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Apr-2025
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Overview
Market Insights Snapshot
Rebel Edibles has demonstrated a fluctuating performance in the Colorado edibles market over the first four months of 2025. Starting the year at 11th place, the brand experienced a slight decline, moving to 13th position in February and March, and further slipping to 15th place by April. This downward trend suggests a competitive market environment or potential challenges in maintaining consumer interest. Despite this, March saw a notable increase in sales, bouncing back from February's dip, indicating that the brand still holds significant appeal among its customer base.
Interestingly, Rebel Edibles did not appear in the top 30 rankings for any other states or provinces during this period, which could be interpreted as a limitation in their market reach or a strategic focus on Colorado. The absence of rankings in additional markets might suggest untapped potential for expansion or a need to enhance their competitive edge in other regions. Such data points underscore the importance of strategic market positioning and the potential benefits of diversification across state lines.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Colorado, Rebel Edibles has experienced fluctuations in its ranking, moving from 11th in January 2025 to 15th by April 2025. This shift can be attributed to the dynamic performance of competitors such as Mr. Moxey's, which consistently maintained a higher rank, holding the 12th spot in January and February before slightly dropping to 13th in April. Meanwhile, Cheeba Chews and Dablogic have shown varied performance, with Dablogic notably improving from 18th in March to 14th in April, surpassing Rebel Edibles. Despite these challenges, Rebel Edibles' sales have shown resilience, with a notable peak in March 2025, indicating potential for recovery and growth if strategic adjustments are made to address competitive pressures.
Notable Products
In April 2025, the top-performing product for Rebel Edibles was the Indica Blue Raspberry and Grape Pebbles Gummies 10-Pack, maintaining its number one rank from March and achieving sales of 3570 units. The Sativa Strawberry Orange Pebble Bites Gummies 10-Pack fell to the second position, having been the top-ranked product in March. The Hybrid Strawberry, Green Apple, Blue Raspberry, and Mango Coated Gummies 10-Pack consistently held the third position throughout the months from January to April. Notably, the Sweet Dreams Honey Lavender Caramels climbed to the fourth rank in April from fifth in March, showing an increase in sales. Rozzies - Mixed Berry Rosin Fruit Chews remained stable at fifth place in April, similar to its ranking in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
