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Sep-2024
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Overview
Market Insights Snapshot
Sweetwater Farms has shown notable performance in the Washington market, particularly in the Flower category. Over the months from June to September 2024, the brand has climbed from being ranked 34th to 21st, indicating a strong upward trajectory. This improvement is underscored by a consistent increase in sales, with September figures reaching a significant high. Such a movement suggests that Sweetwater Farms is gaining traction among consumers in the Flower category, marking a positive trend for the brand in this competitive market.
In contrast, Sweetwater Farms did not appear in the top 30 rankings for the Pre-Roll category from June through August in Washington, finally making an entry at 91st in September. This late entry into the rankings could be seen as a challenge, suggesting that there is room for growth and improvement in this category. The absence from the top 30 in previous months highlights a potential area for strategic focus if the brand aims to strengthen its presence across different product categories. The data points to a mixed performance across categories, with clear opportunities for Sweetwater Farms to capitalize on its strengths and address its weaker areas.
Competitive Landscape
In the Washington flower category, Sweetwater Farms has shown a notable upward trajectory in its market rank, moving from 34th place in June 2024 to 21st by September 2024. This positive trend suggests a strengthening market presence, likely driven by increasing consumer preference or effective marketing strategies. In comparison, SKÖRD, which started at 15th place in June, experienced fluctuations, ultimately ranking 19th in September, indicating a slight decline in its market position. Meanwhile, Hemp Kings showed a similar upward trend to Sweetwater Farms, improving from 33rd to 23rd, but still lagging behind Sweetwater's September rank. Freddy's Fuego (WA) saw a decline from 17th to 22nd, suggesting potential challenges in maintaining its earlier market position. Interestingly, Cheef made a significant leap from 46th in June to 20th in September, surpassing Sweetwater Farms by a narrow margin. These dynamics highlight Sweetwater Farms' competitive positioning and potential for further growth amidst shifting market ranks.
Notable Products
In September 2024, Sweetwater Farms' top-performing product was Alaskan Thunder Fuck (3.5g) in the Flower category, which rose to the first rank with impressive sales of 1166 units. Primus (3.5g) maintained its strong position, ranking second, showing a consistent performance from August. Greasy Grapezz (3.5g) experienced a slight drop, moving to the third position after leading in August. Gummy Bearz (3.5g) climbed back to fourth place, maintaining its presence in the top five. Sin City Sugar (3.5g) held steady at fifth, demonstrating stable sales performance since its debut in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
