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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cheeba Chews remained concentrated in Edible with a 100.0% category mix in May 2026, posting a month-over-month change of 21.95% alongside a year-over-year decline of 24.83%. Average price rose 7.24% YoY to $22.01 while mix stayed singular, and the brand held rank 15 in Edible in Colorado, implying mid-pack positioning despite the YoY contraction. The pattern suggests a rebound in May 2026 volume or velocity within Edibles offsetting earlier softness, as the +21.95% MoM contrasts with the -24.83% YoY, indicating seasonal or promotional lift rather than structural expansion beyond Edibles.
With 100.0% of sales in Edible and a May 2026 rank of 15 in Colorado, the +21.95% MoM against a -24.83% YoY indicates reliance on short-cycle demand levers within a single category rather than diversified growth avenues. The 7.24% YoY price increase coupled with a YoY sales decline implies elasticity pressure in Edibles, and being rank 15 points to a crowded mid-tier where pricing and product mix must do the heavy lifting; together, these shifts imply that near-term gains will come from optimizing Edible assortment and promotions while the lack of category breadth caps upside.
Competitive Landscape
Cheeba Chews sits at rank #24 in MO Edible for May 2026, improving 6 positions from #30 year over year, and also rising 6 spots versus its February 2026 rank of #30; however, it remains 1 place below its October 2024 peak of #23. In contrast, Gron / Grön held at #1 year over year despite a 14.1% sales decline, while Good Day Farm advanced from #3 to #2 alongside an 8.7% sales increase; this mix of upward rank mobility against flat-to-negative leader growth implies Cheeba Chews’ rank momentum is coming from steady share capture rather than category tide.
Notable Products
Hybrid Caramel Sea Salt Caramel Taffy 10-Pack (100mg) delivered the largest month-over-month surge at +85.1% while climbing to rank 3, and CBD/CBC/THC 6:10:5 Joint Relief Salted Caramel Taffy 20-Pack (120mg CBD, 200mg CBC, 100mg THC) rose +89.6% to rank 6, indicating concentrated momentum in functional and flavor-led SKUs rather than a single hero item. The Indica OG Chocolate Taffy 10-Pack (100mg) advanced +42.6% at rank 2, and Sativa Mega Dose Caramel Taffy 20-Pack (1000mg) grew +44.4% at rank 7 with a single-month take of $50,417, while the CBN/THC 1:2 Sleepy Time Chocolate Taffy Chew 20-Pack (50mg CBN, 100mg THC) held rank 1 on +27.6%, pointing to balanced lift across both effect-specific and core lines. With all top-10 items in Edible and multiple caramels and chocolate taffies occupying ranks 1 through 7 alongside mid-pack gains of +20.6% and +3.1%, the pattern implies Cheeba Chews is deepening share through breadth within a single category, leaning into effect segmentation and pack-size variety to drive incremental volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
