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Aug-2025
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Overview
Market Insights Snapshot
Catch Me Outside has shown a notable performance in the Flower category across various Canadian provinces. In Alberta, the brand has demonstrated a significant upward trajectory, moving from a rank of 87 in May 2025 to 47 by August 2025. This improvement is mirrored in their sales growth, with sales more than tripling over the same period. In Ontario, the brand has maintained a steady presence, consistently ranking around the mid-40s, which reflects a stable market position in a highly competitive province. However, the sales figures indicate a gradual increase, suggesting a positive reception despite the static rank.
In Saskatchewan, Catch Me Outside has experienced fluctuations in its ranking, moving from 23 in May to 29 in August 2025. This variability might indicate a volatile market or shifting consumer preferences within the province. Despite these rank changes, the sales figures show a decline from May to August, which could be a concern for sustained brand presence. Notably, the absence of the brand in the top 30 in certain months in Alberta earlier in the year suggests that their recent efforts to boost visibility and sales might be paying off. Such insights could be crucial for stakeholders looking to understand regional market dynamics and the brand's strategic positioning.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Catch Me Outside has maintained a steady position, ranking consistently at 43rd place from July to August 2025. Despite facing fierce competition, Catch Me Outside has shown resilience in sales, with an upward trend from June to August 2025, culminating in a notable increase in August. This stability in rank and growth in sales is particularly impressive given the dynamic shifts among competitors. For instance, HighXotic experienced fluctuations, dropping to 50th in July before rebounding to 41st in August, while Pistol and Paris improved its rank from 44th in July to 40th in August, indicating a competitive push. Meanwhile, Simply Bare maintained a close proximity to Catch Me Outside, ranking 45th in August. The consistent performance of Catch Me Outside amidst these shifts highlights its strong market presence and potential for continued growth in the Ontario Flower market.
Notable Products
In August 2025, the top-performing product from Catch Me Outside was Couch Potato (3.5g) in the Flower category, maintaining its leading position for the fourth consecutive month with a significant sales figure of 8839 units. Rooster Call (3.5g) also retained its second position, showing a notable increase in sales compared to previous months. Farmer's Market (28g) held steady in third place, while Couch Potato (14g) and Rooster Call (14g) continued to rank fourth and fifth, respectively. These rankings have remained consistent from May through August 2025, indicating a stable preference pattern among consumers. The sales figures suggest a growing demand for the top two products, particularly the Couch Potato (3.5g), which saw continuous growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
