.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Affinity Grow has demonstrated varied performance across different cannabis categories in Connecticut. Notably, in the Concentrates category, Affinity Grow made a significant leap, reaching the 4th position by February 2026, having not been in the top 30 in the preceding months. This upward trajectory indicates a strong market response in this category. Conversely, in the Flower category, there was a noticeable decline in ranking from 6th in November 2025 to 9th by February 2026, suggesting a potential challenge in maintaining its earlier momentum. Despite this, the consistent presence in the top 10 highlights a solid foothold in this category.
In the Edible category, Affinity Grow maintained a steady performance, holding the 16th position for three consecutive months before climbing to 14th in February 2026. This stability suggests a loyal consumer base and potentially effective product offerings. The Pre-Roll category, however, saw a gradual decline from 12th to 16th place over the same period, which could indicate increased competition or shifting consumer preferences. Meanwhile, the Vapor Pens category saw a slight fluctuation in rankings, moving from 9th to 11th, reflecting a competitive landscape. Overall, Affinity Grow's performance across these categories in Connecticut reveals areas of both strength and opportunity for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Connecticut, Affinity Grow has experienced notable fluctuations in its market position over recent months. While it maintained a steady rank of 6th place in November and December 2025, it slipped to 7th in January 2026 and further down to 9th by February 2026. This decline in rank coincides with a downward trend in sales, contrasting with the performance of competitors like CTPharma, which rose from 5th to 2nd place between November 2025 and January 2026 before dropping to 8th in February 2026. Meanwhile, Let's Burn showed a positive trajectory, climbing from 13th to 7th place over the same period, suggesting a potential shift in consumer preferences. As Affinity Grow navigates this competitive environment, understanding these dynamics and the strategies of rising brands could be crucial for regaining its footing and boosting sales.
Notable Products
In February 2026, the top-performing product from Affinity Grow was Capy 3.5g in the Flower category, maintaining its first-place rank for four consecutive months with sales reaching 3897. Lemon Delight 3.5g, also in the Flower category, climbed to the second position from fourth in January 2026, indicating a positive upward trend. Endgame Punchline 3.5g made its debut in the rankings, securing the third spot, while Big Ray - Ko'Zeto Pre-Roll 1g entered the list at fourth place. Ori 3.5g remained stable, holding onto its fifth-place position for two consecutive months. These shifts highlight a dynamic market with Flower products showing strong consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
