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Oct-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Plume Cannabis (MO) has shown varied performance across different product categories. The Edible category has seen a consistent improvement in ranking, moving from 28th place in July 2025 to 25th in October 2025, indicating a positive reception in the market. The Pre-Roll category, however, experienced fluctuations, with the brand ranking 15th in July, dropping to 19th in September, and then recovering to 16th by October. This suggests a competitive space where Plume Cannabis (MO) is working to maintain its position. Notably, in the Concentrates category, the brand did not make it into the top 30 for any month, highlighting a potential area for growth or reevaluation of strategies.
The Vapor Pens category has been particularly challenging for Plume Cannabis (MO) in Missouri. The brand's rank fell from 25th in July to 34th by October, indicating a decline in market share or consumer preference within this segment. This downward trend suggests that the brand might need to innovate or adjust its offerings to regain traction. Despite these challenges, the brand's ability to maintain a presence across multiple categories demonstrates resilience and potential for strategic realignment. Overall, while there are strong areas, such as Edibles, the brand faces competition and opportunities for improvement in others, like Vapor Pens and Concentrates.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Plume Cannabis (MO) has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In July 2025, Plume Cannabis (MO) held the 15th position, but by September 2025, it had slipped to 19th, before recovering slightly to 16th in October. This volatility suggests challenges in maintaining consistent market share amidst strong competition. Notably, Kushy Punch maintained a relatively stable position, ranking between 13th and 15th, with a notable sales peak in October. Meanwhile, Packs Cannabis (MO) showed a positive trajectory, improving from 19th in July to 14th in September, before slightly declining to 15th in October, indicating a competitive edge in sales growth. Franklin's and Daybreak Cannabis also present formidable competition, with Franklin's showing a slight dip in October, while Daybreak Cannabis maintained a consistent 18th position. These dynamics highlight the competitive pressures Plume Cannabis (MO) faces in striving to enhance its market position and sales performance.
Notable Products
In October 2025, the top-performing product for Plume Cannabis (MO) was the Blueberry Cream Infused Pre-Roll 2-Pack (1g), which climbed to the first rank with sales of 2080 units. The Plumeberry Crunch Boom Gummy (100mg) slipped to second place after holding the top spot in September. King Louies Lemons Infused Pre-Roll 2-Pack (1g) made a notable leap to third place from fifth in the previous month. The Orange Oasis Infused Pre-Roll 2-Pack (1g) maintained its position at fourth place, showing consistent performance across months. Meanwhile, the Orange Creamsicle Boom Gummy (100mg) fell from third to fifth place, indicating a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
