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Sep-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Smackers has shown notable improvement in the Edible category. Starting from a ranking of 32 in both June and July 2024, the brand managed to climb to the 28th position in August and further to the 26th position by September. This upward trajectory indicates a growing market presence and consumer acceptance of their edible products. Despite a dip in sales from June to July, the brand experienced a significant spike in August before settling at a moderate level in September. This fluctuation in sales could suggest seasonal trends or successful promotional strategies that elevated their August performance.
Interestingly, Smackers did not appear in the top 30 rankings for any other category within Missouri, which may indicate a need to diversify or strengthen their offerings in other segments. The absence from the top 30 could be a point of concern or a potential area for strategic development. As the cannabis market continues to evolve, maintaining momentum in edibles while exploring opportunities in other categories could be crucial for Smackers' sustained growth. The brand's performance in Missouri serves as a microcosm of its broader market strategy and could provide insights into its competitive positioning in other states or provinces, though those details are beyond the scope of this analysis.
Competitive Landscape
In the competitive landscape of the edible category in Missouri, Smackers has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 32 in June 2024, Smackers improved to 26 by September 2024, indicating a positive trend in market presence. This rise in rank is particularly significant when compared to competitors such as Fireball Cannabis, which fluctuated between ranks 22 and 26, and High Five, which hovered around the mid-20s. Despite these competitors experiencing varying sales volumes, Smackers has managed to close the gap, especially against Yum-eez, which saw a decline in rank from 28 to 28 again in September. The consistent improvement in Smackers' rank suggests a strengthening brand position, potentially driven by strategic marketing efforts or product innovations, which could be a compelling reason for consumers to explore more detailed data insights to capitalize on this momentum.
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Notable Products
In September 2024, the top-performing product for Smackers was Indica Cherry Gummies 10-Pack (250mg), which climbed to the first rank with impressive sales of 1515 units. Strawberry Lemonade Rosin Gummies 10-Pack (100mg) fell to the second position, despite maintaining the top spot in the previous two months. Indica Cherry Gummies 10-Pack (100mg) consistently held the third rank, showing strong sales performance over the months. The CBN/THC 1:5 Blackberry Nighttime Gummies 10-Pack (20mg CBN, 100mg THC) improved slightly, moving up to the fourth position from its consistent fifth place in earlier months. Meanwhile, Strawberry Lemonade Gummies 10-Pack (250mg) continued its downward trend, dropping to fifth place from a previous high of first in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
