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Dec-2025
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Overview
Market Insights Snapshot
Rebel Edibles has shown a consistent presence in the Colorado market within the Edible category over the last few months of 2025. The brand maintained a steady ranking, oscillating slightly between the 16th and 17th positions from September to December. This consistency indicates a stable market presence, although the slight drop in sales from September to December suggests a need for strategic adjustments to regain or improve their standing. Notably, their consistent ranking in the top 20 highlights their resilience in a competitive market.
However, Rebel Edibles' absence from the top 30 in other states or provinces may indicate limited geographic reach or varying competitive dynamics outside of Colorado. This could be seen as an area for growth or a challenge in expanding their market influence. While their performance in Colorado is commendable, exploring strategies for broader distribution or adapting to different market conditions might be necessary for future growth. This data suggests that while Rebel Edibles is a recognizable name in its home state, there's potential for expansion and increased market penetration elsewhere.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Colorado, Rebel Edibles has maintained a relatively stable position, ranking consistently at 16th and 17th place from September to December 2025. Despite a slight decline in sales over these months, Rebel Edibles has managed to stay ahead of Nove Luxury Chocolate, which showed improvement in rank from 22nd to 19th but still trails behind Rebel Edibles in terms of sales. Meanwhile, Cheeba Chews and PAX have consistently outperformed Rebel Edibles, with Cheeba Chews maintaining a rank between 12th and 16th and PAX making a notable entry at 15th in December. Candaze has shown a downward trend, slipping from 16th to 18th, which could indicate potential opportunities for Rebel Edibles to capture more market share if they can capitalize on Candaze's declining sales. Overall, while Rebel Edibles faces stiff competition, particularly from established brands like Cheeba Chews, the brand's consistent ranking suggests a loyal customer base that could be leveraged with strategic marketing initiatives.
Notable Products
In December 2025, the top-performing product for Rebel Edibles was the Indica Blue Raspberry Pebbles Gummies 10-Pack (100mg), maintaining its consistent first-place rank from previous months, with sales of 3,298 units. The Sativa Strawberry Orange Pebble Bites Gummies 10-Pack (100mg) also held steady in second place, showing strong performance throughout the last four months. The Hybrid Strawberry, Green Apple, Blue Raspberry, and Mango Coated Gummies 10-Pack (100mg) secured the third spot, unchanged from prior months, with a slight increase in sales. Rozzies - Blue Raspberry Pebble-Coated Live Rosin Fruit Chew 10-Pack (100mg) reappeared in the rankings in December, reclaiming its fourth position. Notably, Rozzies - Orange Pineapple Pebble Coated Rosin Fruit Chews 10-Pack (100mg) entered the list in December, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
