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Oct-2026
Sales
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YoY Sales Change
YoY Price Change
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Plume Cannabis (MO) is stocked at 67 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, Columbia, St. Louis, Independence, and Branson. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Plume Cannabis (MO) concentrated 43.39% of sales in Vapor Pens, where sales fell 17.86% year over year and 6.02% month over month, while Pre-Roll held 38.39% share with deeper declines of 36.33% YoY and 15.71% MoM; Edible accounted for 17.02% share with a 48.33% YoY drop but a 10.61% MoM rebound, and Concentrates slipped to 1.20% share after a 56.24% YoY and 44.09% MoM contraction. Even as average price across the brand decreased 6.45% YoY to $20.85, category-level pressures outweighed pricing moves, leaving the overall brand down 32.80% YoY and Vapor Pens ranked 39th in Missouri; the pattern implies the mix is overweight in declining formats, with MoM stabilization confined largely to Edible.
The combined 81.78% share in Vapor Pens and Pre-Roll ties Plume Cannabis (MO) to formats showing steeper YoY contractions than the brand average (−17.86% and −36.33% vs. −32.80%), while Edible’s 10.61% MoM lift at 17.02% share offers the only internal offset to sequential declines of 6.02% in Vapor Pens and 15.71% in Pre-Roll. With Vapor Pens sitting at rank 39 in Missouri and Concentrates shrinking 44.09% MoM to 1.20% share, the implication is that near-term positioning depends on reallocating mix toward the recovering Edible segment and away from double-digit MoM decliners to reduce exposure to category headwinds.
Competitive Landscape
Plume Cannabis (MO) sits at rank #39 in October 2026, down 9 positions from #30 year over year, and 8 positions below its July 2026 three-month mark of #31, signaling a sustained slide from a historical peak of #24 reached in July 2025. Meanwhile, Illicit / Illicit Gardens held #1 year over year and in October 2026 despite a -1.24% YoY sales change, and Good Day Farm advanced from #9 to #3 on 31.96% YoY sales growth, indicating share consolidation at the top while Plume Cannabis (MO) moves the opposite direction. With rank erosion of 9 places YoY and 8 places versus the recent three-month level, the trajectory implies Plume Cannabis (MO) is ceding shelf visibility in MO Vapor Pens unless assortment or pricing actions reverse the momentum.
Notable Products
Plume Cannabis (MO) leans on pricing: across matching types and pack sizes in October 2026, its products were priced 16.2% below similar items, while the lineup’s breadth spans 109 SKUs. With value positioned beneath the market and Connoisseur/Infused pre-rolls led by Space Donuts Infused Pre-Roll 2-Pack (1g) at 4.5% share, a large slice of sales comes from lower-priced offerings and infused pre-rolls.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
