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Jun-2024
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Overview
Market Insights Snapshot
Mellow Vibes (formerly Head Trip) has shown a varied performance across different states and categories. In Arizona, the brand has maintained a steady presence in the Beverage category, holding the 11th rank in both March and April 2024, before dropping out of the top 30 in May and climbing back to the 10th position in June. This indicates a potential resurgence in popularity or a successful promotional campaign. However, in the Edible category within the same state, Mellow Vibes experienced a decline, moving from 18th in March to 20th in April, then back to 18th in May, and down to 19th in June. This fluctuation suggests a competitive market where Mellow Vibes is struggling to maintain a consistent top-tier position.
In Nevada, Mellow Vibes' presence in the Edible category has been less stable. The brand was ranked 26th in March and dropped to 29th in April, subsequently falling out of the top 30 in both May and June. This downward trend could indicate challenges in market penetration or consumer preference shifts. Conversely, in Oregon, the brand has shown relatively stable performance in the Edible category, maintaining a position within the top 30, although their rank slightly fluctuated from 19th in March to 21st in May, before slightly improving to 20th in June. The overall trend in Oregon suggests a consistent consumer base, albeit with minor competitive pressures.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Mellow Vibes (formerly Head Trip) has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Notably, Mellow Vibes held the 18th rank in March 2024, dropped to 20th in April, and then climbed back to 18th in May, only to fall to 19th in June. This volatility contrasts with the more stable performance of competitors like Vital, which consistently improved its rank from 20th in March to 17th by June, and Amy & Al's, which maintained a steady position around the 18th and 19th ranks. Meanwhile, Good Tide saw a significant decline from 10th in March to 20th by June, reflecting a sharp drop in sales. These trends suggest that while Mellow Vibes is maintaining a competitive stance, it faces significant pressure from both rising and falling brands in the Arizona market, highlighting the need for strategic adjustments to stabilize and improve its market position.
Notable Products
In June 2024, the top-performing product for Mellow Vibes (formerly Head Trip) was the Hybrid Mango Guava Gummy (100mg), maintaining its rank as number one with sales of 2142 units. The CBN/THC 2:1 Dream Berry Jelly 5-Pack (100mg CBN, 50mg THC) climbed to second place, showing a consistent improvement from its third rank in the previous months. The Raspberry Lemonade Solventless Gummy (100mg) dropped to third place from its top position in April. The CBD/THC 1:1 Watermelon Jelly (100mg CBD, 100mg THC) remained steady at fourth place, while the Sour Raspberry Lemonade Live Terp Jelly (100mg) held its fifth position. Notably, the Hybrid Mango Guava Gummy has seen a decline in sales from March to June, indicating a potential shift in consumer preferences.
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