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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
goodnight is stocked at 92 licensed dispensaries across Missouri and Oklahoma, 91 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, O'Fallon, Springfield, and Belton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, goodnight concentrated 89.59% of sales in Edible, up 5.53% year over year but down 4.69% month over month, while Vapor Pens held 10.41% share with a 17.38% YoY decline and an 11.84% MoM drop. The brand’s overall YoY sales rose 2.57% alongside a 2.44% YoY increase in average price to $34.86, indicating category-led expansion despite a sequential pullback in both Edible and Vapor Pens. With Edible average price at 35.54 versus 29.90 in Vapor Pens and an overall Edible category rank of 25 in Missouri, the pattern implies reliance on a premium-leaning Edible core that lifted annual performance while short-term momentum softened across both categories.
The shift concentrates goodnight’s positioning around high-priced Edible, where a 5.53% YoY sales lift paired with a 4.69% MoM contraction suggests stable repeat demand but limited in-month velocity, while Vapor Pens’ 17.38% YoY and 11.84% MoM declines signal reduced traction in a secondary format. Holding 89.59% of mix in Edible and ranking 25 in Missouri implies the brand competes as a mid-pack Edible specialist rather than a cross-format player, with pricing power supported by a 2.44% YoY rise in average price but exposure to share loss if Vapor Pens’ sequential declines persist.
Competitive Landscape
goodnight sits at rank #25 in MO Edible in August 2026, a 4-place improvement from #29 year over year, while holding flat versus three months ago at #25; this stability contrasts with Good Day Farm moving up to #1 from #2 and Gron / Grön sliding to #2 from #1, and it also diverges from Good Taste climbing from #8 to #5 on 34.6% YoY sales growth alongside Wyld holding #3 with a 10.8% YoY sales decline; compared with its own peak of #19 in September 2024 and a current plateau at #25, the pattern implies goodnight is regaining position slowly but will require share capture from mid-tier rivals to reverse a two-year drift from peak to mid-pack.
Notable Products
CBD/CBN/THC 1:1:1 Dreamberry Gummies 10-Pack (100mg CBD, 100mg THC, 100mg CBN) posted the steepest decline at -93.2% MoM and fell to rank 5, while the 40-Pack (100mg CBD, 100mg THC, 100mg CBN) inched up +5.1% MoM to hold rank 1. The 300mg 40-Pack slid -15.4% MoM to rank 2, and the Good Night - CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) dropped -11.8% MoM to rank 3. Four of the top five SKUs are Edibles, and the 40-Pack formats together anchor the ladder with over $145,000 in August 2026, implying a shift toward higher-count sleep gummies as the core while smaller pack sizes and non-edible formats lose momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
