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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Catch Me Outside concentrated 83.10% of July 2026 sales in Flower with a 146.08% year-over-year increase and an 11.10% month-over-month gain, while Pre-Roll held 16.48% share with 168.98% YoY growth but a -3.82% MoM decline. Concentrates remained a small 0.42% share yet surged 130.66% MoM on a 20.17% YoY lift, indicating emerging traction from a low base. The category skew pairs with a 19.24% YoY rise in average price and a brand-level 148.46% YoY sales increase, implying volume growth in Flower alongside pricing power. In Alberta Flower, a rank of 20 suggests mid-pack placement despite the 11.10% MoM Flower gain and the -3.82% MoM Pre-Roll dip, implying category depth rather than broad portfolio momentum.
The mix shift implies that July 2026 performance leans on Flower price realization and distribution, not diversified category pull: 83.10% share in Flower with 11.10% MoM growth contrasts with a 16.48% Pre-Roll share contracting -3.82% MoM, signaling prioritization toward higher-priced Flower at a $34.48 average versus $20.96 in Pre-Roll. The 130.66% MoM jump in Concentrates at only 0.42% share alongside a 168.98% YoY surge in Pre-Roll points to optionality for trial extensions, but the 19.24% YoY brand-wide price increase and a Flower rank of 20 in Alberta indicate that near-term positioning hinges on reinforcing core Flower turns while selectively scaling niche formats to reduce overexposure to single-category volatility.
Competitive Landscape
Catch Me Outside is currently ranked #25 in ON Flower in July 2026, improving 16 positions year over year from #41 while holding flat versus April 2026 at #25; the brand’s peak of #24 in May 2026 signals only a 1-rank gap from its best position. In contrast, Shred sits at #1 after rising from #2 with 17.2% YoY sales growth, and Spinach climbed from #4 to #2 with 31.1% YoY growth, indicating that Catch Me Outside’s rank gain is outpaced by leaders whose upward mobility is steeper. With no quarter-over-quarter rank change from April 2026 to July 2026 but a 16-place YoY climb, the trajectory implies stabilization after a rebound, suggesting future gains will require converting the YoY recovery into sequential rank advances rather than settling near the mid-20s.
Notable Products
Power Nap (3.5g) posted the largest move in July 2026 with a 301% month-over-month surge into rank 9, while Rooster Call Pre-Roll 4-Pack (4g) fell 14% to rank 3, indicating a shift of demand toward emerging Flower SKUs and away from legacy multi-pack pre-rolls. Couch Potato (14g) rose 23% to rank 6 and Rooster Call (14g) climbed 20% to rank 7, while Farmer's Market (28g) advanced 8% at rank 5, making Flower six of the top ten SKUs and concentrating momentum in larger formats. The contrast between a 30% gain for Rooster Call Pre-Roll 20-Pack (10g) at rank 8 and a 7% decline for Couch Potato Pre-Roll 4-Pack (4g) at rank 4 signals a tilt toward either value bulk or premium Flower rather than standard pre-roll minis. Taken together, the mix points to Catch Me Outside prioritizing upsized Flower and selective bulk pre-rolls to capture trading-up behavior and reduce reliance on mid-tier pre-roll formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
