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Sep-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Cultivators Classic has demonstrated a solid presence across several cannabis categories. Notably, in the Concentrates category, the brand maintained a steady rank within the top 10, showing a slight fluctuation from 5th to 7th place over the summer months before climbing back to 6th place by September 2025. This consistency is underscored by a significant sales increase, culminating in a notable rise to $185,318 in September. However, the brand's performance in the Pre-Roll category appears less robust, as it failed to secure a position within the top 30, indicating potential areas for growth or reevaluation in strategy.
Meanwhile, Cultivators Classic has made impressive strides in the Vapor Pens category in Massachusetts. Over the four-month period, the brand ascended from the 42nd position in June to an impressive 16th by September, marking a significant upward trajectory. This climb in rank is mirrored by a substantial increase in sales, reflecting a growing consumer preference for their vapor pen offerings. Such a trend suggests that Cultivators Classic is successfully capturing market share in this category, possibly due to enhanced product offerings or competitive pricing strategies. This upward momentum in Vapor Pens could be a promising area for the brand to focus its efforts on in the coming months.
Competitive Landscape
In the Massachusetts vapor pens category, Cultivators Classic has demonstrated a remarkable upward trajectory in its market position over the past few months. Starting from a rank of 42 in June 2025, the brand has climbed to 16 by September 2025, showcasing a significant improvement in its competitive standing. This rise is particularly notable when compared to brands like Hellavated, which experienced a decline from rank 9 to 14 over the same period, and Good News, which remained relatively stable but lower in rank, moving from 20 to 19. Meanwhile, Ozone and Pioneer Valley maintained more consistent rankings, with Ozone holding steady at 15 and Pioneer Valley slightly dropping from 16 to 18. Cultivators Classic's sales growth trajectory suggests a positive consumer response and an increasing market share, positioning it as a rising competitor in the Massachusetts vapor pens market.
Notable Products
In September 2025, the Grape Pop Distillate Cartridge (1g) maintained its position as the top-selling product for Cultivators Classic, with notable sales of 3,232 units. The Watermelon Wave Distillate Cartridge (1g) also held steady in the second spot, reflecting consistent consumer demand. The Blueberry Muffin Distillate Cartridge (1g) saw a slight dip in rank, moving from first in July to third in September. Meanwhile, the Peach Rush Distillate Cartridge (1g) emerged as a new contender, securing the fourth position. Lemon Headz OG Distillate Cartridge (1g) rounded out the top five, having previously been unranked in recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
