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Jul-2025
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Overview
Market Insights Snapshot
Mellow Vibes (formerly Head Trip) has shown notable performance in the Edible category across different states, with significant movement in Arizona. From April to July 2025, the brand improved its ranking from 29th to 24th, indicating a positive trend in consumer preference and market presence. This upward trajectory is supported by a steady increase in sales, culminating in a peak in July. The consistent improvement in Arizona suggests that Mellow Vibes is gaining traction and could potentially break into higher ranks if the trend continues.
In contrast, Oregon presents a different scenario for Mellow Vibes. The brand maintained a stable presence in the 18th position from April to June 2025, before experiencing a slight decline to 19th in July. Despite this minor drop in rank, the sales figures indicate fluctuations, with a noticeable peak in May followed by a decrease in July. The stability in Oregon's rankings suggests a steady consumer base, although the brand may need to strategize further to regain momentum and improve its standing in the competitive Edible category.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Mellow Vibes (formerly Head Trip) has experienced a relatively stable yet slightly declining rank over the past few months, moving from 18th in April to 19th by July 2025. This trend suggests a need for strategic adjustments to maintain or improve its market position. Notably, Golden has shown a consistent presence, maintaining a rank around 15th to 17th, with sales figures that are notably higher than Mellow Vibes. Meanwhile, Joyibles has demonstrated significant upward momentum, climbing from 24th in April to 18th in July, surpassing Mellow Vibes in both rank and sales. This indicates a growing consumer preference for Joyibles, which could pose a threat if Mellow Vibes does not innovate or enhance its offerings. Additionally, beaucoup and Fire Dept. Cannabis have shown fluctuations in their rankings, with Fire Dept. Cannabis briefly surpassing Mellow Vibes in June. These dynamics highlight the competitive pressure in the Oregon edible market, emphasizing the need for Mellow Vibes to leverage advanced data insights to refine its marketing and product strategies.
Notable Products
In July 2025, Raspberry Lemonade Solventless Gummy (100mg) maintained its position as the top-performing product for Mellow Vibes (formerly Head Trip) with sales reaching 3203 units. Sweet Green Apple Live Terp Resin Jelly (100mg) climbed to the second position, showing a consistent improvement from its third-place standing in previous months. Sour Raspberry Lemonade Live Resin Gummy (100mg) secured the third spot, despite not being ranked in June. Hybrid Mango Guava Gummy (100mg) remained steady at fourth place, while Sweet Peach Scored Jellies (100mg) rounded out the top five, dropping from its previous second-place ranking in April. Overall, the Edible category continues to dominate the sales landscape for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
