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Jun-2024
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Overview
Market Insights Snapshot
Catch Me Outside has shown varied performance across different categories and states. In Ontario, the brand has struggled to break into the top 30 rankings for the Flower category over the past few months. Despite a slight improvement from March to April, where it moved from 62nd to 59th, the brand's ranking dipped again in May and June, indicating a challenging market environment. This lack of consistent top 30 presence in Ontario suggests that Catch Me Outside may need to reassess its strategy or product offerings to better compete in this region.
Conversely, in Saskatchewan, Catch Me Outside has demonstrated a positive trend in the Flower category. The brand moved from 51st place in March to a strong 18th position by June. This upward trajectory highlights a successful penetration into the Saskatchewan market, with sales figures reflecting this growth. For instance, sales increased significantly from $18,375 in March to $62,543 in June. This consistent improvement suggests that Catch Me Outside is resonating well with consumers in Saskatchewan, making it a key market for the brand's growth strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Catch Me Outside has shown a relatively stable performance, with its rank fluctuating between 59th and 63rd from March to June 2024. This stability is notable when compared to competitors such as Simply Bare, which experienced more volatility, dropping from 61st to 69th before recovering to 62nd. Meanwhile, Verse demonstrated a positive trend, climbing from 76th to 59th, indicating a potential threat to Catch Me Outside's market position. Station House also showed strong performance, particularly in June where it matched its highest rank of 56th. Another competitor, Coterie, saw a significant improvement in May, jumping to 57th from 79th, though it slightly declined to 63rd in June. These shifts highlight the competitive pressure Catch Me Outside faces, despite maintaining a consistent rank, which could impact its sales growth if competitors continue to gain momentum.
Notable Products
In Jun-2024, the top-performing product for Catch Me Outside is Couch Potato (3.5g), maintaining its number one ranking for the fourth consecutive month with sales of 4360 units. Rooster Call (3.5g) also holds steady at the second position, showing consistent performance across the months. Rooster Call (14g) has climbed to the third spot from fourth, indicating a growing preference among customers. Couch Potato (14g) has seen a slight decline, moving from third to fourth place. Power Nap (3.5g) remains in the fifth position, showcasing steady but lower sales compared to the top performers.
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