Cheetah

Cheetah's performance in the Vapor Pens category has shown varied results across different states. In Illinois, Cheetah did not make it into the top 30 rankings for December 2025 and March 2026, indicating a struggle to maintain a competitive position in this market. However, a brief improvement was noted in February 2026 when they climbed to rank 33, suggesting potential but inconsistent traction. In contrast, Massachusetts saw Cheetah maintaining a steady presence in the rankings, consistently holding positions in the mid-30s from December 2025 through March 2026, which indicates a stable performance in this state. Meanwhile, in Maryland, the brand experienced fluctuations, with rankings ranging from 20 to 29, reflecting a volatile yet competitive stance in the Vapor Pens category. Notably, in New York, Cheetah appeared in the rankings for the first time in March 2026, albeit at a lower position of 79, marking a new entry point in this market.

In the Pre-Roll category, Cheetah's presence was recorded exclusively in New Jersey, where the brand faced challenges in climbing the ranks. From December 2025 to March 2026, Cheetah's rank ranged from 60 to 80, indicating a downward trend and difficulty in gaining prominence in this segment. Meanwhile, their performance in the Vapor Pens category in New Jersey was notably stronger, consistently ranking within the top 15, although a slight decline was observed from January to March 2026. This suggests that while Cheetah has a stronger foothold in the Vapor Pens market in New Jersey, there is room for improvement to regain higher positions. These varied performances across states and categories highlight the brand's potential in certain markets while also pointing to areas where strategic adjustments could enhance their competitive edge.