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Apr-2026
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Overview
Market Insights Snapshot
Mellow Vibes, previously known as Head Trip, has demonstrated a consistent presence in the Arizona edible market, maintaining a steady rank of 21st from February to April 2026. This stability in ranking suggests a solid foothold in the Arizona market, with sales figures showing a positive trend, culminating in $118,008 by April. In contrast, the brand's performance in Oregon shows more fluctuation. While ranking 17th in January, Mellow Vibes dropped to 19th in February and March, before slightly recovering to 18th in April. This indicates some challenges in maintaining a competitive edge in Oregon's edible category.
Despite these fluctuations, Mellow Vibes has managed to stay within the top 30 brands in both Arizona and Oregon, which is a positive indicator of brand resilience and market presence. The lack of top 30 rankings in any other states or categories may suggest potential areas for growth or highlight the competitive nature of other markets. Observing the sales dynamics and ranking shifts in these states could provide valuable insights into consumer preferences and competitive strategies within the edible category.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Mellow Vibes (formerly Head Trip) has maintained a consistent rank of 21st from February to April 2026, showing a stable position amidst fluctuating competitors. Despite not breaking into the top 20, Mellow Vibes has demonstrated a steady increase in sales, rising from $105,116 in January to $118,008 in April. This growth is notable when compared to competitors like Kushy Punch, which improved its rank from 24th to 20th over the same period, and Amy & Al's, which experienced more volatility, moving from 20th to 22nd. Meanwhile, Sublime consistently held the 19th position, with sales slightly higher than Mellow Vibes. The data suggests that while Mellow Vibes is not yet a top contender, its steady sales growth positions it well for potential future advancement in the rankings.
Notable Products
In April 2026, Mellow Vibes (formerly Head Trip) saw Blue Raz Cherry Fusion Jellies 10-Pack (100mg) rise to the top as the best-performing product, climbing from fourth place in March to first, with notable sales of 3731 units. The Green Apple Jellies 5-Pack (100mg) continued its strong performance, moving up from third to second place, indicating a consistent upward trend. The Hybrid Mango Guava Gummy (100mg), previously leading in the first quarter, slipped to third place, reflecting a decrease in sales momentum. Raspberry Lemonade Solventless Gummy (100mg) saw a decline from second place in March to fourth in April, suggesting a shift in consumer preference. Lastly, Raspberry Lemonade Jellies 5-Pack (100mg) entered the top five, ranking fifth, after not being in the top rankings in March, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
