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Oct-2025
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Overview
Market Insights Snapshot
Mellow Vibes (formerly Head Trip) has demonstrated notable performance in the Edible category across different states. In Arizona, the brand has shown a steady improvement in rankings, moving from 24th in July 2025 to 21st by October 2025. This consistent upward trajectory indicates a growing consumer preference for their products in the state. Interestingly, their sales figures in Arizona have also experienced a significant boost, with October sales reaching $76,186, reflecting a positive reception of their offerings. In contrast, the brand's presence in other states where they do not appear in the top 30 rankings might suggest areas for potential growth or challenges that need addressing.
In Oregon, Mellow Vibes has also shown a positive trend in the Edible category, improving its rank from 19th in July 2025 to 17th by October 2025. This upward movement is accompanied by a substantial increase in sales, indicating a strengthening market position. The brand's ability to maintain and improve its rankings in Oregon suggests effective market strategies and product appeal. However, the absence of rankings in other states could imply either a lack of presence or competitive challenges that might require strategic adjustments. These insights highlight the brand's potential for growth and the importance of strategic focus in underperforming regions.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Mellow Vibes (formerly Head Trip) has shown a promising upward trajectory in its rankings from July to October 2025. Starting at the 19th position in July, Mellow Vibes climbed to 17th by October, indicating a positive trend in market presence and consumer preference. This ascent is noteworthy when compared to competitors like Mr. Moxey's, which experienced a slight decline, dropping from 17th to 18th place over the same period. Meanwhile, Golden maintained a steady position at 15th, and Dr. Feel Good showed some fluctuation but remained ahead at 16th in October. Interestingly, Sour Bhotz, which was not in the top 20 in July, managed to secure the 19th spot by October, showcasing the dynamic nature of this market. Mellow Vibes' improved ranking, coupled with a notable increase in sales from September to October, suggests a strengthening brand appeal and potential for further growth in the competitive Oregon edible sector.
Notable Products
In October 2025, the top-performing product for Mellow Vibes (formerly Head Trip) was the Raspberry Lemonade Solventless Gummy (100mg), maintaining its first-place rank consistently from July through October with sales reaching 3955 units. The CBN/THC 1:1 Dream Berry Scored Jelly (100mg CBN, 100mg THC) debuted impressively at the second position, indicating a strong market entry. The Watermelon Resin Scored Gummy (100mg) saw a slight decline, dropping from second to third place despite an increase in sales to 2110 units. The Blood Orange Super Sour Diesel Gummy (100mg) entered the rankings in October at fourth place, showing promising growth. Finally, the Hybrid Mango Guava Gummy (100mg) returned to the rankings in October at fifth place, following a previous absence, suggesting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
