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Jul-2025
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Overview
Market Insights Snapshot
In the recent months, Catch Me Outside has shown varied performance across different provinces in Canada. In Ontario, the brand has demonstrated a consistent upward trajectory in the Flower category, moving from the 51st position in April 2025 to the 43rd position by July 2025. This positive trend is supported by a steady increase in sales, indicating a growing market presence. Meanwhile, in Alberta, Catch Me Outside did not make it into the top 30 rankings, but there has been a noticeable improvement in sales from April to July, suggesting potential for future growth if this momentum continues.
In Saskatchewan, Catch Me Outside's performance has been somewhat volatile. The brand ranked 27th in April 2025, dropped to 28th in June, but then improved to 24th by July. Despite these fluctuations in rankings, sales figures have shown a positive trend, especially with a significant increase from June to July. This indicates that while the brand's position in the rankings may be unstable, consumer interest and sales are on the rise, hinting at a potentially strong market foothold in the near future.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Catch Me Outside has shown a steady improvement in rank from April to July 2025, moving from 51st to 43rd position. This positive trend is indicative of a robust market presence, although it still trails behind competitors like San Rafael '71, which improved from 59th to 41st, and BC OZ, which made a significant leap from 73rd to 42nd. Despite these competitors' advancements, Catch Me Outside's sales have shown resilience and growth, particularly in June and July, where it outperformed Common Ground and Pistol and Paris in terms of sales volume. This suggests that while Catch Me Outside may not yet be leading in rank, its sales trajectory is promising, potentially setting the stage for future rank improvements as it continues to capture market share.
Notable Products
In July 2025, Catch Me Outside's top-performing product was Couch Potato 3.5g in the Flower category, maintaining its number one ranking for four consecutive months with sales reaching 8618 units. Rooster Call 3.5g also consistently held onto the second spot, with sales figures at 3754. Farmer's Market 28g maintained its third position, showing a notable sales increase to 1337 units. Couch Potato 14g and Rooster Call 14g remained fourth and fifth, respectively, though both experienced a decline in sales compared to previous months. Overall, there were no changes in product rankings from April to July 2025, indicating a stable preference for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
