Market Insights Snapshot
In the Arizona market, Mellow Vibes (formerly Head Trip) has shown consistent performance in the Beverage category, maintaining a steady rank within the top 10 from July to October 2023. However, it's worth noting that in the Edibles category, the brand did not break into the top 20 until September 2023, suggesting an area of potential growth. Sales trends in the Edibles category also show an upward trajectory, hinting at increasing consumer interest.
Contrasting this, Mellow Vibes' performance in the Nevada market shows a different story. The brand holds a strong position in the Beverage category, but we see a significant drop in the Edibles category, falling from rank 7 in July 2023 to rank 31 in October 2023. This trend suggests a loss of market share in this category. Meanwhile, in the Oregon market, Mellow Vibes maintains a stable presence in the Beverage category, while showing slight fluctuations in the Edibles category rankings. Notably, sales in the Edibles category in Oregon show a decrease in October 2023, which may warrant further investigation.
In the Oregon Edible market, Mellow Vibes (formerly Head Trip) has experienced some fluctuations in its ranking over the period from July to October 2023. The brand started off strong in July, securing the 8th position, but slipped to 13th in August, only to bounce back to 10th in September, and then drop again to 14th in October. This indicates a somewhat volatile performance compared to competitors like Chalice Farms and Hellavated, which have maintained more consistent rankings within the top 15. However, Mellow Vibes (formerly Head Trip) has consistently outperformed Tasty's (OR) and Fire Dept. Cannabis, which have consistently ranked lower. In terms of sales, Mellow Vibes (formerly Head Trip) experienced a significant drop from July to August, but saw a recovery in September, only to decline again in October. This suggests a need for the brand to stabilize its performance to maintain its competitive position in the market.
In October 2023, Mellow Vibes (formerly Head Trip) saw a shift in its top-performing products. The Blueberry Live Resin Gummy (100mg) and Cherry Live Resin Gummy (100mg) ascended to the top spots with sales of 2686 and 2675 units respectively. The CBD:THC 1:1 Cherry Jelly, which had been a consistent performer in previous months, dropped to the third position. Notably, the Sour Raspberry Lemonade Live Terp Jelly (100mg) that led in sales during July, August, and September, fell to the fourth spot in October. Lastly, the Hybrid Mango Guava Jelly (100mg) maintained its position in the top five, albeit at the bottom.