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Jul-2025
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Overview
Market Insights Snapshot
RR Brothers has shown a consistent presence in the Arizona edible market over the past few months. Despite a slight dip in sales from April to June, where they slipped from 27th to 28th in the rankings, they managed to regain their 27th position by July. This suggests a possible stabilization or strategic adjustment that helped them recover slightly in the competitive edible category. The fact that they have remained within the top 30 throughout these months is indicative of their resilience and ability to maintain a foothold in a challenging market.
Interestingly, RR Brothers' performance in other states or categories is not highlighted in the top 30 rankings, which could signal either a focus on specific markets like Arizona or underperformance in other regions. This absence from other top rankings might be a cause for concern or a strategic decision to concentrate efforts where they have established a market presence. Understanding the dynamics of these movements could provide deeper insights into the brand's overall strategy and market positioning.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, RR Brothers has shown a relatively stable performance from April to July 2025, maintaining a rank around the 27th position, with a slight dip to 28th in June. This stability is noteworthy given the fluctuations observed in competitors such as BITS, which experienced a significant drop from 18th to 26th place over the same period. Meanwhile, Mellow Vibes (formerly Head Trip) has been on an upward trajectory, improving its rank from 29th to 24th, potentially indicating increased consumer preference or effective marketing strategies. Although RR Brothers' sales saw a decline from April to June, they rebounded in July, which could suggest a successful promotional effort or seasonal demand. The competitive dynamics highlight the importance for RR Brothers to innovate and differentiate to maintain or improve its position amidst fluctuating consumer preferences and aggressive competitors.
Notable Products
In July 2025, the top-performing product for RR Brothers was the CBD/THC/CBN/CBG 1:1:1:1 Peach Mango Gummies, maintaining its first-place rank from June with sales reaching 555 units. The Indica Grape Gummies surged to second place from fifth in June, showing a notable increase in popularity. Strawberry Lemon Gummies 100-Pack, despite dropping from first in May to third in July, continued to perform strongly with consistent sales. Hybrid Cherry Gummies reappeared in the rankings at fourth place, while THC/CBN 2:1 Blueberry Grape Gummies held steady at fifth. Overall, the rankings reflect a dynamic shift in consumer preferences, with the Indica Grape Gummies making the most significant leap in position.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
