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Apr-2026
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Overview
Market Insights Snapshot
Anthem's performance in the Pre-Roll category has shown varied results across different states. In Arizona, Anthem has demonstrated a notable upward trajectory, moving from 10th place in January 2026 to 4th place by April 2026. This positive shift is mirrored by a significant increase in sales during the same period, indicating a growing consumer preference for their products. Conversely, in Massachusetts, Anthem has struggled to break into the top 30, with rankings fluctuating between 66th and 85th place. This suggests a competitive market where Anthem's presence is not as strong, potentially requiring strategic adjustments to gain a foothold.
In Illinois, Anthem has maintained a steady position, consistently holding the 3rd rank in the Pre-Roll category from January through April 2026. This stability reflects a solid market presence and a loyal customer base. Meanwhile, New York has been a standout market for Anthem, where the brand has climbed from 6th position in January 2026 to an impressive 2nd place by April. The substantial increase in sales in New York aligns with this upward movement, highlighting a successful market penetration strategy. In New Jersey, Anthem has also shown improvement, reaching the 10th position in April after experiencing a slight dip in March. This indicates a resilient performance in a competitive landscape.
Competitive Landscape
In the highly competitive New York Pre-Roll market, Anthem has demonstrated a significant upward trajectory in its rankings and sales, indicating a strong market presence and growing consumer preference. Starting from the sixth position in January 2026, Anthem climbed to the fourth position by February and March, and impressively reached the second position by April. This upward movement is particularly notable given the consistent dominance of Ruby Farms, which maintained its top rank throughout the period. Meanwhile, Jetpacks experienced a decline, dropping from the second to the fourth position by April, which may have contributed to Anthem's rise. Additionally, Jeeter maintained a steady third position from February to April, indicating a stable performance. Anthem's sales growth trajectory, surpassing Jetpacks by April, underscores its competitive edge and potential for further market penetration in the New York Pre-Roll category.
Notable Products
In April 2026, Anthem's top-performing product was the Hybrid Blend Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its leading position from March with sales reaching 15,476 units. The Sativa Blend Pre-Roll 10-Pack (3.5g) followed closely as the second-best seller, consistent with its performance over the previous months. The Indica Blend Pre-Roll 10-Pack (3.5g) held steady in third place, showing consistent demand. Notably, the Bold - Pineapple Haze Infused Pre-Roll 5-Pack (2.5g) climbed to fourth place after re-entering the rankings, indicating renewed interest. The Watermelon Z Infused Pre-Roll (1g) debuted at fifth place, marking a strong entry into the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
