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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Catch Me Outside’s category mix in August 2026 tilted heavily toward Flower at 79.37% share, with Flower posting 106.14% year-over-year growth but a -5.94% month-over-month dip, while Pre-Roll held 20.53% share with 136.40% year-over-year growth and a 16.08% month-over-month gain; Concentrates fell to 0.10% share with -91.79% year-over-year and -74.31% month-over-month declines. The brand’s average price of $29.45 sat alongside a 16.79% year-over-year price increase, and its Flower rank position at 24 in Alberta frames its scale; the pattern implies a consolidation around Flower volume with incremental momentum in Pre-Roll offsetting short-term Flower softness.
The shifts suggest positioning centered on value-conversion in Flower while Pre-Roll expansion functions as the growth wedge: a -5.94% month-over-month in Flower alongside a 16.08% month-over-month rise in Pre-Roll implies mix resilience, and a 106.14% Flower year-over-year against 136.40% Pre-Roll year-over-year points to faster trial or trade-up in smaller pack formats. With 79.37% share concentrated in Flower and a 24th rank in Alberta, the brand risks exposure to single-category volatility; the mix implies near-term upside by leaning into Pre-Roll where velocity is accelerating while protecting Flower price integrity after a 16.79% average price increase year-over-year.
Competitive Landscape
Catch Me Outside ranks #24 in ON Flower in August 2026, improving 18 positions YoY from #42 while holding flat versus three months ago at #24; this matches a new peak rank achieved in August 2026, indicating upward movement has stalled at a mid‑tier ceiling. Competitively, Shred sits at #1 after rising from #2 and expanding sales by 18.6%, while Spinach advanced from #4 to #2 with 27.5% YoY sales growth, outpacing Catch Me Outside’s rank momentum and widening the gap at the top; by contrast, The Original Fraser Valley Weed Co. slid from #6 to #5 with a 17.4% YoY sales decline, offering a lane for share capture at the lower end of the top five. The pattern implies Catch Me Outside’s leap from #42 to #24 is driven by recovery rather than breakout acceleration, and without further step-changes in velocity or distribution, the brand is likely to oscillate around the low‑20s while leaders consolidate gains.
Notable Products
Rooster Call Pre-Roll 4-Pack (4g) delivered the standout move in August 2026 with +60.4% MoM, climbing to rank 3, while its sibling Rooster Call Pre-Roll 20-Pack (10g) fell -27.2% MoM to rank 8; this split implies consumers are consolidating toward smaller pack formats at higher velocity. At the top, Couch Potato (3.5g) rose +38.8% MoM to rank 1 as Rooster Call (14g) slid -24.1% MoM to rank 7, and four of the top ten are Flower SKUs, pointing to a base still anchored in Flower even as multi-pack Pre-Rolls concentrate share. Farmer's Market (28g) held rank 5 on +2.7% MoM while Power Nap (3.5g) dropped -13.1% to rank 9, with average price-mix implied by Farmer's Market’s $298,954 anchoring the ounce tier. The pattern implies Catch Me Outside is tilting toward lead strains in smaller units and 4-pack Pre-Rolls, reducing reliance on larger formats that are showing double-digit MoM declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
