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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Smackers is stocked at 115 licensed dispensaries across Missouri, California, and 2 other states, 62 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Kansas City, O'Fallon, and Branson. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Smackers concentrated 56.28% of sales in Vapor Pens while Edible held 40.37% and Pre-Roll 3.35%, a mix that shifted month over month as Vapor Pens fell 8.94% and Edible declined 5.88% while Pre-Roll surged 364.09%. The brand’s average price rose 101.14% year over year to $32.20, alongside a category-specific pullback in Vapor Pens and expansion in Pre-Roll, implying price-led revenue gains are being partially offset by volume softness in the largest category. With Vapor Pens ranked 29th in Missouri and brand-level sales up 198.97% year over year, the juxtaposition of rank 29 and broad growth indicates gains are coming from outside the flagship category or via mix shifts rather than share capture within the lead segment.
The simultaneous 8.94% decline in Vapor Pens and 5.88% decline in Edible alongside a 364.09% Pre-Roll spike suggests Smackers is diversifying away from reliance on a single inhalable format while still carrying a 56.28% weight in Vapor Pens. Given July 2026’s mix, the 40.37% Edible share paired with 36.14% year-over-year growth in that category points to a defensible second pillar, while the small 3.35% Pre-Roll base with outsized MoM acceleration implies a test-and-scale trajectory rather than a fully mature line. Net effect: pricing power (up 101.14% YoY) and a widening portfolio indicate Smackers is trading up in core items while seeding new formats to reduce category concentration risk and to create optionality for rank improvement beyond position 29 in Missouri Vapor Pens.
Competitive Landscape
Smackers is currently ranked #29 in MO Vapor Pens, down 1 position from #28 in April 2026 and 6 positions off its peak of #23 in June 2026; meanwhile, category leaders moved the other way as Galactic rose to #2 from #5 year over year and Good Day Farm advanced to #3 from #8, indicating upward mobility among top competitors while Smackers slipped 1 rank over the last three months and remained 28 positions behind the #1 slot held by Illicit / Illicit Gardens; this divergence—top peers gaining 3 to 5 ranks YoY while Smackers moved down 1 quarter-over-quarter—implies Smackers’ current trajectory risks further share erosion unless it reverses the recent rank decline.
Notable Products
Sour Watermelon Rosin Gummies 10-Pack (100mg) posted the steepest movement in July 2026 with a -35.6% month-over-month drop at rank 7, while Sour Apple Distillate Disposable (2g) also contracted -19.8% at rank 8; taken together, these declines indicate volatility at mid-table positions where repeat rates may be thinning. Against those retreats, Strawberry Lemonade Distillate Disposable (2g) rose +20.6% to rank 6, and Pineapple Gummies 10-Pack (100mg) gained +16.6% at rank 4, suggesting demand is consolidating around a few flavors that can climb share without price promotion. Eight of the top ten are Edible SKUs and only three are Vapor Pens, yet the single highest dollar seller in July 2026 was a Vapor Pens item at $51,797, implying the category mix skews toward Edibles for breadth but Vapor Pens carry outsized revenue per SKU. The pattern implies Smackers is balancing a wide Edibles bench with a smaller set of higher-yield Vapor Pens, pointing commercial focus toward maintaining flavor variety in gummies while scaling margin-rich disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
