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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Rodeo Cannabis Co. concentrated nearly half of revenue in Vapor Pens at 49.8% share while ranking 9th in the category, with that segment down 36.4% year over year but up 305.1% month over month, indicating a sharp intra-quarter rebound despite a deeper annual decline than the brand’s total sales change of -29.3% YoY. Edible held 20.5% share with -27.9% YoY and +59.0% MoM, contrasting with Pre-Roll at 15.1% share that fell -19.0% YoY and -46.2% MoM; Concentrates expanded to 8.7% share on +756.6% YoY and +11.8% MoM, while Flower slipped to 5.9% share with -60.5% YoY and -33.4% MoM. The pattern implies Rodeo Cannabis Co. is pivoting toward inhalable oil formats and away from Flower and Pre-Roll, using MoM gains in Vapor Pens and Edible to offset structural YoY compression concentrated in Flower and Vapor Pens.
The mix shift—Vapor Pens at a 49.8% anchor with a 305.1% MoM surge and Concentrates posting +756.6% YoY off a smaller 8.7% base—positions Rodeo Cannabis Co. to compete on oil-derived value tiers as average price fell 30.3% YoY to $24.47 while category price points sit at $45.51 for Vapor Pens and $30.39 for Concentrates. With Pre-Roll contracting -46.2% MoM and Flower down -33.4% MoM, the brand’s near-term differentiation leans on rapid restocking or promotional throughput in Vapor Pens and Edible (+59.0% MoM) rather than combustion formats; the implication is a pricing-led share defense in inhalables that could sustain rank 9 standing in Vapor Pens if MoM velocity persists faster than the -36.4% YoY drag.
Competitive Landscape
Rodeo Cannabis Co. sits at rank #9 in CT Vapor Pens for May 2026, down 2 positions year over year from #7 and up 1 position since February 2026 when it was #10, signaling a mild recovery from a mid-quarter dip; despite a peak at #6 in January 2026, the brand has ceded three ranks since that peak while Lighthouse Cannabis Company advanced from #4 to #1 and Select moved from #3 to #2, indicating Rodeo’s relative share is slipping against faster-rising leaders. The pattern implies Rodeo Cannabis Co.’s current trajectory is stabilizing below prior highs, and without a reversal that closes a three-rank gap to its January 2026 peak while competitors climb multiple positions, future share will likely consolidate in the lower half of the top 10.
Notable Products
G41 Live Resin (1g) posted the largest month-over-month gain at +104.9% and climbed to rank 6 in May 2026, signaling a renewed pull from Concentrates relative to other formats. Summer L Pre-Roll (1g) advanced +89.9% to rank 1 while Blueberry Lemon Gummies 20-Pack (100mg) rose +59.6% to rank 3, and with two Pre-Rolls in the top 10 the format retains breadth even as gains are concentrated in a few SKUs. Cherry Lime Gummies 20-Pack (100mg) added +29.8% at rank 9, while Rainbow Beltz Pre-Roll (1g) was comparatively flat at +2.2% at rank 4, implying momentum is skewing toward high-velocity leaders more than across-the-board lift. This pattern implies Rodeo Cannabis Co. is consolidating demand around a breakout Concentrates SKU and a flagship Pre-Roll while Edibles contribute selective upside, pointing to a portfolio leaning into hero items rather than uniform category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
