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Dec-2025
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Overview
Market Insights Snapshot
Cultivators Classic has demonstrated notable consistency in the Massachusetts market, particularly in the Concentrates category. Over the last four months of 2025, the brand has maintained a solid position, ranking fourth consistently from October to December after climbing from fifth place in September. This stability is indicative of a strong market presence and consumer loyalty within the category. In contrast, the brand's performance in the Pre-Roll category is less prominent, as it did not rank in the top 30 after September, suggesting a potential area for growth or a shift in consumer preferences away from their offerings in this category.
In the Vapor Pens category, Cultivators Classic has shown an upward trend in Massachusetts. Starting at the 17th position in September, the brand improved its rank to 15th by December. This upward movement suggests a strengthening market position and potentially increasing consumer demand for their vapor pen products. The brand's ability to climb the rankings in this competitive category highlights its resilience and adaptability in the market. However, the absence of top 30 rankings in other categories may indicate areas where the brand could focus on expanding its market share or enhancing its product offerings to capture more consumer interest.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Cultivators Classic has demonstrated a positive trajectory in terms of rank and sales over the last quarter of 2025. Starting from a rank of 17th in September, Cultivators Classic improved to 15th by December, showcasing a consistent upward trend. This improvement is notable when compared to competitors like Charge Bar, which experienced a decline from 8th to 17th place over the same period. Meanwhile, Hellavated and Crystal Clear maintained relatively stable positions, with Hellavated holding at 12th and Crystal Clear at 14th. Ozone also showed slight improvement, moving from 17th to 16th. Cultivators Classic's sales figures reflect this positive momentum, with a significant increase from October to December, indicating a growing consumer preference and market presence in the Massachusetts vapor pen category.
Notable Products
In December 2025, Baja Burst Distillate Cartridge (1g) emerged as the top-performing product for Cultivators Classic, climbing to rank 1 with notable sales of 4647 units. Watermelon Wave Distillate Cartridge (1g) followed closely in the second position, marking a significant improvement from its fifth position in November. Grape Pop Distillate Cartridge (1g) secured the third spot, maintaining a consistent presence in the top ranks after a dip in November. Slappin Apple Distillate Cartridge (1g) experienced a slight decline, moving to fourth position from first in November. Grapefruit OG Distillate Cartridge (1g) debuted in the rankings, entering the list at fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
