Market Insights Snapshot
In the Edible category, Rebel Edibles has maintained a consistent presence in the top 20 brands in Colorado. Over the past four months, the brand has seen a slight upward trend in its ranking, moving from 13th in August 2023 to 11th in October 2023. However, it slipped back to 12th place in November 2023. While not a drastic improvement, the slight upward movement indicates a positive trend in brand performance and market acceptance.
From a sales perspective, Rebel Edibles experienced an increase from August 2023 to October 2023, with a slight dip in November 2023. The highest sales were recorded in October 2023. The fluctuation in sales and the brand's ability to maintain a position within the top 20 brands in Colorado provide an interesting perspective on the brand's performance. Despite the competitive nature of the Edible category, Rebel Edibles has managed to sustain its market position and sales, which speaks volumes about the brand's resilience and popularity among consumers.
In the Colorado Edibles market, Rebel Edibles has seen a fluctuation in its ranking over the months of August to November 2023. The brand started at rank 13 in August, maintained the same rank in September, improved to rank 11 in October, but then fell back to rank 12 in November. This indicates a slight instability in its market position. In comparison, Incredibles and Cheeba Chews have maintained a higher rank consistently, while NFuzed has been closely competing with Rebel Edibles. Interestingly, Joyibles has shown a significant improvement, jumping from rank 10 in August to rank 8 in October, but then falling to rank 11 in November. It's worth noting that while Rebel Edibles' rank fluctuated, its sales showed an upward trend from August to October, before falling in November, suggesting a potential opportunity for growth if it can stabilize its market position.
In November 2023, Rebel Edibles' top-selling product was Rozzies - Mixed Berry Rosin Fruit Chews 10-Pack (100mg), which maintained its position as the number one product for four consecutive months with a sale of 3195 units in November. The second best-selling product was Rebel Sour Watermelon Live Rosin Taffy (100mg), which climbed from the fifth position in October to the second in November, showing a significant increase in sales. Rozzies- Fruit Punch Live Rosin Fruit Chews (100mg) came in third, making a comeback in the top three after not being ranked in October. The fourth spot was occupied by Rozzies - Blue Raspberry Live Rosin Fruit Chew 10-Pack (100mg), which maintained its position from the previous month. Lastly, the fifth position was held by Rozzies - Sour Watermelon Rosin Fruit Chews 10-Pack (100mg), which dropped one spot from the previous month.