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Nov-2025
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Overview
Market Insights Snapshot
In the state of Missouri, goodnight has shown a notable presence in the Edible category. As of November 2025, the brand has improved its ranking to 27th, up from 30th in October 2025. This upward trend is reflected in their sales figures, which increased to $141,558 in November from $133,247 in October. However, their performance in the Vapor Pens category has not been as strong, as they remain outside the top 30 rankings, with their position slightly declining from 75th in August to 78th in November. This suggests a need for strategic focus to enhance their market position in this category.
Despite the challenges in the Vapor Pens segment, goodnight's consistent appearance in the top 30 for Edibles in Missouri highlights their resilience and potential for growth. The brand's ability to maintain and slightly improve its ranking in a competitive market is noteworthy. While they did not make the top 30 in Vapor Pens, the steady sales figures in this category indicate a stable customer base that could be leveraged with targeted marketing efforts. As goodnight continues to navigate the cannabis market landscape, their performance in Edibles provides a solid foundation to build upon, while the Vapor Pens category presents an opportunity for future growth.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, goodnight has shown a notable improvement in its ranking, climbing from 30th position in October 2025 to 27th in November 2025. This upward movement indicates a positive trend in sales performance, with November sales surpassing October's figures. In contrast, Flav and Plume Cannabis (MO) experienced a decline in their rankings, moving from 26th and 25th in October to 28th and 29th in November, respectively. This shift suggests that goodnight is gaining traction over these competitors. Meanwhile, Yum-eez and Hermit's Delight have maintained relatively stable positions, with Hermit's Delight improving its rank to 25th in November. Goodnight's ability to improve its rank amidst fluctuating competitor standings highlights its growing presence and potential for increased market share in Missouri's edible market.
Notable Products
In November 2025, the top-performing product from goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), which maintained its first-place ranking for four consecutive months with sales of 2878 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) also held steady in second place, demonstrating consistent popularity. The Good Night - CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) remained in third place, showing a slight decline in sales compared to previous months. The CBD/CBN/THC 1:1:1 Dreamberry Gummies 20-Pack continued to hold the fourth spot, indicating stable performance. Lastly, the CBD/CBN/THC 1:1:1 Dreamberry Gummies 10-Pack maintained its position in fifth place, experiencing a small increase in sales from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
