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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Cheetah is stocked at 328 licensed dispensaries across New Jersey, Illinois, and 6 other states, 69 of them in New Jersey, with the deepest coverage in Gloucester Township, Hoboken, Atlantic City, Eatontown, and Evesham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Cheetah’s mix is dominated by Vapor Pens at 96.66% share with a 55.19% year-over-year sales increase and a 2.44% month-over-month gain, while Pre-Roll holds 3.20% share with a 4,268.89% year-over-year surge and an 18.82% month-over-month rise. Average price fell 12.37% year over year to $54.19, even as brand sales grew 60.36% year over year, indicating volume-led expansion concentrated in Vapor Pens; the residual 0.14% share from Concentrates carries no reported year-over-year or month-over-month movement. The pattern implies Cheetah is scaling mostly through Vapor Pens while using lower prices and a rapidly expanding but small Pre-Roll footprint to add incremental volume without diluting the core.
Cheetah ranks 11 in Vapor Pens in New Jersey, and the 96.66% category concentration alongside a 2.44% month-over-month uptick suggests depth over breadth within that segment. With Pre-Roll’s 18.82% month-over-month growth off a 3.20% share base and a 55.19% year-over-year lift in Vapor Pens, the brand’s positioning tilts toward defending and climbing within a single high-volume lane rather than diversifying, aiming to convert price elasticity into rank gains in Vapor Pens while cautiously testing Pre-Roll adjacency.
Competitive Landscape
Cheetah sits at rank #11 in NJ Vapor Pens in July 2026, improving 7 positions from #18 year over year and slipping 1 spot from #10 in April 2026; its peak was #9 in May 2026, placing it 2 ranks above today and 8 ranks ahead of last July. Against that backdrop, RYTHM advanced from #8 to #5 with a 43.9% YoY sales increase while Select held #1 despite a 8.9% YoY sales decline, indicating Cheetah’s upward YoY rank delta (+7) is outpacing incumbents with flat-to-negative trends but lagging share-capturing risers that converted sales growth into rank gains. The pattern implies Cheetah’s trajectory is one of mid-tier consolidation—YoY gains signal recovery, yet the slide from April 2026 to July 2026 and distance from its May 2026 peak suggest it must convert momentum into sustained quarterly rank improvements to break back into the top 10.
Notable Products
GMO Live Rosin Disposable (1g) recorded the steepest movement in July 2026 with a -15.3% month-over-month drop while holding rank 4, contrasting with Sour Apricot Live Resin Disposable (1g) up 12.2% at rank 2. Gelato Cream Cake Live Resin Disposable (1g) led the lineup at rank 1 with $48,174 in sales, and Mimosa Live Resin Disposable (1g) edged down 1.5% while tied at rank 7, indicating gains are concentrated near the top while middle-tier SKUs are mixed. With all top-10 items in Vapor Pens and two SKUs showing opposite MoM directions above +10% and below -10%, the mix points to a portfolio leaning into a few high-velocity leaders while pruning or repositioning softer rosin formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
