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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Anthem’s category mix in June 2026 is fully concentrated in Pre-Roll at 100.0% share, with year-over-year sales growth of 421.6% alongside a month-over-month increase of 7.8%. Average price declined 24.9% year over year to $23.11 while unit velocity implied by sales outpaced price compression, pointing to volume expansion; the simultaneous 7.8% MoM lift with flat mix at 100.0% indicates continued reinforcement rather than diversification. The pattern implies Anthem is leveraging a single-category focus to compound scale effects despite pricing pressure, using Pre-Roll dominance as a volume engine rather than spreading across formats.
Within Illinois, Anthem holds rank 3 in Pre-Roll while carrying a 100.0% category dependence and a 421.6% YoY sales surge, suggesting market penetration gains are occurring faster than price declines of 24.9%. The 7.8% MoM uptick combined with a top-three rank signals headroom tied to execution within one category rather than portfolio breadth, and the trade-off favors depth: higher unit throughput at lower price points sustains share momentum more effectively than near-term mix expansion would. The implication is a positioning strategy anchored in price-accessible Pre-Rolls to defend and potentially improve a rank of 3, prioritizing throughput efficiency over cross-category insulation.
Competitive Landscape
Anthem sits at #3 in IL Pre-Roll in June 2026, up 16 positions from #19 year over year, and holding #3 versus three months ago, while peaking at its best-ever #3 in June 2026; by contrast, RYTHM held #1 both this year and last year despite a -16.0% YoY sales change, and Dogwalkers stayed #2 YoY with a steeper -27.1% YoY decline, indicating Anthem’s ascent is rank-driven rather than share expansion against shrinking leaders. With High Supply / Supply improving sales by 14.4% YoY while sitting at #5 and Jeeter at #4 without a YoY benchmark, Anthem’s stable #3 over the last three months alongside a 16-rank YoY climb implies consolidation into a durable top-tier position that now depends on converting relative gains into sustained share before a recovering #5 pressures the podium.
Notable Products
Acapulco Gold Infused Pre-Roll (1g) posted the steepest movement in June 2026, dropping -21.6% MoM and sliding to rank 9, while Watermelon Z Infused Pre-Roll (1g) also contracted -10.1% MoM at rank 10. At the top, Hybrid Blend Pre-Roll 10-Pack (3.5g) rose +15.6% MoM to hold rank 1 and Sativa Blend Pre-Roll 10-Pack (3.5g) gained +8.7% MoM at rank 2, together signaling consumer preference for larger pack sizes despite single-count volatility. With four of the top five SKUs in the infused segment showing mixed results, the -8.8% MoM decline for Bold - Pineapple Haze Infused Pre-Roll 5-Pack (2.5g) at rank 5 contrasts with +7.4% MoM growth for Blue Dream Infused Pre-Roll (1g) at rank 6 and a combined top-two dollar pull of $946,931. The pattern implies Anthem is consolidating share through value-oriented multi-pack pre-rolls while pruning or repositioning select single-count infused offerings that are losing momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
