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Oct-2025
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Overview
Market Insights Snapshot
In the Edible category, Craic has shown a fluctuating performance in Connecticut over the past few months. After ranking 15th in July, Craic dropped to 16th in August, and unfortunately, did not make it into the top 30 in September. This absence could indicate a significant dip in sales or market presence during that month. However, Craic managed to regain its position, climbing back up to 15th place in October. This bounce-back suggests a potential recovery or successful strategy implementation that helped regain its standing in the market.
The sales trends for Craic in Connecticut reveal some intriguing insights. Despite the ranking fluctuations, the sales figures indicate that there was a notable drop from July to August, which might have contributed to its lower ranking in August and absence in September. However, the October sales show a slight improvement from August, which aligns with its return to the 15th position. This recovery in October could be a promising sign for Craic, indicating potential stabilization or growth in the upcoming months, but the exact strategies or factors that led to these changes remain to be explored further.
Competitive Landscape
In the competitive landscape of the Edible category in Connecticut, Craic has experienced notable fluctuations in its market position over recent months. Starting at rank 15 in July 2025, Craic dropped to 16 in August, and was absent from the top 20 in September, only to reappear at rank 15 in October. This indicates a volatile presence in the market, contrasting with more stable competitors like Curaleaf, which maintained a consistent presence in the top 10, and Lucky Break, which showed a slight improvement from rank 14 to 13 between July and August. Meanwhile, AGL / Advanced Grow Labs experienced a significant drop from rank 9 in August to 16 in October, suggesting potential market opportunities for Craic if it can capitalize on AGL's declining sales. The data suggests that while Craic faces challenges in maintaining a steady rank, there is room for growth if strategic adjustments are made to capture market share from competitors experiencing downturns.
Notable Products
In October 2025, Craic's top-performing product was the Dark Chocolate 20-Pack (100mg), maintaining its number one rank from September, with sales reaching 416 units. The Milk Chocolate 20-Pack (100mg) held the second position, consistent with its rank from the previous month. Notably, the Dark Chocolate 20-Pack saw a significant rebound in sales from September, despite a drop earlier in the year. Both products have consistently dominated the Edible category since July. This stability in rankings highlights the enduring popularity of Craic's chocolate edibles among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
