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Feb-2026
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Overview
Market Insights Snapshot
Catch Me Outside has shown notable performance across different categories and regions, particularly in the Flower category. In Alberta, the brand improved its ranking from 41st in November 2025 to 24th by January 2026, although it slightly declined to 26th in February 2026. This upward movement in the Flower category is complemented by a significant increase in sales, peaking at over 214,000 CAD in January 2026. Conversely, their performance in the Pre-Roll category in Alberta saw a decline, with rankings dropping from 70th in November 2025 to 76th in February 2026, reflecting a decrease in consumer interest or competitive pressures in that segment.
In Ontario, Catch Me Outside maintained a steady presence in the Flower category, consistently ranking around the low 30s, indicating stable consumer demand in this market. However, the sales figures suggest a slight downward trend from December 2025 to February 2026, which might warrant further investigation into market dynamics or seasonal variations. Meanwhile, in Saskatchewan, the brand made a significant leap by entering the top 30 in February 2026, marking a positive trajectory in the Flower category. The absence of top 30 rankings in other categories and months suggests areas where the brand could potentially expand its market share or adjust its strategy to capture more consumer interest.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Catch Me Outside has shown a consistent presence, maintaining a rank in the low 30s from November 2025 to February 2026. Despite a slight dip in sales from December 2025 to February 2026, Catch Me Outside has managed to outperform brands like Tweed, which has seen a steady decline in both rank and sales, dropping from 28th to 34th place. Meanwhile, Broken Coast has shown a notable improvement, climbing from 45th to 31st place, suggesting a potential threat if this trend continues. Tuck Shop remains a close competitor, hovering just above Catch Me Outside in rank, with slightly higher sales figures. The competitive dynamics indicate that while Catch Me Outside holds a stable position, it must strategize to counter the upward momentum of brands like Broken Coast and maintain its edge over Tweed.
Notable Products
In February 2026, Catch Me Outside's top-performing product was Couch Potato (3.5g) in the Flower category, maintaining its number one rank for four consecutive months with sales of 9,452 units. Rooster Call (3.5g) also held steady in the Flower category at the second rank, despite a slight decline in sales. The Couch Potato Pre-Roll 4-Pack (4g) remained third in the Pre-Roll category, continuing its consistent performance. Notably, Couch Potato (14g) improved its ranking from fifth to fourth in the Flower category, showing a positive trend in sales. Meanwhile, Farmer's Market (28g) dropped from fourth to fifth, indicating a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
