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Aug-2025
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Overview
Market Insights Snapshot
Lucky Break has shown a consistent presence in the Connecticut edibles market, maintaining a steady rank around the mid-teens from May to August 2025. While the brand held the 14th position in May and July, it slightly improved to 13th place in June and August. Despite this stable ranking, there was a noticeable decline in sales from June to August, with sales peaking at 42,337 in June before dropping to 24,904 by August. This suggests that while the brand remains a stable player in the rankings, there might be underlying challenges affecting its sales momentum in the edible category.
In contrast, Lucky Break's performance in the vapor pens category in Connecticut presents a different picture. The brand was not in the top 30 for May or June, but emerged in July at the 16th position, maintaining this rank through August. This entry into the rankings indicates a positive movement, suggesting that Lucky Break is gaining traction in the vapor pens market. However, the sales figures from July to August show a decrease from 15,273 to 11,475, which could point to challenges in sustaining growth despite the recent entry into the rankings.
Competitive Landscape
In the Connecticut edible market, Lucky Break has experienced a fluctuating performance in recent months, maintaining a rank of 13th in June and August 2025, with a slight dip to 14th in May and July. This indicates a relatively stable position, though it faces stiff competition from brands like Rodeo Cannabis Co., which consistently ranks higher, peaking at 8th place in June and July. Additionally, On The Rocks and Affinity Grow also pose competitive threats, with On The Rocks maintaining a steady position around 10th to 12th place, while Affinity Grow, despite not ranking in August, shows competitive sales figures earlier in the period. Lucky Break's sales have shown a downward trend from May to August, suggesting a need for strategic adjustments to enhance market share and improve its competitive standing in the Connecticut edible market.
Notable Products
In August 2025, the top-performing product from Lucky Break was Rainbow Beltz Live Resin Rechargeable Disposable in the Vapor Pens category, maintaining its number one rank from July with notable sales of 430 units. Potency Punch Chews 6-Pack in the Edible category held steady in second place, consistent with its ranking in May and July, with sales reaching 227 units. Pink Pineapple Chews 6-Pack also retained its third-place position in the Edible category, although its sales figures decreased compared to previous months. Cherry Limeade Chews 6-Pack, another Edible product, remained in fourth place, continuing its decline in sales from May. The Atomic Apple Chews 6-Pack did not rank in August, having previously been in fourth and fifth positions in May and June, respectively.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
