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Oct-2025
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Overview
Market Insights Snapshot
Tuck Shop has demonstrated notable performance improvements across various categories and regions, with significant movements in rankings. In Alberta, the brand has shown a remarkable rise in the Flower category, climbing from 67th in July to 22nd by October. This upward trend is mirrored in their Pre-Roll category, which entered the top 30 by October, moving from a position outside the top 30 in August to 60th. However, the Vapor Pens category in British Columbia saw a decline from 36th in September to 58th in October, indicating potential challenges in maintaining market presence in that region.
In Ontario, Tuck Shop has experienced varied performance across its product categories. The Flower category saw a significant leap from 77th in July to 31st in October, reflecting strong sales growth and market penetration. Meanwhile, the Pre-Roll category has maintained a steady presence, consistently remaining just outside the top 50. Despite a slight drop in the Vapor Pens category from 39th to 36th, the brand has managed to sustain its ranking over the months. The Concentrates category in Ontario displayed a consistent ranking, hovering around the 40th position, which suggests a stable, albeit modest, market share in that segment.
Competitive Landscape
In the competitive Ontario Flower market, Tuck Shop has demonstrated a remarkable trajectory, climbing from a rank of 77 in July 2025 to 31 by October 2025. This ascent is noteworthy when compared to competitors like Tweed, which saw a decline from 19 to 29 over the same period, indicating a potential shift in consumer preference or market dynamics. Meanwhile, Divvy maintained a relatively stable position, fluctuating slightly but remaining outside the top 20, and Catch Me Outside showed consistent improvement, moving from 41 to 32. BC Smalls also showed steady progress, ending at rank 30. Tuck Shop's sales growth, particularly in October, suggests a robust market presence that could potentially challenge these competitors if the trend continues, making it a brand to watch in the coming months.
Notable Products
For October 2025, the top-performing product from Tuck Shop was Hawaiian Marker Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous three months and achieving a sales figure of 10,926. Hawaiian Marker Pure Cured Resin Disposable (1g) in the Vapor Pens category held its second-place position, with consistent performance since August 2025. Ghost OG Pure Cured Resin Disposable (1g) ranked third, showing a slight improvement from its September position. Hawaiian Marker (7g) in the Flower category maintained its fourth-place rank, showing steady sales growth. Valley Girl Pre-Roll (1g) consistently held the fifth position, indicating stable demand in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
