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Apr-2025
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown varied performance across different product categories in Missouri. In the Edible category, the brand maintained a steady presence within the top 30, although it experienced a slight decline from 22nd in February to 25th by April. This is indicative of a competitive market where maintaining rank can be challenging. The Pre-Roll category, however, has been a strong point for Plume Cannabis, where it achieved a peak rank of 7th in February, demonstrating significant consumer preference and competitive standing. Despite a slight regression to 13th by April, the brand's performance in this category remains robust, underscoring its significance in the company's portfolio.
The Vapor Pens category presented a different story for Plume Cannabis in Missouri. Initially struggling to break into the top 30, the brand improved its ranking from 36th in January to 29th in April. This upward trend suggests an increasing acceptance and potential growth opportunity within this segment. Notably, the sales figures for Vapor Pens have shown a positive trajectory, indicating that the brand's efforts in this category are beginning to pay off. However, the brand's absence from the top 30 in some months across certain categories highlights areas that may require strategic adjustments to enhance market penetration and brand visibility.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll category, Plume Cannabis (MO) has shown a dynamic performance with its rank fluctuating between 7th and 13th place from January to April 2025. Notably, Plume Cannabis (MO) achieved its highest rank in February, reaching 7th place, which coincided with a significant sales increase. Despite this peak, the brand settled back to 13th place in March and April, indicating a need to sustain its earlier momentum. In comparison, Jelly Roll consistently outperformed Plume Cannabis (MO), maintaining a higher rank and showcasing a robust sales figure, particularly in March. Meanwhile, Local Cannabis Co. demonstrated a steady upward trajectory, surpassing Plume Cannabis (MO) in April by climbing to 12th place. Flora Farms maintained a competitive edge, closely trailing Plume Cannabis (MO) in rank but showing resilience in sales. The fluctuating ranks and sales figures highlight the competitive pressure Plume Cannabis (MO) faces, emphasizing the need for strategic marketing efforts to capture and maintain market share in Missouri's pre-roll segment.
Notable Products
In April 2025, the top-performing product for Plume Cannabis (MO) was Orange Oasis Infused Pre-Roll 2-Pack (1g), which secured the number one rank with sales of 3042 units. Blueberry Cream Infused Pre-Roll 2-Pack (1g), which had maintained the top position for the first three months of 2025, dropped to the second rank. Kiwi Craze Infused Pre-Roll 2-Pack (1g) emerged as a new entrant in the rankings, securing the third position. Watermelon Sugar Infused Pre-Roll 2-Pack (1g) slipped from its previous third position in March to fourth in April. Meanwhile, Rainbow Road Infused Pre-Roll 2-Pack (1g) maintained its fifth position for the second consecutive month, indicating stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
