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Nov-2025
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Overview
Market Insights Snapshot
Rebel Edibles has maintained a consistent presence in the edible category within the state of Colorado. Over the months from August to November 2025, the brand has held steady at the 16th position. Despite this stable ranking, there has been a notable decline in sales from $102,365 in September to $85,341 in November. This consistent ranking amidst declining sales suggests that while Rebel Edibles retains a loyal customer base, there may be external factors affecting overall market demand or internal factors affecting their sales strategy.
Interestingly, Rebel Edibles does not appear in the top 30 rankings in any other state or province, which could be interpreted as a limitation in their market reach or a strategic focus on the Colorado market. This absence from other markets could either represent a missed opportunity or a deliberate choice to concentrate resources where they currently hold a competitive position. Understanding the dynamics behind this decision could provide insights into the brand's broader market strategy and potential areas for growth or improvement.
Competitive Landscape
In the Colorado edibles market, Rebel Edibles has consistently held the 16th rank from August to November 2025, indicating a stable but stagnant position compared to its competitors. Notably, Cheeba Chews and Coda Signature have shown fluctuations in their rankings, with Cheeba Chews improving slightly from 15th to 14th and Coda Signature dropping from 12th to 15th over the same period. Despite these changes, both brands have maintained higher sales figures than Rebel Edibles, suggesting that while Rebel Edibles has a consistent presence, it may need to innovate or expand its offerings to climb the ranks. Meanwhile, Candaze and Nove Luxury Chocolate have not broken into the top 15, with Candaze consistently ranking 17th and Nove Luxury Chocolate fluctuating around the 19th and 20th positions. This competitive landscape highlights the need for Rebel Edibles to strategize effectively to enhance its market share and sales in the coming months.
Notable Products
In November 2025, Rebel Edibles' top-performing product was the Indica Blue Raspberry Pebbles Gummies 10-Pack (100mg), maintaining its number one rank for four consecutive months with sales of 2868 units. Following closely, the Sativa Strawberry Orange Pebble Bites Gummies 10-Pack (100mg) held the second position, showing a steady increase in sales from 1349 units in October to 1634 units in November. The Hybrid Strawberry, Green Apple, Blue Raspberry, and Mango Coated Gummies 10-Pack (100mg) consistently ranked third, while the Hybrid Pebbles Gummy Nerds 10-Pack (100mg) remained in fourth place for two months. Sweet Dreams Honey Lavender Caramels made a comeback to the rankings in fifth place after not being ranked in October. Overall, the rankings have remained stable, with the top three products maintaining their positions since August, indicating strong customer preference for these flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
