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Dec-2025
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Overview
Market Insights Snapshot
In Missouri, goodnight's performance in the Edible category has shown a consistent upward trend over the last four months of 2025. Starting from a rank of 29 in September, the brand has gradually climbed to the 26th position by December. This positive movement is accompanied by an increase in sales, indicating a growing consumer preference for goodnight's edible products. The improvement in ranking suggests that the brand is effectively capturing market share in the Edible category, which is a promising sign for its future prospects in Missouri.
Conversely, goodnight's presence in the Vapor Pens category in Missouri is less prominent, as it has not appeared in the top 30 rankings during the same period. Although the sales figures for Vapor Pens have shown slight fluctuations, the brand's inability to break into the top 30 highlights a challenge in gaining traction in this category. This contrast between the two categories underscores the importance of strategic focus and market adaptation for goodnight as it seeks to strengthen its position across different product lines.
Competitive Landscape
In the Missouri edible market, goodnight has shown a promising upward trend in its rankings, moving from 29th in September 2025 to 26th by December 2025. This improvement is notable, especially when compared to competitors like Flav and ROBHOTS, which have maintained relatively stable positions without significant upward momentum. Although Greenlight has experienced fluctuations, it remains ahead of goodnight, indicating a competitive edge in sales volume. Meanwhile, High Five (MO) has shown a dramatic rise from 34th to 29th, suggesting a potential emerging threat. Despite these dynamics, goodnight's consistent sales growth, culminating in a December sales figure that surpasses its earlier months, positions it as a brand to watch in the coming months, as it continues to climb the ranks amidst a competitive landscape.
Notable Products
In December 2025, the top-performing product from goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN) in the Edible category, maintaining its first-place rank with sales figures reaching 2979. The second spot was held by the CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz), which also retained its position from previous months with sales of 1177. The Good Night - CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) in the Vapor Pens category remained steady at third place, showing consistent performance. The CBD/CBN/THC 1:1:1 Dreamberry Gummies 20-Pack and 10-Pack continued to rank fourth and fifth, respectively, with no changes in their rankings across the months. Overall, the product rankings for goodnight have remained stable from September through December 2025, indicating strong brand loyalty and consistent consumer demand for their top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
