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Jul-2025
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Overview
Market Insights Snapshot
In the state of Connecticut, Affinity Grow has shown a steady performance in the Flower category, maintaining a consistent rank of 3rd place from April through July 2025. This stability suggests a strong foothold in the market, despite fluctuations in sales figures, with a notable peak in June. However, in the Vapor Pens category, Affinity Grow experienced a dip in visibility as they were not ranked in the top 30 in June, although they regained their 8th position by July. This indicates potential volatility or shifts in consumer preferences within this category.
In the Pre-Roll category, Affinity Grow saw a decline in its ranking from 2nd in April to 7th by July, which could be indicative of increased competition or changing consumer tastes in Connecticut. Despite this downward trend in rankings, the brand has managed to maintain a presence in the top 10, which is commendable. The absence of a ranking in June for Vapor Pens highlights a potential area for growth or a need to reassess market strategies to capture and retain consumer interest. This nuanced performance across different product categories suggests that while Affinity Grow has strengths, there are opportunities for strategic improvements to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Flower category in Connecticut, Affinity Grow has consistently maintained its position at rank 3 from April to July 2025. This stability in rank indicates a strong market presence, although it trails behind CTPharma and Curaleaf, which have held the top two positions respectively. Notably, Affinity Grow's sales saw a significant peak in June 2025, suggesting a successful marketing or product strategy during that period, though it experienced a slight decline in July. Meanwhile, AGL / Advanced Grow Labs has shown steady performance at rank 4, while Theraplant was absent from the top 20 in June, indicating potential volatility. Affinity Grow's consistent ranking amidst these shifts highlights its resilience and potential for growth if it can leverage the insights from its June sales spike.
Notable Products
For July 2025, Affinity Grow's top-performing product was Hybridol Lemon Delight (3.5g), which climbed to the number one rank with notable sales of 8,901 units. Hybridol Appz Bnnz (3.5g) debuted strongly, securing the second position in its first recorded month. Hybridol Space Mints Pre-Roll 3-Pack (2.1g) maintained a solid performance, ranking third, though it slipped from its second position in June. Hybridol MAC Stomper (3.5g) entered the rankings at fourth place, showing promising sales figures. Notably, Hybridol Capy (3.5g) experienced a drop from the top spot in June to fifth place in July, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
