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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Mellow Vibes (formerly Head Trip) concentrated 99.08% of June 2026 sales in Edible, with Beverage at 0.87% and Vapor Pens at 0.05%, indicating a highly concentrated mix. Within June 2026, Edible grew 41.48% year over year while declining 9.72% month over month, and Beverage contracted 49.75% year over year and 9.69% month over month, while Vapor Pens fell 91.99% month over month from a negligible base. The brand’s average price slipped 1.44% year over year to $5.57 as Edible pricing held near the brand average at $5.58 and Beverage priced slightly lower at $5.18, suggesting volume-led year-over-year gains concentrated in Edible despite short-term pullback.
This category skew positions the brand as an Edible specialist in Arizona, where it sits at rank 19 in Edible, with a 41.48% Edible year-over-year lift but a 9.72% month-over-month dip implying sensitivity to near-term seasonal or promo cycles rather than structural share loss. The 0.87% share in Beverage alongside a 49.75% year-over-year decline indicates limited adjacency traction, and the 91.99% month-over-month collapse in Vapor Pens reinforces a deliberate focus on core Edible rather than diversification. With brand sales up 38.87% year over year and average price down 1.44%, the pattern implies a volume-expansion strategy anchored in value-priced Edibles that supports rank 19 but may cap cross-category defensibility unless Beverage stabilizes or Vapor Pens re-enters at sustainable levels.
Competitive Landscape
Mellow Vibes (formerly Head Trip) sits at rank #19 in June 2026 in AZ Edible, improving 7 positions year over year from #26 and up 1 spot from #20 in March 2026, while its best historical mark was #18 in November 2025. Against the category leaders, Wyld held #1 year over year at #1 but with a -15.3% YoY sales change, and Baked Bros climbed from #4 to #3 with a 30.9% YoY sales increase, indicating that the ladder above #19 is moving unevenly. The combination of a 7-rank YoY rise and proximity to a prior peak at #18 implies a gradual re-entry into the mid-tier, where modest additional share wins could convert incremental rank gains into durable placement.
Notable Products
Raspberry Lemonade Jellies 5-Pack (100mg) posted the steepest decline in June 2026, down 36.8% MoM and slipping to rank 7, while Sour Tropical Fusion Live Resin Terp Jelly (100mg) fell 29.1% MoM at rank 9. In contrast, Blue Raz Cherry Fusion Jellies 10-Pack (100mg) rose 13.1% MoM and held rank 2, and the top-ranked Green Apple Jellies 5-Pack (100mg) contracted 23.2% MoM despite $17,312 in sales. With all ten top products in Edibles and multiple Jelly and Gummy variants occupying ranks 1 through 10, the concentration signals reliance on a narrow form factor as single-SKU volatility widens. The pattern implies Mellow Vibes (formerly Head Trip) is leaning into Edible breadth within jellies and gummies while needing to mitigate downside risk from large MoM swings in legacy 5-Pack formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
