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Apr-2025
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Overview
Market Insights Snapshot
Wagners has shown varied performance across different product categories in Ontario. In the Concentrates category, the brand started the year with a rank of 40 in January 2025 but saw a decline to 52 by March, eventually dropping out of the top 30 by April. This downward trend is mirrored in their sales figures, which decreased steadily over the months. Meanwhile, in the Pre-Roll category, Wagners demonstrated a positive trajectory, improving from a rank of 99 in January to 73 by April, indicating growing consumer interest in their pre-roll offerings. This category's sales figures also saw an increase, suggesting a successful strategy in capturing market share in this segment.
In the Flower category, Wagners maintained a relatively stable presence, although they experienced a slight drop from a rank of 42 in January to 53 in April, indicating some challenges in sustaining their position amidst competition. However, their sales numbers remained robust, highlighting their continued relevance in this category. The Edible category saw Wagners entering the top 30 in March and improving to a rank of 27 by April, showcasing their potential in this emerging segment. The Vapor Pens category, however, presented a mixed picture, with rankings fluctuating slightly but consistently staying outside the top 30, suggesting room for growth and strategic adjustments to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Wagners has experienced notable fluctuations in its market position from January to April 2025. Initially ranked at 42nd in January, Wagners saw a decline to 53rd by April. This downward trend in rank coincides with a significant drop in sales from January to April. In contrast, 5 Points Cannabis, which started at a higher rank of 39th in January, also experienced a decline but maintained a slightly better rank than Wagners by April. Meanwhile, Catch Me Outside showed a consistent improvement, ending April at 51st, which could indicate a strengthening market presence. Station House and Common Ground remained relatively stable in their rankings, suggesting a steady performance in the market. These shifts highlight the competitive pressures Wagners faces and underscore the importance of strategic adjustments to regain its footing in the Ontario Flower market.
Notable Products
In April 2025, the top-performing product for Wagners was the Cherry Jam Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent rank of 1 across all months with a sales figure of 9276.0. The Cherry Jam Super Sour Blasters Gummies 2-Pack (10mg) in the Edible category showed notable improvement, climbing from rank 4 in February to rank 2 in April. The Pink Bubba (7g) from the Flower category slipped from its steady rank 2 in previous months to rank 3 in April. Meanwhile, the Pink Bubba Pre-Roll 3-Pack (1.5g) retained its position at rank 4 for two consecutive months. The Grape Quake Distillate Disposable (1g) in the Vapor Pens category remained stable at rank 5, showing consistent performance despite a dip in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
