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Dec-2024
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Overview
Market Insights Snapshot
In the state of California, Creme De Canna has shown varying performance across the Concentrates category over the last few months of 2024. The brand started at the 14th position in September, improved to 12th in October, but saw a decline back to 14th in November and further down to 22nd in December. This fluctuation indicates a competitive market environment and suggests that while Creme De Canna was able to climb the ranks briefly, sustaining that position proved challenging. The drop in December could be attributed to seasonal changes or increased competition, but it is significant that they fell out of the top 20, which might impact their visibility and sales momentum going into the new year.
Despite the decline in rank, the sales figures for October were notably higher than in September, indicating a successful period of growth during that month. However, the subsequent decrease in sales by December suggests that the brand faced challenges in maintaining its upward trajectory. The lack of a top 30 ranking in other states or provinces could imply limited market penetration outside of California, or it might reflect strategic choices to focus resources within the state. This performance snapshot highlights the importance of strategic planning and adaptability in a rapidly changing market landscape, especially for brands like Creme De Canna that are navigating competitive categories.
Competitive Landscape
In the competitive landscape of the California concentrates market, Creme De Canna experienced notable fluctuations in its ranking and sales performance from September to December 2024. Initially ranked 14th in September, Creme De Canna climbed to 12th in October, indicating a positive reception and increased sales momentum. However, by December, the brand dropped to 22nd, falling out of the top 20, which suggests a significant decline in market presence. This downward trend contrasts with competitors like Paper Planes and Globs, both of which maintained or improved their rankings, with Paper Planes re-entering the top 20 in December and Globs consistently staying within the top 21. The sales figures for Creme De Canna peaked in October but saw a sharp decline by December, underscoring the need for strategic adjustments to regain competitive footing against these brands.
Notable Products
In December 2024, Creme De Canna's top-performing product was Sweet Tooth Crumble (1g) in the Concentrates category, achieving the number one rank with sales of 786 units. Following closely, Biscotti Badder (1g), also in the Concentrates category, secured the second position. Gary Payton Diamond Sauce (1g) maintained its third rank from November, showing consistent performance with sales of 713 units. The Hat Trick Triple Diamond Infused Pre-Roll (1g) emerged in fourth place, marking its debut in the top rankings. Gelato Diamond Sauce (1g) rounded out the top five, highlighting a strong presence of Concentrates in the top sales for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
