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Apr-2026
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Overview
Market Insights Snapshot
In the state of Illinois, Cheetah's performance in the Vapor Pens category has seen some fluctuations. Starting from a rank of 49 in January 2026, the brand made a brief appearance in the top 30 in February before falling back to 48 in March and further slipping to 54 in April. This indicates a volatile presence in the market, with sales peaking in February but declining significantly by April. In contrast, in Massachusetts, Cheetah maintained a more stable position within the Vapor Pens category, holding ranks between 35 and 38 from January to April 2026. Despite a slight dip in April, the steadiness in their rankings suggests a more consistent consumer base in this state.
Moving over to the East Coast, Cheetah's performance in New Jersey shows a strong presence in the Vapor Pens category, consistently ranking within the top 15 from January to April 2026. This is a positive indicator of market strength, although there was a slight decline in sales over the months. However, in the Pre-Roll category in the same state, Cheetah did not make it into the top 30 after February, indicating potential challenges in this segment. Meanwhile, in New York, Cheetah's entry into the Vapor Pens category rankings in March and April highlights a new market penetration, although they remain outside the top 30. The brand's varied performance across different states and categories points to diverse consumer preferences and market dynamics that Cheetah might consider addressing to optimize their reach and sales.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Cheetah has experienced notable fluctuations in its market position from January to April 2026. Initially ranked 10th in January, Cheetah's rank slipped to 12th in February and further to 15th in March, before recovering slightly to 12th in April. This movement indicates a volatile market presence, potentially impacted by the performance of competitors. For instance, The Clear maintained a relatively stable position, ranking 9th in January and 13th in both March and April, suggesting a consistent competitive edge. Meanwhile, Clade9 showed an upward trajectory, improving from 16th in January to 11th by April, which could be a factor in Cheetah's fluctuating ranks. Additionally, Savvy demonstrated a steady climb, moving from 14th to 10th, potentially capturing market share from Cheetah. These dynamics highlight the competitive pressures Cheetah faces, underscoring the need for strategic adjustments to regain and sustain its market position.
Notable Products
In April 2026, Cheetah's top-performing product was the Purple Milk Live Resin Disposable (1g) in the Vapor Pens category, which climbed to the number one rank from number three in March, achieving sales of $861. The Strawberry Drip Live Rosin Disposable (1g) impressively entered the rankings at number two, showcasing a strong performance. The Solstice Live Rosin Disposable (1g) experienced a drop from first place in March to third in April, indicating a shift in consumer preference. Super Boof Live Rosin Disposable (1g) consistently remained in the top five, holding the fourth position, although it has seen a decline from its second-place ranking in March. Lastly, Grape Diamonds Live Rosin Disposable (1g) made its debut in the rankings at number five, rounding out the list of top-performing products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
