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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Craic is stocked at 24 licensed dispensaries across Connecticut, with the deepest coverage in Norwalk, Bristol, Newington, Stamford, and Willimantic. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Craic operated as a single-category brand with Edible accounting for 100.0% of sales, while category sales fell year over year by 38.84% and slipped month over month by 1.71%. Average price declined 12.83% YoY to $19.28, indicating a sharper volume or distribution contraction than pricing alone would explain, and the brand held a Connecticut Edible rank position of 15 alongside a 100.0% category mix. The pattern implies that concentration in Edible has amplified sensitivity to category-specific headwinds, with rank 15 and a 1.71% MoM dip signaling limited near-term momentum despite price deflation.
The shift toward lower average prices alongside a 38.84% YoY sales contraction suggests Craic is competing on price without offsetting gains in unit velocity, and rank 15 leaves limited room for share capture if the 100.0% Edible reliance persists. With July 2026 MoM down 1.71% against a 12.83% YoY price decline, the mix indicates elasticity that is weaker than anticipated for Edible, implying Craic’s positioning should pivot toward differentiated formats or pack sizes within Edible rather than further discounting, as current pricing strategy is not translating into improved rank or share.
Competitive Landscape
Craic sits at rank #15 in CT Edible for July 2026 with a 0-place YoY change from #15, while its 3-month position improved by 2 spots from #17, and its peak reached #12 in December 2025. In contrast, Soundview moved down 1 position YoY from #2 to #1 and posted a 13.6% YoY sales increase, and Camino climbed from #4 to #2 alongside a 177.9% YoY sales gain, indicating that category momentum is concentrating in the top three while mid-teens ranks are relatively static. With Encore Edibles sliding from #1 to #4 amid a 45.5% YoY sales decline and Wana holding at #3 with a 29.5% YoY lift, Craic’s flat YoY rank but slight 3-month improvement implies a stall near the mid-tier unless share shifts from faltering leaders or accelerating climbers are converted into sustained rank gains.
Notable Products
Milk Chocolate 20-Pack (100mg) posted the standout move in July 2026 with +124.1% MoM, jumping into rank 4, while Dark Chocolate 20-Pack (100mg) fell -16.4% to rank 1. Milk Chocolate Squares 10-Pack (100mg) declined -12.5% at rank 2, and three of the top four SKUs are Edible chocolate multipacks, indicating the category is concentrated around format variety rather than a single flavor anchor.
Despite the -16.4% MoM slide, Dark Chocolate 20-Pack (100mg) still leads at rank 1 with $9,309, as Milk Chocolate 20-Pack (100mg) surges from a lower base to rank 4 on +124.1%. The mixed directionality across the top Edible SKUs, including a -12.5% move for Milk Chocolate Squares 10-Pack (100mg) at rank 2, implies Craic is rotating demand toward value-oriented multipacks and away from legacy leaders, reshaping the product mix toward price-per-dose efficiency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
