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Jun-2024
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Overview
Market Insights Snapshot
RR Brothers has shown a consistent presence in the Edible category across Arizona. Over the past four months, their ranking has fluctuated slightly but remained within the top 30 brands. Specifically, they moved from the 23rd position in March 2024 to the 21st in April, before dropping to 24th in May and then rising again to 22nd in June. This indicates a stable yet slightly volatile performance in the market. The sales figures reflect this trend, with a notable dip in May followed by a recovery in June, suggesting that while RR Brothers is maintaining its market presence, it faces competitive pressures that impact its monthly rankings.
It's important to note that the brand's performance in other states and categories is not detailed here, which could provide a more comprehensive view of their overall market standing. However, the data from Arizona alone highlights that RR Brothers is a resilient player in the Edible category. The fact that they have consistently been in the top 30 is a positive indicator, but the occasional drops in ranking suggest areas for potential improvement. To gain further insights, one would need to explore their performance across other states and categories.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, RR Brothers has experienced notable fluctuations in its rankings and sales over recent months. RR Brothers' rank shifted from 23rd in March 2024 to 21st in April 2024, then dropped to 24th in May 2024, before recovering slightly to 22nd in June 2024. This volatility contrasts with the more stable performance of competitors like Mom & Pop, which maintained a relatively steady position, ranking 21st in March, 22nd in April, 23rd in May, and 21st again in June. Another key competitor, Good Tide, showed a significant decline from 10th in March to 20th by June, indicating a potential market shift that could benefit RR Brothers if they capitalize on this opportunity. Meanwhile, Kushy Punch and Grow Sciences have consistently ranked lower than RR Brothers, suggesting that despite the fluctuations, RR Brothers maintains a competitive edge over these brands. Understanding these dynamics can help RR Brothers strategize to stabilize and improve their market position.
Notable Products
In June 2024, the top-performing product for RR Brothers was CBD/THC/CBN/CBG 1:1:1:1 Peach Mango Gummies (100mg CBD, 100mg THC, 100mg CBN, 100mg CBG), maintaining its number one rank from May with sales of $794. Sativa Mango Gummies 10-Pack (100mg) dropped to the second position from its previous top rank in April, with notable sales of $605. THC/CBN 2:1 Blueberry Grape Gummies (100mg THC, 50mg CBN) moved up to third place from fifth in April, showing a steady increase in popularity. CBD/THC/CBG 1:1:1 Orange Creamsicle Gummies (100mg CBD, 100mg THC, 100mg CBG) held its fourth position for two consecutive months. Indica Grape Gummies (100mg) remained consistent at fourth place, despite fluctuating ranks in previous months.
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