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Aug-2025
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Overview
Market Insights Snapshot
Rebel Edibles has shown a consistent performance in the Edible category within Colorado. Over the past few months, the brand maintained its position at 16th place from June to August 2025, after a slight improvement from 18th place in May. This stability in ranking indicates a solid foothold in the market, though the brand did not break into the top 15. The sales figures reflect a positive trajectory, with a noticeable increase from May to July, peaking in July before experiencing a slight dip in August. This suggests a seasonal or strategic factor that boosted sales mid-year, which could be an interesting point for further exploration.
Interestingly, Rebel Edibles did not appear in the top 30 rankings for any other states or provinces, highlighting a significant concentration of their market efforts in Colorado. This focused approach might be beneficial in reinforcing their brand presence locally, but it also implies potential growth opportunities in untapped regions. The absence from other markets might be seen as a limitation or a strategic choice to consolidate resources where they have established a strong presence. Understanding the reasons behind this localized strategy could provide deeper insights into Rebel Edibles' business model and future expansion plans.
Competitive Landscape
In the competitive landscape of the Colorado edibles market, Rebel Edibles has shown a consistent presence, maintaining its rank at 16th from June to August 2025, after an initial rise from 18th in May. This steady performance is notable given the fluctuating ranks of competitors such as Cheeba Chews, which remained around 14th and 15th, and DOSD Edibles, which also hovered between 14th and 15th. Meanwhile, Bonanza Cannabis Company experienced a slight decline, moving from 16th to 17th, indicating a potential opportunity for Rebel Edibles to capitalize on its stable rank and increase market share. Furthermore, Candaze has been climbing the ranks, moving from 24th to 18th, suggesting emerging competition. Despite these dynamics, Rebel Edibles' sales have shown a positive trend, peaking in July before a slight dip in August, which could be attributed to seasonal variations or strategic shifts in consumer preferences. This data highlights Rebel Edibles' resilience and potential for growth amidst a competitive and evolving market landscape.
Notable Products
In August 2025, the top-performing product for Rebel Edibles was the Indica Blue Raspberry Pebbles Gummies 10-Pack (100mg), maintaining its number one rank since May 2025 with a notable sales figure of 4128 units. The Hybrid Strawberry, Green Apple, Blue Raspberry, and Mango Coated Gummies 10-Pack (100mg) climbed to the second position, improving from its consistent third-place ranking in previous months. Sativa Strawberry Orange Pebble Bites Gummies 10-Pack (100mg) dropped to third place after holding the second position from May to July. Sweet Dreams Honey Lavender Caramels (25mg CBD, 25mg CBN, 50mg THC) saw a significant improvement, entering the top five at fourth place. A new entry, Rozzies - Blue Raspberry Pebble-Coated Live Rosin Fruit Chew 10-Pack (100mg), debuted in the rankings at fifth place, highlighting its growing popularity.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
