.svg){kind=small}
Mar-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Anthem's performance in the Pre-Roll category demonstrates varied success across different states. In Arizona, Anthem has shown remarkable improvement, climbing from the 15th position in December 2025 to 4th in February 2026, before settling slightly at 6th in March 2026. This upward trajectory is indicative of a strong market presence and growing consumer preference. Conversely, Anthem's performance in Massachusetts tells a different story, where the brand has not managed to break into the top 30, with rankings slipping from 51st in December 2025 to 85th by March 2026. This suggests potential challenges in market penetration or competition in the state.
In Illinois, Anthem has maintained a consistent and strong position, holding steady at the 3rd rank from December 2025 through March 2026, which reflects sustained consumer loyalty and effective brand strategy. Similarly, in New York, Anthem has shown commendable progress, advancing from 9th in December 2025 to a solid 4th position by February 2026 and maintaining it through March. Meanwhile, in New Jersey, the brand has remained stable, consistently ranking 20th, which may indicate a steady but limited market share. These patterns highlight Anthem's varying levels of market penetration and competitiveness across states, presenting opportunities for strategic adjustments and growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Anthem has consistently maintained its position at rank 3 from December 2025 through March 2026. This stability in rank is noteworthy, especially considering the fluctuations experienced by other brands. For instance, High Wired improved its rank from 7th to 4th over the same period, indicating a potential threat to Anthem's position. Despite this, Anthem's sales have shown a robust upward trend, increasing from December 2025 to March 2026, which suggests strong consumer demand and effective market strategies. In contrast, the leading brand, RYTHM, while maintaining the top rank, experienced a decline in sales, which could indicate a potential opportunity for Anthem to close the gap. Meanwhile, High Supply / Supply saw a drop in rank from 4th to 5th, which may further solidify Anthem's position in the top tier. Overall, Anthem's consistent rank and increasing sales highlight its competitive strength in the Illinois Pre-Roll market.
Notable Products
In March 2026, Anthem's top-performing product was the Hybrid Blend Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its leading position from January after briefly dropping to second place in February. The Sativa Blend Pre-Roll 10-Pack (3.5g) followed closely as the second-best seller, having swapped ranks with the Hybrid Blend over the past months. Consistently holding third place, the Indica Blend Pre-Roll 10-Pack (3.5g) remained a steady performer throughout the months. The Blue Raspberry Kush Infused Pre-Roll (1g) retained its fourth place since its introduction in January, showing a significant sales increase to 9,399 in March. Entering the ranks for the first time, the Watermelon Z Infused Pre-Roll 5-Pack (2.5g) debuted at fifth place, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
