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Aug-2024
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Overview
Market Insights Snapshot
Catch Me Outside has shown a varied performance across different states and categories over the recent months. In Ontario, the brand has struggled to break into the top 30 for the Flower category, with rankings hovering around the 60s and 70s. This indicates a challenging market presence in Ontario, where it has not been able to secure a strong foothold. Despite this, the brand's sales saw a slight uptick from May to June 2024, but then experienced a drop in July before recovering somewhat in August. This fluctuating trend highlights the competitive nature of the Ontario market and suggests that Catch Me Outside may need to reassess its strategy to gain a more stable and prominent position.
Conversely, in Saskatchewan, Catch Me Outside has maintained a more consistent performance within the top 30 rankings in the Flower category. The brand held positions ranging from 21st to 27th place from May to August 2024. Although there was a decline in sales in August, the overall trend suggests a relatively stable presence in the Saskatchewan market. This consistency could be attributed to a stronger brand recognition or a more effective market strategy tailored to the preferences of consumers in Saskatchewan. The differences in performance between these two provinces underscore the importance of localized strategies in the cannabis industry.
Competitive Landscape
In the Ontario flower category, Catch Me Outside has experienced fluctuating rankings over the past few months, indicating a volatile market position. In May 2024, Catch Me Outside was ranked 63rd, improved slightly to 62nd in June, dropped to 73rd in July, and then rose again to 70th in August. This inconsistency in rank is mirrored by its sales figures, which peaked in June at $147,074 but saw a significant drop to $113,082 in July before a modest recovery in August. Competitors like Jonny Chronic and Simply Bare have shown more stable performance, with Jonny Chronic maintaining a top 50 position until August and Simply Bare showing a consistent sales trend despite a slight rank drop. 5 Points Cannabis has shown a positive trend, improving its rank from 80th in May to 65th in August, suggesting a growing market presence. For Catch Me Outside, these competitive dynamics highlight the need for strategic adjustments to stabilize and improve its market position amidst strong and consistent competitors.
Notable Products
In August 2024, Catch Me Outside's top-performing product was Couch Potato (3.5g) in the Flower category, maintaining its consistent number one rank with notable sales of 4039 units. Rooster Call (3.5g) also held its steady second-place position, although its sales dropped to 2073 units. Couch Potato (14g) climbed from fourth place in July to third place in August, showing a slight recovery in sales. Conversely, Rooster Call (14g) slipped down to fourth place, continuing its decline in sales. Power Nap (3.5g) remained in fifth place, experiencing a significant drop in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
