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Jan-2026
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown varied performance across different product categories in Missouri. In the concentrates category, the brand has consistently hovered around the 37th to 38th rank, indicating a stable yet non-dominant presence in this segment. Despite not breaking into the top 30, there was a notable increase in sales from October to December, with a slight dip in January. In the edible category, Plume Cannabis (MO) experienced fluctuating rankings, peaking at 23rd in October before dropping to 30th in December, and then climbing back to 25th in January. This suggests some volatility, but also potential for growth if the upward trend continues.
In the pre-roll category, Plume Cannabis (MO) maintained a relatively strong position, starting at 16th in October and ending at 21st in January. This consistent presence in the top 30 highlights a solid foothold in this market segment. Conversely, the vapor pens category saw a gradual decline in rankings, from 31st in October to 34th in January, indicating challenges in maintaining competitiveness. Despite this drop, the sales figures suggest a robust market demand, as evidenced by the substantial sales in October. These movements across categories and rankings illustrate both the opportunities and challenges facing Plume Cannabis (MO) in Missouri.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Plume Cannabis (MO) has experienced notable fluctuations in its market position, with its rank shifting from 16th in October 2025 to 21st by January 2026. This decline in rank is indicative of a broader trend of decreasing sales over the same period. In contrast, Franklin's maintained a relatively stable position, starting at 18th and ending at 20th, despite a downward trend in sales. Meanwhile, Bambino / Bambino Blunts showed a positive trajectory, climbing from 24th to 19th, with a corresponding increase in sales, suggesting a growing consumer preference. Acute remained consistent in its ranking, holding the 22nd position, but saw a steady rise in sales, which could potentially challenge Plume Cannabis (MO) if the trend continues. These dynamics highlight the competitive pressures Plume Cannabis (MO) faces, underscoring the need for strategic adjustments to regain its footing in the Missouri Pre-Roll market.
Notable Products
In January 2026, the top-performing product for Plume Cannabis (MO) was Orange Creamsicle Crunch Gummy (100mg) from the Edible category, which claimed the number one rank with sales of 1241. The Space Donuts Infused Pre-Roll 2-Pack (1g) rose to the second position, demonstrating a strong performance from its previous third-place ranking in December 2025. Blueberry Cream Infused Pre-Roll 2-Pack (1g) maintained a solid presence, ranking third, although it experienced a slight drop from its leading position in October 2025. Pink Lemonade Infused Pre-Roll (1g) emerged as a new entrant in the rankings, securing the fourth spot for January 2026. Strawnana Boom Gummy (100mg) held steady at fifth place, showing consistency in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
