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Dec-2025
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Overview
Market Insights Snapshot
Anthem has shown a notable upward trajectory in the Pre-Roll category across several states. In Arizona, the brand made a significant leap from being outside the top 30 in September to securing the 15th position by December. This indicates a strong market penetration and growing consumer preference. Similarly, Illinois has been a strong market for Anthem, where it consistently maintained a top 10 position, climbing to 3rd place by November and maintaining it through December. This consistent performance in Illinois suggests a solid brand presence and consumer loyalty.
In contrast, Massachusetts presented a more challenging landscape for Anthem, as the brand struggled to break into the top 30 until December, when it finally reached the 46th position. This indicates potential growth opportunities, albeit with some hurdles. Meanwhile, in New Jersey, Anthem showed a steady climb, improving its rank from 34th in September to 18th by December, reflecting positive reception and increasing market share. In New York, Anthem consistently held a top 20 position, peaking at the 9th rank in both November and December, highlighting its strong foothold and competitive edge in the state.
Competitive Landscape
In the Illinois Pre-Roll category, Anthem has demonstrated a remarkable upward trajectory in brand ranking and sales over the last few months. Starting from a rank of 13th in September 2025, Anthem surged to 10th in October and impressively climbed to 3rd place by November, maintaining this position in December. This ascent is indicative of a strategic shift or successful marketing efforts that have significantly boosted its market presence. In comparison, RYTHM consistently held the top position throughout this period, while Dogwalkers maintained a steady 2nd place. Meanwhile, Daze Off and 93 Boyz experienced minor fluctuations but did not match Anthem's rapid rise. Anthem's sales figures reflect this growth, showing a substantial increase from September to December, suggesting that the brand's strategies are effectively converting into higher consumer demand and market share.
Notable Products
In December 2025, Anthem's top-performing product was the Sativa Blend Pre-Roll 10-Pack (3.5g), reclaiming its position at the top with sales reaching 12,852 units. The Hybrid Blend Pre-Roll 10-Pack (3.5g) closely followed, maintaining a strong second place after briefly leading in November. Indica Blend Pre-Roll 10-Pack (3.5g) consistently held the third position throughout the past months. The Blue Raspberry Kush Infused Pre-Roll 5-Pack (2.5g) improved its rank from fifth to fourth, showing a positive sales momentum. Meanwhile, the Watermelon Z Infused Pre-Roll 5-Pack (2.5g) debuted in the rankings at fifth place, indicating a promising entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
