.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Catch Me Outside’s category mix is concentrated in Flower at 89.71% share, with Flower sales up 172.67% year over year and 11.00% month over month, while Pre-Roll holds 9.90% share with 309.13% YoY growth and 7.13% MoM expansion. Concentrates sits at 0.40% share with 79.72% YoY growth but a -42.08% MoM decline, and the brand’s average price rose 13.04% YoY to $31.67 amid a Flower average price of $34.997. With Flower ranked 18 in Alberta and dominating mix, the pattern implies the brand is doubling down on core Flower while incubating Pre-Roll as a secondary growth engine, with near-term drag isolated to a very small Concentrates base.
The rapid 309.13% YoY surge in a 9.90% Pre-Roll share alongside an 11.00% MoM Flower gain suggests portfolio breadth is expanding without diluting the 89.71% Flower anchor, and a 13.04% YoY average price lift paired with ongoing rank 18 in Alberta signals pricing power is being accepted without eroding velocity. The -42.08% MoM in Concentrates on just 0.40% share limits downside risk, while Pre-Roll’s 7.13% MoM momentum indicates headroom to convert trial into repeat; together, these shifts imply the brand’s positioning is moving toward a Flower-led value ladder that uses Pre-Roll as the entry point and protects mix quality even as volumes scale.
Competitive Landscape
Catch Me Outside is ranked #23 in ON Flower in May 2026, improving 21 places from #44 year over year and rising 10 positions from #33 in February 2026, marking a new peak at #23 in May 2026. Among leaders, Shred sits at #1 after moving up from #2 with 9.7% year-over-year sales growth, while Back Forty / Back 40 Cannabis moved down from #1 to #2 with a -8.4% year-over-year change; this contrast indicates Catch Me Outside’s upward rank mobility is occurring as at least one incumbent loses momentum. With Spinach holding steady at #3 year over year and The Original Fraser Valley Weed Co. jumping from #10 to #5 alongside a 26.3% lift, the competitive set is compressing at the top; the trajectory from #44 to #23 implies Catch Me Outside is moving from fringe consideration toward mid-tier relevance, but sustained gains will likely require outpacing flat-to-declining incumbents rather than only capitalizing on their slippage.
Notable Products
Whoopie Pie (28g) delivered the headline move in May 2026 with an 82.3% month-over-month surge and jumped into rank 8, while Bang Snap Ice Hash (2g) slid 42.1% month over month and sits at rank 10. At the top, Couch Potato (3.5g) held rank 1 with a 4.3% lift and Farmer's Market (28g) at rank 4 climbed 16.1%, and six of the top ten are Flower SKUs, indicating a heavier tilt toward larger-weight flower formats. Rooster Call (3.5g) at rank 2 grew 8.1% as its 14g counterpart at rank 6 rose 13.3%, signaling depth within a few anchor strains rather than breadth across categories. The pattern implies Catch Me Outside is consolidating share in Flower while trimming exposure to slower-moving Concentrates despite a volatile upside from opportunistic strain drops.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
