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Sep-2025
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Overview
Market Insights Snapshot
Cheetah's performance in the Vapor Pens category across different states shows varied trends. In Illinois, the brand's ranking has consistently declined, moving from 31st in June 2025 to 47th by September 2025. This downward trend is accompanied by a decrease in sales, indicating potential challenges in maintaining market presence. In contrast, Massachusetts presents a different picture where Cheetah wasn't in the top 30 in June, but managed to climb to the 71st position by September. This upward movement, despite not breaking into the top 30, suggests a growing acceptance and potential for future growth in the state. Meanwhile, in Maryland, Cheetah's rank slightly slipped from 27th to 31st over the same period, with sales showing some fluctuations, indicating a relatively stable but competitive market environment.
In New Jersey, Cheetah's performance in the Vapor Pens category has been notably strong, improving its ranking from 24th in June to 14th by September. This positive trajectory is reflected in the steady increase in sales, suggesting a robust market presence and consumer preference for the brand. Additionally, Cheetah made its debut in the Pre-Roll category in New Jersey in September, securing the 68th position. While this is a lower entry point, it marks an expansion into new product categories, offering potential for growth. Overall, Cheetah's performance across states and categories highlights both challenges and opportunities, with significant gains in New Jersey and emerging potential in Massachusetts, contrasting with the struggles observed in Illinois.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Cheetah has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 24 in June 2025, Cheetah climbed to 14 by September 2025, indicating a significant improvement in market position. This upward trend is particularly impressive when compared to competitors such as Bloom, which experienced a decline from rank 10 to 12 during the same period, and &Shine, which saw fluctuating rankings around the 13-16 range. Meanwhile, Seed & Strain Cannabis Co. also showed improvement, moving from rank 20 to 13, closely trailing Cheetah. The Botanist, another competitor, maintained a stable presence around the 14-16 ranks. Cheetah's consistent sales growth, culminating in a peak in September, contrasts with the declining sales of Bloom, suggesting a shift in consumer preference towards Cheetah's offerings in the New Jersey vapor pen market.
Notable Products
In September 2025, Cheetah's Chemdawg Kush Rosin Disposable (1g) maintained its position as the top-performing product in the Vapor Pens category, with notable sales of 892 units. Following closely, Gorilla Glue #4 Live Rosin Disposable (1g) secured the second spot, consistent with its ranking from previous months. Rainbow Belts 3.0 Live Rosin Disposable (1g) also held steady at third place, reflecting stable consumer interest. Meanwhile, Rainbows & Cherries Live Resin Disposable (1g) experienced a decline, dropping to fourth place from its peak rank of first in July. Additionally, Blueberry Cookies Live Resin Disposable (1g) entered the rankings at fifth place, indicating a promising new entry in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
