.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Fire Bros. concentrated 42.56% of sales in Vapor Pens with 40.64% year-over-year growth but a 14.24% month-over-month decline, while Pre-Roll reached a 26.20% share with 37.30% year-over-year growth and a 12.13% month-over-month increase. Flower fell to a 27.18% share with a 20.87% year-over-year decline and a 6.30% month-over-month decline, as Concentrates held 4.06% share with 7.90% year-over-year growth and a 4.72% month-over-month rise. This tilt toward Vapor Pens and Pre-Roll alongside category-level divergence implies a deliberate mix shift toward faster-growing inhalables, even as Vapor Pens softened sequentially.
With Vapor Pens ranked 13 in Washington and carrying a higher average price of $27.90 versus the brand’s overall average price decline of 1.25% year over year, Fire Bros. is positioned as a mid-pack player relying on premium-leaning formats for share. The simultaneous 12.13% month-over-month lift in Pre-Roll and 14.24% month-over-month pullback in Vapor Pens indicates substitution within the inhalables set, and combined with a 20.87% year-over-year slide in Flower share-weight, the pattern implies strategic emphasis on price-accessible Pre-Roll to defend volume while keeping Vapor Pens as margin anchor.
Competitive Landscape
Fire Bros. sits at rank #13 in WA Vapor Pens in June 2026, flat year over year from rank #13 while sliding 3 positions from its April 2026 peak at #10 to #13 in June 2026; meanwhile, Mfused held at #1 year over year despite a -21.8% sales change and Full Spec climbed from #4 to #3 with a +3.7% YoY sales gain. Against this backdrop, Phat Panda fell from #3 to #5 with -7.5% YoY while Plaid Jacket advanced from #6 to #4 with +17.3% YoY, indicating Fire Bros.’ stagnant #13 year-over-year rank and quarter-to-date slippage from #10 to #13 signal share pressure from upward movers rather than broad market contraction.
Notable Products
Boofscotti Pre-Roll 2-Pack (1g) posted the standout move in June 2026 with a 61.6% month-over-month gain, vaulting into rank 3 while Variety Pre-Roll 5-Pack (2.5g) held rank 1 despite a 3.3% decline. Yuzu Sour Pre-Roll 2-Pack (1g) rose 36.3% to rank 4 as Rainy Days - Crepe Ape (3.5g) slipped 3.8% at rank 7, indicating momentum is concentrated away from Flower and into value-sized pre-rolls. With eight of the top ten being Pre-Roll SKUs and Crepe Ape Pre-Roll 2-Pack (1g) steady at rank 2 alongside a $65,412 month for Variety Pre-Roll 5-Pack (2.5g), the mix tilts toward multi-pack convenience over single-strain Flower. The pattern implies Fire Bros. is consolidating share in Pre-Rolls through laddered pack sizes and flavor variety, using Flower as a secondary traffic driver rather than the primary growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
