.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Missouri, goodnight's performance in the Edible category has shown a slight decline over the past few months. Starting from a rank of 27 in May 2025, it saw a minor improvement in June, climbing to 25, but then slipped back to 27 in July and further down to 29 by August. This downward trend is mirrored by their sales figures, which have decreased from $156,885 in May to $132,666 in August. The consistent presence in the top 30, however, indicates a stable, albeit slightly declining, position in the competitive landscape of edibles in Missouri.
Conversely, in the Vapor Pens category, goodnight has not managed to secure a spot in the top 30 brands in Missouri. Their rankings have fluctuated between 68 and 76 from May to August 2025, indicating challenges in gaining a stronger foothold in this segment. Despite a notable spike in sales in July, which reached $35,762, the overall trend does not reflect a significant breakthrough. The absence from the top 30 highlights the competitive nature of the vapor pen market in Missouri, suggesting that goodnight may need to strategize differently to enhance its presence and performance in this category.
Competitive Landscape
In the Missouri edible cannabis market, goodnight has experienced some fluctuations in its ranking, moving from 27th in May 2025 to 29th by August 2025. This shift indicates a slight decline in its competitive position. Notably, Flav showed a similar trend, dropping from 25th to 27th, but with a rebound in sales in August, suggesting a potential recovery. Meanwhile, Cheeba Chews and Vivid (MO) maintained lower ranks throughout the period, with Vivid (MO) consistently trailing behind goodnight. Plume Cannabis (MO) remained relatively stable, closely competing with goodnight and even surpassing it in August. These dynamics suggest that while goodnight faces challenges in maintaining its rank, it remains a strong contender amidst fluctuating market conditions.
Notable Products
In August 2025, the top-performing product for goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its consistent number one rank from May through August, with sales reaching 2895 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) held the second position throughout these months, although its sales saw a decline to 740 units in August. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) also retained its third position, with a slight dip in sales from the previous month. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack (25mg CBD, 25mg THC, 25mg CBN) improved its rank from fifth in May to fourth by June, holding steady through August. Finally, the CBD/CBN/THC 1:1:1 Dreamberry Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) remained in the fifth position, showing a notable increase in sales to 147 units in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
