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Nov-2024
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Overview
Market Insights Snapshot
Chromatic's performance in the Concentrates category in Oregon has shown notable fluctuations over the past few months. Starting from a rank of 27 in August 2024, the brand temporarily slipped out of the top 30 in September, only to re-enter at rank 30 in October and climb to 23 by November. This indicates a positive upward trajectory, suggesting a successful strategy or market adaptation that allowed it to regain and improve its standing. The sales figures support this trend, with an increase from October to November, indicating a resurgence in consumer demand or effective promotional efforts.
In contrast, Chromatic's performance in the Vapor Pens category in Oregon has been less volatile, though it still presents an interesting case. The brand did not make it into the top 30 rankings during this period, with its highest position being 53 in November. Despite this, the sales figures show a consistent upward trend, especially notable from October to November, where sales increased significantly. This suggests that while Chromatic has yet to break into the top ranks, it is gaining traction and could potentially climb the rankings if the current sales momentum continues.
Competitive Landscape
In the competitive landscape of concentrates in Oregon, Chromatic has experienced a dynamic shift in its market position from August to November 2024. Initially ranked 27th in August, Chromatic saw a dip to 31st in September, followed by a slight improvement to 30th in October, and a significant leap to 23rd in November. This fluctuation in rank is indicative of a competitive environment where brands like Mana Extracts and Elysium Fields have shown varying performances, with Mana Extracts consistently improving its rank from 25th to 22nd, while Elysium Fields peaked at 21st in October before dropping to 24th in November. Meanwhile, Higher Cultures maintained a strong presence, although it slipped from 17th to 21st by November. Chromatic's resurgence in November suggests a strategic adjustment that could be capitalizing on the fluctuating performances of its competitors, positioning it for potential growth in sales and market share.
Notable Products
In November 2024, Chromatic's top-performing product was the Wild Cherry Punch Cured Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with notable sales of 426 units. Following closely, the Grape Sherbanger Sugar Sauce (2g) in the Concentrates category ranked second. Root Beer Shatter (2g) also in the Concentrates category, achieved the third position. Compared to previous months, these products have consistently maintained their positions, indicating steady demand. The Tokyo Snow Cured Resin Cartridge (1g) and Knockout Runtz Shatter (2g) rounded out the top five, both showing strong performance with no significant changes in their rankings from prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
