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Aug-2025
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Overview
Market Insights Snapshot
Creme De Canna's performance in the California market, specifically within the concentrates category, demonstrates a fluctuating presence in the rankings over the summer of 2025. In May, the brand was ranked 27th, showing a slight decline to 30th in June, and falling out of the top 30 in July. However, it managed to bounce back to 29th in August. This movement suggests a competitive market where Creme De Canna is striving to maintain its position amidst dynamic shifts. Notably, the brand's sales figures show a slight increase in June and July, despite the drop in ranking, indicating potential growth areas or successful marketing strategies that might not have immediately translated into higher rankings.
While Creme De Canna's sales in the California market remained relatively stable, with minor fluctuations in monthly sales figures, the brand's ability to re-enter the top 30 by August is a positive indicator of resilience. The absence of a top 30 ranking in July could be seen as a setback, but the recovery in August suggests that the brand is capable of responding to market challenges. The California concentrates category is evidently competitive, and Creme De Canna's journey through the rankings highlights both the volatility of the market and the brand's potential for regaining traction. Observing these trends can provide insights into how Creme De Canna might strategize for sustained growth and presence in such a competitive landscape.
Competitive Landscape
In the competitive landscape of the California concentrates market, Creme De Canna has experienced fluctuations in its ranking, indicating a dynamic market presence. Over the period from May to August 2025, Creme De Canna's rank shifted from 27th to 29th, with a brief dip to 31st in July, suggesting a slight volatility in its market position. Notably, Buddies and Globs have maintained stronger positions, consistently ranking higher than Creme De Canna, although Buddies experienced a similar fluctuation, dropping to 32nd in July before recovering. Meanwhile, The Fight showed a significant upward trend, moving from 45th to 30th, potentially posing a future threat if this momentum continues. Despite these challenges, Creme De Canna's sales figures remained relatively stable, indicating a loyal customer base that could be leveraged for future growth. The brand's ability to maintain its sales amidst ranking changes highlights its resilience and potential for strategic improvements to regain a stronger foothold in the market.
Notable Products
In August 2025, the top-performing product for Creme De Canna was OG Kush Diamond & Crumble Infused (3.5g), achieving the number one rank with sales of 606 units. Following closely, Mai Tai Infused Flower (3.5g) secured the second position. Fruit Punch Diamond Sugar (1g) and Jack Diamond Terpene Infused Flower (3.5g) held the third and fourth ranks, respectively. THCA Isolate Diamond Powder (1g) maintained its fifth position from July 2025, showing consistent performance. Notably, OG Kush Diamond & Crumble Infused (3.5g) made a significant leap to the top rank in August, indicating a surge in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
