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Aug-2024
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Overview
Market Insights Snapshot
Cheef has shown a notable performance in the Flower category within Washington over the past few months. Starting from a rank of 83 in May 2024, the brand climbed significantly to reach the 22nd position by July 2024 before settling at 29 in August 2024. This upward movement indicates a strong market presence and increasing consumer preference. The brand's sales figures corroborate this trend, with a steady rise from $117,000 in May to a peak of $312,764 in July. Although there was a slight dip in August, the overall trend remains positive, reflecting Cheef's growing influence in the Washington Flower market.
However, Cheef's performance in other states and categories is not as prominent, as they did not make it into the top 30 brands in those segments. This absence could be interpreted in two ways: either the brand is still in the early stages of market penetration in those areas, or it faces stiff competition from more established players. For instance, their lack of presence in the top 30 rankings in other states suggests that Cheef has significant room for growth and could benefit from strategic marketing and distribution efforts to replicate their success in Washington. Understanding these dynamics can provide valuable insights into the brand's overall market strategy and potential future performance.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Cheef has shown a remarkable improvement in its rank over the past few months, moving from 83rd in May 2024 to 29th in August 2024. This upward trajectory highlights significant growth, particularly when compared to competitors like Sweetwater Farms, which also improved but at a slower pace, moving from 50th to 27th. Another notable competitor, EZ Vape, experienced fluctuations, peaking at 21st in July before dropping to 33rd in August. Meanwhile, Khush Kush maintained a steady position around the 30th rank, and Withit Weed showed a significant jump from 51st to 28th. Cheef's rapid ascent in rank suggests a strong market presence and increasing consumer preference, positioning it favorably against its competitors in terms of market share and brand recognition.
Notable Products
In August 2024, the top-performing product for Cheef was Black Forest Cake Popcorn (8g) in the Flower category, which rose to the number one rank with notable sales of 4066 units. White Widow Micro Buds (8g) maintained its strong performance, ranking second with an increase in sales from the previous month. Mimosa Popcorn (8g) held steady in the third position, showing consistent demand over the past few months. Rudeboi OG Micro Buds (8g) entered the top five for the first time, securing the fourth spot. Rude Boi OG Micro Buds (8g) remained in the fifth position, though its sales saw a slight decline compared to July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
