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Aug-2025
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Overview
Market Insights Snapshot
Anthem's performance in the Pre-Roll category has shown varying trends across different states. In Illinois, Anthem has demonstrated a strong upward trajectory, moving from a rank of 28 in May 2025 to 15 by August 2025, indicating a robust growth in market presence. This is in contrast to Arizona, where Anthem has struggled to break into the top 30, with rankings consistently hovering around the mid-30s. The brand's ranking in New York has also seen a significant improvement, climbing from 56 in May to 24 in August, suggesting a growing preference for their products in this market.
In Massachusetts, Anthem's position has remained relatively stable, consistently outside the top 80, which highlights a challenging market environment for the brand. On the other hand, in New Jersey, Anthem has made commendable progress, improving from a rank of 44 in May to 26 by August. This upward movement is indicative of a strengthening market strategy or consumer acceptance in the region. Overall, while Anthem has shown promising growth in some states, there are areas where the brand faces challenges, reflecting the diverse market dynamics across different regions.
Competitive Landscape
In the competitive landscape of the Illinois Pre-Roll category, Anthem has shown a remarkable upward trajectory in its rankings from May to August 2025. Starting from a position outside the top 20 in May, Anthem climbed to 23rd in June, 17th in July, and reached 15th by August. This consistent rise in rank indicates a positive trend in sales performance, contrasting with some competitors. For instance, Nature's Grace and Wellness experienced a decline, dropping from 13th in May to 18th in August, while Binske showed a slight improvement, moving from 20th to 17th. Meanwhile, Good News maintained a strong position, peaking at 11th in July before settling at 13th in August. Revolution Cannabis remained relatively stable, fluctuating slightly but ending August at 14th. Anthem's upward momentum in rank and sales suggests a growing consumer preference and effective market strategies, positioning it as a rising contender in the Illinois Pre-Roll market.
Notable Products
In August 2025, Anthem's top-performing product was the Sativa Blend Pre-Roll 10-Pack (3.5g), which maintained its number one rank consistently from May through August, with sales reaching 11,704 units. The Hybrid Blend Pre-Roll 10-Pack (3.5g) regained its second position after slipping to third in July, showing a strong performance with 10,502 units sold. The Indica Blend Pre-Roll 10-Pack (3.5g) held steady at the third position, despite a temporary rise to second in July. The Indica Blend Pre-Roll (1g) and Cheddar Cheeze Pre-Roll 10-Pack (3.5g) both retained their ranks at fourth and fifth, respectively, with minimal sales fluctuations. Overall, Anthem's pre-roll category demonstrated consistent demand across its top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
