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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Affinity Grow’s mix concentrated further into Flower at 50.83% share, with Flower up 4.15% month over month despite a 6.38% year-over-year decline, while Vapor Pens held 22.11% share with a 25.68% MoM lift against a 20.71% YoY drop; together these moves suggest tactical recovery within declining annual comps. Pre-Roll at 19.10% share grew 2.05% MoM and 5.15% YoY, whereas Edible contracted 11.76% MoM and 7.54% YoY to 3.18% share, and Concentrates—though only 2.02% share—spiked 65.80% MoM and 176.53% YoY; this mix tilt implies Affinity Grow is leaning into inhalables to stabilize volume while trimming exposure to slower-moving ingestibles.
With Flower ranked 5 in Connecticut and the brand’s average price down 4.57% YoY to $27.79, the 4.15% MoM gain in Flower alongside a 25.68% MoM rebound in Vapor Pens signals pricing used to defend share in core inhalables while preserving Pre-Roll’s 5.15% YoY growth. The simultaneous 11.76% MoM pullback in Edible and 60.60% MoM drop in Topical, contrasted with a 34.45% MoM rise in Tincture & Sublingual and a 65.80% MoM surge in Concentrates, indicates a pivot toward faster-turn, higher-velocity formats to reinforce the Connecticut Flower position at rank 5 and buffer the brand’s 4.31% YoY sales decline.
Competitive Landscape
Affinity Grow sits at rank #5 in CT Flower in May 2026, flat versus its #5 position in May 2025, while improving 4 spots from #9 in February 2026 to #5 in May 2026; against that, the brand’s peak of #3 in January 2025 indicates a 2-rank slide from its high-water mark. Competitively, Theraplant climbed from #8 to #1 year over year alongside a 137.3% YoY sales increase, and RYTHM moved from #7 to #4 with 65.5% YoY growth, placing Affinity Grow behind peers that advanced multiple ranks. The pattern implies that Affinity Grow’s stable year-over-year rank but mid-term rebound masks share pressure from faster-rising leaders, so sustaining #5 will likely require recapturing momentum lost since the #3 peak.
Notable Products
Hippie Crasher (3.5g) posted the sharpest movement in May 2026 with a 67.4% MoM jump and a rank of 4, while Lil' Ricky - Capy Infused Pre-Roll 3-Pack (0.9g) climbed 68.2% MoM to rank 6. In contrast, Lil' Ricky - Capy Pre-Roll 3-Pack (0.9g) fell 10.9% MoM at rank 2, marking the steepest decline among top products and diverging from the infused format’s surge. Four of the top ten are Flower SKUs, led by Capy (3.5g) at rank 1 with a 4.7% MoM dip and Sunshine Daydream (3.5g) up 51.0% at rank 5, indicating share is consolidating around higher‑velocity eighths even as the leader softened. The mix implies Affinity Grow is tilting toward potency‑forward Flower and infused formats that can trade users up on price elasticity, with average basket likely migrating from classic pre-rolls toward premiumized units despite Capy (3.5g) still anchoring dollar volume near $153,097.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
