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Oct-2025
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Overview
Market Insights Snapshot
Cultivators Classic has demonstrated a notable performance in the Massachusetts market, particularly in the Concentrates category. Over the past few months, the brand has consistently maintained a strong position, improving from a rank of 5 in July and August to 4 by October. This upward movement is indicative of their growing influence and consumer preference in this category. In contrast, their presence in the Pre-Roll category was not as pronounced, as they did not rank within the top 30 brands, highlighting a potential area for growth or reevaluation of strategy.
In the Vapor Pens category within Massachusetts, Cultivators Classic has shown a significant upward trajectory, climbing from the 26th position in July to 15th by October. This progression suggests a strong consumer response to their offerings in this category, possibly due to product innovation or effective marketing strategies. However, it's worth noting that the absence of rankings in other states or provinces could either indicate a strategic focus on Massachusetts or a need to expand their market presence elsewhere. Overall, Cultivators Classic's performance in Massachusetts highlights both their strengths and opportunities for growth across different product categories.
Competitive Landscape
In the Massachusetts Vapor Pens category, Cultivators Classic has shown a remarkable upward trajectory in recent months, climbing from a rank of 26 in July 2025 to 15 by October 2025. This progression indicates a significant increase in market presence and consumer preference. In contrast, competitors like Hellavated and Charge Bar have experienced fluctuations, with Charge Bar notably dropping from 7th to 17th place over the same period. Meanwhile, Crystal Clear maintained a relatively stable position, hovering around the 12th to 14th ranks. Cultivators Classic's sales growth is particularly impressive, as it has outpaced brands like Ozone, which saw a slight decline in rank from 15 to 16. This positive momentum for Cultivators Classic suggests a growing consumer base and potential for further market share gains in the Massachusetts Vapor Pens market.
Notable Products
In October 2025, the top-performing product for Cultivators Classic was the Watermelon Wave Distillate Cartridge (1g), which ascended to the number one position with sales reaching 3,436 units. The Slappin Apple Distillate Cartridge (1g) debuted impressively in second place, while Lemon Headz OG Distillate Cartridge (1g) climbed to third from fifth place in the previous month. Grape Pop Distillate Cartridge (1g), which held the top rank in August and September, fell to fourth place. Meanwhile, Peach Rush Distillate Cartridge (1g) rounded out the top five, dropping one spot from its September ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
