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Apr-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Cultivators Classic has shown varied performance across different cannabis categories. Concentrates have consistently been a strong category for the brand, maintaining a position within the top 10 throughout the first four months of 2025, despite a drop in sales from January to April. This indicates a resilient demand for their products in this category, even as they experienced a ranking dip in March. However, the brand's presence in the Flower category is less prominent, failing to make it into the top 30 at the beginning of the year, which suggests a potential area for growth or a need for strategic adjustments.
Meanwhile, in the Pre-Roll category in Massachusetts, Cultivators Classic struggled to secure a strong foothold, with rankings consistently outside the top 30. This trend indicates a challenging market position that may require a reevaluation of their product offerings or marketing strategies in this segment. The Vapor Pens category also saw a decline in rankings from January to April, with the brand slipping from 29th to 50th. This downward trajectory in both sales and rankings could be a signal for the brand to innovate or intensify its competitive strategies to regain its standing in this competitive market.
Competitive Landscape
In the Massachusetts concentrates market, Cultivators Classic has experienced notable fluctuations in its rank and sales over the first four months of 2025. Starting strong in January with a rank of 4th, the brand saw a decline to 5th in February, further slipping to 7th in March, before recovering slightly to 5th in April. This volatility contrasts with the more stable performance of competitors such as Nature's Heritage, which maintained a top-three position throughout the period, and Bountiful Farms, which consistently ranked in the top five. The sales trend for Cultivators Classic also reflects this instability, with a significant drop from January to February and a continued decline into March, before stabilizing in April. Meanwhile, Rave showed a similar pattern of rank fluctuation but managed to outperform Cultivators Classic in March. These dynamics suggest that while Cultivators Classic remains a competitive player, it faces challenges in maintaining its market position against consistently performing brands.
Notable Products
In April 2025, the top-performing product for Cultivators Classic was Blue Dream Float Badder (1g) in the Concentrates category, achieving the number one rank with sales of 847 units. Rainbow Sherbert #11 Pre-Roll (1g) followed closely in second place within the Pre-Roll category, with notable sales figures. Cherry Gar-See-Ya Live Badder (1g), also in the Concentrates category, experienced a decline, moving from first place in March to third in April. Strawnana Smoothie Distillate Cartridge (1g) maintained a strong presence in the Vapor Pens category, though it slipped from third to fourth place compared to March. The new entrant, Tropical Punch Distillate Cartridge (1g), debuted in fifth place, indicating a promising start in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
