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Dec-2024
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Overview
Market Insights Snapshot
UP! has shown notable progress in the California market, particularly in the Concentrates category. Starting from the 20th position in September 2024, the brand climbed to rank 15 by December, reflecting a significant upward trajectory. This improvement is underscored by a substantial increase in sales from $143,833 in September to $207,561 in December. In contrast, the Vapor Pens category saw a decline, with UP! dropping from a stable 25th position in September and October to 31st by December, indicating a potential challenge in maintaining its market presence in this category.
In the Edible category, UP! has been steadily improving its standing in California, moving up from the 50th position in September to 39th by December. This upward movement is promising, although the brand has not yet broken into the top 30, suggesting room for growth. The Flower category saw UP! rise from 72nd to 61st by October, but it did not maintain a top 30 position in subsequent months, indicating variability in its performance. Similarly, the Pre-Roll category saw UP! improve its ranking from 91st to 77th by October, but the brand did not sustain this upward trend into November and December, highlighting areas where UP! might focus on strengthening its market foothold.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has experienced notable fluctuations in its market position over the last few months of 2024. Starting strong with a consistent rank of 25 in September and October, UP! saw a decline to 29 in November and further to 31 in December. This downward trend in rank coincides with a decrease in sales from October to December, despite an initial surge from September to October. In contrast, Himalaya has shown a steady improvement, climbing from rank 32 in September to 29 in December, with a consistent increase in sales each month. Similarly, Almora Farms maintained a stable position around rank 30, ending December with higher sales than UP!. These shifts suggest that while UP! initially captured a significant market share, its competitors are gaining momentum, potentially impacting UP!'s future sales and market strategies.
Notable Products
In December 2024, the GMO Live Resin Badder (1g) emerged as the top-performing product for UP!, securing the number one rank in sales. The Skywalker OG Live Resin Cartridge (1g) maintained a strong performance, holding steady at the second position with a notable sales figure of 3,314 units. The Pineapple Express Distillate Disposable (1g) was ranked third, marking its entry into the top ranks for the first time. The Mango Kush Live Resin Cartridge (1g) experienced a decline, dropping from the first position in previous months to fourth place in December. Meanwhile, the Cherry Zlurpee Live Resin Cartridge (1g) made its debut in the top five, coming in at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
