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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Fire Bros. concentrated nearly half of May 2026 revenue in Vapor Pens at 44.27% share, where year-over-year sales rose 42.90% but month-over-month slipped 8.03%, indicating a volume-led upswing with recent cooling. Flower held 28.78% share with a 19.31% year-over-year decline alongside a 9.77% month-over-month rebound, while Pre-Roll at 23.48% share advanced 33.74% year-over-year and 14.39% month-over-month, and Concentrates at 3.47% share declined 11.30% year-over-year and 22.90% month-over-month. With average price down 2.61% year-over-year to $18.00 and brand sales up 13.49% year-over-year, the pattern implies mix-driven volume growth anchored in Vapor Pens and Pre-Roll, with Flower stabilization offsetting Concentrates weakness.
The mix shifts imply Fire Bros. is leaning into inhalables where consumer elasticity supports share capture: Vapor Pens leadership at a 44.27% mix combined with a 42.90% year-over-year gain and a 13 rank in Washington positions the brand for trade-up within carts, while the 14.39% month-over-month acceleration in Pre-Roll suggests a complementary entry point for price-sensitive missions. The 9.77% month-over-month lift in Flower against a 19.31% year-over-year drop signals selective SKU pruning or promo-backed recovery, whereas the 22.90% month-over-month slide in Concentrates at just 3.47% share indicates de-prioritization. Net effect: tilting assortment toward Vapor Pens and Pre-Roll can compound the 13.49% year-over-year brand growth by capturing cross-category baskets, while maintaining measured support in Flower to rebuild base velocity.
Competitive Landscape
Fire Bros. sits at rank #13 in WA Vapor Pens in May 2026, a 1-place improvement from #14 year over year, while holding flat versus February 2026 at #13; this follows a brief peak at #10 in April 2026 before sliding three spots month over month to #13. Competitively, Full Spec moved up from #5 to #3 year over year with a 13.7% YoY sales increase, and Phat Panda fell from #3 to #5 with a -19.8% YoY decline, indicating that Fire Bros.’ incremental rank gain is occurring amid churn at the top where leaders are both advancing and retreating. The pattern implies Fire Bros. is stabilizing just outside the top 10, and without further month-over-month gains beyond April 2026’s peak, the trajectory points to a consolidation phase rather than a breakout.
Notable Products
Bling Blaow Pre-Roll 2-Pack (1g) marked the steepest movement in May 2026 with a -14.4% month-over-month change while holding rank 8, contrasting with Crepe Ape Pre-Roll 2-Pack (1g) up 31.5% at rank 2 and Variety Pre-Roll 5-Pack (2.5g) up 26.8% at rank 1. Eight of the top ten are Pre-Roll SKUs, and that concentration alongside a Flower outlier at rank 4 signals Fire Bros. is leaning into value and format consistency more than strain novelty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
