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Apr-2025
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Overview
Market Insights Snapshot
Mellow Vibes, previously known as Head Trip, has shown varied performance across different states and categories. In Arizona, the brand has consistently remained in the top 30 within the Edible category, although there has been a noticeable downward trend in rankings from January to April 2025, moving from 25th to 29th. This decline in ranking is mirrored by a significant drop in sales, from approximately $77,973 in January to $54,984 by April. The brand's presence in Arizona's top 30 is a positive indicator of its market relevance, but the downward trajectory suggests potential challenges that need addressing to sustain competitiveness.
In contrast, Oregon presents a more optimistic scenario for Mellow Vibes. The brand has improved its position in the Edible category rankings, climbing from 25th in January to 19th by April. This upward movement is accompanied by an increase in sales, which saw a rise from $32,558 in January to $48,424 in April. The positive trend in Oregon could be indicative of successful local strategies or product offerings that resonate well with consumers there. The contrasting performances in these states highlight the importance of localized approaches and the potential for growth in different markets.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Mellow Vibes (formerly Head Trip) has experienced notable fluctuations in its ranking, reflecting a dynamic market environment. Starting the year at rank 25 in January 2025, Mellow Vibes saw a slight improvement to rank 24 in February, only to drop to rank 26 in March and further to rank 29 in April. This downward trend in ranking correlates with a decrease in sales from January to April. In comparison, O'Geez (WA) has shown resilience, maintaining a relatively stable position, ending April at rank 26. Meanwhile, Copperstate Farms improved its rank from 28 in January to 27 in April, indicating a positive trajectory. iLava and Pucks have remained outside the top 20 throughout this period, with iLava consistently hovering around the 30th position. These insights suggest that while Mellow Vibes faces challenges in maintaining its competitive edge, there is potential for strategic adjustments to regain market share in Arizona's edible category.
Notable Products
In April 2025, the Raspberry Lemonade Solventless Gummy (100mg) maintained its top position in the Edible category for Mellow Vibes (formerly Head Trip), continuing its streak as the best-selling product with sales of 2,456 units. The Sweet Green Apple Live Terp Resin Jelly (100mg) climbed to the second spot, up from fourth in March, showcasing a notable improvement in its ranking. The Watermelon Jelly 10-Pack (100mg) made its debut in the rankings at third place, indicating a strong market entry. Meanwhile, the Watermelon Resin Gummy (100mg) secured the fourth position, demonstrating consistent performance. The Hybrid Mango Guava Gummy (100mg) experienced a drop to fifth place, falling from its previous third-place ranking in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
