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Nov-2025
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Overview
Market Insights Snapshot
Mellow Vibes (formerly Head Trip) has shown a consistent presence in the Arizona edible market, maintaining a steady position within the top 30 brands over the past few months. In August 2025, the brand was ranked 23rd, and although it improved slightly to 21st in September and October, it dipped back to 22nd in November. Despite this minor fluctuation, Mellow Vibes has demonstrated resilience, with sales peaking in October at $79,091. This indicates a strong consumer interest and potential for further growth in the Arizona market, even if the brand's ranking did not significantly climb.
In Oregon, Mellow Vibes has shown a slightly more positive trend in the edible category. The brand managed to climb from 19th in August to 17th by October, holding this rank through November, which suggests a solidifying presence in the state. The sales figures reflect this upward trajectory, with a notable increase from August to October, before stabilizing in November. The ability to maintain a top 20 position in Oregon's competitive market highlights Mellow Vibes' growing appeal and potential for further expansion, particularly as they continue to capture consumer interest with their offerings. However, the brand's absence from the top 30 in other states could indicate areas for potential growth and market penetration.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Mellow Vibes (formerly Head Trip) has shown a promising upward trajectory in recent months. From August to November 2025, Mellow Vibes improved its rank from 19th to 17th, indicating a positive trend in consumer preference and market penetration. This progression is noteworthy when compared to competitors like Mr. Moxey's, which remained stable at 17th and 18th positions, and Joyibles, which fluctuated between 18th and 20th ranks. Meanwhile, Golden maintained a slightly higher rank, oscillating between 15th and 16th, while Dr. Feel Good consistently outperformed with ranks between 13th and 16th. Despite these challenges, Mellow Vibes' steady climb in rankings and sales growth suggests a strengthening brand presence and a growing consumer base in the Oregon market.
Notable Products
In November 2025, the top-performing product for Mellow Vibes (formerly Head Trip) was the Raspberry Lemonade Solventless Gummy (100mg), maintaining its first-place rank since August 2025 with sales of 3447. The Sweet Green Apple Live Terp Resin Jelly (100mg) also held its position in second place, showing consistent performance over the months. The Watermelon Resin Scored Gummy (100mg) remained steady in third place, while the Hybrid Mango Guava Gummy (100mg) consistently ranked fourth. Notably, the Sour Green Apple Jelly (100mg) entered the rankings in November at fifth place, highlighting a new contender in the market. These rankings reflect stability in consumer preferences for Mellow Vibes' top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
