Wagners

Data Snapshot: Jun 11, 2024
Wagners Cannabis Brand Logo
$1M+

May-2024

Sales

Growth

Trend

6-Month

59

Product Count

SKUs

Wagners

Overview

WAGNERS, an Ontario-based marijuana brand, stands out for its commitment to quality and customer satisfaction, focusing on a no-nonsense approach to producing well-made weed products such as joints, hash and kief. Launched across Canada under the purview of TJAC and the IM Cannabis family, this brand has gained significant popularity. Amidst this, WAGNERS still maintains a strong community-driven ethos and is unafraid of innovation in its marketing strategy.
Markets

Wagners Locations

Product Trends

Wagners Categories

Wagners Sales

Market Insights Snapshot

Wagners Historical Sales by Category

Wagners has shown varied performance across different categories and provinces. In Ontario, Wagners has maintained a strong presence in the Concentrates category, starting from a rank of 3 in February 2024 and gradually moving to rank 6 by May 2024. This indicates a slight decline but still showcases a solid standing within the top 10. In the Flower category, however, Wagners has experienced a more noticeable drop, moving from rank 15 in February to rank 27 by May. This decline suggests increased competition or changing consumer preferences in this category. Meanwhile, the Pre-Roll category has seen relatively stable performance with minor fluctuations, maintaining a rank around the 27th position. The Vapor Pens category shows a positive trend, with Wagners improving its rank from 35 in February to 25 by May, indicating growing popularity in this segment.

In Saskatchewan, Wagners' performance in the Concentrates category has been noteworthy, debuting at rank 3 in March 2024 and slightly declining to rank 4 in April. This indicates a strong entry and sustained performance in a competitive market. However, the absence of ranking data for February and May suggests that Wagners was not in the top 30 brands during these months, which could be a point of concern. This mixed performance across categories and provinces highlights both the strengths and areas for improvement for Wagners, providing a nuanced view of its market position.

May-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
6
27
27
25
Wagners

Competitive Landscape

In the competitive landscape of the Flower category in Ontario, Wagners has experienced notable fluctuations in rank and sales over the past few months, indicating a dynamic market environment. In February 2024, Wagners held a strong position at rank 15 but saw a decline to rank 27 by May 2024. This downward trend in rank is mirrored by a decrease in sales from 800,872 CAD in February to 501,685 CAD in May. In comparison, Cookies showed a more stable performance, improving from rank 31 in February to 28 in May, with sales fluctuating but remaining relatively higher than Wagners in the latter months. Similarly, Nugz and Well Made both demonstrated upward trends in rank and sales, with Nugz moving from rank 38 to 29 and Well Made from 27 to 26 over the same period. Parcel also showed resilience, maintaining a relatively stable rank around the mid-20s. These insights suggest that while Wagners initially held a competitive edge, the brand faces significant challenges from competitors who are either stabilizing or improving their market positions, highlighting the need for strategic adjustments to regain and sustain market share.

Wagners market ranking for ON Flower

Wagners

Notable Products

In May-2024, Wagners' top-performing product was Cherry Jam Pre-Roll 3-Pack (1.5g), maintaining its consistent rank of 1st place with sales of $8930. Silverback #4 Pre-Roll 3-Pack (1.5g) climbed to 2nd place from 3rd in April, showing significant improvement in its ranking. The Pink Bubba (7g) flower secured the 3rd position after reappearing in the rankings, while Grape Quake Distillate Disposable (1g) dropped to 4th place from its previous 2nd position. Pink Bubba Pre-Roll 3-Pack (1.5g) maintained its 5th place rank, indicating stable performance. These shifts suggest dynamic changes in customer preferences and competitive positioning among Wagners' products.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Cherry Jam Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
1
1
1
Silverback #4 Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
5
3
2
Pink Bubba (7g)
Flower
>5
3
>5
3
Grape Quake Distillate Disposable (1g)
Vapor Pens
3
2
2
4
Pink Bubba Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
5
5
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