% YoY alongside a category mix tilting toward lower-priced Pre-Roll (average price $9.26) versus higher-priced Vapor Pens (average price $27.88), and the Vapor Pens rank in Washington sat at 11. Together, the surge in Pre-Roll share and the double-digit YoY decline in Flower indicate Fire Bros. is reallocating demand toward inhalable formats with faster turns, implying a deliberate pivot away from bulk Flower toward a two-pillar mix of Vapor Pens and Pre-Roll.
The mix shift carries positioning implications: gaining 19.08% MoM in Pre-Roll alongside a 7.02% MoM rise in Vapor Pens suggests Fire Bros. is capturing repeat, convenience-led occasions, while a 25.04% YoY decline in Flower and a 14.06% YoY dip in Concentrates reduce exposure to slower, expertise-driven segments. With Vapor Pens at rank 11 in Washington yet Pre-Roll growing 52.01% YoY, the immediate upside skews toward Pre-Roll share gains even as Vapor Pens remains the flagship volume engine at 45.35% share. Net, the portfolio is migrating toward price-accessible, quick-turn SKUs, which should support broader basket penetration while limiting reliance on the more volatile Flower segment.
Competitive Landscape
Fire Bros. sits at rank #11 in WA Vapor Pens in July 2026, a 2-place improvement from #13 year over year, but a 1-place decline from #10 three months ago, which was also its peak rank in April 2026; meanwhile, Crystal Clear moved from #2 to #1 with a 12.6% YoY sales gain while Mfused slipped from #1 to #2 with a 26.1% YoY decline, and Full Spec advanced from #6 to #3 alongside a 12.9% YoY increase, indicating that Fire Bros.’ mild YoY rank lift alongside a recent 1-place slide points to mid-tier stability but not momentum against rivals that are either accelerating upward or ceding ground sharply.
Notable Products
Lemon Slushee Pre-Roll 2-Pack (1g) posted the largest move in July 2026 with an 83.7% MoM surge to enter the top three at rank 3, while Mexican Flan Pre-Roll 2-Pack (1g) also crossed the +50% threshold with a 53.8% gain to rank 5. Variety Pre-Roll 5-Pack (2.5g) held rank 1 with a 24.5% MoM increase, and four of the top ten are Pre-Roll SKUs, indicating a concentrated tilt toward small-format inhalables over Flower, where Rainy Days - Crepe Ape (3.5g) rose 6.1% at rank 9. Crepe Ape Pre-Roll 2-Pack (1g) advanced 27.2% at rank 2, while Pinyatti Pre-Roll 2-Pack (1g) climbed 66.6% to rank 7, implying momentum is anchored in multi-pack and flavor-forward Pre-Rolls rather than single-strain Flower or Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
