.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Missouri, Smackers has shown a consistent presence in the Edible category, with a notable improvement in rankings from November 2025 to January 2026, moving from 21st to 16th place. This upward trend was accompanied by a peak in sales during December 2025, reaching over $300,000. However, by February 2026, the brand experienced a slight decline, dropping to 19th place, which could indicate a need for strategic adjustments to maintain momentum. The consistent appearance in the top 30 highlights Smackers' competitive stance in this category, even as they face challenges in sustaining growth.
In contrast, the performance of Smackers in the Vapor Pens category in Missouri has been less stable. The brand failed to break into the top 30 rankings during this period, with the highest position being 37th in January 2026. Sales figures in this category saw a significant drop by February 2026, suggesting potential difficulties in capturing market share. This disparity between categories indicates that while Smackers is gaining traction in Edibles, there is substantial room for improvement in Vapor Pens. Understanding these dynamics could provide valuable insights for Smackers to tailor their strategies and enhance performance across different product lines.
Competitive Landscape
In the Missouri edibles market, Smackers has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic competitive landscape. Starting from a rank of 21 in November 2025, Smackers improved to 18 in December, reaching its peak at 16 in January 2026 before slipping back to 19 in February. This rise and fall in rank highlights the brand's potential to climb the competitive ladder, but also suggests the volatility it faces. Competitors like Dixie Elixirs and Vibe Cannabis (MO) have maintained relatively stable positions, with Dixie Elixirs consistently ranking around 17, while Vibe Cannabis (MO) showed a dip in December but rebounded by February. Meanwhile, Missouri's Own Edibles and CODES have seen a gradual decline, with Missouri's Own Edibles dropping out of the top 20 by February. These shifts indicate that while Smackers has shown the capability to ascend in rank, sustaining its position amidst strong competitors requires strategic adjustments, particularly in response to the consistent performance of brands like Dixie Elixirs.
Notable Products
In February 2026, Sour Watermelon Rosin Gummies 10-Pack (100mg) emerged as the top-performing product for Smackers, maintaining its lead with impressive sales of 1150 units. Sour Watermelon Gummies 10-Pack (250mg) climbed to the second position from the fifth in January, indicating a surge in popularity. Sativa Guava Gummies 10-Pack (100mg) held steady in third place, showing consistent demand. Indica Cherry Gluten Free Gummies 10-Pack (100mg) rose to fourth, up from an unranked position in January, suggesting a growing interest in gluten-free options. Meanwhile, Strawberry Lemonade Rosin Gummies 10-Pack (250mg) slipped from first to fifth place, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
