goodnight

Data Snapshot: Apr 04, 2024
goodnight Cannabis Brand Logo
$100K+

Mar-2024

Sales

Growth

Trend

6-Month

4

Product Count

SKUs

goodnight

Overview

Markets

goodnight Locations

Product Trends

goodnight Categories

goodnight Sales

Market Insights Snapshot

goodnight Historical Sales by Category

In the edible category within the Missouri market, goodnight has shown a consistent performance, maintaining its position within the top 30 brands from December 2023 through March 2024. The brand experienced a slight improvement in rank from 27th in December to 23rd in January and February, before slightly dropping to 24th in March. This movement indicates a stable demand for goodnight's edible products in Missouri, with a noteworthy increase in sales from December's $131,943 to March's $162,169. This upward trend in sales, despite a minor fluctuation in ranking, suggests a growing consumer base or increased purchase volume among existing customers.

However, the performance of goodnight's vapor pens in the Missouri market tells a different story. Initially not ranking within the top 30 brands in December 2023, the brand struggled to make a significant impact in this category. The rankings for the subsequent months show a fluctuating yet improving position, from not being in the top 30 to 59th in January, then slightly worsening to 60th in February, before making a notable jump to 51st in March. This improvement in ranking, coupled with an increase in sales from $43,488 in December to $51,837 in March, might indicate that goodnight is beginning to find its footing in the vapor pens category, although it's clear that there's still a significant journey ahead to capture a larger market share and achieve a top 30 ranking.

Mar-2024 Rank
Edible
Vapor Pens
24
51
goodnight

Competitive Landscape

In the competitive landscape of the edible cannabis market in Missouri, goodnight has shown a consistent but challenging position outside the top 20 brands from December 2023 through March 2024. Despite not breaking into the top 20, goodnight displayed a slight improvement in rank from 27th in December to 24th by March, alongside a notable increase in sales in March. Its competitors, such as Vivid (MO), Atta, CORE Cannabis, and Tsunami, have shown fluctuating ranks within the same period, with Tsunami consistently staying ahead in both rank and sales. Notably, Tsunami maintained a position within the top 22, ending March as the highest among the mentioned competitors. This competitive analysis highlights the dynamic nature of the Missouri edible cannabis market and suggests that while goodnight is on an upward trajectory in terms of sales, it still faces significant competition from established brands that hold stronger positions in both rank and sales.

goodnight market ranking for MO Edible

goodnight

Notable Products

In March 2024, goodnight's top-performing product was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its number one rank from previous months with sales reaching 3,633 units. Following closely, the CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) rose to the second position, a significant jump from its consistent third-place ranking, indicating a growing interest in vapor pens. The third spot was secured by the CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack (25mg CBD, 25mg THC, 25mg CBN), which has shown steady performance, holding onto the third rank across the board. Notably, the CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) also retained its fourth position, suggesting a stable preference among consumers for these products. This analysis highlights goodnight's dominance in the edibles category and a noticeable shift towards vapor pens in March 2024.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN )
Edible
1
1
1
1
CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g)
Vapor Pens
3
3
3
2
CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack (25mg CBD, 25mg THC, 25mg CBN)
Edible
2
2
2
3
CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz)
Edible
4
4
4
4
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