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Sep-2024
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Overview
Market Insights Snapshot
In examining Wagners' performance across different categories in Ontario, there is a noticeable decline in their rankings over the months from June to September 2024. For instance, in the Concentrates category, Wagners maintained a stable position at rank 8 in June and July, but dropped to rank 15 by September. This downward trend is also evident in their Flower category, where they fell out of the top 30, moving from rank 28 in June to rank 41 in September. Such movements indicate a potential challenge in maintaining market share across these categories in Ontario, which could be indicative of increased competition or shifts in consumer preferences.
Meanwhile, in Saskatchewan, Wagners showed a strong presence in the Concentrates category, consistently holding the 4th position in June and July. However, it is worth noting that there is no data available for August and September, suggesting that Wagners may have fallen out of the top 30 brands during these months. This absence from the rankings could suggest a strategic shift or a significant drop in sales, which might be concerning given their earlier performance. The lack of visibility in the latter months might prompt further investigation into market dynamics or internal changes within the brand's strategy in Saskatchewan.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Wagners has experienced a notable decline in rank from June to September 2024, dropping from 28th to 41st position. This downward trend in rank coincides with a significant decrease in sales, indicating potential challenges in maintaining market share. In contrast, competitors such as Color Cannabis and Hiway have shown more stable or improving ranks, with Color Cannabis moving from 39th to 37th and Hiway improving from 42nd to 39th over the same period. This suggests that these brands might be capturing market share that Wagners is losing. Additionally, EastCann has maintained a relatively stable rank, indicating consistent performance despite the competitive pressures. These dynamics highlight the need for Wagners to reassess its strategies to regain its competitive edge in the Ontario Flower market.
Notable Products
In September 2024, Cherry Jam Pre-Roll 3-Pack (1.5g) maintained its position as the top-selling product for Wagners, continuing its consistent rank of first place from previous months, despite a decrease in sales to 5721 units. Pink Bubba (7g) also held steady in second place, although its sales dropped to 3479 units. Cherry Jam Distillate Disposable (1g) improved its ranking, moving up from fifth to third, indicating a strong performance in the Vapor Pens category. Pink Bubba Pre-Roll 3-Pack (1.5g) slipped one spot to fourth, while Silverback #4 Pre-Roll 3-Pack (1.5g) rounded out the top five, maintaining its position but experiencing a decline in sales. Overall, despite some shifts in rankings, the top products for Wagners showed resilience amidst fluctuating sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
