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Nov-2024
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Overview
Market Insights Snapshot
Clarity Gardens has shown significant improvement in its performance within the Flower category in Colorado. Over the months from August to November 2024, the brand climbed from a rank of 57 to 28. This upward trajectory is notable, especially considering that they were not in the top 30 brands at the start of this period. The consistent rise in rankings suggests a strengthening market presence and possibly increased consumer preference or distribution improvements in the state. The brand's progress in Colorado indicates a positive trend that could be a precursor to further growth if sustained.
Despite the positive momentum in Colorado, Clarity Gardens' absence from the top 30 in other states or provinces might indicate challenges in expanding their reach or competition in those markets. The brand's focused success in the Flower category could suggest that they have honed their strategy or product offerings specifically for Colorado, which might not yet translate to other regions. This selective success underscores the importance of market-specific strategies and could provide a foundation for future expansion efforts into new territories or categories.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Clarity Gardens has shown a consistent upward trajectory in its rankings over the past few months, moving from 57th in August 2024 to 28th by November 2024. This improvement in rank is notable when compared to competitors like Level 10 LLC, which also saw a significant rise from 83rd to 29th, and Natty Rems, which fluctuated but ultimately improved from 30th to 27th. Meanwhile, Kind Love maintained a relatively stable position, slightly improving from 21st to 26th. Clarity Gardens' sales growth is reflected in this ranking climb, indicating a strong market presence and increasing consumer preference. The brand's ability to surpass Melody Genetics, which ended November at 30th after a peak at 39th in October, further highlights its competitive edge in the region.
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Notable Products
In November 2024, Clarity Gardens saw Frost Nova (3.5g) leading the sales as the top-performing product, maintaining its first-place ranking from September. Monkey Bite (3.5g) followed closely in second place, consistent with its performance in October. Frost Nova (1g) secured the third spot, demonstrating an improvement from its previous second-place ranking in September. Frost Nova (7g) emerged in fourth place for the first time, showcasing its growing popularity. Notably, Frost Nova (3.5g) achieved impressive sales figures of 1755 units, highlighting its strong market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
