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Oct-2025
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Overview
Market Insights Snapshot
Lucky Break has shown a consistent presence in the Connecticut market, particularly within the Edible category. Over the past few months, the brand maintained its position within the top 15, with slight fluctuations, ranking 14th in July and October, 13th in August, and 15th in September. Despite a decrease in sales from $38,103 in July to $23,192 in October, the brand's ability to remain in the top tier indicates a steady consumer base and potential for recovery or growth. In contrast, their performance in the Vapor Pens category has been less consistent, with a notable absence from the top 30 in August, indicating a potential area of concern or opportunity for improvement.
The fluctuating rankings for Lucky Break in the Vapor Pens category in Connecticut suggest a variable market presence. While the brand ranked 16th in both July and September, it managed to improve to 15th in October, reflecting a positive trend despite the earlier drop out of the top 30 in August. This improvement is underscored by a significant increase in sales from September to October, nearly doubling from $14,514 to $28,163. Such movements highlight the dynamic nature of the market and suggest that Lucky Break's strategies may be effectively addressing some of the challenges they faced in the mid-year period.
Competitive Landscape
In the Connecticut vapor pens category, Lucky Break has shown a fluctuating performance in recent months, with a notable absence from the top 20 in August 2025, but a recovery to rank 15 by October 2025. This volatility contrasts with competitors like Earl Baker, which maintained a consistent rank of 14 throughout the same period, and On The Rocks, which improved its position from 15 in September to 12 in October. Meanwhile, Savvy held strong in the top 10 before dropping out of the rankings post-August, indicating a potential market share opportunity for Lucky Break. Despite the challenges, Lucky Break's sales saw a significant boost in October, suggesting a positive trend that could be leveraged for further growth in the competitive Connecticut market.
Notable Products
In October 2025, the top-performing product from Lucky Break was the Maui Wowie Live Resin Disposable (0.5g) in the Vapor Pens category, which climbed to the number one spot with sales reaching 304 units. The Rainbow Beltz Live Resin Rechargeable Disposable (0.3g), previously holding the top rank consistently, dropped to second place. Pineapple Expression Live Resin Disposable (0.5g) emerged in third place among Vapor Pens, showing significant growth since its introduction. In the Edibles category, Potency Punch Chews 6-Pack (600mg) ranked fourth, a noticeable decline from its consistent second rank in previous months. Lightening Lemonade Gummies 10-Pack (100mg) rounded out the top five, slipping from its previous second-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
