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Aug-2025
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Overview
Market Insights Snapshot
RR Brothers has maintained a consistent presence in the Edible category within Arizona, holding the 28th rank from June through August 2025. This consistency in ranking, despite fluctuations in sales figures, indicates a stable position in a competitive market. However, the brand's inability to break into the top 25 suggests that while they have a foothold, there is room for growth and improvement in their market strategy. The sales figures show a downward trend from May to August, which could be a point of concern if the brand aims to climb higher in the rankings.
It is noteworthy that RR Brothers did not appear in the top 30 rankings in any other state or category during this period, highlighting a potential limitation in their geographic and product category reach. This absence in other markets could either indicate a strategic focus on the Arizona Edible market or a missed opportunity to expand and diversify their brand presence. Without a presence in other states, RR Brothers may be missing out on potential growth areas, which could be vital for long-term success and resilience in the ever-evolving cannabis industry.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, RR Brothers has maintained a consistent presence, ranking 28th from June to August 2025. Despite a slight drop from 27th in May, RR Brothers has shown resilience in a highly competitive environment. Notably, BITS experienced a decline from 20th in May to 26th in August, suggesting potential market volatility. Meanwhile, O'Geez (WA) improved its rank from 29th in May to 24th in August, indicating a positive sales trajectory. Copperstate Farms saw a significant drop from 23rd in July to 30th in August, which could signal challenges in maintaining market share. In contrast, iLava remained stable around the 31st position, suggesting steady but lower sales compared to RR Brothers. These dynamics highlight the competitive pressures RR Brothers faces, underscoring the importance of strategic marketing and product differentiation to enhance its market position.
Notable Products
In August 2025, the top-performing product for RR Brothers was Blueberry Cream Gummies 10-Pack (100mg) in the Edible category, which rose to the first position after being second in May. Hybrid Cherry Gummies (100mg) climbed to the second spot from fourth in July, indicating a significant increase in popularity. Strawberry Lemon Gummies 100-Pack (1000mg) maintained a steady rank at third place for three consecutive months. The CBD/THC/CBN/CBG 1:1:1:1 Peach Mango Gummies (100mg CBD, 100mg THC, 100mg CBN, 100mg CBG) dropped to fourth place from its top position in July despite having a notable sales figure of 592 in July. THC/CBN 2:1 Blueberry Grape Gummies (100mg THC, 50mg CBN) consistently held the fifth spot across the months, reflecting stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
