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Aug-2024
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Overview
Market Insights Snapshot
Creme De Canna's performance in the Concentrates category in California has seen notable fluctuations over the past few months. In May 2024, the brand was ranked 17th, but by July 2024, it had dropped out of the top 30 entirely, only to make a comeback to 24th place in August 2024. This volatility indicates both challenges and potential opportunities in the highly competitive California market. The sales figures reflect this trend, with a sharp decline from $223,488 in May to $110,162 in July, before recovering to $157,585 in August. This rebound suggests that while Creme De Canna faced a tough period, it managed to regain some traction towards the end of the summer.
Interestingly, the absence of Creme De Canna from the top 30 brands in July 2024 could be seen as a concerning sign of the brand's struggle to maintain a consistent market presence. However, the subsequent improvement in August highlights a possible strategic adjustment or successful campaign that helped the brand recover some of its lost ground. This pattern of performance in California’s Concentrates category underscores the dynamic nature of the cannabis market and the importance of adaptability and resilience for brands aiming to sustain their market share.
Competitive Landscape
In the California concentrates market, Creme De Canna has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 17 in May 2024, the brand saw a significant drop to rank 28 in June and further to rank 37 in July, before recovering to rank 24 in August. This volatility indicates a competitive landscape where brands like Lime and Humboldt Terp Council have maintained relatively stable positions, with Lime consistently ranking higher than Creme De Canna. Interestingly, California Love surged from rank 70 in May to an impressive rank 22 in August, suggesting a strong upward trend that could pose a future threat. Meanwhile, Big Red's Farm also demonstrated a stable presence, hovering around the low 20s. The fluctuating ranks and sales figures for Creme De Canna highlight the importance of strategic adjustments to maintain and improve market position amidst fierce competition.
Notable Products
In August 2024, the top-performing product from Creme De Canna was the Ice Cream Cake Diamond Infused Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 839 units. The High THC Full Spectrum RSO Applicator (1g) in the Concentrates category followed closely at the second rank, dropping from its previous top position in July. The Mai Tai Infused Flower (3.5g) in the Flower category climbed to the third rank from its consistent fourth position in the previous two months, with notable sales of 660 units. The Strawberry Daiquiri Infused Pre-Roll (1g) entered the rankings at the fourth position. Lastly, the Kush Cream Badder (1g) in the Concentrates category reappeared in the rankings at the fifth position, showing a slight decline from its fourth position in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
