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Dec-2025
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown a varied performance across different product categories in the state of Missouri. In the Concentrates category, the brand has consistently hovered around the 36th and 37th positions from September to December 2025, indicating a stable but modest presence. This consistency in ranking suggests that while there is steady demand, Plume Cannabis is not yet a leading player in this category. On the other hand, in the Edible category, the brand experienced fluctuations, peaking at 23rd place in October before dropping to 30th by December. This movement highlights potential volatility in consumer preferences or competitive dynamics within the edible market.
In the Pre-Roll category, Plume Cannabis (MO) has maintained a stronger position, holding steady at 17th place in both October and December, despite a slight dip to 19th in November. This stability in the top 20 suggests a robust and loyal customer base for their pre-roll products. Conversely, the Vapor Pens category saw Plume Cannabis (MO) ranking between 31st and 34th place throughout the four-month period, reflecting a consistent but less dominant market presence. Notably, the brand did not break into the top 30 in any category, which could be a point of concern if the goal is to expand market share significantly. Overall, while Plume Cannabis (MO) has a foothold in several categories, there are opportunities for growth and increased competitiveness in the Missouri market.
Competitive Landscape
In the competitive landscape of Missouri's Pre-Roll category, Plume Cannabis (MO) has shown resilience and adaptability in its market positioning from September to December 2025. Despite fluctuations in rank, Plume Cannabis (MO) maintained a relatively stable presence, moving from 19th to 17th place, then back to 19th, and finally reclaiming the 17th position. This pattern suggests a competitive pressure from brands like Kushy Punch, which consistently held a higher rank, and Galactic, which demonstrated a notable upward trajectory, surpassing Plume Cannabis (MO) in November. Meanwhile, Robust made significant strides, climbing from 43rd to 18th place, indicating a potential threat to Plume's market share. Despite these challenges, Plume's sales figures remained robust, reflecting a strong consumer base and effective market strategies that could be further leveraged to regain and sustain higher rankings in the future.
Notable Products
In December 2025, Plume Cannabis (MO) saw Plumeberry Crunch Boom Gummy (100mg) retain its top position in the Edible category, maintaining its rank from November despite a drop in sales to 1378 units. The Blueberry Cream Infused Pre-Roll 2-Pack (1g) ranked second, improving from its fourth position in November, with notable sales of 1256 units. Space Donuts Infused Pre-Roll 2-Pack (1g) debuted strongly at third place in the Pre-Roll category. Strawnana Boom Gummy (100mg) climbed to fourth place from fifth in November, indicating a positive trend in the Edible category. Orange Creamsicle Crunch Gummy (100mg) rounded out the top five, despite a slight dip in sales from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
