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Dec-2025
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Overview
Market Insights Snapshot
Mellow Vibes, formerly known as Head Trip, has shown a consistent presence in the Arizona edible market over the last few months. The brand maintained its 21st rank in September and October 2025, before slightly dropping to 22nd in November and December. This consistent ranking indicates a stable performance, although the inability to break into the top 20 suggests room for growth. The sales figures reflect a similar pattern, with a noticeable dip in November, followed by a recovery in December. This fluctuation could be attributed to seasonal trends or competitive pressures in the Arizona market.
In Oregon, Mellow Vibes appears to have a slightly more dynamic performance in the edible category. The brand improved its ranking from 18th in September to 17th in October and November, before slipping to 19th in December. This indicates a competitive landscape where Mellow Vibes is actively vying for a stronger foothold. The sales trajectory in Oregon shows a peak in October, followed by a decline in November and December, which might suggest challenges in maintaining momentum during the holiday season. The absence of a top 15 ranking in either state highlights potential areas for strategic focus to enhance market position.
Competitive Landscape
In the competitive landscape of the edible category in Arizona, Mellow Vibes (formerly Head Trip) has maintained a consistent presence, though it faces stiff competition. As of December 2025, Mellow Vibes held the 22nd rank, a slight decline from its 21st position in September and October. This stability in ranking reflects a steady performance, despite a dip in sales from October to November, followed by a recovery in December. Notably, Haze & Main fluctuated in rank but ended December in the 20th position, indicating stronger sales momentum. Meanwhile, BITS improved its standing, climbing from 23rd in September to 21st in December, surpassing Mellow Vibes. Kushy Punch re-entered the top 25 in December, highlighting a resurgence that could pose future challenges. These dynamics suggest that while Mellow Vibes remains competitive, it must strategize to enhance its market position against brands like BITS and Haze & Main, which are showing upward trends.
Notable Products
In December 2025, the top-performing product for Mellow Vibes (formerly Head Trip) was the Raspberry Lemonade Solventless Gummy (100mg), maintaining its consistent first-place ranking since September with sales reaching 3684 units. The Sweet Green Apple Live Terp Resin Jelly (100mg) secured the second position, showing a significant increase in sales from November, climbing back from the fifth position in October. The Hybrid Mango Guava Gummy (100mg) remained stable at third place throughout the observed months, indicating steady demand. Notably, the CBN/THC 1:1 Dream Berry Scored Jelly (100mg CBN, 100mg THC) reappeared in the rankings at fourth place, while the CBD/THC 1:1 Watermelon Jelly (100mg CBD, 100mg THC) entered the top five for the first time in December. These shifts highlight a growing interest in diversified product offerings from Mellow Vibes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
