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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
goodnight is stocked at 81 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Joplin, O'Fallon, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, goodnight’s mix concentrated further into Edible, reaching 89.14% share with 36.20% YoY growth and a 10.15% MoM lift, while Vapor Pens held 10.86% share with 6.65% YoY and a faster 20.72% MoM uptick. Average price declined 3.33% YoY to $34.86 as Edible pricing averaged 35.75 and Vapor Pens 28.91, coinciding with total brand sales up 32.22% YoY and down 3.43% on a 24‑month basis; the pattern implies short‑term volume-led expansion anchored in Edible, with a near‑term acceleration in Vapor Pens that could modestly diversify the base.
With Edible ranked 23 in Missouri and commanding 89.14% of mix, the brand’s scale advantage sits in a mid‑tier position while the 20.72% MoM growth in Vapor Pens outpaces Edible’s 10.15% MoM, creating an on‑ramp to improve depth beyond a single category. The 36.20% YoY rise in Edible against a 6.65% YoY gain in Vapor Pens, combined with a 3.33% YoY price decrease, implies elasticity is favoring Edible-led volume now while the faster MoM in Vapor Pens signals a positioning shift toward a two‑category play that reduces concentration risk.
Competitive Landscape
goodnight ranks #23 in MO Edible in September 2026, improving 7 positions from #30 year over year, but slipping 2 spots from #25 in June 2026 and sitting 4 places below its #19 peak from September 2024; meanwhile, Good Day Farm moved up from #2 to #1 with a 12.98% YoY sales increase, and Gron / Grön fell from #1 to #2 with a -19.82% YoY sales change, indicating that goodnight’s upward YoY rank change alongside a recent quarter-on-quarter dip points to mid-tier momentum that needs consistency to convert into sustained top-20 presence.
Notable Products
CBD/CBN/THC 1:1:1 Dreamberry Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) posted the standout move in September 2026 with a 78.8% month-over-month surge, climbing into rank 4 while the flagship CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN ) rose 42.9% to hold rank 1. The 40-Pack led the portfolio with $83,784 and, alongside the CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) at rank 2 with a 22.6% gain, anchored a top tier where three of the top four SKUs are Edibles. This configuration, with Edibles accounting for the majority of top-10 placements and the fastest mover also an Edible, implies goodnight is consolidating demand around multi-cannabinoid gummy formats rather than broadening into non-edible formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
