.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
UP! has shown notable performance across various product categories in California. In the Concentrates category, the brand has made significant strides, moving from the 27th rank in May 2024 to the 16th rank by August 2024. This upward trajectory is indicative of growing consumer preference and market penetration. On the other hand, their presence in the Edible category has been less impressive, with the brand failing to break into the top 30 in May and fluctuating around the 33rd to 35th positions in subsequent months. This suggests a potential area for improvement or a need to reassess their product offerings in this category.
In the Flower category, UP! faced a decline, dropping out of the top 30 by August 2024, after being ranked 42nd in May. This downward trend could be a concern for the brand, indicating possible challenges in maintaining market share. Conversely, their performance in the Vapor Pens category has been strong and consistent, improving from 26th to 19th rank over the same period, with sales peaking notably in August. The brand's ability to climb the ranks in the highly competitive Vapor Pens category underscores their strength and potential for continued growth in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has shown a notable upward trajectory in its rankings over the past few months. Starting from 26th place in May 2024, UP! climbed to 19th by August 2024, reflecting a significant improvement in market presence and consumer preference. This rise is particularly impressive when compared to brands like Kurvana, which saw a decline from 15th to 17th place over the same period. Additionally, Papa's Herb experienced fluctuations, dropping out of the top 20 in July but rebounding to 20th in August. Meanwhile, Cruisers maintained a relatively stable position, improving slightly from 23rd to 18th. The consistent upward movement of UP! suggests a growing consumer base and effective marketing strategies, positioning it as a rising contender in the competitive California vapor pen market.
Notable Products
For August 2024, the top-performing product from UP! is Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, with a notable sales figure of $12,090. Blue Dream Live Resin Cartridge (1g), also in the Vapor Pens category, secured the second spot, showing significant growth from its third-place ranking in June and first place in July. Banana Cookies Live Resin Cartridge (1g) ranked third, maintaining steady performance over the months. SFV OG Live Resin Cartridge (1g) moved to fourth place after leading in June. Skywalker OG Live Resin Cartridge (1g) rounded out the top five, showing consistent improvement from its debut in third place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
