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Oct-2025
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Overview
Market Insights Snapshot
Anthem's performance in the Pre-Roll category has shown notable trends across different states. In Illinois, Anthem has experienced a significant upward movement, improving its rank from 18th in July to 10th by October 2025. This positive trajectory is mirrored by a substantial increase in sales, indicating a strong foothold in the Illinois market. Meanwhile, in New York, Anthem has made impressive gains, jumping from 39th place in July to 11th in October. This rise suggests a growing consumer preference for Anthem's products in the state. However, in Arizona, Anthem has not yet broken into the top 30 rankings, which could be seen as a challenge or an opportunity for growth in this particular market.
In Massachusetts, Anthem's performance has been less consistent, with rankings fluctuating from 92nd in July to 71st in October. This indicates a potential for improvement in market penetration and brand presence. On the other hand, New Jersey has presented a mixed picture, with Anthem's rank peaking at 22nd in August before dropping to 36th in September and then recovering to 26th in October. Despite these fluctuations, the sales figures suggest a resilient market presence. These dynamics highlight the varying levels of market engagement and consumer reception Anthem experiences across different states, offering insights into potential areas for strategic focus and development.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Anthem has demonstrated a significant upward trajectory in its market position over the past few months. Starting from a rank of 39 in July 2025, Anthem has climbed to an impressive rank of 11 by October 2025. This remarkable improvement is indicative of a strategic shift or successful marketing efforts that have resonated well with consumers. In contrast, competitors like PUFF and Nanticoke have experienced a slight decline in their ranks, moving from 10 to 13 and 6 to 10 respectively, suggesting that Anthem's growth may be impacting their market share. Additionally, Mfny (Marijuana Farms New York) has shown a positive trend, moving from rank 14 to 12, although Anthem's sales growth outpaces them significantly. The consistent performance of Back Home Cannabis Co., maintaining a rank around 9, highlights the competitive pressure in this category. Anthem's rapid rise in rank and sales suggests a growing consumer preference, positioning it as a formidable player in the New York Pre-Roll market.
Notable Products
In October 2025, Anthem's Sativa Blend Pre-Roll 10-Pack (3.5g) maintained its position as the top-performing product, continuing its streak as the number one ranked product since July, with sales reaching 13,784 units. The Hybrid Blend Pre-Roll 10-Pack (3.5g) held steady at the second rank, showing a consistent performance over the last three months. The Indica Blend Pre-Roll 10-Pack (3.5g) remained third, despite a slight decrease in sales compared to previous months. New entries like Pineapple Haze Infused Pre-Roll 5-Pack (2.5g) and King Louis XIII Infused Pre-Roll 5-Pack (2.5g) debuted at fourth and fifth ranks, respectively, indicating a growing interest in infused products. These rankings highlight Anthem's strength in the Pre-Roll category, with a noticeable trend towards infused options gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
