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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Fire Bros. is stocked at 236 licensed dispensaries across Washington, Michigan, and Oklahoma, 170 of them in Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Bellingham, and Everett. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Fire Bros. leaned into Vapor Pens at 48.98% share with year-over-year growth of 46.79% and month-over-month growth of 5.57%, while Pre-Roll expanded to 26.70% share with 35.80% YoY and 10.52% MoM. By contrast, Flower contracted to 20.76% share with -28.81% YoY and -1.90% MoM, and Concentrates held at 3.57% share with -7.66% YoY and -1.30% MoM. With Vapor Pens ranked 10th in Washington and the brand’s average price up 0.47% YoY to $17.41, the mix suggests a pivot toward higher-growth inhalable formats while de-emphasizing legacy Flower, implying a deliberate reweighting toward categories with expanding velocity and price tolerance.
The shift toward Vapor Pens (+46.79% YoY, rank 10 in Washington) and Pre-Roll (+35.80% YoY) alongside Flower declines (-28.81% YoY) indicates Fire Bros. is concentrating on faster-turn SKUs that compound share gains (48.98% and 26.70% shares) and reduce exposure to price-sensitive bulk formats. Given MoM acceleration in Pre-Roll (+10.52%) and steady Vapor Pens (+5.57%) versus MoM pullbacks in Flower (-1.90%) and Concentrates (-1.30%), the positioning thesis is to prioritize convenience-led inhalables where incremental shelf velocity is rising, using stable pricing (+0.47% YoY) to protect margin while ceding slower categories that dilute rank momentum.
Competitive Landscape
Fire Bros. is ranked #10 in WA Vapor Pens in August 2026, improving 2 positions from #12 year over year and edging up 1 place from #11 in May 2026; this coincides with reaching a peak rank of #10 in August 2026 while remaining outside the top 5. Competitively, Crystal Clear climbed from #3 to #1 with a 19.7% year-over-year sales gain, while Mfused slipped from #1 to #2 amid a 32.6% sales decline, indicating that Fire Bros.’ incremental rank gains are occurring as leadership reshuffles above it rather than through category-wide uplift. The pattern implies Fire Bros.’ trajectory is one of gradual share capture driven by competitor volatility at the top, but a move from #10 will likely require displacing mid-pack players rather than relying on further churn among leaders.
Notable Products
Lemon Slushee Pre-Roll 2-Pack (1g) posted the steepest movement in August 2026 with a -56.4% month-over-month decline and slid to rank 10, while Rainy Days - Crepe Ape (3.5g) fell -25.4% and sat at rank 8. In contrast, Pinyatti Pre-Roll 2-Pack (1g) grew +13.6% to rank 3 as Purple Milk Pre-Roll 2-Pack (1g) climbed +37.7% at rank 7, and the category leader Variety Pre-Roll 5-Pack (2.5g) held rank 1 despite a -3.5% dip and $71,724 in sales. Eight of the top ten are Pre-Roll SKUs, and the top five are entirely Pre-Roll, indicating concentration in multi-pack and 2-pack formats over Flower. The pattern implies Fire Bros. is consolidating around Pre-Roll velocity while pruning or repositioning Flower where volatility and rank losses are sharper.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
