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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Cultivators Classic has shown a consistent presence in the Concentrates category, maintaining solid rankings, oscillating between 5th and 6th place from May to August 2025. This stability suggests a strong foothold in the market, although a slight dip in sales from May to June indicates some volatility. In contrast, their performance in the Vapor Pens category has been on a notable upward trajectory, climbing from 49th in May to an impressive 21st by August. This rise in rank, accompanied by a significant increase in sales, highlights a growing consumer preference for their Vapor Pens.
However, Cultivators Classic's presence in the Pre-Roll category tells a different story. The brand was ranked 100th in May and managed to reach 99th in July, but it failed to secure a spot in the top 30 in any of these months. This indicates a struggle to gain significant traction in this category within Massachusetts. The absence from the top 30 could be seen as a potential area for improvement or strategic reevaluation. Overall, while Cultivators Classic has proven its strength in Concentrates and is gaining momentum in Vapor Pens, the Pre-Roll category remains a challenge.
Competitive Landscape
In the Massachusetts Vapor Pens category, Cultivators Classic has shown a remarkable upward trajectory in its rankings over the summer of 2025, moving from 49th place in May to 21st by August. This significant climb in rank is indicative of a strong growth in sales, as evidenced by the increase from May to August. Notably, Good Chemistry Nurseries and In House have experienced fluctuations in their rankings, with Good Chemistry Nurseries dropping out of the top 20 in July and In House showing a slight decline in August. Meanwhile, Nectar has maintained a stable presence, consistently ranking within the top 20. Cultivators Classic's ascent is particularly impressive given the competitive landscape, suggesting a successful strategy in capturing market share and consumer interest during this period.
Notable Products
In August 2025, the top-performing product for Cultivators Classic was the Watermelon Wave Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales reaching 2244 units. The Strawnana Smoothie Distillate Cartridge (1g) also showed impressive performance, climbing to second place from third in July, with notable sales figures. Tropical Punch Distillate Cartridge (1g) maintained a strong presence in the Vapor Pens category, ranking third, although it was previously at the top in June. The Krippy Pre-Roll (1g) entered the rankings for the first time in August, taking the fourth position. Grape Pop Distillate Cartridge (1g) rounded out the top five, marking its entry into the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
