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Jun-2024
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Overview
Market Insights Snapshot
Wagners has shown mixed performance across various categories in Ontario. In the Concentrates category, Wagners experienced a gradual decline in ranking from 4th in March 2024 to 7th in June 2024. This downward trend is also reflected in their sales, which decreased from $271,619 in March to $245,488 in June. On the other hand, in the Vapor Pens category, Wagners improved its ranking from 31st in March to 23rd in June, suggesting a positive shift in consumer preference for their vapor products. However, their performance in the Flower category saw a significant drop, moving from 15th in March to 27th by June, indicating potential challenges in maintaining market share in this highly competitive segment.
In Saskatchewan, Wagners had a notable presence in the Concentrates category, ranking 3rd in March 2024 and dropping slightly to 4th in April. However, they fell out of the top 30 by May and June, which could be a cause for concern. This abrupt disappearance from the rankings may indicate a loss of market traction or increased competition. The absence of data for May and June highlights a potential area for improvement or strategic reevaluation. Interestingly, Wagners did not make it into the top 30 for other categories in Saskatchewan, which could suggest that their focus or success might be more concentrated in specific product lines within this province.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Wagners has experienced notable fluctuations in rank and sales over recent months. Starting from a rank of 15 in March 2024, Wagners saw a decline to 22 in April and further down to 27 in both May and June. This downward trend in rank is mirrored by a decrease in sales from 789,360 CAD in March to 479,315 CAD in June. In contrast, competitors like Muskoka Grown have maintained more stable and higher ranks, fluctuating between 23 and 26, with relatively consistent sales figures. Another competitor, Well Made, also saw some variability but managed to recover to a rank of 26 in June, surpassing Wagners. Meanwhile, Canaca and Potluck have not been in the top 20, indicating a less competitive position compared to Wagners despite their own fluctuations. These insights suggest that while Wagners faces significant competition, particularly from Muskoka Grown and Well Made, there is potential for strategic adjustments to regain market share and improve rankings.
Notable Products
In June 2024, the top-performing product from Wagners was Cherry Jam Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with sales of 9,560 units. Pink Bubba (7g) in the Flower category climbed to the second spot, up from third in May 2024, with notable sales. Grape Quake Distillate Disposable (1g) in the Vapor Pens category moved up to third place from fourth in May 2024. Pink Bubba Pre-Roll 3-Pack (1.5g) in the Pre-Roll category improved its ranking to fourth from fifth in the previous month. Silverback #4 Pre-Roll 3-Pack (1.5g) in the Pre-Roll category dropped to fifth place from second in May 2024, showing a significant decrease in sales.
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