Anthem

In the competitive landscape of the New York pre-roll market, Anthem has demonstrated notable dynamism in its rank and sales trajectory. Over the observed period from November 2025 to February 2026, Anthem's rank experienced significant fluctuations, starting at 7th place in November, dropping to 9th in December, then climbing to 6th in January, and finally reaching 3rd place by February. This upward movement in rank is indicative of Anthem's strategic efforts to capture market share, possibly through enhanced product offerings or marketing initiatives. In contrast, competitors like Ruby Farms maintained a consistent top position, while Jetpacks and Jeeter held steady at 2nd and 4th places, respectively. Interestingly, Dank. By Definition saw a decline from 3rd to 5th place by February, which may have contributed to Anthem's rise. Anthem's sales figures also reflect this positive trend, with a notable increase from December to February, suggesting effective market penetration and consumer acceptance. These insights highlight Anthem's potential to further disrupt the market and challenge the dominance of established brands.

In February 2026, Anthem's top-performing product was the Sativa Blend Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its first-place ranking from December 2025 with notable sales of 14,201 units. The Hybrid Blend Pre-Roll 10-Pack (3.5g) followed closely in second place, having swapped rankings with the Sativa Blend from the previous month. Indica Blend Pre-Roll 10-Pack (3.5g) held steady in third place across the observed months. The Blue Raspberry Kush Infused Pre-Roll (1g) maintained its fourth position since its introduction in January 2026. Notably, the Watermelon Z Infused Pre-Roll (1g) debuted in February 2026, securing the fifth spot.