.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Missouri, Smackers has shown varied performance in the Edible category over the first four months of 2025. The brand maintained a presence within the top 30 rankings, although it experienced some fluctuations. Starting the year at rank 22 in January, Smackers saw a slight decline, dropping to rank 28 by April. This downward trend is also reflected in their sales figures, which decreased from $180,257 in January to $151,637 in April. Such movement indicates potential challenges in maintaining consumer interest or increased competition within the Edible category in Missouri.
Despite the consistent presence in Missouri's top 30, the absence of Smackers from the top 30 rankings in other states or provinces during this period signifies a limited market reach or competitive pressure outside Missouri. This lack of visibility in other regions could be a concern for the brand, as it suggests a need for strategic marketing efforts or product differentiation to capture a broader audience. The brand's performance in Missouri, while maintaining a foothold, highlights the importance of understanding and adapting to regional market dynamics to sustain and grow its market presence.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Missouri, Smackers has experienced a notable shift in its market positioning from January to April 2025. Initially ranked 22nd in January, Smackers saw a decline to 28th by April, indicating a downward trend in its competitive standing. This shift is particularly significant when compared to competitors like Cheeba Chews and goodnight, both of which have shown an upward trajectory in sales and ranking. For instance, Cheeba Chews improved its rank from 30th in March to 26th in April, while goodnight made a substantial leap from 33rd to 27th in the same period. Despite Smackers' higher sales figures in January, the brand's inability to maintain its rank suggests that competitors are gaining market share, potentially due to more effective marketing strategies or product offerings. This trend highlights the importance for Smackers to reassess its market approach to regain its competitive edge in the Missouri edible cannabis market.
Notable Products
In April 2025, the top-performing product from Smackers was the Indica Cherry Gummies 10-Pack (100mg) in the Edible category, which rose to the number one spot from its previous fourth position in January 2025. The Strawberry Lemonade Rosin Gummies 10-Pack (100mg) slipped to second place from its consistent first-place ranking in January and March, with sales figures reaching 1230 units. Peach Mango Gummies 10-Pack (100mg) improved its ranking, moving up to third place from fifth in January. Sour Watermelon Gummies 10-Pack (100mg) entered the rankings for the first time in April, securing the fourth position. The Strawberry Lemonade Rosin Gummies 10-Pack (250mg) saw a decline, dropping to fifth place from its previous second and third positions in the first three months of 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
