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Nov-2025
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Overview
Market Insights Snapshot
In the vapor pen category, Cheetah has shown noteworthy progress across several states. In Maryland, the brand has maintained a strong position with a consistent ranking at 22nd place over the past two months, reflecting solid market presence. Meanwhile, in Massachusetts, Cheetah made significant strides, climbing from 83rd in August to 47th by November, indicating a positive reception among consumers. However, in Illinois, the brand's position has seen some fluctuations, moving from 48th in August to 44th in November, suggesting a more competitive environment. Notably, the sales figures in Illinois increased in October before slightly declining in November, hinting at a potential stabilization or market saturation.
In the pre-roll category, Cheetah's performance in New Jersey is a mixed bag. While the brand didn't make it to the top 30 in August, they have shown improvement by moving up to 56th in October before settling at 62nd in November, suggesting a growing but still emerging presence in this segment. Conversely, Cheetah's vapor pen performance in New Jersey is quite impressive, maintaining a top 20 position and advancing to 12th place by November. This upward trend in rankings, coupled with a steady increase in sales, underscores the brand's strong foothold and potential for further growth in the New Jersey vapor pen market.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Cheetah has demonstrated a notable upward trajectory in recent months. Starting from the 20th position in August 2025, Cheetah climbed to 15th place by September and maintained this rank in October, before advancing to 12th in November. This consistent rise in rank suggests a positive reception and growing market presence, contrasting with competitors like The Clear, which saw a decline from 9th to 13th place over the same period. Meanwhile, Select maintained a relatively strong position, peaking at 7th in October, though it fell to 11th in November, indicating potential volatility. Cheetah's sales have also shown a steady increase, surpassing The Botanist, which remained in the lower ranks despite a brief improvement in October. This upward trend for Cheetah highlights its growing appeal and competitive edge in the New Jersey vapor pen market.
Notable Products
In November 2025, the top-performing product for Cheetah was the Super Boof Live Rosin Disposable (1g) in the Vapor Pens category, securing the number one rank with notable sales of 892 units. Hashburger Live Rosin Disposable (1g) followed closely in second place, having moved up from first place in October. Blueberry Cookies Live Resin Disposable (1g) achieved the third rank, improving from its previous fourth position in September. Jack's Juice Live Resin Disposable (1g) entered the top five for the first time, taking the fourth spot. Banana Mac Live Resin Disposable (1g) rounded out the top five, maintaining a consistent presence in the rankings despite a slight drop from third in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
