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Mar-2026
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown a varied performance across different product categories in Missouri. In the Concentrates category, the brand has fluctuated slightly, with a rank of 37 in December 2025, dropping to 38 in January 2026, then improving to 35 in February, before falling back to 37 in March. This movement suggests a competitive and perhaps volatile market environment for Concentrates, where Plume Cannabis (MO) is striving to maintain its position. Conversely, in the Edible category, the brand experienced a more positive trajectory, moving up to the 25th position in January 2026, although it did see a slight dip to 28 in February and 30 in March, indicating some challenges in sustaining growth in this segment.
In the Pre-Roll category, Plume Cannabis (MO) has maintained a relatively stable and strong presence, consistently holding the 19th rank from December 2025 through March 2026. This stability suggests a solid consumer base and effective market strategies in this category. However, the Vapor Pens category tells a different story, where the brand has struggled to break into the top 30, with ranks hovering around the 31-33 range. This could indicate a highly competitive market or perhaps a need for strategic adjustments to gain a stronger foothold. Despite these challenges, the brand's overall performance across categories highlights both opportunities for growth and areas that may require more focused efforts.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll category, Plume Cannabis (MO) has maintained a consistent presence, ranking 19th in both December 2025 and March 2026, despite a slight dip to 21st in January 2026. This stability is noteworthy given the fluctuations experienced by competitors. For instance, Packs Cannabis (MO) saw a decline from 12th to 17th over the same period, indicating potential volatility in their market position. Meanwhile, Daybreak Cannabis improved its rank from 23rd in December 2025 to 20th in March 2026, suggesting a positive trend in their sales strategy. Curio Wellness maintained a steady 18th rank, while Franklin's consistently ranked 21st, except for a brief rise to 17th in December 2025. These dynamics highlight Plume Cannabis (MO)'s resilience amidst a competitive and fluctuating market, suggesting a stable customer base and effective sales strategies that could be further leveraged for growth.
Notable Products
In March 2026, the top-performing product for Plume Cannabis (MO) was Blueberry Cream Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, ascending to the number one rank with notable sales of 1627 units. Candy Krush Infused Pre-Roll (1g) debuted strongly, securing the second position. Space Donuts Infused Pre-Roll 2-Pack (1g) saw a slight decline, moving from second place in February to third in March. Watermelon Sugar Infused Pre-Roll 2-Pack (1g) dropped to fourth place after leading in February. Strawnana Boom Gummy (100mg) maintained its fifth-place ranking, consistent with its performance in December and January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
