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Jul-2025
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has demonstrated varied performance across different product categories in Missouri. In the Edible category, the brand maintained a presence in the top 30 rankings, although it experienced a slight decline from 25th in April 2025 to 29th by July 2025. This downward trend in rankings coincides with a decrease in sales figures over the same period, indicating potential challenges in maintaining market share. Meanwhile, in the Concentrates category, the brand did not make it into the top 30 rankings, which may suggest that this segment is a less significant part of their portfolio or that they face strong competition from other brands in this category.
In contrast, the Pre-Roll category has been a strong performer for Plume Cannabis (MO), where it consistently ranked within the top 15 brands from April to July 2025. Despite a slight dip from 11th to 14th place, this category remains a robust area for the brand, reflecting a solid consumer base. The Vapor Pens category shows a more volatile performance, with Plume Cannabis (MO) slipping out of the top 30 in June before recovering to 29th place in July. This fluctuation suggests that while the brand has potential in the Vapor Pens market, it may need to address specific challenges to stabilize its ranking and sales performance.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll market, Plume Cannabis (MO) has experienced notable fluctuations in its ranking over the months from April to July 2025. Initially holding the 12th position in April, Plume Cannabis (MO) improved to 11th in May but then saw a decline to 13th in June and 14th in July. This downward trend contrasts with the performance of Vibe Cannabis (MO), which consistently improved its rank, moving from 17th in April to 12th by July, indicating a strengthening market presence. Meanwhile, Flora Farms also showed a positive trend, climbing from 15th in April to 13th in July. On the other hand, Kushy Punch and Daybreak Cannabis remained relatively stable but did not surpass Plume Cannabis (MO) in rank. These shifts suggest that while Plume Cannabis (MO) has maintained a competitive position, it faces increasing pressure from rising brands like Vibe Cannabis (MO) and Flora Farms, which could impact its sales momentum if the trend continues.
Notable Products
In July 2025, the top-performing product for Plume Cannabis (MO) was the Pink Lemonade Infused Pre-Roll 2-Pack (1g), which ascended to the number one rank with sales of $1,994. The Blueberry Cream Infused Pre-Roll 2-Pack (1g) maintained a strong performance, holding the second position despite a decline in sales from the previous month. The Orange Oasis Infused Pre-Roll 2-Pack (1g) re-entered the rankings at the third position after being absent in May and June. Watermelon Sugar Infused Pre-Roll (1g) and Candy Krush Infused Pre-Roll 2-Pack (1g) debuted in the fourth and fifth ranks, respectively, indicating a fresh interest in these products. The rankings illustrate a dynamic shift, with Pink Lemonade Infused Pre-Roll showing a notable rise from fifth in June to first in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
