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Dec-2024
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown a dynamic performance across various product categories in Missouri. In the Edible category, the brand experienced significant fluctuations in rankings, moving from 35th in September 2024 to 28th by December 2024, indicating a positive trend and a strong finish to the year. This improvement is noteworthy, given that they were not in the top 30 at the start of the observed period. However, in the Flower category, Plume Cannabis (MO) did not maintain a top 30 position after September, suggesting potential challenges or increased competition in that segment. The Pre-Roll category, on the other hand, demonstrated consistent upward momentum with the brand advancing from 22nd to 11th place by December 2024, reflecting robust consumer demand and effective market strategies.
The Vapor Pens category presented a mixed performance for Plume Cannabis (MO). The brand's ranking dropped from 29th in September to 54th in October, but it rebounded to 30th by December 2024, showcasing a volatile yet recovering market presence. Despite these fluctuations, the sales figures indicate a resilience and capacity to regain market share in a competitive environment. This pattern of recovery suggests a potential for further growth if the brand can stabilize its position. Overall, while Plume Cannabis (MO) faces challenges in certain categories, its ability to climb in rankings, particularly in Pre-Rolls and Edibles, highlights its adaptability and potential for continued success in the Missouri cannabis market.
Competitive Landscape
In the Missouri pre-roll category, Plume Cannabis (MO) has shown a promising upward trajectory in rank from September to December 2024, moving from outside the top 20 to an impressive 11th position. This positive trend is indicative of growing consumer interest and effective market strategies. Notably, Packs Cannabis (MO) has also experienced significant rank improvements, climbing from 18th to 9th, suggesting a competitive edge in the market. Meanwhile, Flora Farms and Vibe Cannabis (MO) have seen fluctuations, with Flora Farms peaking at 9th in October before descending to 13th by December, and Vibe Cannabis (MO) showing a more stable performance, ending the year at 12th. Franklin's maintained a relatively consistent presence, ending December in the 10th spot. The dynamic shifts in rankings highlight the competitive landscape in Missouri's pre-roll segment, where Plume Cannabis (MO) is gaining momentum against well-established brands.
Notable Products
In December 2024, the top-performing product for Plume Cannabis (MO) was the Lake Water Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from previous months with impressive sales of 19,834 units. The Blueberry Cream Infused Pre-Roll 2-Pack (1g) moved up to second place, showcasing a significant rise from its fourth position in November. Candy Krush Infused Pre-Roll (1g) held steady in third place, indicating consistent consumer demand. Watermelon Sugar Infused Pre-Roll 2-Pack (1g) dropped to fourth place, despite its previous second-place ranking in November. The Plumeberry Boom Gummy (100mg) made its debut in the rankings at fifth place, highlighting a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
