.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Massachusetts, Cultivators Classic has shown consistent performance in the Concentrates category, maintaining a stable rank of 5th place in April and May, experiencing a slight dip to 6th in June, before reclaiming the 5th spot in July. This stability in ranking, coupled with a noticeable recovery in sales from June to July, suggests a resilient presence in the Concentrates market. However, the brand's performance in the Pre-Roll category tells a different story, as it remained outside the top 90 rankings throughout the observed months, indicating potential challenges in gaining traction or market share in this segment.
Conversely, the Vapor Pens category has been a highlight for Cultivators Classic in Massachusetts, where the brand has demonstrated remarkable progress. Starting at the 49th position in April, it made significant strides to reach the 22nd spot by July. This upward trajectory is further underscored by a substantial increase in sales, with July figures more than doubling those of June. Such a trend indicates a growing consumer preference or effective market strategies that have bolstered their standing in the Vapor Pens category. Nonetheless, the absence from the top rankings in some other categories suggests areas where the brand could explore further growth opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Cultivators Classic has demonstrated a remarkable upward trajectory in rank and sales from April to July 2025. Starting from a rank of 49 in April, Cultivators Classic surged to 22 by July, indicating a significant improvement in market presence. This rise is noteworthy when compared to competitors like Good Chemistry Nurseries and In House, which maintained relatively stable ranks within the top 20 but did not exhibit such dramatic rank changes. Meanwhile, Nectar improved its ranking from 26 to 19, showcasing steady growth, although not as rapid as Cultivators Classic. The sales figures reflect these trends, with Cultivators Classic experiencing a significant sales boost in July, aligning with its improved rank, whereas Happy Valley (MA) showed fluctuating ranks but ended up outside the top 20 in April. This data suggests that Cultivators Classic's strategic initiatives may be effectively capturing market share, positioning it as a rising contender in the Massachusetts vapor pen market.
Notable Products
In July 2025, the top-performing product for Cultivators Classic was the Blueberry Muffin Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its top position with sales of 2,734 units. Rocket Pop Distillate Cartridge (1g) made a strong entry into the rankings, securing the second position. Strawnana Smoothie Distillate Cartridge (1g) improved its standing from fifth in June to third in July. Pineapple Candy Distillate Cartridge (1g) maintained a steady presence, ranking fourth. Notably, the Star Killer Pre-Roll (1g) emerged in the rankings for the first time, finishing fifth with impressive sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
