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Nov-2025
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Overview
Market Insights Snapshot
In the state of Connecticut, Craic has shown a notable performance in the Edible category. Starting in August 2025, Craic was ranked 16th and maintained this position through October, before climbing to 15th in November. This upward movement suggests a strengthening presence in the market, particularly as the brand was able to regain its position after not appearing in the rankings in September. The November sales figures indicate a significant increase compared to previous months, which could be attributed to strategic initiatives or growing consumer preference for their products.
Craic's absence from the top 30 rankings in September in Connecticut could be viewed as a setback, but the brand's recovery in the following months demonstrates resilience and potential for growth. The consistent ranking in August and October, followed by an improvement in November, highlights Craic's capability to compete in a dynamic market. This trend might be indicative of broader consumer trends or effective marketing strategies that have resonated well with the target audience. Stakeholders and potential investors might find this trajectory worth monitoring, as it could signal future opportunities for expansion or increased market share.
Competitive Landscape
In the Connecticut edible cannabis market, Craic has shown notable fluctuations in its ranking over recent months, reflecting a dynamic competitive landscape. Starting in August 2025, Craic was ranked 16th, but it dropped out of the top 20 in September, only to reappear at the same rank in October and improve to 15th in November. This resurgence in November coincides with a doubling of sales compared to October, indicating a successful strategy or product launch. In contrast, Rodeo Cannabis Co. has consistently maintained a higher rank, peaking at 8th in October before slipping to 12th in November, suggesting potential vulnerabilities that Craic could capitalize on. Meanwhile, Affinity Grow has maintained a steady presence at 14th, except for a brief absence in October, while Lucky Break has experienced a decline from 13th in August to 16th in November. These shifts highlight opportunities for Craic to further enhance its market position by targeting the gaps left by its competitors.
Notable Products
In November 2025, the top-performing product for Craic was the Dark Chocolate 20-Pack (100mg) in the Edible category, maintaining its first-place ranking from the previous two months with notable sales of 1894 units. The Milk Chocolate 20-Pack (100mg), also in the Edible category, consistently held the second position from September through November, with sales reaching 1002 units. Compared to August, the Dark Chocolate 20-Pack rose from second to first position and has remained at the top since. The Milk Chocolate 20-Pack was initially ranked first in August but has since settled into the second position. Overall, these two products demonstrate strong and consistent performance in the Edible category for Craic.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
