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Jun-2024
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Overview
Market Insights Snapshot
Cheeba Chews has demonstrated a consistent presence in the Edible category across several states, with varying degrees of performance. In Colorado, the brand has shown resilience, moving from a rank of 12 in April 2024 to 9 in June 2024, indicating a positive trend in consumer preference. This upward movement is significant, especially considering the competitive nature of the Edible category in the state. On the other hand, the brand's performance in Massachusetts has been less impressive, consistently ranking outside the top 30, with a slight dip from 54 in May 2024 to 59 in June 2024. This suggests potential challenges in market penetration or consumer retention in the state.
In Missouri, Cheeba Chews has experienced fluctuating rankings, starting at 36 in March 2024 and dropping to 41 by June 2024. This decline indicates a need for strategic adjustments to regain market share. However, the brand has maintained a steady performance in Nevada, consistently holding the 24th position from May to June 2024. This stability in Nevada highlights a solid consumer base and effective market presence. Overall, while Cheeba Chews shows strong performance in some states, there are clear areas for improvement, particularly in markets where they are not in the top 30 brands.
Competitive Landscape
In the competitive landscape of the Colorado edibles market, Cheeba Chews has experienced notable fluctuations in its ranking over the past few months. In March 2024, Cheeba Chews held the 10th position, but it dropped to 12th in April before climbing back to 9th by June. This volatility contrasts with the more stable performance of competitors like Incredibles, which consistently remained in the top 10, and Joyibles, which saw a significant rise from 7th to 7th again after a brief dip. The sales trends indicate that while Cheeba Chews experienced a dip in April, it rebounded in subsequent months, though not as strongly as Dixie Elixirs, which saw a notable increase in May. This analysis suggests that while Cheeba Chews is a resilient player, it faces stiff competition from brands that are either more stable or experiencing more robust growth, highlighting the need for strategic adjustments to maintain and improve its market position.
Notable Products
In June 2024, Sweet Caramel Taffy Chews 10-Pack (100mg) ranked as the top-performing product for Cheeba Chews, with sales reaching 2,524 units. The CBD/THC/CBG 1:1:1 Trifecta Be Happy Caramel Taffy (100mg CBD, 100mg THC, 100mg CBG) maintained its second position from the previous month. Indica Chocolate Taffy 10-Pack (100mg), which was the top seller in May, dropped to third place. Sativa Chocolate Taffy 10-Pack (100mg) held steady in fourth place, while CBN/THC 1:2 Sleepy Time Chocolate Taffy Chew 20-Pack (50mg CBN, 100mg THC) remained in fifth place. Notably, Sweet Caramel Taffy Chews 10-Pack (100mg) regained its top spot after falling to fourth in May.
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