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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cultivators Classic concentrated 73.45% of June 2026 sales in Vapor Pens, where year-over-year growth hit 397.1% even as month-over-month slipped 11.0%; Concentrates held 22.10% share with 31.5% YoY growth and a 14.3% MoM gain. Flower contracted to 3.09% share with YoY down 51.3% and MoM down 23.0%, while Pre-Roll sat at 1.36% share with YoY down 73.9% but MoM up 18.0%; average price across the brand fell 8.3% YoY to $18.26. The mix signals a pivot toward inhalable oil formats with Vapor Pens as the anchor and Concentrates as the growth hedge, implying deliberate resource reallocation away from Flower and Pre-Roll despite their short-term MoM variability.
With Vapor Pens ranked 10th in Massachusetts and holding 73.45% mix, the 11.0% MoM dip alongside a 397.1% YoY surge suggests scaling that is outrunning recent velocity, while Concentrates’ 14.3% MoM increase at 22.10% share provides near-term ballast. The simultaneous 51.3% YoY decline in Flower and 73.9% YoY decline in Pre-Roll, paired with a brand-wide 131.7% YoY sales increase and an 8.3% YoY price decrease, indicates a price-supported penetration strategy centered on oil-based formats, positioning the brand to compete on value and assortment depth within Vapor Pens while using Concentrates to stabilize month-to-month swings.
Competitive Landscape
Cultivators Classic sits at rank #10 in MA Vapor Pens in June 2026, a 32-position climb from #42 year over year, but it slipped 1 spot from #9 in May 2026 after matching its peak rank of #9, while Fernway held #1 year over year and in June 2026 and Dime Industries advanced from #9 to #5 alongside an 81.99% YoY sales lift; this pattern—rapid YoY ascent but month-to-month fragility against competitors that are consolidating higher positions—implies the brand’s trajectory depends on converting short-term rank gains into sustained top-10 stability.
Notable Products
Baja Burst Distillate Cartridge (1g) posted the steepest decline in June 2026 at -48.7% while sliding to rank 6, and Shirley Temple Distillate Cartridge (1g) fell -37.7% at rank 7; meanwhile, Watermelon Wave Distillate Cartridge (1g) rose +31.7% to hold rank 1 and Peach Rush Distillate Cartridge (1g) climbed +20.5% at rank 2. Eight of the top ten are Vapor Pens, indicating a concentrated portfolio where volatility at the middle of the ranking contrasts with gains at the top, implying the lineup is consolidating around a few winners rather than broad-based momentum. With Watermelon Wave Distillate Cartridge (1g) generating $86,217 alongside Slappin Apple Distillate Cartridge (1g) up +28.9% at rank 5 and Orange Sherbert Distillate Cartridge (1g) nearly flat at -0.8% in rank 4, the gap is widening between tier-one and mid-pack SKUs. The pattern implies Cultivators Classic is leaning into flagship Vapor Pens while allowing underperforming flavors to cycle down, signaling a sharper focus on high-velocity leaders over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
