.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Anthem has shown notable performance in the Pre-Roll category across several states. In Arizona, Anthem made a significant leap from being outside the top 30 in August to securing the 17th position by November. This upward trajectory is indicative of a strong market presence and increasing consumer preference for their products. Meanwhile, in Illinois, Anthem has demonstrated impressive growth, climbing from the 16th rank in August to an impressive 3rd place by November, suggesting a robust demand for their Pre-Roll offerings in this region. Conversely, Massachusetts presents a different scenario where Anthem has struggled to break into the top 30, with rankings fluctuating outside the competitive range, indicating potential challenges in market penetration or consumer engagement.
In New Jersey, Anthem's performance has been somewhat stable but with room for improvement. The brand ranked 22nd in August and slightly improved to 24th by November, suggesting a consistent but modest presence. On the other hand, New York represents a success story for Anthem, where they have achieved a remarkable climb from 27th position in August to 7th in November. This rise in ranking aligns with increasing sales, indicating strong consumer acceptance and effective market strategies. Overall, while Anthem's performance varies across states, the brand shows significant potential for growth, especially in states where they have successfully climbed the ranks.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Anthem has shown remarkable progress in recent months, climbing from a rank of 27 in August 2025 to an impressive 7 by November 2025. This upward trajectory is indicative of a significant increase in market presence and consumer preference. Notably, Anthem's sales growth is outpacing several established competitors. For instance, while Leal and Ayrloom have experienced a decline in sales and rank, Anthem has capitalized on this opportunity to capture market share. Florist Farms remains a strong competitor, consistently maintaining a higher rank, yet Anthem's rapid ascent suggests a potential challenge to their dominance. Meanwhile, Heady Tree has seen fluctuating ranks, but Anthem's steady climb suggests a more stable growth pattern. This dynamic shift highlights Anthem's strategic positioning and potential for continued success in the New York pre-roll market.
Notable Products
In November 2025, Anthem's top-performing product was the Hybrid Blend Pre-Roll 10-Pack (3.5g), which climbed to the number one rank with impressive sales of 11,275 units. The Sativa Blend Pre-Roll 10-Pack (3.5g) dropped to the second position, despite previously holding the top spot for three consecutive months. The Indica Blend Pre-Roll 10-Pack (3.5g) maintained a consistent third place throughout the observed months, showing steady performance. Notably, the Blue Raspberry Kush Infused Pre-Roll 5-Pack (2.5g) entered the rankings in November, securing fourth place. The Pineapple Haze Infused Pre-Roll 5-Pack (2.5g) rounded out the top five, slightly dropping from its debut rank of fourth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
