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Oct-2025
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Overview
Market Insights Snapshot
In Missouri, the performance of the cannabis brand goodnight in the Edible category has shown a consistent presence in the top 30 rankings over the past few months. Although the brand's rank has seen a slight decline, moving from 27th in July 2025 to 30th by October 2025, it remains within the competitive circle, which is a positive indicator of its resilience in the market. The sales figures, however, have shown a downward trend, with a notable dip from July to September before a slight recovery in October. This fluctuation suggests the brand may need to explore strategies to stabilize its sales performance in this category.
On the other hand, goodnight's position in the Vapor Pens category in Missouri reflects a different story. The brand has not been able to break into the top 30 rankings, hovering instead in the 70s range throughout the months from July to October 2025. This indicates a significant challenge in gaining traction within this category, possibly due to stronger competition or a less favorable market reception. The sales figures corroborate this struggle, with a consistent decrease from July through September, and only a minor upturn in October. This suggests that goodnight might need to reassess its strategy or product offerings in the Vapor Pens category to improve its market standing.
Competitive Landscape
In the Missouri edible market, goodnight has faced fluctuating rankings over the past few months, moving from 27th in July 2025 to 30th by October 2025. This shift highlights a competitive landscape where brands like Yum-eez and Hermit's Delight have shown stronger performance. Notably, Yum-eez maintained a relatively stable position, only dropping from 25th to 29th, while Hermit's Delight improved its rank to 27th by October. Despite goodnight's decline in rank, its sales have shown a rebound from September to October, suggesting potential recovery. The competition from Cheeba Chews and Vivid (MO) remains significant, as both brands have consistently ranked close to goodnight, indicating a tightly contested market. This dynamic environment underscores the need for strategic positioning to regain and enhance goodnight's market share.
Notable Products
For October 2025, the top-performing product from goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its consistent rank of 1 since July 2025, with sales of 2388 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) held steady in the second position across all months, showing a slight increase in sales to 987 units in October. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) also retained its third-place ranking throughout the period, with a modest sales increase to 649 units. The CBD/CBN/THC 1:1:1 Dreamberry Gummies 20-Pack maintained its fourth position, mirroring the previous month's ranking. Meanwhile, the CBD/CBN/THC 1:1:1 Dreamberry Gummies 10-Pack, which entered the rankings in September, sustained its fifth-place position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
