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Jan-2026
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Overview
Market Insights Snapshot
In the state of Massachusetts, Cultivators Classic has demonstrated a stable presence in the Concentrates category, consistently holding the 4th position from November 2025 through January 2026. This steady ranking suggests a strong foothold in the market, likely due to consistent product quality or brand loyalty. The sales figures reflect this stability, with a noticeable increase from October 2025 to December 2025, before seeing a slight dip in January 2026. Such performance indicates that while they are maintaining their rank, there is room for growth, particularly in maintaining sales momentum into the new year.
Conversely, in the Vapor Pens category, Cultivators Classic has shown upward mobility. Starting at the 16th position in October and November 2025, the brand climbed to the 11th position by January 2026. This positive trajectory is accompanied by a significant increase in sales, highlighting the brand's growing appeal in this competitive segment. The improvement in rank is a promising sign, suggesting that Cultivators Classic is effectively capturing consumer interest and expanding its market share in Massachusetts. However, their absence from the top 10 indicates there is still potential for further growth and market penetration.
Competitive Landscape
In the Massachusetts vapor pens category, Cultivators Classic has shown a notable upward trajectory in its rankings over the recent months, moving from 16th place in October 2025 to 11th place by January 2026. This improvement is significant when compared to competitors like Hellavated and PAX, which have experienced more stable or fluctuating ranks, such as Hellavated's rise from 13th to 10th and PAX's drop from 10th to 12th. Meanwhile, Freshly Baked has maintained a strong position, consistently ranking in the top 10, although it did see a slight dip from 9th to 9th place. Cultivators Classic's sales have also shown a positive trend, particularly in January 2026, where it surpassed its October 2025 sales figures, indicating a growing consumer preference and a potential to climb higher in the rankings if this momentum continues.
Notable Products
For January 2026, the top-performing product from Cultivators Classic was the Strawnana Smoothie Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 4804 units. The Watermelon Wave Distillate Cartridge (1g) also demonstrated strong performance, maintaining its position at rank 2, improving from rank 5 in November 2025. Baja Burst Distillate Cartridge (1g) saw a slight drop to rank 3 after leading in December 2025. Slappin Apple Distillate Cartridge (1g) remained steady at rank 4, showing consistent popularity. Orange Sherbert Distillate Cartridge (1g) re-entered the top five at rank 5, after not being ranked in December 2025, indicating a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
