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Oct-2025
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Overview
Market Insights Snapshot
In California, UP! has demonstrated notable performance shifts across different product categories over the past few months. In the Concentrates category, UP! has made a significant leap from the 41st position in July 2025 to 27th by October 2025. This upward trend is indicative of a growing consumer interest or perhaps a strategic change in marketing or product offerings. Conversely, the Edibles category tells a different story, where UP! has seen a decline, dropping from 40th in July to 58th in October. This suggests potential challenges in maintaining competitive edge or consumer preference in this segment.
In the Vapor Pens category, UP! has maintained a strong presence within the top 30, improving its rank from 25th in July to 18th by October 2025. This consistent climb in rankings highlights UP!'s effectiveness in capturing and retaining market share in this popular segment. The Vapor Pens category is particularly competitive, and UP!'s ability to ascend in rankings suggests a robust product offering or effective branding strategies. The absence of UP! from the top 30 in other states or categories not mentioned could imply either a strategic focus on specific markets or categories, or challenges in penetrating those markets effectively.
Competitive Landscape
In the competitive landscape of the California Vapor Pens category, UP! has demonstrated a notable upward trajectory in recent months. Starting from a rank of 25 in July 2025, UP! has climbed to 18 by October 2025, showcasing a significant improvement in its market position. This upward movement is indicative of a successful strategy or product offering that resonates well with consumers. In contrast, brands like Bloom have maintained a steady rank at 16, while Papa's Herb has improved from rank 20 in July to 17 in October. Meanwhile, Muha Meds entered the top 20 only in September, and Gelato experienced fluctuations, dropping out of the top 20 in September before recovering. UP!'s sales growth, particularly the jump in October, suggests a robust market response, positioning it as a brand to watch among its competitors.
Notable Products
In October 2025, the top-performing product for UP! was the Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months, with sales reaching 10,573 units. The Blue Dream Live Resin Cartridge (1g) held steady in second place, while the Pineapple Express Distillate Disposable (1g) remained in third, both showing a stable performance over the past few months. SFV OG Live Resin Cartridge (1g) continued to secure the fourth position, demonstrating consistent demand. Skywalker OG Live Resin Cartridge (1g) rounded out the top five, with a slight increase in sales compared to September, indicating a positive trend. Overall, the product rankings for October remained largely unchanged from previous months, showcasing a stable preference among consumers for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
