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Aug-2024
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Overview
Market Insights Snapshot
Nuhi has shown a notable performance in the Colorado market, particularly in the Concentrates category. Over the past four months, Nuhi has improved its ranking from 22nd in May 2024 to 15th in August 2024, indicating a steady upward trend. This positive movement suggests an increasing preference for their concentrates among consumers in Colorado. However, in the Flower category, Nuhi's performance has been more volatile. They were ranked 47th in May, dropped to 60th in June, but then climbed back to 42nd by August. This fluctuation could indicate varying consumer preferences or competitive pressures within the Flower market.
In the Pre-Roll category, Nuhi's performance has been commendable, moving from 44th place in May to breaking into the top 30 by August, finishing at 29th. This upward trajectory highlights a growing acceptance and popularity of Nuhi's pre-roll products in Colorado. Conversely, the Vapor Pens category has seen a more modest improvement, with Nuhi moving from 60th in May to 47th in August. Although they have not yet entered the top 30, the upward trend is a positive sign. The mixed performance across different categories showcases areas of strength for Nuhi, while also highlighting opportunities for improvement.
Competitive Landscape
In the highly competitive Colorado Flower category, Nuhi has experienced notable fluctuations in its rankings and sales over the past few months. Starting at rank 47 in May 2024, Nuhi saw a dip to 60 in June, but managed to climb back up to 42 by August. This volatility highlights the competitive pressure from brands like Seed and Smith (LBW Consulting), which consistently improved its position from 53 in May to 35 in August, and CG Labs, which also showed a steady rise from 54 to 36 in the same period. Meanwhile, Chronic Creations maintained a relatively stable yet improving rank, moving from 69 in May to 49 in August. The absence of Northwest Cannabis Solutions from the top 20 in May and July, but a significant leap to rank 46 in August, indicates a resurgence that could further impact Nuhi's market position. These dynamics suggest that while Nuhi has shown resilience, the brand must continue to innovate and adapt to maintain and improve its standing amidst strong competition.
Notable Products
In August 2024, the top-performing product for Nuhi was Doobz- Super Sour Haze Pre-Roll (1g) in the Pre-Roll category. Following closely was Grape Gas B-Bud (7g) in the Flower category, which secured the second position. Doobz- Crescendo Infused Pre-Roll (1g) improved its ranking to third place from fifth in July 2024, showing significant growth with sales reaching 1734 units. Doobz - Wedding Cake Infused Pre-Roll (1g) maintained a solid fourth position. Meanwhile, Doobz - Strawberry Nightmare Infused Pre-Roll (1g) experienced a drop from the first position in July to fifth in August, indicating a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
