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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rebel Edibles concentrated 98.25% of May 2026 sales in Edible, with Topical at 1.75% share; within this mix, Edible declined 27.68% year over year and 12.83% month over month, while Topical grew 8.92% year over year but fell 11.62% month over month. The brand’s average price rose 2.89% year over year to $11.10, and within Edible the average price sat at $10.99, indicating limited price-driven offset to volume contraction; this skew, combined with an Edible rank of 18 in Colorado and a brand-level sales decline of 27.25% year over year, implies overexposure to a weakening core category with insufficient diversification pacing to counter monthly and annual softness.
The category tilt toward Edible at 98.25% alongside a Topical YoY increase of 8.92% but sub-2% share suggests the non-Edible contribution is too small to influence trajectory, especially as Edible’s 12.83% MoM contraction compounded the annual 27.68% drop. With rank 18 in Colorado Edible and a 2.89% YoY price increase amid overall brand sales down 27.25%, the mix points to a positioning anchored in value-sensitive Edibles where even modest pricing lift cannot offset share erosion; the implication is that gaining resilience requires either reclaiming Edible velocity to move up from rank 18 or scaling Topical from 1.75% share to a material buffer against Edible cyclicality.
Competitive Landscape
Rebel Edibles sits at rank #18 in CO Edible for May 2026, down 1 position from #17 year over year, and flat versus February 2026 at #18; the brand remains 7 spots below its peak of #11 from January 2025 while category leaders stayed entrenched, with Wyld holding #1 year over year and Wana steady at #2 as Dialed In Gummies maintained #3 despite a 20.6% YoY sales increase. Directionally, Wyld remained at #1 even with a 15.3% YoY sales decline while Rebel Edibles slipped 1 rank, and Good Tide held #5 with a 7.0% YoY decline, indicating Rebel’s relative movement is driven more by static top-tier positions than broad-based gains; the trajectory implies a drift toward a stable mid-pack position unless Rebel Edibles disrupts the status quo to recapture ground toward its prior #11 peak.
Notable Products
Sativa Strawberry Orange Pebble Bites Gummies 10-Pack (100mg) posted the steepest decline in May 2026 at -48.8% MoM and slid to rank 3, while Rozzies - Orange Pineapple Pebble Coated Rosin Fruit Chews 10-Pack (100mg) fell -45.2% MoM to rank 8; together these drops indicate volatility in fruit-forward Sativa and rosin-coated formats. Indica Blue Raspberry Pebbles Gummies 10-Pack (100mg) in contrast edged up +2.9% MoM and held rank 1, and Hybrid Strawberry, Green Apple, Blue Raspberry, and Mango Coated Gummies 10-Pack (100mg) rose +10.0% MoM at rank 2, concentrating share at the top as eight of the top ten are Edible gummies from the same family. CBD/CBN/THC 1:1:2 Sweet Dreams Honey Lavender Caramels 20-Pack (50mg CBD, 50mg CBN, 100mg THC) gained +13.7% MoM to rank 4, whereas Rozzies - Mixed Berry Live Rosin Chews 10-Pack (100mg) dropped -23.5% MoM at rank 8, suggesting functional and non-rosin sweets are absorbing demand from premium rosin SKUs. The mix points to Rebel Edibles leaning into mainstream coated gummies and functional caramels while de-emphasizing niche rosin-coated variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
