Market Insights Snapshot
In the category of Concentrates, Creme De Canna has shown a significant performance in California. Although the brand was not in the top 20 in August 2023, it managed to climb to the 17th rank in September. This upward trend, however, experienced a slight dip as it dropped to the 21st position in October, but managed to recover to the 20th spot in November. The sales data reflects a similar pattern with a notable increase from August to September, a subsequent decrease in October, and a slight rise in November. This fluctuation indicates a highly competitive market for Concentrates in California.
On the other hand, in the Pre-Roll category, Creme De Canna's performance in California was not as impressive. The brand did not secure a spot in the top 20 in August, September, and November 2023. However, it is worth noting that it managed to rank 91st in October. While the sales data for this category is largely unavailable, the available data for September suggests a considerable market presence. Nonetheless, the varying performance across categories suggests that Creme De Canna may need to focus more on its strategy for Pre-Rolls in California.
In the California Concentrates market, Creme De Canna has seen a fluctuating performance over the period from August to November 2023. The brand was not in the top 20 in August but has since climbed up to the 20th position by November. In comparison, Buddies has remained relatively stable, hovering around the mid-20s in rank, while Friendly Farms has shown a consistent upward trend, improving from the 35th position to the 23rd. Locals Only Concentrates, despite a slight drop in November, has consistently ranked higher than Creme De Canna. The most significant competitor, UP!, has made a remarkable leap from the 37th position to the 19th, surpassing Creme De Canna. The competitive landscape suggests that while Creme De Canna has made progress, it faces stiff competition from brands showing more significant upward trends.
In November 2023, the top-performing product from Creme De Canna was The Hat Trick Diamond Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank from the previous months and achieving sales of 1315 units. The second-highest selling product was a newcomer, Gary Payton Shatter (1g) from the Concentrates category, with 1187 units sold. Strawberry Daiquiri Diamond & Crumble Infused Flower (3.5g) from the Flower category debuted in the third position. The High THC Full Spectrum RSO Applicator (1g) in the Concentrates category, previously ranked second, dropped to the fourth position. Rounding out the top five was another new entry, Banana Jelly Badder (1g), also from the Concentrates category.