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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Smackers concentrated 54.80% of sales in Vapor Pens and 44.58% in Edible, with Pre-Roll at 0.62%; the mix tightened as Vapor Pens slipped month over month by 6.71% while Edible declined 16.08% month over month, against a brand-level year-over-year sales increase of 137.94%. Average price rose 117.34% year over year to $34.95, while Vapor Pens’ average price sat higher at $63.18 and Edible at $23.27; the mix tilt plus price ladder suggests revenue growth is leaning more on price than unit expansion, and the steeper month-over-month pullback in Edible versus Vapor Pens implies short-term elasticity is more acute in lower-priced segments.
With Vapor Pens ranking 26 in Missouri and holding a 54.80% brand share, the category functions as the anchor even amid a 6.71% month-over-month dip, while Edible’s 19.89% year-over-year growth alongside a 16.08% month-over-month drop signals volatility that can swing total share by several points in a single month. Given brand sales up 137.94% year over year and a 654.49% two-year lift, the positioning trend points to premium-weighted pricing power in Vapor Pens cushioning month-to-month shocks from Edible, implying that stabilizing Edible’s cadence or adding a mid-tier Vapor Pen option could reduce mix risk without abandoning the higher-priced core.
Competitive Landscape
Smackers is ranked #26 in MO Vapor Pens in June 2026, improving 3 positions from #29 in March 2026, and this #26 also marks its peak rank to date; by comparison, Illicit / Illicit Gardens held #1 with a flat year-over-year rank at #1 while Good Day Farm climbed from #10 to #2 alongside a 78.8% YoY sales increase. Against this backdrop, Galactic advanced from #5 to #3 with 51.7% YoY sales growth and Pinpoint moved from #7 to #4 with 72.0% YoY growth, indicating that Smackers’ 3-rank quarter-over-quarter rise to #26 is occurring while multiple leaders compress into the top 5, implying that sustaining momentum will likely require share-capturing moves against faster-rising peers.
Notable Products
Sour Watermelon Distillate Disposable (2g) posted the steepest decline at -31.6% and slid to rank 9, while Grape Live Resin Gummies 10-Pack (100mg) fell -11.4% at rank 5; this tandem drop, alongside Sour Watermelon Rosin Gummies 10-Pack (100mg) at -15.8% despite holding rank 1, signals demand softening for both value and premium flavor variants within key formats. Strawberry Lemonade Distillate Disposable (2g) dipped a milder -2.4% at rank 6 as Lemon Distillate Disposable (2g) contracted -13.2% at rank 10, and with four of the top ten being Vapor Pens, the category reliance amplifies volatility when pen SKUs contract simultaneously. Edibles still concentrate half of the top ten with Pineapple Gummies 10-Pack (100mg) at rank 2 and Sour Watermelon Gummies 10-Pack (250mg) at rank 4, yet the absence of >+50% movers and multiple double-digit declines point to mix fatigue rather than a pricing win, even with one leader still above $11,000 in June 2026 sales. The pattern implies Smackers should rebalance toward fewer overlapping flavors in pens and refresh edible varieties to stabilize rank while protecting margin mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
