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Oct-2025
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Overview
Market Insights Snapshot
Catch Me Outside has shown varied performance across different categories and provinces, with notable trends in the concentrates and flower categories. In Alberta, the concentrates category saw a positive trajectory, moving from a position outside the top 30 in July 2025 to a rank of 30 by October 2025. This upward movement is indicative of growing consumer interest and increased sales, which rose from 12,579 in July to 19,006 by October. In contrast, the flower category in Saskatchewan experienced a slight decline, with rankings dropping from 24 in July to 32 by October, suggesting a potential area for strategic improvement.
In Ontario, Catch Me Outside maintained a strong presence in the flower category, consistently improving their rank from 41 in July to 32 by October. This consistent climb in rankings is accompanied by a significant increase in sales, reaching 410,743 by October. Meanwhile, in the pre-roll category in Alberta, the brand experienced fluctuating rankings, starting at 72 in July and slightly improving to 65 by October. Despite the challenges, the brand's ability to maintain a presence in multiple categories across different provinces highlights its potential for growth and adaptability in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Catch Me Outside has shown a promising upward trajectory in recent months. Starting from a rank of 41 in July 2025, the brand has climbed to 32 by October 2025, indicating a steady improvement in market position. This positive trend is further underscored by a consistent increase in sales over the same period. In comparison, Divvy has experienced fluctuating ranks, currently sitting at 33 in October, slightly below Catch Me Outside, despite a higher sales figure. Meanwhile, BC Smalls maintains a stable rank of 30, consistently outperforming in sales. HighXotic and Tuck Shop also pose competition, with Tuck Shop notably jumping from rank 77 in July to 31 in October, surpassing Catch Me Outside in sales. This competitive environment suggests that while Catch Me Outside is gaining ground, it faces strong competition from brands with fluctuating but potentially higher sales, emphasizing the need for strategic marketing efforts to maintain and further enhance its market position.
Notable Products
In October 2025, Catch Me Outside's top-performing product was Couch Potato (3.5g) in the Flower category, maintaining its first-place rank consistently since July 2025, with sales reaching 8513 units. Rooster Call (3.5g), also in the Flower category, held its second-place position for the second consecutive month, showing a steady increase in sales. Couch Potato Pre-Roll 4-Pack (4g) remained third, consistent with its rank since August 2025. Farmer's Market (28g) continued to hold the fourth spot, while Bang Snap Ice Hash (2g) maintained its fifth position since its debut in August 2025. The rankings for these top products indicate stable consumer preferences over the last few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
