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Jul-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Wagners has shown varied performance across different cannabis product categories. In the Edible category, Wagners experienced a dip in May 2025, falling out of the top 30, but rebounded to rank 27th by July 2025. This fluctuation suggests potential volatility or seasonal factors affecting consumer preferences. In contrast, their performance in the Flower category has been on a declining trend, moving from 55th in April to 68th by July, indicating potential challenges in maintaining competitiveness or demand in this category.
Wagners' performance in the Pre-Roll category in Ontario has been more positive, with a notable improvement from 73rd in April to 67th in July 2025, accompanied by increasing sales figures. This upward trend highlights a growing consumer interest or effective marketing strategies in this segment. Meanwhile, in the Vapor Pens category, Wagners maintained a consistent ranking at 59th in both June and July, after a slight drop from April, suggesting stabilization in consumer demand or market position. These movements across categories reflect the dynamic nature of the cannabis market and Wagners' varied success in capturing consumer interest across different product lines.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Wagners has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 73 in April 2025, Wagners improved to 67 by July 2025, indicating a positive trend in market presence. This improvement is particularly significant when compared to competitors such as Bold, which saw a decline from rank 60 to 65 over the same period, and Tasty's (CAN), which experienced a drop from 51 to 66. Meanwhile, Lamplighter showed fluctuating rankings, peaking at 58 in May before settling at 68 in July. Wagners' consistent rise in rank is accompanied by a steady increase in sales, suggesting effective market strategies and growing consumer preference. This contrasts with the sales decline observed for Bold and Tasty's (CAN), highlighting Wagners' potential to capture a larger market share in the coming months.
Notable Products
In July 2025, the Cherry Jam Pre-Roll 3-Pack (1.5g) continued its dominance as the top-performing product for Wagners, maintaining its number one rank from previous months with impressive sales of 13,916 units. The Pink Bubba Pre-Roll 3-Pack (1.5g) held steady at the second position, showing a consistent upward trend in rankings from fourth in April to second by June. The Cherry Jam Super Sour Blasters Gummies 2-Pack (10mg) remained in third place, demonstrating a recovery in sales compared to the previous month. Pink Bubba (7g) retained its fourth position across the past months, indicating stable performance within the Flower category. Notably, Pink Bubba Milled (7g) debuted in the rankings at fifth place in June and maintained this position in July, suggesting growing consumer interest in this new product variant.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
