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Aug-2025
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Overview
Market Insights Snapshot
Charge Bar has shown notable performance in the Vapor Pens category across different states, with significant movements in rankings over the past few months. In Massachusetts, Charge Bar maintained a stable position at rank 21 in both May and June of 2025, before climbing to rank 15 in July, and slightly dropping to rank 16 in August. This fluctuation suggests a competitive market environment where Charge Bar is gaining traction, especially considering the jump in sales from June to July, indicative of a successful strategy or product launch during that period.
While the data from Massachusetts highlights Charge Bar's growth, it is important to note that their presence in other states or provinces is not reflected within the top 30 rankings for the same category, implying either a lack of market penetration or intense competition in those areas. This absence can be seen as a potential area for improvement or an opportunity for Charge Bar to expand its market share. The brand's ability to maintain and improve its ranking in Massachusetts could serve as a blueprint for success in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Charge Bar has demonstrated a notable upward trajectory in recent months. From May to August 2025, Charge Bar improved its rank from 21st to 16th, showcasing a significant climb in the competitive rankings. This upward movement is particularly impressive when compared to brands like Good News, which maintained a relatively stable position around the 15th to 17th ranks, and Ozone, which fluctuated slightly but remained within the 13th to 14th ranks. Charge Bar's sales surged notably in July, surpassing the sales of Ozone and aligning closely with those of Good News in August. Meanwhile, Sparq Cannabis Company made a remarkable leap from 28th to 18th in August, indicating a dynamic shift in the market. Charge Bar's consistent improvement in both rank and sales suggests a strengthening brand presence, positioning it as a formidable contender in the Massachusetts vapor pen market.
Notable Products
In August 2025, Rainbow Belts Distillate Disposable (1g) emerged as the top-performing product for Charge Bar, maintaining its first-place ranking from June, with a notable sales figure of 1159 units. Sundae Driver Distillate Disposable (1g) secured the second position, climbing back into the rankings after being unranked in July. Mango Burst Distillate Disposable (1g) entered the rankings for the first time in third place, indicating a strong debut with 982 units sold. Island Haze Distillate Cartridge (1g) and Banana Runtz Distillate Disposable (1g) followed in fourth and fifth positions, respectively, both making their first appearance in the rankings. Overall, the Vapor Pens category saw significant shifts, with new entries and re-entries marking a dynamic change from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
