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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Catch Me Outside’s category mix was concentrated in Flower at 81.31% share with a year-over-year increase of 136.04% but a month-over-month decline of 12.23%, while Pre-Roll held 18.48% share with a 369.31% year-over-year increase and a 36.96% month-over-month gain; Concentrates remained marginal at 0.21% share with a 6.31% year-over-year decline and a 47.76% month-over-month drop. With an average price rising 8.41% year over year to $29.70 and brand sales up 159.00% year over year, the tilt toward Flower remains dominant even as momentum shifts toward Pre-Roll. The pattern implies a portfolio anchored by Flower scale but increasingly reliant on Pre-Roll for incremental growth, positioning the brand to hedge Flower volatility while preserving its core footprint.
Ranked 17 in Flower in Alberta, the brand’s Flower concentration at 81.31% alongside a 12.23% month-over-month dip contrasts with Pre-Roll’s 36.96% month-over-month rise and 369.31% year-over-year surge, indicating a rebalancing opportunity toward faster-moving formats. With Concentrates at just 0.21% share and down 47.76% month over month, the current focus favors formats that are scaling, and the 8.41% year-over-year price increase amid a 159.00% sales lift suggests sufficient elasticity headroom in core categories. The pattern implies near-term positioning to defend Flower rank while accelerating Pre-Roll penetration to smooth month-over-month volatility and support sustainable share gains in key markets like ON.
Competitive Landscape
Catch Me Outside sits at rank #26 in ON Flower in June 2026, a 16-position climb from #42 year over year and a 6-position improvement from #32 in March 2026, with a recent peak at #24 in May 2026; meanwhile, Spinach advanced from #4 to #1 with 38.3% YoY sales growth and Shred held #2 from #2 alongside 18.5% YoY growth, while Back Forty / Back 40 Cannabis slipped from #1 to #4 with an 11.3% YoY sales decline, indicating Catch Me Outside is gaining rank faster than mid-pack peers but is not closing the gap on the top two pace-setters; the pattern—up 16 ranks YoY yet easing from a May 2026 peak of #24 to #26—implies momentum exists but requires sustained share capture to translate into top-20 contention.
Notable Products
Farmer's Market (28g) posted the steepest decline at -34.4% month over month and slid to rank 5, while Couch Potato Pre-Roll 4-Pack (4g) fell -18.4% to rank 4, implying large-format value and legacy pre-rolls are losing velocity in June 2026. Rooster Call Pre-Roll 4-Pack (4g) delivered the largest gain at +56.4% and climbed to rank 3, and Rooster Call (3.5g) rose +8.0% while holding rank 2, pointing to momentum around the Rooster Call line as smaller formats outpace bulk. With Flower occupying 7 of the top 10 SKUs and Couch Potato (3.5g) still rank 1 despite an -8.2% dip, the portfolio is consolidating around core eighths while trading down from 28g packs; this mix indicates a pivot toward mid-size, brand-led repeat purchases over large-bag bargains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
