.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Plume Cannabis (MO) has demonstrated varied performance across different product categories in Missouri. In the Edible category, the brand has maintained a steady presence within the top 30 rankings over the past four months, showing a slight improvement from 28th place in July and August to 26th in September. This consistency suggests a stable consumer demand for their edible products. Conversely, in the Vapor Pens category, Plume Cannabis (MO) fell out of the top 30 rankings by August and September, indicating a potential decline in market share or increased competition within this segment. Such movements highlight the importance of closely monitoring market trends and consumer preferences in different product categories.
In the Pre-Roll category, Plume Cannabis (MO) has experienced a gradual decline in rankings, moving from 13th place in June to 18th in September. This downward trend might suggest challenges in maintaining their competitive edge or shifts in consumer preferences. On the other hand, the brand's absence from the top 30 in the Concentrates category during the observed period could be a concern, as it indicates a lack of significant market presence or competitive performance in this area. Understanding these dynamics can provide valuable insights for stakeholders looking to assess the brand's strategic positioning and potential areas for growth or improvement in Missouri.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Plume Cannabis (MO) has experienced a downward trend in its rank from June to September 2025, moving from 13th to 18th position. This decline in rank is mirrored by a decrease in sales over the same period. Notably, Safe Bet, which started below Plume Cannabis (MO) in June at 14th, managed to surpass it by September, climbing to 19th after a brief dip in August. Meanwhile, Franklin's maintained a relatively stable position, consistently ranking higher than Plume Cannabis (MO) from July onwards. Daybreak Cannabis also showed resilience, holding a steady rank around the mid-teens, which suggests a more stable sales performance compared to Plume Cannabis (MO). These shifts highlight the competitive pressure Plume Cannabis (MO) faces, emphasizing the need for strategic adjustments to regain its standing in the Missouri Pre-Roll market.
Notable Products
In September 2025, the top-performing product for Plume Cannabis (MO) was Plumeberry Crunch Boom Gummy (100mg) in the Edible category, which climbed to rank 1 with sales of 1507. Blueberry Cream Infused Pre-Roll 2-Pack (1g) maintained a strong performance, securing the second position, a notable recovery from its fifth place in August. The Orange Creamsicle Boom Gummy (100mg) showed a slight decline, moving from first place in August to third in September. Orange Oasis Infused Pre-Roll 2-Pack (1g) held steady, moving from third to fourth, while King Louies Lemons Infused Pre-Roll 2-Pack (1g) entered the rankings in fifth place for the first time. This month saw a dynamic shift in the Edible category dominance, with infused pre-rolls showing consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
