Market Insights Snapshot
In the edible category, the cannabis brand Chuz has seen a varied performance across different provinces. In Alberta, the brand started with a promising rank in July 2023 at 19th place but experienced a significant drop by October 2023, falling out of the top 20 to the 30th spot. This decline is reflected in a decrease in sales, which dropped from 33,482 in July to 5,161 in October. Similarly, in British Columbia, Chuz maintained a steady yet out-of-top-20 rank from July to October, with sales also decreasing over this period.
In contrast, Chuz's performance in Ontario and Saskatchewan shows a different trend. In Ontario, despite starting outside the top 20 in July 2023, the brand managed to climb up to the 28th position in September, before falling back to 30th in October. In Saskatchewan, Chuz had a more positive performance, maintaining a position within the top 20 throughout the period, although it did experience a slight drop in rank from 14th in September to 19th in October. Sales trends in these provinces also reflect these ranking movements.
In the edible category in Ontario, Chuz has seen a consistent presence in the top 40 brands, with a slight improvement in rank from July to September 2023, followed by a slight drop in October. Chuz's performance can be compared to its competitors such as Pure Sunfarms, MediPharm Labs, and DynaWellness. Pure Sunfarms and MediPharm Labs have maintained a similar rank to Chuz, but with a slight improvement in October. DynaWellness, on the other hand, started off significantly higher in rank but has seen a steady decline over the months. A notable mention is Collective Project, which was not in the top 20 in July but has seen a significant improvement in rank since August. In terms of sales, Chuz has seen a downward trend, similar to its competitors, indicating a highly competitive market.
In October 2023, the top-performing product for Chuz was the Salted Caramels 2-Pack (10mg), maintaining its number one ranking from previous months with 2632 units sold. The Super Sourz - CBD:THC 1:1 Cherry Bomb Gummies 4-Pack (10mg CBD. 10mg THC) rose to second place, improving from its consistent fifth place ranking in the prior three months. Notably, the Super Sours - CBD:THC 1:1 Peach Mango Madness Gummies 4-Pack (10mg CBD, 10mg THC) held steady at third place, despite a significant drop in sales. The Super Sours - CBD/THC 1:1 Blue Blastberry Gummies 4-Pack (10mg CBD, 10mg THC) and Super Sours - CBD:THC 1:1 Kiwi Kaboom Gummies 4-Pack (10mg CBD, 10mg THC) slid to fourth and fifth places respectively, marking a downward shift in their sales performance. This analysis reveals a dynamic market, with notable shifts in product rankings and sales figures.