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Oct-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Cheetah has demonstrated varied performance across different states. In Illinois, Cheetah has not managed to break into the top 30 rankings over the past few months, with rankings hovering around the 40s. This indicates a struggle to gain traction in a competitive market. Conversely, in Massachusetts, Cheetah has shown a promising upward trajectory, moving from a rank of 100 in July to 51 by October. This significant rise suggests an increasing acceptance and popularity of Cheetah's products in the state. Meanwhile, in Maryland, Cheetah consistently maintained a rank within the top 30, with a notable improvement from 27 in July to 22 in October, indicating steady growth and market penetration.
In the Pre-Roll category, Cheetah's presence is more limited, with data available only for New Jersey. Here, Cheetah entered the rankings at 69 in September and improved to 55 by October, suggesting a growing interest in their pre-roll offerings. This upward movement is a positive sign, although further progress is needed to secure a stronger foothold. Additionally, in New Jersey's Vapor Pens category, Cheetah has shown consistent performance, maintaining a top 20 position throughout the months, peaking at rank 15 in September. This consistent ranking reflects a stable market presence and consumer loyalty in the state. Overall, while Cheetah has faced challenges in certain markets, their performance in others highlights potential areas for strategic growth and focus.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Cheetah has shown a notable fluctuation in its ranking over the past few months. Starting at the 20th position in July 2025, Cheetah improved to 15th place by September before slightly dropping to 17th in October. This movement indicates a dynamic market presence, with Cheetah outperforming brands like Timeless and JoyStick, which have struggled to maintain a consistent rank within the top 20. Despite a slight decline in October, Cheetah's sales have remained relatively stable, contrasting with the declining sales trends of competitors such as &Shine and Savvy, which have seen more significant fluctuations. This stability in sales amidst ranking changes suggests that Cheetah is successfully retaining its customer base and could potentially leverage this consistency to climb higher in the rankings in the future.
Notable Products
In October 2025, Chemdawg Kush Rosin Disposable (1g) maintained its position as the top-performing product for Cheetah, holding steady at rank 1 with sales of 645 units. Hashburger Live Rosin Disposable (1g) emerged as a new entry at rank 2, indicating a strong debut with notable sales figures. Rainbow Belts 3.0 Live Rosin Disposable (1g) remained consistent at rank 3, though its sales saw a slight decrease from September. Peanut Butter Muffin Live Resin Disposable (1g) and Jack's Juice Live Resin Disposable (1g) entered the rankings for the first time at ranks 4 and 5, respectively, showcasing the brand's expanding product appeal. Chemdawg Kush's sales dipped from the previous month, but it still outperformed other products considerably.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
