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Jun-2024
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Overview
Market Insights Snapshot
In Missouri, the cannabis brand goodnight has shown a consistent performance in the Edible category, maintaining a solid rank of 24th place from March to June 2024. This stability indicates a steady demand for their edible products, which could be a result of loyal customer base or effective product quality. However, the Vapor Pens category tells a different story, with goodnight not making it to the top 30 brands in any of the months from March to June 2024. This suggests either a lack of market penetration or stiff competition in this segment, which could be a potential area for improvement for the brand.
Despite not breaking into the top 30 for Vapor Pens, goodnight has managed to keep a consistent ranking in the Edible category, which is a positive sign for their product line's strength in Missouri. Their sales figures for Edibles have shown a slight upward trend from April to June 2024, indicating a gradual increase in consumer interest or effective marketing strategies. On the contrary, the Vapor Pens category has seen fluctuating ranks around the 60s mark, highlighting potential volatility or challenges in this market segment. Brands looking to enter or compete in Missouri's cannabis market could learn from goodnight's focused success in Edibles and the apparent challenges in Vapor Pens.
Competitive Landscape
In the Missouri edible cannabis market, goodnight has consistently held the 24th rank from March to June 2024. Despite maintaining its position, goodnight faces stiff competition from brands like Fireball Cannabis and Vivid (MO), which have slightly higher ranks at 22nd and 23rd, respectively, over the same period. Notably, CORE Cannabis has shown a positive trend, climbing from the 29th rank in March to the 25th rank in June, indicating a potential threat to goodnight's market position. Meanwhile, Yum-eez has also improved its rank, moving from 30th to 27th, suggesting increasing competition in the lower ranks. These dynamics highlight the need for goodnight to innovate and differentiate its products to improve its rank and sales in the competitive Missouri edible cannabis market.
Notable Products
In June 2024, the top-performing product from goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its number one rank for four consecutive months with sales of 2950 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) held steady at the second rank, showing a slight increase in sales compared to May. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack (25mg CBD, 25mg THC, 25mg CBN) remained in the third position, consistent with its performance in May. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) stayed at fourth place, showing a minor decline in sales from the previous month. Overall, the rankings for these products have remained relatively stable, with only minor fluctuations in sales figures.
Top Selling Cannabis Brands
