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Oct-2025
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Overview
Market Insights Snapshot
Affinity Grow has demonstrated notable performance in the Connecticut market, particularly in the Flower category where it has consistently maintained a strong presence. The brand held the 4th position from July through October 2025, with sales showing a steady increase, culminating in over $831,299 in October. This consistent ranking underscores Affinity Grow's robust market position in this category. Conversely, in the Edible category, Affinity Grow saw a slight decline, dropping out of the top 14 by October 2025, which may indicate increased competition or a shift in consumer preferences.
In the Concentrates category within Connecticut, Affinity Grow made a significant leap, ranking 3rd in October, which suggests a strategic focus or a successful product launch that resonated with consumers. However, the Pre-Roll category saw a decline in performance, with the brand not appearing in the top 10 by October, indicating potential challenges or market saturation. The Vapor Pens category also experienced fluctuations, with Affinity Grow dropping from 6th to 8th place from July to October, reflecting a possible need for innovation or marketing adjustments to regain a stronger foothold.
Competitive Landscape
In the competitive landscape of the Flower category in Connecticut, Affinity Grow has maintained a consistent rank of 4th place from July to October 2025. This stability is noteworthy, especially when compared to other brands like Savvy, which climbed from 5th to 3rd place, and CTPharma, which fluctuated between the 1st and 3rd positions. Despite not reaching the top three, Affinity Grow's sales have shown a steady increase, peaking in October. Meanwhile, Brix Cannabis (CT) experienced a decline in both rank and sales, dropping from 2nd to 7th place, which could indicate a shift in consumer preferences or market dynamics that Affinity Grow might capitalize on. Theraplant also saw a slight improvement in rank, moving from 7th to 5th, but their sales figures remain lower than Affinity Grow's, suggesting that Affinity Grow is well-positioned to strengthen its market presence if it continues its current trajectory.
Notable Products
In October 2025, Affinity Grow's top-performing product was Capy (3.5g) in the Flower category, maintaining its position as the number one seller from the previous month with notable sales of 4987 units. Appz Bnnz (3.5g) rose to the second position, improving from fourth place in September, with a significant increase in sales to 3158 units. Sunshine Daydream (3.5g) remained steady at third place, showing a consistent demand since its appearance in September. Coconut Milk (3.5g) debuted at fourth place, indicating a promising entry into the market. PB Breath (3.5g) rounded out the top five, marking its first appearance in the rankings and suggesting a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
