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Dec-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Cheetah has shown a varied performance across different states. In Illinois, Cheetah improved its ranking from 47th in September to 43rd by December, indicating a steady climb within the state's market. Meanwhile, in Massachusetts, Cheetah experienced a peak at 50th in November but dropped to 63rd by December, suggesting potential challenges or increased competition in the region. Notably, Maryland has been a stronghold for Cheetah, consistently maintaining a position at 22nd from October through December, highlighting a stable market presence there. In contrast, the brand's performance in New Jersey saw a slight dip from 14th to 17th in the same category, which could be indicative of competitive pressures or shifts in consumer preferences.
In the Pre-Roll category, Cheetah's presence in New Jersey was less stable, with rankings fluctuating and ultimately not making it into the top 30 brands by December. This absence from the top 30 could be a concern, suggesting that Cheetah might need to reassess its strategy or product offerings in this category to regain visibility. The sales data for the Pre-Roll category also reflects this struggle, as there was a noticeable drop in rankings from 66th in November, leading to their absence in December's top ranks. Such data points indicate areas where Cheetah could focus its efforts to enhance its market position and possibly explore innovative approaches to capture a larger share of the market.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Cheetah has experienced notable fluctuations in its ranking over the last few months. Starting in September 2025, Cheetah held the 15th position, which slightly declined to 16th in October, improved to 14th in November, and then dropped to 17th in December. This volatility is contrasted by competitors like The Botanist, which maintained a relatively stable position, improving from 17th in September to 15th in December, and Seed & Strain Cannabis Co., which consistently held ranks between 14th and 16th. Despite Cheetah's rank fluctuations, its sales peaked in November, surpassing its competitors in growth, although it saw a decline in December. This suggests that while Cheetah has the potential to climb the ranks, maintaining consistent sales growth is crucial to solidifying its position against stable competitors.
Notable Products
In December 2025, Cheetah's top-performing product was Face Mints Live Resin Disposable (1g) in the Vapor Pens category, achieving the number one rank with sales of 647 units. Sun Cake Live Resin Disposable (1g) followed closely, securing the second position. Jack's Juice Live Resin Disposable (1g) climbed to the third spot, improving from fourth in November. Blue Runtz Live Resin Disposable (1g) and Ghost Killer Live Resin Disposable (1g) held the fourth and fifth positions, respectively, maintaining their rankings from previous months. Overall, these products showed consistent performance, with notable upward movement for Jack's Juice Live Resin Disposable (1g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
