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Aug-2025
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Overview
Market Insights Snapshot
Mellow Vibes, previously known as Head Trip, has shown a notable upward trend in the Arizona edibles market. Over the summer months, the brand's ranking improved from 28th in May 2025 to 23rd by August 2025, indicating a steady climb in consumer preference or market penetration. Despite a slight dip in sales from May to June, Mellow Vibes rebounded in July, suggesting resilience and potential growth in this competitive market. The absence of a ranking in the top 30 for some months would have been concerning, but the consistent presence indicates a stable foothold in the Arizona market.
In Oregon, Mellow Vibes maintained a stable presence in the edibles category with consistent rankings around the 18th and 19th positions from May to August 2025. This steadiness, despite a gradual decline in sales, suggests that while the brand is holding its ground, there might be external factors affecting overall sales volume. The lack of movement in rankings could imply a saturated market or strong competition, but the consistent positioning also highlights the brand's ability to maintain its share in a potentially fluctuating market.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Mellow Vibes (formerly Head Trip) has shown a steady improvement in its rankings from May to August 2025, climbing from 28th to 23rd position. This upward trend suggests a positive reception of their products, despite the competitive pressure from brands like Haze & Main, which experienced fluctuating ranks, dropping to 30th in June but rebounding to 21st by August. Meanwhile, Cheech & Chong's entered the rankings in June at 19th and maintained a strong position, indicating robust sales performance. O'Geez (WA) also showed resilience, improving its rank from 29th in May to 24th in August. BITS saw a decline from 20th in May to 26th in August, highlighting the volatility in consumer preferences. These dynamics underscore the importance for Mellow Vibes to continue innovating and adapting to maintain its upward trajectory in this competitive market.
Notable Products
In August 2025, Mellow Vibes (formerly Head Trip) continued to see strong performance from its Raspberry Lemonade Solventless Gummy (100mg), maintaining its position as the top-ranked product for the fourth consecutive month with sales reaching 3772 units. The Sweet Green Apple Live Terp Resin Jelly (100mg) also held steady at the second position, showing consistent demand. The Hybrid Mango Guava Gummy (100mg) remained in the third spot, demonstrating stable popularity. A new entry in the top rankings, the Watermelon Resin Scored Gummy (100mg), secured the fourth position, indicating a positive reception. The CBG/THC 1:1 Cherry Jellies (100mg CBG, 100mg THC) debuted at fifth position, suggesting growing interest in products with balanced cannabinoid profiles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
