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Mar-2026
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Overview
Market Insights Snapshot
Mellow Vibes, formerly known as Head Trip, has shown a mixed performance across different states and categories. In Arizona, the brand has maintained a presence within the top 30 edible brands, although its rankings have fluctuated slightly from 18th in December 2025 to 20th in March 2026. This slight dip in ranking is accompanied by a noticeable decrease in sales from December to February, followed by a recovery in March. This indicates a potential rebound in the Arizona market, which could be a positive sign for the brand's future performance in the state.
In Oregon, Mellow Vibes has exhibited more stability, consistently ranking within the top 20 edible brands. The brand held the 19th position in December 2025 and March 2026, with a brief improvement to 17th in January 2026. Despite these steady rankings, the sales figures reveal some variability, with a significant increase in January followed by fluctuations in subsequent months. This suggests that while Mellow Vibes is maintaining its market presence in Oregon, there might be underlying factors affecting its sales performance. Notably, the brand's consistent presence in the top 20 is a positive indicator of its sustained popularity among consumers in the state.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Mellow Vibes (formerly Head Trip) has experienced fluctuations in its ranking, reflecting a dynamic market environment. As of March 2026, Mellow Vibes holds the 20th position, showing a slight improvement from February when it ranked 22nd. This improvement comes despite a dip in sales from December 2025 to February 2026, before a recovery in March. Comparatively, Sublime has consistently outperformed Mellow Vibes, climbing to the 18th position in March with a notable increase in sales. Meanwhile, Grow Sciences and Pucks have shown varied performances, with Grow Sciences dropping to 22nd in March and Pucks maintaining a close competitive stance. Amy & Al's, which ranked 19th in March, also presents a competitive challenge with its fluctuating yet strong sales figures. These dynamics suggest that while Mellow Vibes is maintaining its presence, strategic adjustments may be necessary to enhance its competitive positioning and capitalize on market opportunities.
Notable Products
In March 2026, the top-performing product for Mellow Vibes (formerly Head Trip) was the Hybrid Mango Guava Gummy (100mg), maintaining its first-place ranking from February with sales reaching 3742. Following closely was the Raspberry Lemonade Solventless Gummy (100mg), which held steady in the second position despite a slight decrease in sales. The Green Apple Jellies 5-Pack (100mg) secured the third spot, consistently climbing from fourth in previous months. The Blue Raz Cherry Fusion Jellies 10-Pack (100mg) made its debut on the rankings in March, coming in at fourth place. Meanwhile, the Sweet Green Apple Live Terp Resin Jelly (100mg) remained in fifth position, showing a recovery in sales from February.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
