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Nov-2025
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Overview
Market Insights Snapshot
Tuck Shop has shown varied performance across different categories and provinces. In Alberta, the brand's Flower category made a notable climb from 39th place in August 2025 to 22nd in October, before settling at 27th in November. This upward movement indicates a strengthening presence in the Flower category, although the slight dip in November suggests some market volatility. In the Vapor Pens category, Tuck Shop maintained a consistent presence within the top 30, despite a drop back to 34th place in November after reaching 27th in September. Meanwhile, the Pre-Roll category saw Tuck Shop entering the top 100 in September at 78th place, improving to 56th by November, showcasing gradual but promising progress.
In Ontario, Tuck Shop has demonstrated a robust performance in the Flower category, consistently ranking within the top 50, even securing the 30th spot in November 2025. The Vapor Pens category also saw an improvement, moving from 42nd in August to 34th in November, indicating growing consumer interest. However, in British Columbia, the brand's presence in the Flower category was only noted in November, ranking 87th, which suggests a relatively recent entry or a struggle to capture a significant market share. The Vapor Pens category in British Columbia saw a decline, with Tuck Shop dropping out of the top 30 by October, which could signal challenges in maintaining competitiveness in that segment. These movements highlight the brand's varied performance across different regions and categories, pointing to areas of both opportunity and challenge.
Competitive Landscape
In the Ontario flower category, Tuck Shop has demonstrated a notable recovery in its market position over the past few months. Initially ranked 33rd in August 2025, Tuck Shop experienced a dip in September, falling to 46th, which indicates a period of struggle compared to competitors. However, the brand made a significant comeback by October, climbing to 31st and further improving to 30th in November. This upward trajectory suggests a positive response to market strategies or product adjustments. In contrast, competitors like Carmel and Woody Nelson have seen more stable rankings, with Carmel consistently staying out of the top 20, and Woody Nelson maintaining a rank around 27th to 29th. Meanwhile, Divvy and BC Smalls have fluctuated in the 30s, indicating a competitive environment. Tuck Shop's recent sales increase, despite earlier setbacks, positions it well for continued growth in this dynamic market.
Notable Products
In November 2025, Hawaiian Marker Pre-Roll (1g) maintained its top position as the leading product for Tuck Shop, with sales reaching 9,424 units. Valley Girl Pre-Roll (1g) saw a significant rise, climbing to the second position from fifth place in the previous two months, indicating a surge in popularity. Hawaiian Marker Pure Cured Resin Disposable (1g) held steady in third place, despite a slight drop in sales compared to October. Ghost OG Pure Cured Resin Disposable (1g) slipped to fourth place, continuing its gradual descent in the rankings since August. Hawaiian Marker (7g) remained consistent at fifth place, showing stable sales figures over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
