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Oct-2026
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Mellow Vibes (formerly Head Trip) is stocked at 77 licensed dispensaries across Oregon and Arizona, 71 of them in Oregon, with the deepest coverage in Portland, Eugene, Salem, Bend, and Klamath Falls. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Mellow Vibes (formerly Head Trip) concentrated 97.25% of sales in Edible, where sales fell 58.87% year over year and 33.34% month over month, while the much smaller Beverage line held 2.75% share with 287.05% year-over-year growth but an 11.13% month-over-month decline. Average price rose 1.40% year over year to $5.53, and within the Edible mix the average price was $5.53 versus $5.54 in Beverage, implying price was largely stable across formats while volume drove the double-digit declines. With an Oregon Edible rank of 22 and the top market being Oregon, the steep Edible contraction alongside a minor Beverage base suggests category concentration is amplifying volatility and that month-over-month pressure is not confined to one sub-line.
The shift toward a tiny but faster-growing Beverage foothold (2.75% share with 287.05% year-over-year growth) against a dominant but shrinking Edible base (97.25% share with a 58.87% year-over-year decline) implies a hedge that is too small to offset risk, especially with a concurrent 11.13% month-over-month Beverage drop and a 33.34% month-over-month Edible drop. Maintaining an Oregon Edible rank of 22 while average price increased 1.40% year over year indicates limited pricing elasticity, so regaining share likely depends on assortment or pack architecture rather than price cuts; the pattern implies the brand’s positioning is tethered to Edibles in Oregon, where stabilizing monthly sell-through in the core format is prerequisite before scaling Beverage can materially influence rank.
Competitive Landscape
Mellow Vibes (formerly Head Trip) sits at rank #22 in Oregon Edible for October 2026, down 5 positions year over year from #17, and flat versus July 2026 at #22, while the brand’s peak of #17 in January 2026 marks a 5-rank slide since that high; in contrast, Wyld held #1 both this year and last as its sales grew 137.95% year over year, and Mule Extracts advanced from #5 to #4 alongside a 6.90% sales increase. Against softening leaders like Gron / Grön holding #2 with a 12.27% sales decline and Drops steady at #3 with a 5.38% drop, Mellow Vibes’ rank erosion without recent rebound implies share is being ceded to faster risers rather than merely caught in category contraction.
Notable Products
In October 2026, Mellow Vibes (formerly Head Trip) is overwhelmingly a Gummies brand, with Gummies accounting for 97.2% of sales and only 2.8% from beverage drops and syrups. That concentration means the brand’s revenue largely comes from edible Gummies, so most of its sales ride on this single format.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
