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Apr-2026
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand has experienced a positive trend, improving its rank from 38th in January to 34th in April, indicating a strengthening position despite not being in the top 30. This upward movement is mirrored by a notable increase in sales from $19,305 in January to $32,352 in April, highlighting a growing consumer interest in their concentrates. Conversely, the Edible category presents a less favorable scenario, where Plume Cannabis (MO) has seen a decline from 26th to 34th place over the same period. This drop out of the top 30 is coupled with a decrease in sales, suggesting potential challenges in maintaining market share in this segment.
In contrast, the Pre-Roll category has been a stronghold for Plume Cannabis (MO) in Missouri, maintaining a steady 19th place ranking from February through April. This stability, alongside a consistent rise in sales figures, reflects a robust market presence and possibly a loyal customer base. The Vapor Pens category also shows promising signs, with the brand climbing from 33rd to 29th place by April. This movement into the top 30, accompanied by a substantial increase in sales, indicates a successful strategy in capturing consumer interest in vapor products. These contrasting performances across categories highlight the brand's need to leverage its strengths while addressing areas of potential growth and improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Plume Cannabis (MO) has shown a promising upward trend in its ranking, moving from 33rd in January 2026 to 29th by April 2026. This improvement is notable, especially when compared to competitors like Proper Cannabis and Franklin's, which have consistently ranked higher but have seen fluctuations in their positions. Proper Cannabis maintained a rank around the mid-20s, while Franklin's hovered around the high 20s to low 30s. Meanwhile, Smackers and Acute have also been close competitors, with Acute showing a significant jump from 39th in January to 28th in April. Plume Cannabis (MO)'s sales trajectory indicates a positive growth pattern, particularly in April, where sales surged, suggesting a strengthening market presence and potential for further advancement in rank.
Notable Products
In April 2026, the top-performing product for Plume Cannabis (MO) was the Space Donuts Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing to the number one rank from third place in March. The Blueberry Cream Infused Pre-Roll 5-Pack (2.5g) made a notable entry directly to the second position, highlighting its strong market presence despite not being ranked in previous months. Blackberry Kush Infused Pre-Roll (1g) maintained a consistent performance, securing the third rank again with sales reaching 1003 units. Candy Krush Infused Pre-Roll 2-Pack (1g) entered the rankings at fourth place, showcasing its growing popularity. Meanwhile, Blueberry Cream Infused Pre-Roll 2-Pack (1g), which was previously ranked first in March, experienced a drop to fifth place with sales figures of 950 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
