.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Missouri, Smackers has shown a notable upward trajectory in the Edible category. Starting from a rank of 23 in September 2025, the brand climbed to position 17 by December 2025. This consistent improvement in ranking is accompanied by a significant increase in sales, indicating a growing consumer preference for Smackers' edible products. On the other hand, in the Vapor Pens category, Smackers did not make it into the top 30 brands in September 2025, which could be seen as a challenge for the brand to overcome. However, by October, the brand entered the rankings at position 52 and improved steadily to 42 by December, suggesting a positive trend in consumer acceptance and market penetration for their vapor pen products.
Smackers' performance across these categories highlights a strategic opportunity in Missouri to further capitalize on the growing demand for edibles while also focusing efforts on strengthening their presence in the vapor pens market. The brand's ability to climb the rankings in both categories, albeit at different paces, reflects an adaptive strategy to cater to diverse consumer preferences. While the edible segment shows robust growth, the nascent recovery in vapor pens suggests room for potential market share expansion. These movements are crucial for stakeholders to monitor as they indicate Smackers' evolving market dynamics and potential future positioning within the state's competitive landscape.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Smackers has shown a promising upward trajectory in the last quarter of 2025. Initially ranked 23rd in September, Smackers climbed to 17th by December, indicating a significant improvement in market positioning. This upward movement is notable when compared to competitors such as Dixie Elixirs, which fluctuated between 14th and 17th place, and Dialed In Gummies, which saw a slight decline from 15th to 18th. Meanwhile, Curio Wellness improved its rank from 21st to 16th, closely aligning with Smackers' trajectory. Despite not being in the top 20 initially, Smackers' consistent sales growth, especially in December, suggests a strengthening brand presence and potential for continued upward movement in the rankings. This trend positions Smackers as a brand to watch in the Missouri edible market, with its recent performance indicating a positive reception and growing consumer interest.
Notable Products
In December 2025, the top-performing product from Smackers was the Strawberry Lemonade Rosin Gummies 10-Pack (100mg) in the Edible category, which climbed to the number one rank with notable sales of 2586 units. The Tangerine Gummies 10-Pack (100mg) also performed well, securing the second position, improving from its fourth-place ranking in November. Hybrid Sour Apple Gummies 10-Pack (100mg) held a steady presence in the top ranks, moving from second in November to third in December. Indica Cherry Gummies 10-Pack (250mg) re-entered the top five, achieving fourth place, while the Indica Cherry Gummies 10-Pack (100mg) debuted at fifth. These shifts indicate a dynamic market with Strawberry Lemonade Rosin Gummies showing a significant surge in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
