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Jul-2025
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Overview
Market Insights Snapshot
In the state of Missouri, the performance of the cannabis brand goodnight in the Edible category has shown some stability with a slight upward trend in the rankings. From April to July 2025, goodnight maintained a position within the top 30 brands, peaking at 25th place in June before slightly dropping back to 27th in July. This consistency suggests a steady consumer demand for their edible products, despite a slight dip in sales from May to July. However, their presence in the top 30 indicates a resilient market position in this category.
Conversely, goodnight's performance in the Vapor Pens category in Missouri has been more volatile, with the brand not appearing in the top 30 rankings. This absence indicates a challenging competitive landscape in the Vapor Pens category for goodnight, despite a noticeable increase in sales from April to July. The rise in sales, particularly a significant jump from June to July, suggests that while they are not yet a top contender, there is potential for growth and possible future entry into the top rankings if this upward sales trajectory continues.
Competitive Landscape
In the Missouri edible market, goodnight has shown a consistent presence, maintaining a rank within the top 30 brands from April to July 2025. Despite a slight dip in July, where it fell to 27th place, goodnight's sales have remained relatively stable, suggesting a loyal customer base. In contrast, Smackers has demonstrated significant volatility, peaking at 23rd place in May and June before dropping to 25th in July, yet it consistently outperformed goodnight in sales. Meanwhile, Dialed In Gummies made a notable leap from outside the top 20 to 26th place in July, indicating a rapid increase in market traction. Plume Cannabis (MO) experienced a downward trend, dropping from 25th in April to 29th in July, which could signal challenges in maintaining market share. Vivid (MO) maintained a steady performance, closely trailing goodnight, suggesting a competitive rivalry. These dynamics highlight the importance for goodnight to innovate and differentiate to maintain and improve its market position amidst fluctuating competitor performances.
Notable Products
In July 2025, the top-performing product for goodnight is the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack with 100mg of each component, maintaining its first-place rank consistently from April to July. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack with 300mg of each component holds steady in second place throughout the same period. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable vapor pen also retains its third-place position, with sales increasing to 1065 units in July. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack rose from fifth to fourth in June and maintained that position in July, reflecting a notable sales increase. Lastly, the CBD/CBN/THC 1:1:1 Dreamberry Gummies 20-Pack consistently ranks fifth, despite a fluctuation in sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
