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Sep-2025
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Overview
Market Insights Snapshot
In examining the performance of the cannabis brand goodnight, notable trends emerge across different categories and states. In the Edible category within Missouri, goodnight has maintained a presence in the top 30, albeit with a slight decline over the summer months. Starting at rank 25 in June 2025, the brand slipped to rank 29 by September 2025. This decline in ranking coincides with a noticeable decrease in sales, dropping from $167,937 in June to $114,577 by September. The steady position within the top 30 suggests some resilience in the market, though the downward trend in sales volume may indicate growing competition or shifting consumer preferences.
In contrast, the Vapor Pens category in Missouri paints a different picture for goodnight. The brand did not manage to secure a top 30 ranking in this category from June through September 2025, indicating a weaker market presence compared to its performance in Edibles. Despite this, there was a peak in sales in July, reaching $32,476, before declining again in the following months. This fluctuation suggests potential volatility or changing dynamics within the Vapor Pens market. The absence from the top 30 could be seen as a disadvantage, highlighting an area where goodnight might focus its efforts for improvement or strategic repositioning.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, goodnight has experienced a slight decline in its rank from June to September 2025, moving from 25th to 29th place. This decline in rank corresponds with a decrease in sales over the same period. Notably, Plume Cannabis (MO) has shown resilience, improving its rank from 27th to 26th, with relatively stable sales figures, which may have contributed to goodnight's drop in rank. Meanwhile, Flav and Vivid (MO) have maintained lower ranks than goodnight, but their sales figures have shown fluctuations, indicating potential volatility in consumer preferences. Hermit's Delight has also remained consistently lower in rank, suggesting that goodnight's competitive position is more favorable compared to these brands, despite its recent challenges. These insights highlight the dynamic nature of the edible market in Missouri, where maintaining or improving rank requires strategic adjustments to capture consumer interest and drive sales.
Notable Products
In September 2025, the top-performing product from goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its first-place rank consistently from June through September, despite a sales decrease to 2292 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN) held steady in second place, although its sales have been declining over the months. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) remained in third place, with a gradual decrease in sales figures. Notably, the CBD/CBN/THC 1:1:1 Dreamberry Gummies 20-Pack climbed from fifth to fourth place, showing a slight improvement in its ranking. The introduction of the CBD/CBN/THC 1:1:1 Dreamberry Gummies 10-Pack in September marked it as a new entry at fifth place, indicating potential consumer interest in smaller pack sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
