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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, Mellow Vibes (formerly Head Trip) has shown a notable performance across various states and product categories, with a particularly strong presence in the Arizona market. In Arizona, their Beverage and Edible categories have maintained steady ranks within the top 20, with Beverages consistently holding the 10th position from January to April 2024, despite a missing rank in February which suggests a temporary dip or data anomaly. Their Edibles category saw a slight improvement from 18th in January to 15th in February, followed by a minor fluctuation, stabilizing at 16th in March and April. The sales in the Edible category demonstrated a robust growth trajectory, starting from 96,110 in January and peaking at 141,728 in March before slightly declining to 139,963 in April, indicating a strong consumer demand and market presence in Arizona.
Contrastingly, Mellow Vibes' performance in the Nevada and Oregon markets presents a mixed bag of results, especially in the Edible category. In Nevada, the brand struggled to maintain a consistent top 30 ranking, with positions fluctuating from 28th in January to 30th in February, improving to 26th in March, but then slightly dropping to 29th in April. This indicates a challenging market environment or possibly operational hiccups in maintaining market share. Oregon's market showed a downward trend in the Edible category, starting from a strong 14th position in January and deteriorating to 21st by April, alongside a decrease in sales figures from 72,982 in January to 48,522 in April. This suggests a need for strategic adjustments in Oregon to counteract the declining interest or increased competition. However, the Beverage category in Oregon saw the brand securing the 9th rank in January, with no subsequent rankings available, which might point towards either a strategic withdrawal or a lack of data for these months.
Competitive Landscape
In the competitive landscape of the edible category in Arizona, Mellow Vibes (formerly Head Trip) has shown a consistent presence in the market, maintaining its position within the top 20 brands from January to April 2024. Despite fluctuations in rank—moving from 18th in January to 15th in February, then slightly down to 16th in March and April—Mellow Vibes has demonstrated growth in sales, indicating a solidifying market position. Competitors such as Vital have experienced more volatility in rankings but ended up slightly ahead of Mellow Vibes in April, securing the 15th position. Meanwhile, RR Brothers and Mom & Pop have shown a decline or inconsistency in their rankings, with RR Brothers just behind Mellow Vibes in April at 18th place and Mom & Pop falling to 19th. Notably, Good Tide, despite not being ranked in the earlier months, surged to 14th place by April, showcasing significant sales growth and emerging as a strong competitor. This dynamic suggests that while Mellow Vibes is maintaining a steady presence, the market is highly competitive, with significant shifts in consumer preference and brand performance.
Notable Products
In April 2024, Mellow Vibes (formerly Head Trip) saw the Raspberry Lemonade Solventless Gummy (100mg) taking the top spot in sales with 3540 units sold, marking its rise from the second position in previous months. Following closely behind was the Hybrid Mango Guava Gummy (100mg), which had consistently held the number one rank from January to March but fell to second place in April. The CBN/THC 2:1 Dream Berry Jelly 5-Pack (100mg CBN, 50mg THC) maintained its third-place standing, showing steady consumer preference. Notably, the Sour Raspberry Lemonade Live Terp Jelly (100mg) made its way to the fourth rank in April, despite not being ranked in March, indicating a growing interest in this product. The CBD/THC 1:1 Watermelon Jelly (100mg CBD, 100mg THC) rounded out the top five, slipping from fourth to fifth place, suggesting a slight shift in consumer tastes within the edible category.
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