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Dec-2025
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Overview
Market Insights Snapshot
Cheeba Chews has shown varying performance across different states in the edible category. In Colorado, the brand consistently maintained a position within the top 20, although there was a slight decline from 12th place in October to 16th place by December. This downward trend aligns with a decrease in sales from October to December. Meanwhile, in Missouri, Cheeba Chews did not break into the top 30, indicating a challenging market presence despite a steady increase in sales over the same period. This suggests that while sales figures are improving, the brand still faces significant competition in Missouri.
In New Jersey, Cheeba Chews experienced a noticeable decline in rankings, dropping from 22nd in September to 34th by December. This is coupled with a consistent decrease in sales, indicating potential challenges in sustaining consumer interest. Conversely, Nevada presented a positive shift for Cheeba Chews, as the brand moved up from 30th in October to 23rd in December, with sales more than doubling during this period. This improvement highlights Nevada as a promising market for the brand. However, in New York, Cheeba Chews remained outside the top 50, suggesting that despite fluctuations in sales, the brand struggles to gain a strong foothold in this competitive market.
Competitive Landscape
In the Missouri edible market, Cheeba Chews has shown a steady presence, although it has faced challenges in climbing the ranks. From September to December 2025, Cheeba Chews maintained a relatively stable position, fluctuating slightly between ranks 32 and 34. Notably, Vivid (MO) consistently outperformed Cheeba Chews, holding higher ranks each month and demonstrating stronger sales momentum, especially in December. Meanwhile, Elevate experienced a gap in ranking data for October, indicating a temporary drop out of the top 20, yet it rebounded to closely compete with Cheeba Chews by December. Monopoly Melts showed significant improvement, rising from rank 42 in September to 38 in December, suggesting potential future competition. The Standard maintained a position close to Cheeba Chews, with slight fluctuations, indicating a competitive environment where Cheeba Chews must strategize to enhance its market position and sales growth amidst dynamic competitors.
Notable Products
In December 2025, Hybrid Caramel Sea Salt Caramel Taffy 10-Pack (100mg) emerged as the top-performing product for Cheeba Chews, climbing from a fifth-place rank in November 2025 to secure the number one spot with impressive sales of 3304 units. The CBN/THC 1:2 Sleepy Time Chocolate Taffy Chew 20-Pack (50mg CBN, 100mg THC), which had consistently held the top rank from September to November 2025, slipped to the second position, although it maintained strong sales figures. Indica OG Chocolate Taffy 10-Pack (100mg) remained steady in third place, showing a slight increase in sales compared to November 2025. Sativa Chocolate Taffy 10-Pack (100mg) dropped from second place in November to fourth in December, indicating a decline in consumer preference during the holiday season. Finally, the CBD/CBC/THC 6:10:5 Joint Relief Salted Caramel Taffy 20-Pack (120mg CBD, 200mg CBC, 100mg THC) maintained its fifth-place ranking, with a slight decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
