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May-2026
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Market Insights Snapshot
In May 2026, Smackers split its mix almost evenly between Edible at 51.12% share and Vapor Pens at 48.88% share, yet the growth vectors diverged: Edible logged 38.20% year-over-year with 7.38% month-over-month, while Vapor Pens had a sharper 27.52% month-over-month on an unavailable year-over-year baseline, coinciding with a 105.52% year-over-year increase in brand-average price and a current average of $33.33. Within Edible, an average price of $23.06 contrasts with $62.38 in Vapor Pens, and the brand’s rank at #16 in Edible in Missouri sets a mid-pack reference point; the thesis is that May 2026 mix stability masks a pivot toward higher-ticket Vapor Pens that is accelerating month-over-month faster than Edible growth.
The concurrent 139.28% brand sales year-over-year and 910.04% 24-month expansion, paired with Vapor Pens’ 27.52% month-over-month versus Edible’s 7.38%, implies that Smackers is leaning into premiumization where category price elasticity supports trading up. With Edible at #16 in Missouri while Vapor Pens commands a price nearly 2.7x Edible ($62.38 vs. $23.06), the pattern implies near-term share defense in Edible but incremental revenue mix shift coming from Vapor Pens, positioning the brand to prioritize velocity and distribution gains in higher-ASP formats while using Edible growth of 38.20% year-over-year to anchor baseline volume.
Competitive Landscape
Smackers is currently ranked #16 in MO Edible in May 2026, improving 4 positions from #20 year over year while also rising 3 spots from #19 in February 2026, and this matches its peak rank of #16 reached in May 2026. In contrast, Gron / Grön held steady at #1 year over year despite a 14.1% YoY sales decline, and Good Day Farm advanced from #3 to #2 with an 8.7% YoY sales increase, suggesting Smackers’ upward rank shift is coming from relative movement among leaders rather than category expansion. Meanwhile, Wyld slipped from #2 to #3 alongside an 11.8% YoY sales decline and Smokiez Edibles fell from #4 to #5 with a 21.0% YoY sales drop, while Good Taste climbed from #8 to #4 on 71.8% YoY growth; the mix of incumbent declines and a single fast riser implies Smackers’ rank trajectory is opportunistic and defensible if it can hold share as leaders rotate.
Notable Products
Tangerine Gummies 10-Pack (100mg) posted the standout move in May 2026 with a +60.7% month-over-month surge to rank 2, while Peach Mango Live Rosin Gummies 10-Pack (100mg) fell -36.8% and Hybrid Sour Apple Gummies 10-Pack (100mg) declined -16.2%, both remaining in the top 10 at ranks 6 and 8. Sour Watermelon Rosin Gummies 10-Pack (100mg) held rank 1 with a +21.8% lift, and six of the top ten were Edible SKUs, indicating concentration in gummies even as four Vapor Pens SKUs at ranks 5, 7, 9, and 10 contributed larger dollar volumes, led by one item at $48,902. The combined pattern of a +60.7% riser alongside two double-digit decliners within the same format, plus sustained top-10 presence for Vapor Pens, implies Smackers is tilting assortment toward a few breakout gummy flavors while keeping disposables as revenue anchors rather than share drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
