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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Plume Cannabis (MO) concentrated 43.47% of sales in Pre-Roll and 41.39% in Vapor Pens, with Edible at 12.25% and Concentrates at 2.89%, indicating a two-category core that accounts for 84.86% of mix. Year over year, Pre-Roll declined 35.60% while Vapor Pens fell 33.23%, and month over month the same categories dropped 5.63% and 16.25%, respectively, signaling simultaneous pressure across the largest bases. Edible contracted faster at both intervals, down 47.10% YoY and 18.85% MoM, while Concentrates posted an 84.57% YoY surge but slid 32.24% MoM, a volatility pairing that limits near-term ballast from smaller lines. With an average price up 8.09% YoY alongside brand sales down 35.15% YoY, the mix skews toward higher-ticket formats without offsetting unit softness, implying that reliance on Pre-Roll and Vapor Pens in Missouri magnifies downturn exposure.
The mix shifts imply positioning anchored in value-access Pre-Roll and premium-priced Vapor Pens, where rank 20 in Pre-Roll constrains visibility and scale versus higher-ranked peers, and a 16.25% MoM drop in Vapor Pens intensifies elasticity risk. The 84.57% YoY growth in Concentrates against a 32.24% MoM pullback suggests opportunistic but unstable traction, while Edible’s 47.10% YoY decline and 12.25% share indicate limited contribution to smoothing revenue. Given brand sales are down 35.15% YoY but up 40.38% over 24 months, the current configuration prioritizes short-term share defense in Pre-Roll over diversification, implying Plume Cannabis (MO) needs either rank gains within Pre-Roll or a reweighted push into steadier subsegments to reduce volatility in Missouri.
Competitive Landscape
Plume Cannabis (MO) sits at rank #20 in MO Pre-Roll in May 2026, down 9 positions year over year from #11, and off 1 spot from #19 three months prior; compared to a prior peak of #7 in February 2025, the current standing represents a 13-rank slide. Competitive pressure is acute at the top where Jeeter holds #1 and Sinse Cannabis advanced from #6 to #3 alongside a 111.7% YoY sales increase, while Good Day Farm fell from #1 to #4 with a 30.3% YoY sales decline, indicating that category share is consolidating among climbers with momentum. The combined drift from #11 to #20 YoY and from #19 to #20 since February 2026 implies that Plume Cannabis (MO) is ceding rank to faster-rising incumbents, and without a reversal of the multi-quarter slide from the #7 peak in February 2025 the brand risks further marginalization in the segment.
Notable Products
Blueberry Cream Infused Pre-Roll 5-Pack (2.5g) posted the steepest decline in May 2026 at -17.3% and slipped to rank 4, while Candy Krush Infused Pre-Roll 2-Pack (1g) fell -15.3% to rank 5. In contrast, Space Donuts Infused Pre-Roll 2-Pack (1g) rose +26.3% to rank 1 and Blueberry Cream Infused Pre-Roll 2-Pack (1g) gained +12.8% at rank 3. With at least eight of the top ten being Infused Pre-Rolls and a single $35,068 SKU anchoring the 5-pack tier, the pattern implies a pivot toward 2-pack momentum even as select 5-packs lose velocity, concentrating demand in smaller-count, flavor-led formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
