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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Catch Me Outside concentrated 82.22% of October 2026 sales in Flower, up 7.90% month over month with 58.58% year-over-year growth, while Pre-Roll accounted for 17.53% share with 87.98% year-over-year growth but a 9.37% month-over-month decline. Concentrates fell to 0.26% share with an 85.95% year-over-year contraction and a 53.67% month-over-month drop, indicating a near exit from the segment. With Flower average price at $33.66 and the brand’s overall average price up 11.52% year over year, the mix has tilted toward higher-priced Flower even as Pre-Roll momentum cooled month over month; the pattern implies the portfolio is consolidating around Flower as the primary growth engine while Pre-Roll serves as a secondary, more volatile contributor.
In the Flower category, Catch Me Outside held rank 17 in Alberta, pairing 58.58% year-over-year category growth with a 7.90% month-over-month lift, while Pre-Roll’s 87.98% year-over-year expansion did not translate to month-over-month gains, down 9.37%. The heavier weighting toward Flower alongside a higher brand average price (+11.52% year over year) suggests a deliberate trade-up strategy anchored in core Flower offerings, whereas the steep Concentrates declines (−85.95% year over year and −53.67% month over month) imply resource reallocation away from low-velocity SKUs. The implication is that positioning is shifting toward depth in Flower to improve shelf rank efficiency and price realization, with Pre-Roll used tactically for traffic but not as a share driver when short-term velocity softens.
Competitive Landscape
Catch Me Outside sits at rank #32 in ON Flower for October 2026, unchanged YoY from #32, after sliding from #25 three months ago and down from its peak of #24 in August 2026; meanwhile, Back Forty / Back 40 Cannabis moved up from #2 to #1 and Shred climbed from #3 to #2 with a 26.7% YoY sales increase, indicating Catch Me Outside lost relative position while leaders consolidated share. With peer momentum contrasting—Big Bag O' Buds rising from #4 to #3 on 28.4% YoY growth and Pure Sunfarms static at #5 despite a -14.1% YoY decline—Catch Me Outside’s flat YoY rank at #32 alongside a quarter-to-date drop of 7 ranks implies a drift toward the tail that will require mix or pricing moves to arrest further share erosion.
Notable Products
Catch Me Outside leans on a concentrated lineup in October 2026, with the top 10 items accounting for 99.2% of brand sales and Farmer's Market (28g) alone at 22.7%. That concentration sits mostly in Hybrid Flower at 81.7% of sales, so most of its revenue comes from a few core flower SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
