.svg){kind=small}
Apr-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the edible category, goodnight has shown a consistent presence in the Missouri market, maintaining a position within the top 30 brands throughout the first four months of 2026. Despite a slight dip in February, where it ranked 25th, goodnight rebounded in March to secure the 26th spot and improved further to 24th in April. This upward movement indicates a resilient performance in the edibles segment, suggesting that goodnight's products continue to resonate well with consumers in this state. However, the brand's absence from the top 30 in other states may indicate challenges in expanding its reach or adapting to different market dynamics.
Conversely, in the vapor pens category, goodnight has struggled to break into the top 30 in Missouri, with rankings consistently in the 70s range. The brand's position slipped slightly from 73rd in March to 77th in April, reflecting a downward trend that could be attributed to increased competition or a shift in consumer preferences. This performance suggests that while goodnight has secured a foothold in the edibles category, it faces significant hurdles in gaining similar traction with vapor pens. Such a disparity in category performance highlights the need for strategic adjustments to better capture market share in less successful segments.
Competitive Landscape
In the Missouri edible cannabis market, goodnight experienced some fluctuations in its rank and sales from January to April 2026. Starting at rank 23 in January, goodnight saw a slight decline to rank 25 in February and 26 in March, before improving to rank 24 in April. This indicates a competitive landscape where brands like Elevate and Yum-eez have been gaining traction, with Elevate moving from rank 29 in January to 22 by April, and Yum-eez improving from 28 to 23 in the same period. Meanwhile, Cheeba Chews also showed steady progress, climbing from rank 34 to 26. Despite these shifts, goodnight maintained a strong sales performance, with sales peaking in March before a slight dip in April, suggesting resilience amidst rising competition. The data underscores the dynamic nature of the Missouri edible market, where maintaining rank requires continuous adaptation and strategic marketing efforts.
Notable Products
In April 2026, the top-performing product for goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its first-place rank consistently since January. Another notable product, the CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz), also held its second-place position, reflecting stable demand. The Good Night - CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) continued to rank third, although its sales decreased to 492 units in April. The CBD/CBN/THC 1:1:1 Dreamberry Gummies 10-Pack (100mg CBD, 100mg THC, 100mg CBN) showed an improvement, climbing to fourth place from its previous fifth-place standing. The 20-Pack version of the Dreamberry Gummies did not appear in the rankings for April, indicating a potential drop in sales or availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
