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Jun-2024
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Overview
Market Insights Snapshot
Coda Signature has shown a consistent presence in the Colorado edibles market, maintaining a rank within the top 30 brands over the past few months. Notably, the brand experienced a slight dip in April and May, ranking 25th, but managed to climb back to 23rd in June. This upward movement in June is particularly significant as it suggests a recovery and potential growth in consumer preference. The sales figures also reflect this trend, with a notable increase from May to June, indicating a positive trajectory for the brand.
Despite the challenges in maintaining a higher rank, Coda Signature's ability to stay within the top 30 in Colorado's competitive market is commendable. However, the brand's absence from the top 30 in other states or provinces could be seen as a limitation or an area for potential growth. This suggests that while Coda Signature has a strong foothold in Colorado, expanding its market presence to other regions could be a strategic move to enhance its overall performance. The brand's resilience and recent positive trend in Colorado might serve as a foundation for broader market penetration.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Coda Signature has experienced fluctuations in its ranking and sales over the past few months. Despite a dip in April and May, where it held the 25th position, Coda Signature managed to climb back to the 23rd spot in June 2024. This recovery is notable when compared to competitors like Sweet Mary Jane, which remained relatively stable but lower in rank, and Binske, which consistently outperformed Coda Signature, maintaining a rank between 21 and 24. Another significant competitor, Dablogic, showed a dramatic rise to the 13th position in April before falling back to the 25th position in June, indicating volatility. Meanwhile, PAX demonstrated strong performance, peaking at the 9th position in May, although it did not rank in March or June. These dynamics suggest that while Coda Signature faces stiff competition, its ability to rebound in rankings indicates potential for growth and resilience in the market.
Notable Products
In June 2024, the top-performing product from Coda Signature was the Coffee & Doughnuts Milk Chocolate Bar 20-Pack (100mg), maintaining its number one rank and achieving sales of 1543 units. The Toffee & Sea Salt Chocolate Bar 20-Pack (100mg) saw a significant rise, climbing from fifth place in May to second place in June. The Maple & Pecan Milk Chocolate Bar 20-Pack (100mg) held steady at third place, while the Cream & Crumble White Chocolate Bar 20-Pack (100mg) dropped from third to fourth place. The CBD/THC 1:1 Coffee & Doughnuts Milk Chocolate Bar 20-Pack (100mg CBD, 100mg THC) fell to fifth place after being second in May. These shifts highlight dynamic changes in consumer preferences and product performance over recent months.
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