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Mar-2026
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Overview
Market Insights Snapshot
Affinity Grow's performance across different product categories in Connecticut showcases a mix of stability and fluctuations. In the Concentrates category, the brand maintained a steady position at rank 4 for both December 2025 and January 2026, although its absence from the top 30 in subsequent months indicates a potential decline or shift in market dynamics. Conversely, the Edibles category presents a positive trajectory, with Affinity Grow climbing from rank 15 in December 2025 to rank 11 by March 2026, reflecting growing consumer interest or effective market strategies in this segment. This upward movement is supported by a notable increase in sales from January to March 2026.
In the Flower category, Affinity Grow experienced a dip in rankings from 6 in December 2025 to 9 in February 2026, before rebounding to its original rank by March. This fluctuation might suggest competitive pressures or seasonal changes in consumer preferences. The Pre-Roll category remained relatively stable, with the brand holding steady at ranks 14 and 15 throughout the observed months, indicating consistent consumer demand. Meanwhile, in the Vapor Pens category, Affinity Grow showed a slight improvement from rank 12 in February to rank 11 in March 2026, despite a downward trend in sales earlier in the year. Such nuances in performance across categories can offer insights into consumer trends and market positioning for the brand in Connecticut.
Competitive Landscape
In the competitive landscape of the Flower category in Connecticut, Affinity Grow has experienced notable fluctuations in its ranking over the past few months. Starting from December 2025, Affinity Grow held the 6th position but saw a dip to 8th and 9th in January and February 2026, respectively, before recovering to 6th place in March 2026. This recovery is significant as it indicates a potential stabilization in their market presence. Meanwhile, Savvy maintained a stronghold at the top, although their rank slipped from 1st to 7th by March 2026, suggesting a decline in sales momentum. Theraplant consistently remained in the top 5, showing steady performance, while Let's Burn demonstrated impressive growth, climbing from 11th to 5th place, indicating a significant increase in market share. These dynamics suggest that while Affinity Grow faces stiff competition, particularly from Let's Burn's upward trajectory, its ability to regain its rank highlights resilience and potential for strategic growth in the Connecticut market.
Notable Products
In March 2026, Capy (3.5g) maintained its position as the top-performing product for Affinity Grow, continuing its streak from previous months with sales reaching 3507 units. Alien OG (3.5g) emerged as the second-best seller, marking its first appearance in the rankings. The Big Ray - Sunshine Daydream Pre-Roll (1g) and Big Ray - Ko'Zeto Pre-Roll (1g) followed closely, securing the third and fourth spots respectively. GMO (3.5g) rounded out the top five, showcasing a strong debut in the rankings. This month saw a notable increase in diversity among the top products, with new entries in the pre-roll category gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
