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Sep-2025
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Overview
Market Insights Snapshot
Analyzing the performance of Smackers in the edible category within the state of Missouri reveals a consistent presence in the rankings over the past few months. Starting from a 21st place ranking in June 2025, Smackers experienced a slight decline to 24th place in July but rebounded to 23rd in August and 22nd in September. This fluctuation suggests a relatively stable position within the top 30, indicating a resilient market presence despite some competition. It's worth noting that being consistently ranked is a positive sign, as some brands struggle to maintain visibility in such a competitive market.
From a sales perspective, Smackers saw a decrease from June to July, with sales dropping from $234,631 to $192,241, but managed to recover slightly in August with $210,918 in sales. However, September saw another dip to $196,002. This trend indicates some volatility in sales, which could be influenced by various factors such as market competition, consumer preferences, or seasonal changes. The fact that Smackers remains within the top 30 throughout these months highlights its ability to maintain a foothold in the Missouri edible market, even as it navigates these challenges.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Missouri, Smackers has experienced fluctuating rankings from June to September 2025, indicating a dynamic market presence. Starting at rank 21 in June, Smackers saw a dip to rank 24 in July, before slightly improving to rank 23 in August and 22 in September. This movement suggests a competitive struggle to maintain a stable position amidst other brands. Notably, Curio Wellness displayed a volatile pattern as well, dropping from rank 19 in June to 23 in September, which might have impacted Smackers' ability to climb higher. Meanwhile, Dialed In Gummies showed a significant upward trend, improving from rank 35 in June to 20 in September, potentially capturing market share from Smackers. Despite these challenges, Smackers' sales figures indicate resilience, although they remain lower than some competitors like Greenlight, which consistently maintained a higher rank. This competitive analysis underscores the importance of strategic adjustments for Smackers to enhance its market position in Missouri's edible segment.
Notable Products
In September 2025, the top-performing product for Smackers was the Hybrid Sour Apple Gummies 10-Pack (100mg), which ascended to the first rank with sales reaching 1649 units. This product showed a significant climb from its third-place position in August. The Strawberry Lemonade Rosin Gummies 10-Pack (100mg), previously holding the top spot for three consecutive months, fell to second place. Indica Cherry Gummies 10-Pack (250mg) debuted at third place with notable sales, marking its first appearance in the rankings. Meanwhile, Sativa Guava Gummies and Sour Watermelon Gummies maintained their presence in the top five, though both experienced a drop in their rankings compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
