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Apr-2024
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Overview
Market Insights Snapshot
In Colorado, Nuhi has shown a varied performance across its product categories, with notable movements indicating both challenges and successes. For concentrates, Nuhi maintained a position within the top 30 brands from January to April 2024, experiencing a slight dip in rank from 19th in January to 27th in March, before making a significant recovery to 17th in April. This recovery is particularly impressive, considering the competitive nature of Colorado's cannabis market, and suggests a rebound in consumer interest or strategic adjustments by the brand. On the other hand, Nuhi's pre-roll category struggled to break into the top 30 until April, when it surged to the 26th position. This late entry into the top ranks indicates a potential shift in consumer preference or an effective marketing strategy during the latter part of the quarter.
The performance of Nuhi's vapor pens in Colorado is perhaps the most striking, highlighting a remarkable trajectory of improvement over the four-month period. Starting from a position well outside the top 30 brands in January, with a rank of 74th, Nuhi's vapor pens made an extraordinary leap to the 40th rank by April 2024. This dramatic improvement, underscored by a significant increase in sales from 23,016 in January to 112,213 in April, showcases the brand's potential for growth and adaptation in a highly competitive category. Such a movement reflects not only a growing consumer base but possibly also an optimization of product offerings or marketing efforts by Nuhi. While specific strategies behind these shifts remain undisclosed, the upward trend in the vapor pen category certainly suggests a successful pivot or enhancement in Nuhi's approach to the market.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, Nuhi has experienced a fluctuating presence, indicating a challenging market position amidst formidable competitors. Initially ranked 19th in January 2024, Nuhi saw a slight decline to 20th in February before dropping out of the top 20 in March, only to resurface at 17th in April. This trajectory suggests a struggle to maintain a steady rank, contrasting with competitors like Olio and Dabble Extracts, who consistently ranked higher throughout the same period, despite Olio's dip to 19th in April. Notably, Kush Masters demonstrated robust performance, maintaining a top 10 presence and outperforming Nuhi in sales and rank significantly. El Sol Labs, despite starting outside the top 20 in January, surpassed Nuhi by April, highlighting the competitive volatility within the concentrates market in Colorado. Nuhi's sales in April, while showing improvement, still lag behind the competition, underscoring the brand's need for strategic adjustments to enhance market share and consumer preference in this dynamic sector.
Notable Products
In April 2024, Nuhi saw Doobz - Black Lime Reserve Pre-Roll (1g) leading its product sales with a total of 2561 units sold, making it the top-performing product for the month. Following closely, Doobz- Super Sour Haze Pre-Roll (1g) and Doobz Diesel Haze OG Infused Pre-Roll (1g) ranked second and third, showcasing a strong preference for pre-rolled products among consumers. Notably, the Doobz Diesel Haze OG Infused Pre-Roll (1g) rose from the third position in March to the second in April, indicating a growing popularity. The De La Sour B-Bud (14g) from the Flower category secured the fourth spot, diversifying the top product categories. Lastly, Doobz - Chem i-95 Kief Infused Pre-Roll (1g) maintained its fifth position from January, demonstrating consistent sales performance over the months.
Top Selling Cannabis Brands
