Sep-2025
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Overview
Market Insights Snapshot
Rebel Edibles has maintained a consistent presence in the Colorado market, specifically within the Edible category. Over the months from June to September 2025, the brand has consistently held the 16th position in the rankings. This stability suggests a steady consumer base and a consistent demand for their products. Despite a slight fluctuation in sales figures, with a dip in August followed by a recovery in September, Rebel Edibles has managed to retain its position, indicating resilience in a competitive market.
Interestingly, the brand's performance is not visible in the top 30 rankings in other states or provinces, which could be interpreted in different ways. On one hand, this might suggest a concentrated focus on the Colorado market, potentially allowing for more tailored marketing strategies and customer engagement within the state. On the other hand, it may also indicate opportunities for expansion and growth in new markets. The absence of rankings in other regions could be seen as a gap that Rebel Edibles might explore to increase their market presence and brand recognition beyond their current stronghold.
Competitive Landscape
In the competitive landscape of the Colorado edibles market, Rebel Edibles has maintained a consistent rank of 16th from June to September 2025. Despite this stability, the brand faces challenges from competitors such as Coda Signature and Cheeba Chews, which have consistently ranked higher, with Coda Signature experiencing a slight decline from 12th to 14th place over the same period. Meanwhile, Candaze has shown notable upward momentum, climbing from 20th to 17th place by September, potentially threatening Rebel Edibles' position. Although Rebel Edibles has seen fluctuations in sales, peaking in July, the brand's consistent ranking suggests a loyal customer base. However, to improve its standing, Rebel Edibles may need to innovate or enhance its marketing strategies to better compete with these rising and established brands in the Colorado edibles category.
Notable Products
In September 2025, the top-performing product for Rebel Edibles was Indica Blue Raspberry Pebbles Gummies 10-Pack (100mg), maintaining its first-place rank from the previous two months with a notable sales figure of 5650 units. Sativa Strawberry Orange Pebble Bites Gummies 10-Pack (100mg) secured the second position, showing a slight improvement from its August rank of third. The Hybrid Strawberry, Green Apple, Blue Raspberry, and Mango Coated Gummies 10-Pack (100mg) dropped to third place from its previous second position in August. Rozzies - Blue Raspberry Pebble-Coated Live Rosin Fruit Chew 10-Pack (100mg) rose to fourth place, improving from its fifth-place debut in August. Sweet Dreams Honey Lavender Caramels (25mg CBD, 25mg CBN, 50mg THC) rounded out the top five, slipping from its fourth-place rank the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.