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Aug-2024
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Overview
Market Insights Snapshot
Analyzing the performance of the cannabis brand goodnight across categories and states reveals notable trends and movements. In Missouri, goodnight has maintained a consistent presence in the Edible category, securing the 21st rank for three consecutive months from June to August 2024. This stability suggests a steady consumer demand for their edible products in the state. However, it's important to note that goodnight did not make it into the top 30 brands in the Vapor Pens category, indicating potential areas for improvement or a shift in consumer preferences away from their vapor pen offerings.
Goodnight's performance in the Vapor Pens category in Missouri shows a gradual upward movement, moving from the 65th rank in May 2024 to the 58th rank by August 2024. While this upward trend is positive, the brand still falls short of breaking into the top 30, highlighting a significant gap compared to their stronger performance in edibles. The overall sales in the Edible category saw a notable dip in August 2024, which could be attributed to seasonal trends or market saturation. These insights underline the brand's need to focus on boosting its presence in the Vapor Pens category while maintaining and potentially growing its market share in edibles.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, goodnight has maintained a consistent rank of 21st place from May to August 2024. This stability contrasts with the fluctuating positions of its competitors. For instance, Fireball Cannabis saw a notable rise from 26th in July to 19th in August, indicating a significant recovery in sales. Similarly, Vivid (MO) improved its rank from 23rd in June and July to 20th in August. On the other hand, Zen Cannabis experienced a sharp decline, dropping from 12th in July to 24th in August. Good Taste also saw a drop, moving from 21st in May to 25th in July, before slightly recovering to 22nd in August. These shifts highlight the competitive volatility in the market, with goodnight's consistent ranking suggesting a stable customer base, though it may need to innovate or enhance its offerings to climb higher amidst dynamic competitors.
Notable Products
For August 2024, the top-performing product from goodnight is the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its rank as number one despite a slight dip in sales to 2656 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack (25mg CBD, 25mg THC, 25mg CBN) rose to the second position with notable sales growth, reaching 1434 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) dropped to third place, showing a significant decrease in sales. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) remained steady in fourth place with consistent sales. The Strawberry Guava Live Rosin Disposable (0.5g) did not rank in August, indicating a potential phase-out or low sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
