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Apr-2025
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Overview
Market Insights Snapshot
Tuck Shop's performance across different categories and regions has shown notable variations in recent months. In Alberta, the brand has experienced fluctuations in the Flower category, ranking 49th in January and moving to 48th by April, indicating a slight upward trend despite not breaking into the top 30. The Vapor Pens category in Alberta has seen more positive movement, where Tuck Shop improved from 32nd position in January to 26th in April, suggesting a growing acceptance and possibly increased consumer demand for their products in this category. This contrasts with their performance in the Pre-Roll category, where they were unable to break into the top 50, highlighting a potential area for improvement.
In Ontario, Tuck Shop's performance has been more varied, with some categories showing promising trends. For instance, in the Concentrates category, Tuck Shop has improved its ranking from 38th in January to 32nd in April, indicating a steady climb. The Vapor Pens category has been particularly successful, with the brand moving from 59th place in January to an impressive 29th in April, suggesting a significant increase in market presence and consumer preference. Meanwhile, the Flower category in Ontario also saw a notable improvement from 63rd in March to 47th in April, signaling a potential turnaround. However, the Pre-Roll category remains a challenge, with rankings hovering around the 70s, suggesting that while there are areas of success, there are also opportunities for growth and strategic adjustments.
Competitive Landscape
In the Ontario flower category, Tuck Shop has shown a notable recovery in its market position from January to April 2025. Initially ranked 52nd in January, Tuck Shop experienced a decline, dropping to 63rd in March, before making a significant comeback to 47th in April. This resurgence is particularly impressive given the competitive landscape, where brands like Color Cannabis and PIFF maintained relatively stable positions in the mid-40s throughout the same period. Meanwhile, 5 Points Cannabis and Catch Me Outside struggled to break into the top 50 consistently. Tuck Shop's April rank improvement suggests a positive trend in sales performance, potentially driven by strategic adjustments or product innovations that resonated well with consumers, setting the stage for further growth in the competitive Ontario market.
Notable Products
In April 2025, the top-performing product from Tuck Shop was the Ghost OG Pure Cured Resin Disposable (1g) in the Vapor Pens category, maintaining its number one rank since January with sales reaching 8,571 units. The Ghost OG Pre-Roll 7-Pack (3.5g) held steady in the second position, showing a notable increase in sales from previous months. The Simcoe Gas Pre-Roll 7-Pack (3.5g) consistently ranked third throughout the months, though its sales dipped in April compared to March. The Ghost OG Pre-Roll (1g) rose to the fourth position in March and maintained it in April, showing a steady increase in sales. A new entry in April was the Simcoe Gas Pure Cured Resin Disposable (1g) in fifth place, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
