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Mar-2025
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Overview
Market Insights Snapshot
In Massachusetts, Cultivators Classic has shown a notable presence in the Concentrates category, consistently ranking within the top 10. Their performance peaked in January 2025, where they secured the 3rd spot, before experiencing a slight decline to 7th place by March. This fluctuation could indicate a competitive market landscape or shifting consumer preferences within the state. On the other hand, the brand's performance in the Flower category has not been as strong, as they have not appeared in the top 30 since January. This absence suggests potential challenges in maintaining a competitive edge in this particular category, which could be due to various market dynamics or product offerings.
In the Vapor Pens category, Cultivators Classic has experienced a downward trend in Massachusetts, dropping from 28th place in December 2024 to 48th in March 2025. This decline might reflect either increased competition or a shift in consumer demand towards other products. Interestingly, the brand entered the Pre-Roll category rankings in February 2025, debuting at 87th place and then dropping to 100th by March. While the entry into this category is a positive sign of diversification, the low rankings suggest there is significant room for growth and improvement. The brand's overall performance across these categories highlights a need to potentially reassess their strategy to better align with market demands and leverage opportunities for growth.
Competitive Landscape
In the Massachusetts concentrates market, Cultivators Classic experienced notable fluctuations in its rank and sales over the observed period. Starting from a strong position in December 2024, ranked 5th, the brand climbed to 3rd in January 2025, indicating a significant competitive edge. However, by March 2025, Cultivators Classic's rank dropped to 7th, reflecting a decrease in sales momentum. This decline coincided with the rise of competitors like Rave, which improved its rank from 7th to 5th, and Local Roots, which moved from 17th to 8th. Despite the drop, Cultivators Classic maintained a competitive sales volume, though it was surpassed by HAZE and Rave, both of which showed consistent upward trends in sales and rank. This dynamic market landscape suggests that while Cultivators Classic remains a key player, it faces increasing pressure from rising competitors, necessitating strategic adjustments to regain its earlier momentum.
Notable Products
In March 2025, Cherry Gar-See-Ya Live Badder (1g) from Cultivators Classic took the top spot in the Concentrates category, moving up from its previous second-place position in February 2025, with notable sales of 1,181 units. Head Doctor Live Sugar (1g) also made a strong debut, securing the second rank within the Concentrates category. In the Vapor Pens category, Strawnana Smoothie Distillate Cartridge (1g) slipped to third place from its previous top position in January 2025, reflecting a steady decline in sales over the months. Pineapple Candy Distillate Cartridge (1g) entered the rankings at fourth place, indicating a growing interest in this product. Meanwhile, Lemon Amnesia Pre-Roll (1g) made its first appearance in the rankings at fifth place, showcasing a promising entry into the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
