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Oct-2025
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Overview
Market Insights Snapshot
RR Brothers has shown a steady upward trajectory in the Edible category within Arizona. Over the past few months, the brand has improved its ranking from 28th in July to 24th in October. This positive movement indicates a growing consumer preference and acceptance of their products in this specific market. Despite a dip in sales from July to August, which saw a decrease from $58,485 to $46,922, the subsequent months showed recovery with sales climbing back up, suggesting effective strategies in place to regain market share. This steady climb in rankings and sales recovery points to a potential strengthening of their brand presence in Arizona's edible market.
Notably, RR Brothers did not make it to the top 30 brands in any other state or category during the same period, which could be seen as a limitation in their market penetration strategy. The absence of rankings in other states or categories highlights a potential area for growth and expansion. However, the consistent performance in Arizona might provide a solid foundation for RR Brothers to leverage and expand their footprint. The brand's focus on the Arizona edible market appears to be yielding results, and it will be interesting to observe if they can replicate this success in other regions or product categories in the future.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, RR Brothers has shown a steady improvement in its rankings from July to October 2025, moving from 28th to 24th place. This upward trajectory is indicative of a positive trend in sales performance, contrasting with competitors like Haze & Main, which experienced a slight decline in rank from 20th to 23rd over the same period. Meanwhile, BITS has consistently outperformed RR Brothers, maintaining a higher rank, moving from 27th to 22nd, and showing a significant sales increase in October. Brands such as iLava and O'Geez (WA) also remain notable competitors, with iLava gradually improving its rank, while O'Geez (WA) fluctuates but ultimately ranks just above RR Brothers in October. These dynamics suggest that while RR Brothers is gaining ground, the competitive environment remains challenging, necessitating strategic marketing and product differentiation to continue its ascent in the rankings.
Notable Products
In October 2025, the top-performing product for RR Brothers was the CBD/THC/CBN/CBG 1:1:1:1 Peach Mango Gummies (100mg CBD, 100mg THC, 100mg CBN, 100mg CBG), reclaiming its position from July with sales of 337 units. The Indica Grape Gummies (100mg) rose significantly to the second position, having been absent from the August rankings and improving from fifth in September. Hybrid Cherry Gummies (100mg) fell to third place after being the top product in September. THC/CBN 2:1 Blueberry Grape Gummies (100mg THC, 50mg CBN) consistently held the fourth position from August to October. Strawberry Lemon Gummies 100-Pack (1000mg) rounded out the top five, maintaining a stable presence in the rankings throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
