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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cheetah’s mix in May 2026 was overwhelmingly concentrated in Vapor Pens at 97.14% share, up 6.46% month over month and up 46.47% year over year, while Pre-Roll rose to 2.86% share with a 45.94% month-over-month gain and a 9,051.22% year-over-year surge. Despite the average price falling 7.30% year over year to $55.24, brand sales grew 50.71% year over year, and Vapor Pens held a rank of 10 in New Jersey, indicating volume expansion outpacing price compression. The pattern implies Cheetah is leveraging price elasticity in Vapor Pens to drive unit growth while using Pre-Roll as a fast-scaling, low-base extension that begins to de-risk single-category dependence.
The sharp 45.94% month-over-month uptick in Pre-Roll alongside a 6.46% month-over-month lift in Vapor Pens suggests incremental, not cannibalistic, gains, with rank 10 in New Jersey Vapor Pens signaling headroom if mix diversification continues. With 97.14% of sales still in Vapor Pens and a 46.47% year-over-year growth rate there, but a 7.30% year-over-year price decline, the brand’s positioning skews toward volume-led share capture; the 9,051.22% year-over-year Pre-Roll spike implies a test-and-scale pathway that could support future rank improvement without sacrificing the Vapor Pens base.
Competitive Landscape
Cheetah sits at rank #10 in NJ Vapor Pens in May 2026, improving 12 positions year over year from #22 while nudging up 1 spot since February 2026; this arrival at a new peak rank of #10 pairs with a stable top-10 foothold despite volatility above it. Among competitors, Select held #1 while posting a -13.9% year-over-year sales change, and Rove advanced from #16 to #5 on 158.0% year-over-year growth, indicating that Cheetah’s climb of 12 ranks is outpacing category incumbents but being outpaced by breakout movers; the pattern implies Cheetah’s trajectory is upward but requires acceleration to convert a May 2026 peak at #10 into sustained gains against faster risers.
Notable Products
Purple Milk Live Resin Disposable (1g) delivered the largest swing in May 2026 with +51.1% MoM to rank 1, while The Solstice Live Rosin Disposable (1g) fell -38.5% MoM at rank 9. Strawberry Drip Live Rosin Disposable (1g) slipped -12.8% MoM at rank 2, and Super Boof Live Rosin Disposable (1g) declined -10.1% MoM at rank 3. With all top-10 SKUs concentrated in Vapor Pens and a mix of double-digit gains and declines within the same form factor, the pattern implies Cheetah is skewing its commercial bets toward a few breakout terpene profiles rather than broadening across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
