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Oct-2025
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Overview
Market Insights Snapshot
In the Missouri market, Smackers has shown a consistent upward trend in the Edible category rankings over the past few months. Starting from a rank of 24 in July 2025, the brand steadily climbed to the 22nd position by October 2025. This positive movement is indicative of Smackers' growing popularity and consumer preference in the state, despite the competitive landscape of the cannabis industry. The sales figures also reflect this trend, with a noticeable increase in sales from July to October, suggesting an effective market penetration strategy and possibly an expanding customer base. However, it is important to note that Smackers did not make it into the top 20 brands, which could be a target for future growth.
While Smackers has made noticeable progress in Missouri, their performance across other states or provinces is not detailed in the available data, indicating that they might not have been in the top 30 brands in those regions. This absence could represent both a challenge and an opportunity for Smackers, as they might need to enhance their market strategies or product offerings to gain a foothold in these areas. Overall, while the brand is making strides in Missouri, there is potential for growth in other markets, which could be crucial for Smackers' long-term success and expansion. The brand's ability to replicate its Missouri success in other regions could be a significant determinant of its future market position.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Smackers has shown a promising upward trend in its rankings over the past few months. Starting from a rank of 24th in July 2025, Smackers improved to 22nd by October 2025, indicating a positive trajectory in market presence. This improvement is notable when compared to competitors like Greenlight, which experienced a decline from 21st to 24th in the same period, and Curio Wellness, which maintained a stable rank but with fluctuating sales. Meanwhile, CODES and ROBHOTS have seen relatively stable rankings, though their sales figures have not shown the same consistent growth as Smackers. This upward movement in rank for Smackers, coupled with a steady increase in sales from August to October, suggests a strengthening brand presence and potential for further growth in Missouri's edible market.
Notable Products
In October 2025, Peach Mango Live Rosin Gummies 10-Pack (100mg) secured the top spot among Smackers products with a notable sales figure of 1500 units. Sour Watermelon Gummies 10-Pack (100mg) rose to second place, maintaining consistent sales performance with 1339 units sold, the same as in July. Sativa Guava Gummies 10-Pack (100mg) ranked third, showing an improvement from fourth place in September. Hybrid Sour Apple Gummies 10-Pack (100mg) dropped from first place in September to fourth in October, indicating a decline in sales momentum. Lemon Gummies 10-Pack (100mg) debuted in the rankings at fifth place, suggesting a new entrant gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
