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Jun-2024
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Overview
Market Insights Snapshot
Creme De Canna has shown notable performance fluctuations in the California market, particularly within the Concentrates category. Starting from a steady 15th place ranking in both March and April 2024, the brand experienced a slight improvement to 13th place in May. However, by June, Creme De Canna saw a significant drop to the 28th position. This movement indicates a potential struggle to maintain a consistent market presence, with sales also reflecting a downward trend from $271,579 in March to $164,343 in June. The drop in ranking and sales suggests that the brand may need to reevaluate its strategies to regain its foothold in this competitive category.
The absence of Creme De Canna from the top 30 brands in any other state or category for the mentioned months highlights both a challenge and an opportunity. On the one hand, the lack of presence outside California might be seen as a limitation in market reach and brand recognition. On the other hand, it also presents a clear area for growth and expansion. Focusing on diversifying their product offerings and entering new markets could help Creme De Canna stabilize its performance and potentially capture a larger share of the cannabis market across different states and categories.
Competitive Landscape
In the competitive landscape of California's concentrates market, Creme De Canna has demonstrated notable fluctuations in rank and sales over recent months. Despite maintaining a steady rank of 15 in March and April 2024, Creme De Canna saw a rise to 13 in May, only to drop significantly to 28 by June. This decline in rank coincides with a downward trend in sales, from $271,579 in March to $164,343 in June. In contrast, competitors like Cream Of The Crop (COTC) and Arcata Fire have shown varied performance, with Arcata Fire notably improving its rank from 46 in March to 26 in June, reflecting a positive sales trajectory. Meanwhile, Halfpipe Cannabis and Globs have maintained relatively stable positions, with Globs even improving its rank from 40 in March to 27 in June. These dynamics suggest that while Creme De Canna has faced challenges, understanding the competitive movements and consumer preferences in California's concentrates market can provide valuable insights for strategic adjustments.
Notable Products
In June 2024, the top-performing product from Creme De Canna was Limoncello Terpys Diamond & Crumble Infused Flower (3.5g) in the Flower category, maintaining its number one rank with notable sales of $1760. Strawberry Daiquiri Diamond & Crumble Infused Flower (3.5g) climbed back to the second position, showing a significant increase from its fifth rank in May 2024. Mai Tai Infused Flower (3.5g) held steady in the third position, reflecting consistent performance over the months. Sherblato Budder (1g) emerged in fourth place within the Concentrates category, marking its debut in the rankings. Pineapple Express Shatter (1g) rounded out the top five, also making its first appearance in the rankings for June 2024.
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