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Jun-2024
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Overview
Market Insights Snapshot
Rebel Edibles has shown notable variability in its performance across the edible category in Colorado. In March 2024, the brand ranked 14th, but it experienced a decline in April and May, falling to the 20th position. However, by June 2024, Rebel Edibles managed to climb back up to the 16th spot. This fluctuation indicates that while the brand faced challenges maintaining its position, it demonstrated resilience and an ability to recover within a few months. The sales figures also reflect this trend, with a significant drop from March to May but a substantial recovery in June, suggesting a potential seasonal influence or successful promotional efforts.
Despite the ups and downs in Colorado, Rebel Edibles' ability to remain within the top 20 brands in the edible category is a positive sign of its market presence. The dip in rankings during April and May could be seen as a setback, but the quick recovery highlights the brand's adaptability and potential for growth. It's important to note that not being in the top 30 would have been a more concerning indicator, but Rebel Edibles managed to avoid this scenario, maintaining a consistent presence in the competitive landscape. This performance suggests that with strategic adjustments, the brand could further solidify its standing in the market.
Competitive Landscape
In the competitive landscape of the Edible category in Colorado, Rebel Edibles has experienced notable fluctuations in its ranking over the past few months. Starting at 14th place in March 2024, Rebel Edibles dropped to 20th in April and May, before climbing back to 16th in June. This volatility contrasts with the more stable performance of competitors such as Canyon, which maintained a rank between 16th and 19th, and Joygum, which improved from 17th to 14th over the same period. Additionally, NFuzed saw a decline from 8th to 15th, suggesting a potential opportunity for Rebel Edibles to capitalize on shifting consumer preferences. The re-entry of Revel (CO) into the top 20 in June at 18th place also adds competitive pressure. These dynamics indicate that while Rebel Edibles has faced challenges, there is room for strategic adjustments to regain and potentially improve its market position.
Notable Products
In June 2024, the top-performing product for Rebel Edibles was Rozzies - Mixed Berry Rosin Fruit Chews 10-Pack (100mg), maintaining its number one ranking for the fourth consecutive month with sales reaching 1444 units. Rebel Sour Watermelon Live Rosin Taffy (100mg) held steady at the second position, showing a notable increase in sales to 869 units. Rozzies- Fruit Punch Live Rosin Fruit Chews (100mg) remained in the third spot, continuing its consistent performance from previous months. Rozzies - Sour Watermelon Rosin Fruit Chews 10-Pack (100mg) secured the fourth position, returning to the rankings after a hiatus in May. Sweet Dreams Honey Lavender Caramels (25mg CBD, 25mg CBN, 50mg THC) climbed up to the fifth position, demonstrating a steady rise in popularity and sales.
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