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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Wagners concentrated 54.93% of sales in Flower with a year-over-year decline of 25.31% and a month-over-month drop of 9.46%, while Pre-Roll held 41.80% share with a steeper year-over-year fall of 58.82% and a 3.00% month-over-month dip; against this, Concentrates rose 69.08% year-over-year and 148.97% month-over-month but remained just 2.05% of mix. Edible contracted 83.60% year-over-year and 26.57% month-over-month at 1.22% share, and the overall average price rose 35.79% year-over-year to $16.32, implying a mix shift toward higher-priced Flower even as unit velocity erodes. The pattern indicates Wagners is leaning on Flower and retreating in Pre-Roll, with small but accelerating traction in Concentrates that is currently too small to offset category-wide contraction.
With Flower anchored at rank 76 in Ontario and carrying 54.93% of sales, the 25.31% year-over-year decline versus the 58.82% drop in Pre-Roll signals a relative defense in core but a loss of entry-price traffic, while the 148.97% month-over-month surge in Concentrates provides a niche upsell path. The 35.79% year-over-year price increase alongside a 9.46% month-over-month decline in Flower suggests price-led revenue per unit gains are not offsetting volume softness, pointing to a positioning pivot toward premiumized Flower with selective expansion in Concentrates rather than broad-based recovery.
Competitive Landscape
Wagners sits at rank #76 in ON Flower as of July 2026, down 5 positions year over year from #71 and slipping 1 spot since April 2026 from #75, a reversal from its peak at #30 in July 2024 that frames a two-year descent. Meanwhile, Shred climbed from #2 to #1 while growing sales 17.2% year over year, and Spinach rose from #4 to #2 with 31.1% sales growth, whereas Back Forty / Back 40 Cannabis fell from #1 to #4 alongside a -5.4% sales decline—indicating that headroom exists for movement at the top while Wagners is trending the other way. The concurrent 5-rank YoY drop and a 1-rank slide over the last three months imply Wagners is losing relative velocity versus leaders accelerating upward, signaling that near-term share recovery likely requires a discrete activation tied to assortment or price rather than organic drift.
Notable Products
Cherry Jam Shatter (1g) posted the largest movement in July 2026 with a 165.6% month-over-month surge to rank 9, while Soft Black Hash (2g) rose 137.1% to rank 8, together signaling that concentrates are gaining traction at the expense of slower staples. At the top, Cherry Jam Pre-Roll 3-Pack (1.5g) held rank 1 despite a 4.7% decline and Pink Bubba Pre-Roll 3-Pack (1.5g) stayed at rank 2 with a 1.3% dip, whereas the Flower flagship Pink Bubba (14g) fell 23.8% to rank 4. With three of the top ten in the Pre-Roll category, but the steepest declines in Flower alongside triple-digit gains in concentrates, the mix implies Wagners is tilting toward value-driven, format-diverse demand rather than large-format Flower dependence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
