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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Coda Signature operated as a single-category brand, with Edible accounting for 100.0% of sales and an average item price of $14.36; within this mix, Edible declined 51.3% year over year and 18.6% month over month. Despite the -0.27% average price change year over year and a rank position of 16 in Colorado Edible, the 24-month sales change of +121.9% indicates a longer-cycle rebound coexisting with short-cycle contraction; the pattern implies concentration risk where recovery depends on reversing a double-digit MoM slide while maintaining an accessible price point.
The shift toward a fully concentrated Edible portfolio alongside a 51.3% YoY drop and 18.6% MoM decline suggests limited cross-category insulation and higher exposure to seasonal or promotional swings; being ranked 16 in Colorado Edible while prices dipped 0.27% YoY implies that share defense is not price-led. The juxtaposition of a +121.9% 24-month trajectory with current negative comps points to a positioning challenge: sustaining mid-pack relevance at rank 16 requires demand activation within Edible rather than further price concessions, because the current price elasticity signal is muted and category-only focus constrains volume backfill.
Competitive Landscape
Coda Signature ranks #16 in CO Edible for May 2026, down 6 positions from #10 in May 2025, and slipped 2 spots from #14 in February 2026, while the category leader Wyld held #1 year over year with a -15.3% sales change and Wana stayed at #2 with a -3.3% sales change. Relative to its peak at #10 in May 2025 and a year-over-year position of #10, the current #16 rank indicates a 60% increase in numerical rank value (worsening) alongside a quarter-to-date rank erosion of 14% versus February 2026, implying that recent share pressure is outpacing legacy leaders’ declines and the brand is ceding ladder position faster than top competitors.
Notable Products
Cherry Cola Fruit Notes 20-Pack (100mg) posted the steepest decline in May 2026 at -41.4% MoM, while category leaders Coffee & Doughnuts Milk Chocolate Bar 20-Pack (100mg) and Cream & Crumble White Chocolate Bar 20-Pack (100mg) fell -35.2% and -9.1% MoM, respectively, yet held ranks 1 and 3. CBD/THC 1:1 Coffee & Doughnuts Milk Chocolate Bar 20-Pack (100mg CBD, 100mg THC) slid -13.9% MoM to rank 4, even as Maple & Pecan Milk Chocolate Bar 20-Pack (100mg) rose +30.1% MoM into rank 5, and at least eight of the top ten are Edible chocolate or Fruit Notes SKUs indicating a concentrated lineup. With two top-three SKUs declining more than -9% while one mid-tier bar grew over +30%, the mix implies dependence on legacy chocolate anchors with selective flavor innovation absorbing demand volatility rather than expanding the category footprint.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
