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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Smackers is stocked at 140 licensed dispensaries across Missouri, California, and 3 other states, 65 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, O'Fallon, Branson, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Smackers concentrated 42.62% of sales in Vapor Pens with 330.36% year-over-year growth and 15.89% month-over-month momentum, while Edible held 37.21% share with 61.02% YoY and 27.78% MoM, and Pre-Roll accounted for 20.17% share with an 18.36% MoM lift. Average price rose 58.71% YoY to $26.92, alongside a Vapor Pens average price of 63.79 and Edible at 21.12, indicating mix and pricing expansion running in parallel; the pattern implies Smackers is shifting volume toward higher-priced inhalables without abandoning Edible velocity, creating dual engines that lifted total brand sales 194.52% YoY.
With Vapor Pens leading share at 42.62% and ranking 25th in Missouri Vapor Pens, the 15.89% MoM gain alongside Edible’s 27.78% MoM suggests Smackers is balancing premium penetration with basket-widening formats. The combination of 330.36% YoY in Vapor Pens and 61.02% YoY in Edible, plus Pre-Roll’s 18.36% MoM, implies a positioning that leans into high-price-per-unit categories to elevate revenue density while maintaining entry-price breadth, setting the brand up to trade consumers up within inhalables while using Edible and Pre-Roll to sustain trial and repeat.
Competitive Landscape
Smackers sits at rank #25 in MO Vapor Pens in October 2026, a 24-place climb from #49 year over year, and 4 spots higher than its July 2026 position of #29; however, it remains 2 ranks below its May 2026 peak of #23 while the category leader Illicit / Illicit Gardens held #1 year over year but posted a -1.24% sales change, and Good Day Farm advanced from #9 to #3 alongside a 31.96% sales lift, indicating Smackers’ rank momentum outpaced ladder-mates over 12 months but still lags the sharp step-ups of faster-climbing rivals; the pattern implies Smackers is transitioning from mid-pack volatility toward sustained competitiveness, with recent gains needing conversion into share capture before leadership gaps widen.
Notable Products
Smackers skews toward a two-format engine in October 2026, with All-in-one Disposable vapor pens at 42.6% of sales and Gummies at 37.2%. That concentration means nearly four-fifths of the brand’s revenue comes from disposables and gummies, so most of its sales ride on these two formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
