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Dec-2024
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Overview
Market Insights Snapshot
In the state of Missouri, the brand goodnight has exhibited notable performance trends across different categories. In the Edible category, goodnight managed to maintain a presence within the top 30 brands, albeit with a slight decline in rankings from 19th in September 2024 to 25th by December 2024. This downward trend is mirrored by a decrease in sales, suggesting potential challenges in maintaining consumer interest or facing increased competition. Conversely, in the Vapor Pens category, goodnight showed a more positive trajectory. Despite not breaking into the top 30, the brand's ranking improved from 74th in September to 62nd in November, before slightly dropping to 68th in December. This improvement in rank, coupled with increased sales in October and November, indicates a growing acceptance and potential in this category, even if it hasn't yet translated into top-tier status.
These movements highlight some strategic insights for goodnight. The Edible category, while consistently ranked, shows a need for revitalization to maintain its competitive edge in Missouri. The declining sales figures suggest that staying within the top 30 could become increasingly challenging without strategic interventions. On the other hand, the Vapor Pens category presents an opportunity for growth. The upward movement in rankings, despite not reaching the top 30, signals potential for further market penetration. This could be a promising area for goodnight to focus efforts on, especially if they can sustain the momentum seen in October and November. The insights from these trends could be pivotal in shaping future strategies for the brand across these categories.
Competitive Landscape
In the Missouri edible market, goodnight has experienced a notable decline in both rank and sales over the last few months of 2024. Starting at 19th place in September, it slipped to 25th by December, indicating a downward trend. This decline is contrasted by competitors such as High Five (MO), which maintained a relatively stable position around 22nd and 23rd place, and Vivid (MO), which showed a more dynamic movement, peaking at 24th in November before dropping to 27th in December. Interestingly, CORE Cannabis made a significant leap from 44th in September to 25th in November, briefly surpassing goodnight before settling at 26th in December. Meanwhile, Vibe Cannabis (MO) showed a positive trajectory, climbing from outside the top 20 to 24th by December. These shifts suggest that while goodnight is facing challenges in maintaining its market position, competitors are either stabilizing or gaining ground, highlighting the competitive dynamics in Missouri's edible category.
Notable Products
In December 2024, the top-performing product for goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), which reclaimed its number one ranking from November with impressive sales of 3721 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) maintained its second place from the previous month, despite a decrease in sales. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) rose to third place, showing a consistent performance over the months. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack (25mg CBD, 25mg THC, 25mg CBN) fell to fourth place after leading in November. Notably, the Strawberry Guava Live Rosin Disposable (0.5g) appeared in the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
