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Nov-2025
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Overview
Market Insights Snapshot
Charge Bar's performance in the Vapor Pens category in Massachusetts has seen some fluctuations over the recent months. Starting from a strong position at rank 9 in August 2025, the brand improved slightly to rank 8 in September. However, October and November saw a significant drop to rank 16. This decline in ranking is mirrored by a decrease in sales, with a notable drop from $766,033 in September to $473,138 in November. Such a shift indicates potential challenges in maintaining market share or increased competition within the state.
While Charge Bar's presence in the Massachusetts Vapor Pens category is evident, the absence of rankings in other states or categories suggests that the brand is either not competing in those markets or is not among the top 30 brands. This lack of presence or competitive ranking in additional markets could be seen as a limitation in their market penetration strategy. Focusing on strengthening their position in Massachusetts while exploring opportunities to expand into other states could be key to Charge Bar's future growth and resilience in the cannabis industry.
Competitive Landscape
In the Massachusetts vapor pens category, Charge Bar experienced a notable decline in its competitive standing from August to November 2025. Initially ranked 9th in August, Charge Bar dropped to 16th by October and maintained this position in November. This decline in rank coincided with a decrease in sales, which fell from August's peak to a lower figure by November. In contrast, Cultivators Classic showed a positive trajectory, climbing from 22nd in August to 14th in November, with a corresponding increase in sales. Meanwhile, Good News maintained a relatively stable rank, ending November in 17th place, slightly up from August, with sales also showing a slight upward trend. Crystal Clear remained a strong competitor, consistently ranking within the top 15, though its sales showed some fluctuation. Charge Bar's decline in rank and sales highlights the competitive pressure within the Massachusetts vapor pens market, emphasizing the need for strategic adjustments to regain its earlier standing.
Notable Products
In November 2025, the top-performing product for Charge Bar was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from October with sales of 836 units. The Blueberry Pie Distillate Cartridge (1g) climbed to the second position, marking its first appearance in the rankings. Mango Burst Distillate Disposable (1g) moved up to the third spot, a significant rise from its previous fifth-place ranking in August. Sour Tangie Distillate Disposable (1g) held steady in fourth place, consistent with its October ranking. Lastly, the Melonade Distillate Cartridge (1g) debuted at fifth place, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
