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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, UP! has demonstrated notable progress in the Concentrates category. Over the span of four months, the brand climbed from the 40th position in August 2025 to the 23rd position by November 2025. This upward trajectory is indicative of a strong performance, as evidenced by a consistent increase in sales figures over the same period. In contrast, the Edible category did not see UP! breaking into the top 30 rankings, maintaining a stagnant position at 43rd in August and September before disappearing from the rankings altogether in the following months. This absence could suggest challenges in gaining traction within this particular category.
UP!'s performance in the Vapor Pens category in California has been relatively impressive, maintaining a steady position within the top 30. Starting from the 27th rank in August 2025, the brand improved its standing to the 18th position by October and held that rank into November. This stability, coupled with increasing sales, highlights the brand's strong foothold in the Vapor Pens market. However, the lack of top 30 presence in other categories like Edibles may suggest areas where UP! could focus on strategic improvements to enhance its overall market presence.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has shown a remarkable upward trajectory in rankings over the past few months. Starting from a rank of 27 in August 2025, UP! climbed to the 18th position by October and maintained this rank in November. This ascent is indicative of a significant increase in sales, positioning UP! closer to established competitors. For instance, ABX / AbsoluteXtracts fluctuated around the 20th rank, while Bloom consistently held the 16th spot. Meanwhile, Papa's Herb and Gelato maintained stable positions at 17th and 19th, respectively. UP!'s growth trajectory suggests a strong market response, potentially driven by strategic marketing or product innovation, and positions it as a rising contender in the California vapor pen market.
Notable Products
In November 2025, the top-performing product for UP! was the Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from previous months with sales of 12,229 units. The Blue Dream Live Resin Cartridge (1g) continued to hold the second position consistently across the months, demonstrating stable performance. The Pineapple Express Distillate Disposable (1g) remained third, showing a steady rise in sales figures. SFV OG Live Resin Cartridge (1g) and Skywalker OG Live Resin Cartridge (1g) retained their fourth and fifth ranks, respectively, indicating consistent demand. Overall, the rankings for these top products have remained unchanged from previous months, highlighting a strong brand preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
