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Nov-2025
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Overview
Market Insights Snapshot
Creme De Canna has shown a notable performance trajectory in the Concentrates category in California. After not ranking in the top 30 in August 2025, the brand made a significant leap to 24th place by October and further improved to 21st place by November. This upward movement reflects a positive trend in consumer demand and brand visibility. The sales figures reinforce this positive trajectory, with a substantial increase from September to October, indicating a successful strategy in capturing market share and consumer interest.
Despite the challenges faced earlier in the year, Creme De Canna's recent performance in California suggests a strong recovery and potential for further growth. The brand's absence from the top rankings in August could have been a concern, but the subsequent rise in rankings demonstrates effective market penetration and possibly improved product offerings or marketing efforts. Observers and stakeholders might find it beneficial to explore the factors contributing to this resurgence, as understanding these elements could provide insights into future performance and strategic opportunities within the state's cannabis market.
Competitive Landscape
In the competitive landscape of California's concentrates market, Creme De Canna has shown a notable upward trajectory in recent months. After starting at rank 32 in August 2025, Creme De Canna improved its position to rank 21 by November 2025, indicating a significant rise in market presence. This ascent is particularly impressive when compared to competitors like Cream Of The Crop (COTC), which fluctuated slightly but remained relatively stable, and UP!, which also improved but did not surpass Creme De Canna's momentum. Meanwhile, Master Makers experienced a similar upward trend, ending at rank 19, slightly ahead of Creme De Canna. Notably, Gramlin emerged in November at rank 22, adding fresh competition to the market. Creme De Canna's sales have also seen a substantial increase, reflecting its growing popularity and effective market strategies, positioning it as a formidable player in California's concentrates sector.
Notable Products
In November 2025, Creme De Canna's top-performing product was THCA Isolate Diamond Powder (1g) in the Concentrates category, maintaining its number one rank from October with sales reaching 1001 units. Grape Gas Diamond Badder (1g) debuted at the second position, showing strong initial performance in the same category. Dosilato Diamond Badder (1g) followed closely, securing the third spot in its first recorded ranking. Strawberry Daiquiri Diamond & Crumble Infused Flower (3.5g) consistently held the fourth position from September through November, indicating steady demand. Wilson Zero Badder (1g) entered the rankings at fifth place, contributing to Creme De Canna's diverse product success in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
