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Feb-2026
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Overview
Market Insights Snapshot
Cheetah's performance in the Vapor Pens category has shown a varied trajectory across different states. In Illinois, Cheetah did not make it into the top 30 from November 2025 through February 2026, with rankings hovering in the 40s and 50s. Despite this, there was a notable increase in sales from January to February, indicating a potential upward trend. Conversely, in Massachusetts, Cheetah's rankings improved steadily, moving from 45th in November to 36th by February 2026. This consistent climb in rankings suggests growing popularity and market penetration in Massachusetts, supported by strong sales figures. Meanwhile, in Maryland, Cheetah experienced fluctuations, dipping in January but recovering somewhat by February, indicating a volatile but resilient presence in the market.
In the Pre-Roll category, Cheetah's performance in New Jersey reflects challenges in maintaining a stable ranking, with positions shifting from 57th in November to 70th by February 2026. This decline in rankings is mirrored by a decrease in sales, highlighting potential areas for strategic improvement. However, when looking at Vapor Pens in the same state, Cheetah has maintained a relatively strong position, consistently ranking in the top 15. This suggests that while Cheetah faces challenges in the Pre-Roll category, its Vapor Pens remain a strong product line in New Jersey, offering a foundation for potential growth and market strategy refinement.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Cheetah has experienced fluctuating rankings over the past few months, reflecting a dynamic market environment. In November 2025, Cheetah held the 14th position, but saw a slight dip to 15th in December. However, January 2026 brought a resurgence as Cheetah climbed to the 11th spot, only to fall back to 15th by February. This volatility is mirrored by competitors like The Clear, which consistently maintained a higher rank, peaking at 9th in January before dropping to 13th in February. Meanwhile, &Shine demonstrated a significant rise to 10th in December but fell to 17th by February. Cheetah's sales trajectory, while showing a notable increase in January, was not enough to sustain its higher rank, indicating a need for strategic adjustments to capture more market share and stabilize its position amidst strong competition.
Notable Products
In February 2026, Blue Runtz Live Resin Disposable (1g) maintained its position as the top-performing product in the Vapor Pens category for Cheetah, continuing its strong performance from January. Kashmir Kush Rosin Disposable (1g) saw a notable rise, moving up to second place from third in the previous month. Gorilla Glue #4 Live Rosin Disposable (1g) entered the rankings for the first time in February, securing the third position. Super Boof Live Rosin Disposable (1g) experienced a drop, falling to fourth place from its previous second-place ranking in January. Gelato Cream Cake Live Resin Disposable (1g) rounded out the top five, with sales figures reaching 427 units in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
