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Aug-2024
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Overview
Market Insights Snapshot
RR Brothers has shown a consistent presence in the Edible category in Arizona over the past few months. Starting at a rank of 25 in May 2024, they improved to 22 in June and held steady at 21 in July before slipping slightly back to 22 in August. This indicates a strong but slightly fluctuating performance in the Arizona market. The sales figures reflect this trend, with a peak in July at $85,686 and a slight dip in August to $69,512. It's noteworthy that RR Brothers has managed to stay within the top 30 brands consistently, which is a positive sign of their market presence and consumer preference in Arizona's Edible category.
While RR Brothers' performance in Arizona is commendable, their absence from the top 30 brands in other states and categories could be a point of concern. This lack of ranking in additional markets may suggest either a focused strategy or a need for broader market penetration. The consistency in Arizona is promising, but expansion and visibility in other states could be critical for long-term growth. Monitoring how RR Brothers adapts and scales their operations outside of Arizona will be essential for stakeholders and consumers interested in the brand's trajectory.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, RR Brothers has shown a consistent upward trajectory in rank from May to July 2024, moving from 25th to 21st, before slightly dropping back to 22nd in August 2024. This improvement in ranking indicates a positive reception and growing market presence, although the slight dip in August suggests potential volatility. Competing brands such as Mellow Vibes (formerly Head Trip) and Amy & Al's have maintained their positions within the top 20, which highlights the competitive pressure RR Brothers faces. Notably, Mom & Pop has seen fluctuating ranks but remains ahead of RR Brothers, indicating a stable yet competitive environment. The consistent presence of these competitors in the top 20 underscores the need for RR Brothers to innovate and strategize effectively to capture more market share and sustain its upward momentum.
Notable Products
In August 2024, the top-performing product for RR Brothers was Indica Grape Gummies 100mg, securing the first rank with notable sales of 658 units. Sativa Mango Gummies 10-Pack 100mg maintained its second position from July 2024, showcasing consistent demand. The CBD/THC/CBN/CBG 1:1:1:1 Peach Mango Gummies 100mg dropped from first place in previous months to third place in August 2024. THC/CBN 2:1 Blueberry Grape Gummies 100mg THC, 50mg CBN remained steady at fourth rank for two consecutive months. Hybrid Strawberry Gummies 100mg entered the rankings for the first time in August 2024, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
