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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Tuck Shop’s category mix was led by Flower at 56.79% share with 416.74% year-over-year growth and 25.44% month-over-month growth, while Pre-Roll held 24.91% share with 69.94% YoY and 20.28% MoM. Vapor Pens contributed 14.96% share with 9.10% YoY and 7.72% MoM, and Concentrates rounded out at 3.35% share with 54.15% YoY and 21.46% MoM. Average price rose 8.12% YoY to $35.53 even as category momentum skewed to higher-ticket Flower at a $64.24 average and faster MoM velocity than Vapor Pens. The pattern implies the brand leaned further into Flower-led volume and pricing power in July 2026, using accelerating Pre-Roll and Concentrates growth to diversify without diluting the core, while Vapor Pens’ single-digit gains signal a relative lag within the portfolio.
With Flower growth outpacing the rest by 346.80 percentage points YoY and beating Pre-Roll’s MoM by 5.16 percentage points, the July 2026 mix sets Tuck Shop up to compete on premium inhalables rather than breadth. The 24.91% Pre-Roll share paired with a 69.94% YoY climb suggests a pipeline for trial that can convert into higher-value Flower, whereas Vapor Pens at 14.96% share and 7.72% MoM points to constrained traction compared with Concentrates’ 21.46% MoM. In Ontario Flower, a rank of 22 indicates mid-pack visibility; combined with a 25.44% MoM Flower lift and an 8.12% YoY brand-wide price increase, the implication is that Tuck Shop’s near-term positioning is to trade consumers up within inhalables while accepting a smaller role in Vapor Pens.
Competitive Landscape
Tuck Shop is ranked #22 in ON Flower in July 2026, improving 55 positions from #77 year over year and climbing 10 spots from #32 in April 2026; the brand also hit a new peak rank of #22 in July 2026 while the category leaders stayed concentrated at the top. In contrast, Shred moved from #2 to #1 with 17.23% YoY sales growth and Spinach advanced from #4 to #2 with 31.07% YoY growth, while Back Forty / Back 40 Cannabis slipped from #1 to #4 alongside a -5.44% YoY sales change; this rank mix suggests Tuck Shop’s double-digit climb is outpacing mid-tier churn but still trails top-tier momentum, implying room to convert recent share gains into sustained top-20 presence.
Notable Products
Garlic Mintz Pre-Roll 5-Pack (2.5g) delivered the standout move in July 2026 with a 140% month-over-month surge and a rank of 3, while Hawaiian Marker Pre-Roll (1g) fell 37% month over month yet held rank 1. Valley Girl Pre-Roll (1g) declined 21% to rank 9 as Valley Girl Pre-Roll 5-Pack (2.5g) inched up 5% to rank 2, indicating share shifting within pack sizes rather than across strains. Four of the top ten are Pre-Roll SKUs and three are Flower SKUs, and Hawaiian Marker (7g) rose 13% to rank 4 while Valley Girl (7g) gained 11% to rank 8, pointing to Flower stability alongside volatility in singles. The pattern implies Tuck Shop’s commercial direction is tilting toward multi-pack Pre-Rolls for volume while maintaining steady Flower presence as a margin and shelf-anchor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
