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Nov-2025
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown varied performance across different product categories in Missouri. In the concentrates category, the brand has struggled to break into the top 30 rankings, consistently hovering around the mid-30s, with its rank falling from 36th in September to 39th in November. This indicates a challenging market position in this segment, despite a gradual increase in sales over the months. The edible category presents a slightly different picture, where Plume Cannabis (MO) has maintained a presence within the top 30, slipping from 25th in October to 29th in November, which suggests some volatility in consumer preference or competition in this category.
In contrast, the pre-roll category has been a relative stronghold for Plume Cannabis (MO), where the brand has consistently ranked within the top 20. Although there was a dip from 16th place in October to 20th in November, the overall sales figures indicate robust demand. The vapor pens category tells a different story, with Plume Cannabis (MO) struggling to climb from the lower end of the rankings, maintaining a position around the mid-30s. This consistent ranking suggests a stable yet competitive market environment where the brand is yet to make a significant breakthrough. Overall, while some categories show promise, others highlight areas for potential growth and strategic focus.
Competitive Landscape
In the Missouri pre-roll category, Plume Cannabis (MO) has experienced fluctuating rankings over the past few months, moving from 17th in August 2025 to 20th by November 2025. Despite a peak at 16th in October, the brand's sales saw a notable increase during that month, suggesting a temporary surge in consumer interest. However, the brand's decline to 20th by November indicates increased competition from brands like Curio Wellness, which improved its rank from 23rd in August to 19th in November, and Robust, which made a significant leap from 38th in August to 18th in November. These competitors have shown upward trends in both rank and sales, potentially capturing market share from Plume Cannabis (MO). Meanwhile, Bambino / Bambino Blunts and Acute have also shown steady improvements, indicating a highly competitive landscape that Plume Cannabis (MO) must navigate to maintain and grow its market position.
Notable Products
In November 2025, Plume Cannabis (MO) saw Plumeberry Crunch Boom Gummy (100mg) lead the sales chart, maintaining its top position from October with sales reaching 1702 units. The King Louies Lemons Infused Pre-Roll 2-Pack (1g) climbed to the second spot, up from third in October, indicating a strong market presence. Orange Creamsicle Crunch Gummy (100mg) re-entered the top ranks, securing the third position, showcasing its resilience after not being ranked in October. Blueberry Cream Infused Pre-Roll 2-Pack (1g) experienced a drop from first in October to fourth, despite its earlier success. Notably, Candy Krush Infused Pre-Roll 2-Pack (1g) appeared in the rankings for the first time, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
