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Apr-2025
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Overview
Market Insights Snapshot
In Missouri, goodnight has shown notable improvements in the Edible category. Starting the year outside the top 30, the brand managed to climb to the 27th position by April 2025. This upward trajectory is significant, reflecting a strong growth in sales from January to April, with sales figures rising from $84,557 to $154,293. This upward trend suggests that goodnight is gaining traction and possibly expanding its market share in the Edible category within Missouri. However, the brand's performance in the Vapor Pens category presents a contrasting story, as it remains outside the top 30 throughout the first four months of the year, with a slight decline from 69th to 74th position by April.
The brand's mixed performance across these categories in Missouri highlights varying consumer preferences and market dynamics. While the Edible category shows promising growth, the Vapor Pens category indicates challenges in gaining a competitive edge. The absence of a top 30 ranking in Vapor Pens suggests that goodnight may need to reassess its strategy or product offerings in this segment to improve its market position. This disparity in category performance is a critical aspect for stakeholders to consider when evaluating the brand's overall market presence and potential areas for improvement.
Competitive Landscape
In the Missouri edible market, goodnight has shown a promising upward trajectory in recent months. Starting from a rank of 33 in January 2025, goodnight improved its position to 27 by April 2025, indicating a notable rise in consumer preference and market penetration. This improvement is significant when compared to competitors like Cheeba Chews, which fluctuated between ranks 26 and 30, and High Five (MO), which saw a decline from 24 to 29. Meanwhile, Plume Cannabis (MO) maintained a relatively stable position, hovering around the low 20s, and Smackers experienced a slight drop from 22 to 28. Goodnight's sales surge in April, which nearly doubled from January, has been a key driver in its rank improvement, suggesting a growing consumer base and effective market strategies. This trend positions goodnight as a rising competitor in the Missouri edible market, with the potential to challenge more established brands if the momentum continues.
Notable Products
In April 2025, the top-performing product from goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its first-place ranking with a notable sales figure of 3477 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) rose to second place, reflecting a consistent improvement from third place in March. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) held steady at third place, showing a slight decrease in sales from the previous month. The CBD/CBN/THC 1:1:1 Dreamberry Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) climbed to fourth place, indicating a rise in popularity since January. Meanwhile, the CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack (25mg CBD, 25mg THC, 25mg CBN) dropped to fifth place, experiencing a decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
