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Aug-2025
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown varied performance across different product categories in Missouri. In the Edible category, the brand maintained a relatively stable position, hovering around the 28th and 29th ranks from May to August 2025. This consistency suggests a steady consumer base in this category, despite a slight drop in sales over the months. However, the brand did not appear in the top 30 for Concentrates, indicating potential challenges or opportunities for growth in that segment. The absence from the top 30 might suggest that Plume Cannabis (MO) needs to strategize to enhance its presence and competitiveness in the Concentrates market.
The Pre-Roll category saw a noticeable decline in rankings, slipping from 11th in May to 17th by August. This downward trend could be a concern, potentially indicating increased competition or shifting consumer preferences. Conversely, in the Vapor Pens category, Plume Cannabis (MO) fluctuated around the 28th to 33rd ranks, with a notable dip in August. This variation in rank, coupled with the sales data, highlights a volatile market presence in Vapor Pens, which might require strategic adjustments to stabilize and improve their positioning. Overall, these movements across categories provide insights into where Plume Cannabis (MO) is thriving and where it might need to concentrate its efforts for future growth in Missouri.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Plume Cannabis (MO) has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 11th in May, Plume Cannabis (MO) saw a decline to 17th by August, indicating a downward trend in its competitive standing. This shift is contrasted by the performance of brands like Franklin's, which improved its rank from 16th in May to 15th in August, and Galactic, which entered the top 20 by August, moving up to 19th. Meanwhile, Kushy Punch and Daybreak Cannabis maintained relatively stable positions, although they did not surpass Plume Cannabis (MO) in rank. The sales figures reflect these rankings, with Plume Cannabis (MO) experiencing a decline in sales from May to August, while Franklin's showed an upward trend in sales, culminating in a higher sales figure in August. These dynamics suggest a competitive pressure on Plume Cannabis (MO) to innovate and strategize effectively to regain its market position in the Missouri Pre-Roll category.
Notable Products
In August 2025, the top-performing product for Plume Cannabis (MO) was Orange Creamsicle Boom Gummy (100mg) in the Edible category, which climbed to the number one rank with sales of 1371 units. Plumeberry Crunch Boom Gummy (100mg) followed in the Edible category, securing the second position, though its sales saw a slight decline from previous months. Lake Water Pre-Roll 2-Pack (1g) held the third spot, dropping from its previous top position in June. Orange Oasis Infused Pre-Roll 2-Pack (1g) remained consistent at fourth place for two consecutive months. Blueberry Cream Infused Pre-Roll 2-Pack (1g) saw a drop to fifth position after previously holding top spots in earlier months, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
