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Aug-2025
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Overview
Market Insights Snapshot
Affinity Grow has demonstrated varying performance across different product categories in the state of Connecticut. In the Flower category, Affinity Grow consistently maintained a strong presence, ranking in the top 5 over the past four months. Notably, their Flower sales saw a significant increase in August 2025, climbing to $780,534. However, in the Edible category, the brand did not rank in the top 30 for August, indicating a potential area for improvement. This drop from the 13th position in May and July suggests a need for strategic adjustments to regain their standing.
In the Pre-Roll and Vapor Pens categories, Affinity Grow maintained stable rankings within the top 10 in Connecticut. For Pre-Rolls, the brand consistently held the 8th position from June to August, despite a decline in sales from May to July. Vapor Pens showed a different trajectory, with sales increasing from $386,203 in May to $475,280 in August, yet the ranking remained unchanged at 6th place. This suggests a competitive market where maintaining rank requires significant sales growth. These trends highlight the importance of continuous market analysis and adaptation to sustain and improve brand performance across categories.
Competitive Landscape
In the competitive landscape of the flower category in Connecticut, Affinity Grow has demonstrated resilience amidst shifting market dynamics. Over the period from May to August 2025, Affinity Grow consistently maintained a strong presence, ranking 5th in May and August, and improving to 4th in June and July. This stability in rank, despite the competitive pressures, underscores Affinity Grow's robust market position. Notably, Savvy has shown a remarkable upward trajectory, climbing from 10th in May to 3rd by August, indicating a significant increase in sales momentum. Meanwhile, Brix Cannabis (CT) maintained a top-tier position, although it slipped from 2nd to 4th in August, suggesting potential vulnerabilities that Affinity Grow could capitalize on. Theraplant and All:Hours experienced fluctuations, with Theraplant dropping from 5th to 7th and All:Hours maintaining a mid-tier position. These dynamics highlight opportunities for Affinity Grow to leverage its consistent performance to capture additional market share and enhance its competitive edge in the Connecticut flower market.
Notable Products
In August 2025, the top-performing product for Affinity Grow was Bachelor Party (3.5g), which secured the number one rank with sales of 3280 units. Appz Bnnz (3.5g) maintained its second-place position from July 2025, showing a consistent performance with 3143 units sold. MAC Stomper (3.5g) also held steady in the third rank, increasing its sales to 2843 units. Capy (3.5g) experienced a drop in rank from first place in May and June to fourth in August, reflecting a shift in consumer preference despite strong sales in earlier months. Hippie Crasher (3.5g) reappeared in the rankings at fifth place, indicating a resurgence in popularity after not being ranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
