Market Insights Snapshot
UP! is showing an impressive performance in the California market, particularly in the Concentrates and Vapor Pens categories. For Concentrates, the brand's ranking has seen a consistent improvement from 30th in July to 15th in October 2023. This suggests a growing consumer preference for UP!'s offerings in this category. Similarly, in the Vapor Pens category, UP! has shown a steady climb in rankings from 46th in July to 25th in October. This upward trend indicates a positive reception and increasing demand for UP!'s Vapor Pens in the California market.
However, UP!'s performance in the Edibles and Flower categories in California has been less consistent. The brand's ranking in the Edibles category fluctuated between 48th and 47th from July to October, indicating a need for improvement in this area. In the Flower category, UP! was not in the top 20 brands in July but managed to climb to 63rd place by October. Interestingly, the brand's Pre-Roll category did not rank in the top 20 after July, which could be an area of focus for the brand. Despite these challenges, UP!'s overall performance across categories shows promise and potential for growth.
In the Vapor Pens category in California, UP! has shown a significant upward trend in its ranking, moving from 46th place in July 2023 to 25th place by October 2023. This improvement in rank indicates a considerable increase in sales, outperforming several competitors. For instance, Punch Extracts / Punch Edibles and Alien Labs both saw a decline in rank over the same period. Meanwhile, Cream Of The Crop (COTC) and Dime Bag also improved their rankings, but not as dramatically as UP!. It's worth noting that in months where a brand's rank is missing, it indicates that they were not in the top 20 brands for the Vapor Pens category in California that month.
In October 2023, the top-performing product from UP! was the 'SFV OG Live Resin Cartridge (1g)' from the Vapor Pens category, maintaining its first-place ranking from September with impressive sales of 4570 units. The 'Mango Kush Live Resin Cartridge (1g)', also in the Vapor Pens category, jumped two spots from the previous month to secure the second position. The 'Pineapple Express Distillate Disposable (1g)' dropped to third place, despite a slight increase in sales. The 'Skywalker OG Live Resin Cartridge (1g)', after debuting in the top five in September, maintained its position in fourth place. Finally, the 'Sour Apple Live Resin Cartridge (1g)' made its first appearance in the top five in October, securing the fifth position.