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Nov-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Smackers has shown a consistent upward trend in the Edible category. Starting from a rank of 24 in August 2025, the brand has climbed steadily to reach the 21st position by November 2025. This positive movement indicates a growing consumer preference for Smackers' edible products, with sales increasing from $211,126 in August to $236,236 in November. However, in the Vapor Pens category, Smackers made its debut in October 2025 at rank 79, improving to rank 55 by November. The absence of rankings for August and September suggests that Smackers was not within the top 30 brands during those months, highlighting a significant improvement in market penetration and consumer interest in the latter part of the year.
While Smackers is making notable progress in Missouri, the brand's performance in other states and categories remains a point of interest. The data reveals that the brand was not ranked in the top 30 for Vapor Pens in August and September, indicating potential areas for growth and market entry strategies. The sales figures for Vapor Pens in November, however, suggest a promising start with a substantial increase from October. This could be indicative of effective marketing strategies or a shift in consumer preferences towards Smackers' offerings in this category. Observing how Smackers continues to expand and adapt in different states and categories will be crucial for understanding its overall market strategy and brand evolution.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Smackers has shown a promising upward trend in its rank over the past few months. Moving from 24th place in August 2025 to 21st in November 2025, Smackers has demonstrated a consistent improvement in its positioning. This positive shift in rank is reflective of its increasing sales, which have grown from $211,126 in August to $236,236 in November. In comparison, ROBHOTS has maintained a stable position at 23rd in both October and November, while Curio Wellness and CODES have shown fluctuations in their rankings, with Curio Wellness improving to 20th in November and CODES slightly dropping to 19th. Meanwhile, Greenlight has experienced a slight dip, ending November at 22nd. These dynamics suggest that Smackers is effectively capturing market share, potentially at the expense of its competitors, and positioning itself as a stronger contender in Missouri's edible category.
Notable Products
For November 2025, the top-performing product from Smackers is the Peach Mango Live Rosin Gummies 10-Pack in the Edible category, maintaining its number one rank from October with sales reaching 1812 units. The Hybrid Sour Apple Gummies 10-Pack climbed back to the second position, showing a consistent increase in sales to 1551 units. Sativa Guava Gummies 10-Pack held steady at the third position, demonstrating stable demand with 1390 units sold. Tangerine Gummies 10-Pack entered the rankings at fourth place, indicating a new interest in this flavor. Lemon Gummies 10-Pack remained in the fifth position, showing a slight decrease in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
