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Nov-2025
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Overview
Market Insights Snapshot
Lucky Break has shown varied performance across different categories in Connecticut. Notably, in the Beverage category, the brand made a significant leap, attaining the top position in November 2025. This suggests a strong consumer preference or a successful marketing strategy in this category. In contrast, the Vapor Pens category saw Lucky Break entering the top 30 only in September 2025, securing the 16th rank, and maintaining a similar position in the subsequent months. This indicates a steady but less dominant presence compared to their performance in Beverages. The absence of ranking in August for Vapor Pens suggests that Lucky Break was not in the top 30, indicating either a late entry into this category or an improvement in their market strategy.
In the Edible category, Lucky Break maintained a consistent presence, fluctuating slightly between the 13th and 16th ranks from August through November 2025. This stability points to a loyal customer base or consistent product offerings that resonate with consumers. However, the brand did not break into the top 10, which could imply opportunities for growth or increased competition in this segment. The consistent ranking in the Edible category contrasts with the more dynamic movements seen in the Beverage category, highlighting areas where Lucky Break might focus its efforts for improvement and expansion. Overall, the brand's performance across categories in Connecticut provides insights into consumer preferences and competitive positioning within the market.
Competitive Landscape
In the Connecticut beverage category, Lucky Break has made a significant impact by securing the top rank in November 2025, a notable achievement considering it was not in the top 20 in the preceding months. This sudden rise to the number one position suggests a strategic shift or successful marketing campaign that resonated well with consumers. In contrast, CANN Social Tonics, which held the top rank in September and October, experienced a slight decline to third place in November. Meanwhile, Soundview entered the rankings in October at second place and maintained this position in November, indicating a steady performance. The competitive dynamics in this category highlight a volatile market where brand positioning can shift rapidly, underscoring the importance of agility and consumer engagement for Lucky Break to maintain its leading position.
Notable Products
In November 2025, the top-performing product for Lucky Break was Fruit Punch Elixir (95mg) in the Beverage category, securing the number one rank with sales of 872 units. Blueberry Lemonade Fast Acting Elixir (95mg) followed closely in second place, and Watermelon Lime Fast Acting Elixir (95mg) took the third spot. Blueberry Dream Live resin Disposable (0.5g) ranked fourth in the Vapor Pens category. Notably, Maui Wowie Live Resin Disposable (0.5g), which was previously the top-ranked product in October, slipped to fifth place in November. This shift in rankings highlights a strong performance by the Beverage category, while Vapor Pens saw a slight decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
