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Oct-2025
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Overview
Market Insights Snapshot
Charge Bar has shown a varied performance across categories and states recently. In the Vapor Pens category within Massachusetts, Charge Bar experienced an upward trend over the summer months, improving its ranking from 11th in July 2025 to 7th by September 2025. However, October saw a significant drop to 17th place, indicating a potential challenge in maintaining its position in the competitive market. The sales figures corroborate this movement, with a noticeable decline from September to October, highlighting a potential area for strategic reassessment.
While Charge Bar's presence in the top 30 brands in Massachusetts for Vapor Pens has been mostly stable, the drop in October suggests an emerging competitor or a shift in consumer preferences. The absence of Charge Bar in the top 30 in any other states or categories during this period could be seen as a limitation in their market penetration strategy, or possibly an opportunity for future expansion. This performance snapshot underscores the importance of continuous market analysis and adaptation to consumer trends to sustain and improve brand positioning in the competitive cannabis industry.
Competitive Landscape
In the Massachusetts vapor pen market, Charge Bar experienced a significant fluctuation in its competitive standing from July to October 2025. Initially ranked 11th in July, Charge Bar climbed to an impressive 7th place by September, indicating a strong upward trajectory in market presence. However, by October, Charge Bar's rank dropped to 17th, suggesting a potential decline in sales momentum. This volatility contrasts with the more stable performance of competitors like Ozone, which maintained a consistent presence within the top 15, and Cultivators Classic, which showed a steady rise from 26th to 15th place over the same period. Meanwhile, brands such as Good News and Pioneer Valley experienced a gradual decline, with both ending October outside the top 15. Charge Bar's sharp decline in rank by October could be attributed to increased competition and the dynamic shifts in consumer preferences within the Massachusetts vapor pen category.
Notable Products
In October 2025, the top-performing product from Charge Bar was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with notable sales of 986 units. Following closely, the Island Haze Distillate Cartridge (1g) secured the second position, while Sour Tangie Distillate Disposable (1g) was ranked third. The Sundae Driver Distillate Disposable (1g) saw a decline, dropping to fourth place from its previous first-place ranking in August. Similarly, the Lemon Cherry Gelato x Sunset Sherbet Distillate Dual Chamber Disposable (2g) experienced a drop to fifth place after being the top product in September. These shifts highlight a dynamic change in consumer preferences within the Vapor Pens category over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
