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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Plume Cannabis (MO) concentrated 46.17% of sales in Pre-Roll with a year-over-year decline of 13.21% but a month-over-month uptick of 1.01%, while Vapor Pens held 42.77% share with a 28.65% YoY drop and an 11.55% MoM decline. Edible accounted for 10.75% share with a 54.25% YoY contraction and a 22.61% MoM pullback, and Concentrates fell to 0.32% share with an 86.06% YoY and 88.16% MoM drop. Average price rose 5.13% YoY to $24.24, alongside a category skew toward lower-priced Pre-Roll (average $21.40) versus higher-priced Vapor Pens (average $37.84). The pattern implies a defensive pivot toward Pre-Roll volume stability as higher-ticket categories retrench, concentrating mix where price points can hold traffic despite category-wide declines.
With Pre-Roll now leading share at 46.17% and registering a positive 1.01% MoM versus an 11.55% MoM slide in Vapor Pens, the brand’s positioning tilts toward value-accessible formats that can sustain basket frequency even as total brand sales fell 28.00% YoY. The June 2026 Pre-Roll rank of 20 in Missouri places the brand mid-pack while Vapor Pens’ sharper 28.65% YoY and 11.55% MoM declines signal reduced premium elasticity; combined with a 54.25% YoY erosion in Edible and an 86.06% YoY collapse in Concentrates, the mix now favors SKUs that trade price for share retention. This shift implies prioritizing depth in Pre-Roll to defend rank while selectively curating Vapor Pen pricing and assortment to limit further share leakage.
Competitive Landscape
Plume Cannabis (MO) sits at rank #20 in MO Pre-Roll for June 2026, down 5 positions year over year from #15, and off 1 spot from March 2026’s #19, while still far from its peak of #7 in February 2025; by contrast, Sinse Cannabis advanced from #7 to #3 and Amaze Cannabis moved from #9 to #5, whereas Good Day Farm slid from #1 to #4. This relative slippage against rising peers at #3 and #5, coupled with a 5-rank YoY decline and a 1-rank drop since March 2026, implies Plume Cannabis (MO) is ceding share-of-shelf momentum and requires a repositioning to prevent further drift from the top 10.
Notable Products
Rainbow Road Infused Pre-Roll 5-Pack (2.5g) posted the steepest decline in June 2026 at -21.5% and slid to rank 9, while Watermelon Sugar Infused Pre-Roll 5-Pack (2.5g) fell -12.5% to rank 4, indicating multi-pack infused pre-rolls ceded momentum even as single-pack variants rose. Space Donuts Infused Pre-Roll 2-Pack (1g) climbed +19.2% to hold rank 1 and Blueberry Cream Infused Pre-Roll 2-Pack (1g) jumped +24.0% at rank 2, and with eight of the top ten being Pre-Roll SKUs the lineup is concentrated in infused pre-rolls rather than Vapor Pens or Edibles. Kiwi Kraze Infused Pre-Roll 5-Pack (2.5g) was a partial exception at +45.0% to rank 6, but the contrast with the -21.5% for Rainbow Road suggests pack-size and flavor mix, not just format, is driving dispersion within 5-packs. The pattern implies Plume Cannabis (MO) is leaning into 1g infused two-packs and selective 5-pack flavors while de-emphasizing breadth across other categories, a focus likely to prioritize velocity over category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
