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Dec-2024
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Overview
Market Insights Snapshot
Sweetwater Farms has demonstrated a dynamic performance across different categories in the state of Washington. In the Flower category, the brand has shown a consistent upward trend, moving from the 20th position in September 2024 to the 17th by December 2024. This improvement in ranking is supported by a steady increase in sales, peaking at over $333,000 by the end of the year. Such a trajectory indicates a strengthening presence in the Flower category, suggesting effective strategies in product offerings or distribution. On the other hand, the Pre-Roll category shows a more dramatic leap, with Sweetwater Farms moving from outside the top 30 to the 64th position in December 2024, hinting at a potential underdog story in this segment.
While Sweetwater Farms has made notable gains in Washington, the absence of rankings in other states or provinces suggests areas for growth or untapped markets. The brand's performance in the Pre-Roll category, although not in the top 30, suggests a significant boost in sales, which almost doubled from September to December 2024. This indicates a growing consumer interest or successful marketing efforts in this category. However, the lack of top 30 rankings in additional states may point to either a regional focus or the need to enhance competitive strategies to expand Sweetwater Farms' footprint beyond the Washington market.
Competitive Landscape
In the competitive landscape of the Washington Flower category, Sweetwater Farms has shown resilience and growth, particularly in the latter part of 2024. Despite starting at the 20th rank in September, Sweetwater Farms experienced a slight dip in October, falling to 23rd, but quickly rebounded to 20th in November and climbed to 17th by December. This upward trend in rank is indicative of a positive trajectory in sales performance, contrasting with competitors like SKÖRD, which fluctuated significantly, peaking at 14th in November but dropping to 16th by December. Meanwhile, Viking Cannabis consistently outperformed Sweetwater Farms, maintaining a higher rank throughout the period, culminating in a 15th place finish in December. Plaid Jacket showed volatility, dropping out of the top 20 in November but recovering to 19th in December. Bodega Buds remained a steady competitor, consistently ranking in the top 20, albeit slightly ahead of Sweetwater Farms. These dynamics highlight Sweetwater Farms' potential for continued growth and the importance of strategic positioning against fluctuating competitors in the Washington market.
Notable Products
In December 2024, Sweetwater Farms' top-performing product was Huckleberry Pie (3.5g) in the Flower category, which rose to the number one rank with impressive sales of 1045 units. Alaskan Thunder Fuck (3.5g) in the Flower category, which had previously held the top spot in September and November, moved to the second position. Sin City Sugar (3.5g) maintained a consistent presence, ranking third for the month, showing a slight improvement from its fifth position in November. Notably, new entries in the Pre-Roll category, Alaskan Thunder Fuck Pre-Roll 2-Pack (1g) and Huckleberry Pie Pre-Roll 2-Pack (1g), debuted at fourth and fifth positions, respectively. This shift suggests a growing interest in pre-roll products from Sweetwater Farms.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
