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Aug-2024
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Overview
Market Insights Snapshot
Rebel Edibles has shown a steady performance in the Colorado market, particularly in the Edible category. Over the past four months, there has been a significant upward trend in their rankings, moving from 19th in May 2024 to a peak of 14th in July 2024 before slightly dropping to 16th in August 2024. This movement indicates a growing acceptance and popularity of their products among consumers in Colorado. The sales figures mirror this trend, with a notable peak in July 2024. However, the slight dip in August could signal the need for strategic adjustments to maintain their upward trajectory.
Despite the positive trends in Colorado, Rebel Edibles' absence from the top 30 rankings in other states and categories is a point of concern. This lack of presence suggests that while they are gaining traction in Colorado, they might be struggling to establish a foothold in other markets. This disparity highlights the importance of targeted marketing and product diversification to capture a broader audience across different states. Monitoring these trends closely over the next few months will be crucial for understanding their overall market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Colorado edibles market, Rebel Edibles has shown notable resilience and growth over the past few months. From May to August 2024, Rebel Edibles improved its rank from 19th to 16th, peaking at 14th in July. This upward trend is indicative of strong market performance, particularly when compared to competitors like Canyon, which fluctuated between 16th and 18th place, and Coda Signature, which only managed to climb to 18th place by August. Moreover, Nove Luxury Chocolate consistently outperformed Rebel Edibles, maintaining a rank between 13th and 15th, while PAX experienced significant volatility, dropping out of the top 20 in June and July before making a strong comeback to 14th place in August. These fluctuations among competitors highlight Rebel Edibles' steady ascent and potential for continued market share growth.
Notable Products
In August 2024, the top-performing product from Rebel Edibles was Rozzies - Mixed Berry Rosin Fruit Chews 10-Pack (100mg), maintaining its number one rank for four consecutive months with sales of 1339 units. Rozzies- Fruit Punch Live Rosin Fruit Chews (100mg) climbed to the second position from its consistent third place in previous months. Rebel Sour Watermelon Live Rosin Taffy (100mg) dropped to third place, showing a decrease in sales compared to July. Sweet Dreams Honey Lavender Caramels (25mg CBD, 25mg CBN, 50mg THC) held steady at fourth place with an upward trend in sales. Rozzies - Blue Raspberry Live Rosin Fruit Chew 10-Pack (100mg) continued to rank fifth, showing a gradual increase in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
