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Sep-2025
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Overview
Market Insights Snapshot
Mellow Vibes, previously known as Head Trip, has shown a promising upward trajectory in the Arizona edibles market. Over the months from June to September 2025, the brand climbed steadily from the 26th position to the 21st. This consistent rise in rankings suggests a strengthening foothold in the state, likely driven by strategic product offerings or increased consumer loyalty. While the brand's sales figures reflect a positive trend, with September seeing a notable increase compared to previous months, it's important to note that maintaining momentum in such a competitive market will be crucial for sustained success.
In contrast, Mellow Vibes' performance in the Oregon edibles market has been relatively stable, holding steady at the 19th position from July to September 2025. Despite this consistent ranking, the sales figures reveal a slight decline from June to August, with a modest recovery in September. This stability in rankings, despite fluctuating sales, indicates that while the brand is maintaining its position, there might be underlying challenges or competitive pressures at play. The absence of a top 30 ranking in other states or categories suggests potential areas for growth and expansion, but also highlights the need for strategic focus to break into new markets or improve standing in existing ones.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Mellow Vibes (formerly Head Trip) has shown a promising upward trajectory in rank over the past few months. In June 2025, the brand was ranked 26th, and by September 2025, it had climbed to 21st position. This positive trend suggests a growing consumer preference and effective marketing strategies. However, it faces stiff competition from brands like Haze & Main, which has consistently outperformed Mellow Vibes, moving from 30th to 20th place in the same period. Meanwhile, Sublime maintains a strong presence, holding steady around the 18th and 19th ranks, indicating robust sales performance. Grow Sciences experienced fluctuations, dropping to 22nd in September, while BITS showed a slight recovery, moving from 27th in July to 23rd in September. These dynamics highlight the competitive pressures Mellow Vibes faces as it seeks to improve its market position and sales in Arizona's edible category.
Notable Products
In September 2025, Mellow Vibes (formerly Head Trip) maintained its top-performing product, Raspberry Lemonade Solventless Gummy (100mg), which consistently held the number one rank since June 2025, despite a slight decrease in sales to 2711 units. Sweet Green Apple Live Terp Resin Jelly (100mg) also showed stability, retaining its second position across the months. Watermelon Resin Scored Gummy (100mg) climbed to third place from fourth in August, showcasing a positive trend in consumer preference. Hybrid Mango Guava Gummy (100mg) experienced a drop to fourth place from its consistent third position in previous months. Notably, Blood Orange Super Sour Diesel Gummy (100mg) entered the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
