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Apr-2025
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Overview
Market Insights Snapshot
The performance of Cheetah in the Vapor Pens category has shown noticeable fluctuations across different states. In Illinois, Cheetah's ranking displayed a slight improvement from January to March 2025, moving from 35th to 29th position, before slipping back to 34th in April. Despite this volatility, the brand experienced a peak in sales during March, suggesting a temporary surge in consumer interest. Conversely, in Maryland, Cheetah was not in the top 30 rankings in January and February but made a significant leap to 24th by April. This upward trend indicates a growing presence and acceptance of the brand in the Maryland market.
In New Jersey, Cheetah's performance in the Vapor Pens category stabilized after entering the rankings in March at 28th, maintaining this position through April. This stability could reflect a consistent consumer base or effective market strategies in the state. The absence of Cheetah from the top 30 rankings in the initial months in both Maryland and New Jersey could be viewed as a challenge, but their subsequent entry and climb in rankings suggest a positive trajectory. These movements across states highlight varying market dynamics and consumer preferences that Cheetah is navigating as it continues to expand its footprint.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Cheetah has experienced notable fluctuations in its market position over the first four months of 2025. Starting at rank 35 in January, Cheetah climbed to 31 in February and further improved to 29 in March, before slipping back to 34 in April. This dynamic shift in rankings reflects Cheetah's volatile performance amidst strong competition. For instance, Kushy Punch consistently maintained a higher rank than Cheetah, despite a slight drop from 29 in February to 33 in April. Meanwhile, Mozey Extracts and Lula's also hovered around similar rankings, with Mozey Extracts maintaining a stable position at 32 in both March and April, while Lula's showed a gradual decline. Cheetah's sales peaked in March, indicating a potential for growth if they can stabilize their market position and capitalize on the momentum seen earlier in the year.
Notable Products
In April 2025, the top-performing product for Cheetah was Goat Piss Live Resin Disposable (1g) in the Vapor Pens category, achieving the highest sales with 637 units sold. Following closely were Purple Milk Live Resin Disposable (1g) and Appalachian Haze Live Resin Disposable (1g), ranked second and third, respectively. Slurricrasher Live Resin Disposable (1g) and Thai'd Up Live Resin Disposable (1g) rounded out the top five, maintaining strong positions in the same category. Notably, these rankings represent a consistent performance as this is the first month data is available for these products. The sales figures indicate a strong market presence for Cheetah's Vapor Pens, with no significant shifts in product rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
