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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sweetwater Farms concentrated 75.89% of sales in Flower with year-over-year growth of 79.24% and month-over-month expansion of 11.82%, while Pre-Roll held 18.68% share with a sharper 133.17% YoY and 21.90% MoM rise; by contrast, Vapor Pens at 4.33% share grew 27.33% YoY but contracted 20.84% MoM, and Concentrates at 1.11% share advanced 120.19% YoY with an 85.99% MoM surge. Average price declined 5.53% YoY to $16.17 even as total brand sales grew 84.33% YoY, and in Washington the brand ranked 5 in Flower; together, these shifts indicate Sweetwater Farms is deepening its core in Flower while selectively accelerating Pre-Roll and opportunistically expanding Concentrates despite short-term Vapor Pens volatility.
The mix now leans more heavily toward faster-growing value-accessible formats, with Pre-Roll’s 133.17% YoY rise outpacing Flower’s 79.24% and Concentrates’ 85.99% MoM spike offsetting Vapor Pens’ 20.84% MoM pullback; this reweights the portfolio toward high-frequency purchase occasions without sacrificing Flower scale at 75.89% share. Holding the Flower rank at 5 in Washington alongside a 5.53% price decrease and 84.33% YoY sales growth implies price elasticity is working in the brand’s favor and that incremental gains will most likely come from continued Pre-Roll momentum and targeted Concentrates depth rather than near-term recovery in Vapor Pens.
Competitive Landscape
Sweetwater Farms sits at rank #5 in WA Flower in May 2026, improving 15 positions from #20 year over year, while holding steady versus February 2026 at #5 and peaking at #4 in March 2026; this contrasts with Phat Panda at #1 with a -7.7% year-over-year sales change and Legends at #2 with a -26.8% year-over-year decline, indicating Sweetwater Farms advanced in rank as higher-placed incumbents contracted. Meanwhile, Lifted Cannabis Co moved from #7 to #3 with +16.9% year-over-year growth and Mama J's climbed from #6 to #4 with +14.7% year-over-year growth, placing Sweetwater Farms between shrinking leaders and faster-rising challengers; the pattern implies Sweetwater Farms’ upward trajectory is driven more by relative outperformance against declining leaders than by breakthrough momentum versus the mid-tier climbers, suggesting future rank gains may require accelerating growth to outpace Lifted Cannabis Co and Mama J's.
Notable Products
Sugar Lemon Scone Pre-Roll 2-Pack (1g) posted the steepest decline in May 2026 at -19.9% MoM, sliding to rank 9 while Alpine Guava Pre-Roll 2-Pack (1g) also fell -8.8% MoM at rank 4. In contrast, Durban Poison (3.5g) rose 35.3% MoM to hold rank 1, widening the gap over lower-ranked Pre-Rolls and signaling mix shift toward higher-velocity Flower. With four of the top ten as Pre-Rolls but the top two ranks held by Flower, the category split points to Flower carrying rank efficiency while Pre-Rolls concentrate in the mid-to-lower ranks. This pattern implies Sweetwater Farms is leaning into Flower-led velocity at the top while Pre-Rolls require SKU-level pruning rather than broad expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
