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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
goodnight is stocked at 91 licensed dispensaries across Missouri and Oklahoma, 90 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Kansas City, and O'Fallon. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Edible accounted for 88.96% share in July 2026 while Vapor Pens held 11.04%, with Edible up 6.61% month over month but down 1.23% year over year, and Vapor Pens up 5.22% month over month but down 38.47% year over year. Overall brand sales were down 7.41% year over year against a 3.78% year over year rise in average price to $36.32, and goodnight held rank 25 in Edible in Missouri. This mix and pricing profile implies the brand is leaning into higher-priced Edibles to offset Vapor Pens’ steep year-over-year contraction while capturing near-term demand from sequential category growth.
The sequential lift in both Edible (+6.61% month over month) and Vapor Pens (+5.22% month over month) alongside declining year-over-year volumes in both categories (-1.23% and -38.47%, respectively) indicates a rebound pattern concentrated in Edibles, where share sits at 88.96% and rank is 25 in Missouri. With Vapor Pens contributing just 11.04% of sales and carrying the sharper year-over-year drag, the path to stabilizing the -7.41% year-over-year brand decline runs through deepening Edible penetration and price-pack architecture rather than redistributing focus to Vapor Pens.
Competitive Landscape
In Missouri Edible, goodnight ranks #25 in July 2026, improving 2 positions from #27 year over year, while holding flat versus April 2026 at #25, and trailing its peak of #19 from September 2024 by 6 spots; meanwhile, Gron / Grön held #1 with a -5.5% YoY sales change and Good Day Farm moved up from #3 to #2 with +11.8% YoY sales, indicating that goodnight’s slight rank gain amid top-tier churn points to stable shelf presence but limited share capture without a catalyst.
Notable Products
CBD/CBN/THC 1:1:1 Dreamberry Gummies 10-Pack (100mg CBD, 100mg THC, 100mg CBN) cratered with a -44.39% month-over-month decline and fell to rank 5, while the flagship CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN ) held rank 1 despite a -7.66% slide and $85,339 in July 2026 sales. In contrast, CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) climbed 33.83% month over month to rank 2, and the Edible category accounted for four of the top five SKUs, outnumbering Vapor Pens 4-to-1. The mixed signals—premium 300mg 40-Pack accelerating by 33.83% while the budget 10-Pack contracts by -44.39%—imply a pivot toward higher-potency, larger-format Edibles as the commercial center of gravity for goodnight.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
