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Sep-2025
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Overview
Market Insights Snapshot
RR Brothers has shown a consistent presence in the edibles category within the state of Arizona. Over the past few months, the brand has demonstrated a gradual ascent in the rankings, moving from 29th place in June to 26th in September 2025. This upward trajectory, despite a slight fluctuation in sales figures, indicates a strengthening position in the market. The brand's ability to maintain and slightly improve its standing in a competitive category suggests a solid consumer base and effective marketing strategies.
It's noteworthy that RR Brothers has not appeared in the top 30 brands in any other state or category during this period, which might be seen as a limitation to their geographical reach and market penetration. However, their steady performance in Arizona's edibles market could serve as a foundation for future expansion. The brand's focus on this specific category in Arizona might be a strategic decision to consolidate their presence before venturing into new markets or categories. This approach could potentially lead to more significant growth opportunities in the near future if executed effectively.
Competitive Landscape
In the competitive landscape of the Arizona Edible category, RR Brothers has shown a steady improvement in rank over the past four months, rising from 29th in June 2025 to 26th by September 2025. This upward trend indicates a positive reception in the market, although the brand still faces stiff competition from established players. For instance, Grow Sciences consistently ranks higher, maintaining a position within the top 25, despite a slight dip to 22nd in September. Meanwhile, BITS has also shown resilience, fluctuating between 22nd and 27th place, ultimately ranking 23rd in September. Notably, O'Geez (WA) and iLava have not broken into the top 20, indicating that RR Brothers is well-positioned to capitalize on its momentum and potentially surpass these competitors if it continues to enhance its market strategies.
Notable Products
For September 2025, the top-performing product for RR Brothers was Hybrid Cherry Gummies (100mg), which rose to the number one rank after being second in August. The THC/CBN 2:1 Blueberry Grape Gummies (100mg THC, 50mg CBN) moved up to the second position, despite a decrease in sales to 288 units. The CBD/THC/CBN/CBG 1:1:1:1 Peach Mango Gummies (100mg CBD, 100mg THC, 100mg CBN, 100mg CBG) saw a drop from first place in June and July to third place in September. Blueberry Cream Gummies 10-Pack (100mg) slipped from first in August to fourth in September. Sativa Mango Gummies 10-Pack (100mg) maintained its fourth-place position from August to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
