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Oct-2025
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Overview
Market Insights Snapshot
Creme De Canna has shown significant fluctuations in its performance across the concentrates category in California. In July 2025, the brand was ranked 34th, which slightly improved to 32nd in August. However, September saw a dip, with the brand falling out of the top 30 to 42nd place. This decline was short-lived, as October brought a remarkable recovery, with Creme De Canna climbing to 21st place. This upward trend in October is notable, as it coincided with a substantial increase in sales, indicating a positive reception of their products during that period.
The performance of Creme De Canna outside of California is not covered in the provided data, suggesting that the brand might not have made a significant impact in other states or provinces, at least within the top 30 rankings for the concentrates category. This absence could be interpreted as a challenge for the brand to expand its footprint beyond California or as an opportunity to strengthen its presence in other markets. Understanding the dynamics in California might offer insights into potential strategies for growth in other regions.
Competitive Landscape
In the competitive landscape of the California concentrates market, Creme De Canna has shown notable fluctuations in its ranking and sales over the past few months. Despite a dip in September 2025, where it fell out of the top 40, Creme De Canna made a strong comeback in October, climbing to the 21st position. This resurgence is particularly significant when compared to competitors such as Greenline Organics, which maintained a relatively stable ranking around the 18th and 19th positions, and Clsics, which saw a steady rise to the 20th spot. The sales trajectory of Creme De Canna also reflects this recovery, with October sales surpassing those of Team Elite Genetics and Emerald Bay Extracts, both of which showed less dramatic sales increases. This suggests that while Creme De Canna faced challenges earlier in the quarter, its strategic adjustments have positioned it for a potential upward trend in the competitive concentrates category.
Notable Products
In October 2025, Creme De Canna's top-performing product was THCA Isolate Diamond Powder (1g) in the Concentrates category, which rose to the number one rank with sales reaching 726 units. Sour Diesel Diamond Badder (1g) also showed impressive performance, climbing to the second position from a third-place rank in September. Carat Cake Sugar Wax (1g) entered the rankings for the first time, securing the third spot in October. Strawberry Daiquiri Diamond & Crumble Infused Flower (3.5g) maintained its fourth-place position from the previous month. Fruit Punch Diamond Sugar (1g), which was previously the top performer in September, fell to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
