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Aug-2025
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Overview
Market Insights Snapshot
In the Missouri market, Smackers has shown a consistent presence in the Edible category, maintaining a steady rank of 23rd in both May and June of 2025. However, there was a slight dip in their position to 25th in July and August. This downward trend in ranking is mirrored by a decrease in sales from May to July, with a notable recovery in August. Despite not breaking into the top 20, Smackers' ability to remain within the top 30 suggests a stable foothold in the Missouri edible market, although the fluctuating sales figures indicate potential areas for improvement or increased competition in the category.
The absence of rankings for Smackers in other states or categories suggests that the brand has not yet achieved significant penetration or recognition beyond Missouri's edible market. This lack of presence in the top 30 in other regions or product categories could be seen as a challenge for the brand, indicating potential growth opportunities to explore. The consistent ranking in Missouri highlights a strong regional performance, but the brand's future growth may depend on its ability to replicate this success in other states and diversify its product offerings beyond edibles.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Missouri, Smackers has demonstrated a relatively stable performance over the summer months of 2025, maintaining a rank between 23rd and 25th. Despite a dip in sales from May to July, Smackers saw a rebound in August, aligning with its consistent rank of 25th during July and August. In contrast, Vibe Cannabis (MO) maintained a stronger position, consistently ranking 18th or 22nd, with sales figures that were notably higher than Smackers throughout the period. Meanwhile, ROBHOTS held a stable rank of 21st for most months, only slipping to 24th in August, yet still outperformed Smackers in sales. Flav and Yum-eez were not in the top 20, with fluctuating ranks and sales that were generally lower than Smackers, indicating a competitive edge for Smackers over these brands. This analysis highlights the importance for Smackers to focus on strategies that could help improve its rank and sales, especially against top competitors like Vibe Cannabis (MO) and ROBHOTS.
Notable Products
In August 2025, the top-performing product from Smackers was the Strawberry Lemonade Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank from the previous two months with sales of 1696 units. The Sativa Guava Gummies 10-Pack (100mg) climbed significantly to second place, a notable improvement from its absence in the July rankings. Hybrid Sour Apple Gummies 10-Pack (100mg) secured the third spot, marking its return to the top ranks after not being listed in July. The Strawberry Lemonade Rosin Gummies 10-Pack (250mg) moved up to fourth place, showing a slight increase in sales compared to July. Finally, the Tangerine Gummies 10-Pack (100mg) rounded out the top five, having dropped from fourth place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
