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Aug-2025
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Overview
Market Insights Snapshot
5 Points Cannabis has shown varied performance across different categories and provinces. In the Flower category, the brand seems to be struggling to maintain a consistent top-30 presence in both British Columbia and Ontario. Although they improved their ranking in British Columbia from 56th in May to 46th in June, they couldn't sustain this upward trend, slipping back to 53rd by August. Similarly, in Ontario, 5 Points Cannabis maintained a steady rank of 52nd from May to June but saw a slight improvement to 47th in July, only to fall back to 54th in August. This inconsistency in rankings highlights potential challenges in the Flower category for the brand across these key markets.
In the Pre-Roll category, 5 Points Cannabis has demonstrated a stronger performance, particularly in Ontario, where it consistently remained within the top 30. The brand improved its ranking from 28th in May to 27th in June, although it dipped to 33rd in July before recovering to 30th in August. Meanwhile, in Saskatchewan, the brand showed a promising upward trend from 34th in May to 32nd in June, but it dropped to 35th in July and did not appear in the top 30 in August, indicating a potential area for improvement. The absence from the top 30 list in Saskatchewan by August could be seen as a setback, suggesting the need for strategic adjustments to regain market presence in this province.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, 5 Points Cannabis experienced fluctuating rankings from May to August 2025, with a notable dip in July when it fell to 33rd place, before recovering to 30th in August. This volatility in rank reflects a competitive environment where brands like Rizzlers and The Loud Plug consistently maintained higher rankings, with Rizzlers peaking at 23rd in May and The Loud Plug showing resilience by improving its rank to 29th in August after a slight dip. Meanwhile, Jonny Chronic and Tribal also demonstrated competitive sales figures, with Tribal notably surpassing 5 Points Cannabis in July. The sales trends suggest that while 5 Points Cannabis remains a strong contender, it faces significant pressure from these competitors, necessitating strategic adjustments to enhance its market position and capitalize on growth opportunities.
Notable Products
In August 2025, the Blueberry Yum Yum Pre-Roll 10-Pack remained the top-selling product for 5 Points Cannabis, maintaining its number one rank since June, with sales reaching 7,966 units. The Zsweet Pre-Roll 10-Pack held steady at the second position throughout the summer months. Strawberry Kush Pre-Roll 10-Pack consistently ranked third, showing a slight increase in sales from July to August. Strawberry Kush in the Flower category stayed in fourth place, but its sales dropped significantly compared to previous months. The Permanent Marker Pre-Roll 10-Pack re-entered the rankings at fifth place, having been absent in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
