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May-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, UP! concentrated 77.94% of sales in Vapor Pens, where category sales grew 19.95% year over year and 6.92% month over month, anchoring the brand’s overall 7.22% YoY growth despite a 3.90% YoY drop in average price. Secondary categories were mixed: Concentrates held 8.27% share with 0.69% YoY and 1.32% MoM growth, while Flower at 7.62% share fell 41.89% YoY but rebounded 13.68% MoM. Smaller lines swung sharply, with Edible down 24.48% YoY but up 17.44% MoM, and Pre-Roll up 19.97% YoY yet down 12.55% MoM; Beverage contracted 32.46% MoM, while Tincture & Sublingual rose 36.60% MoM off a small base. The pattern implies UP! is consolidating around Vapor Pens and cushioning broader volatility with a dominant category that is advancing on both a YoY and MoM basis.
Positionally, UP! behaves like a Vapor Pen-first brand where price elasticity is working in its favor: Vapor Pens’ sub-$12 average aligns with the brand’s 3.90% YoY price decline, supporting unit-led gains that lifted total sales despite a 31.20% decline over 24 months. The 19 rank in Vapor Pens in California suggests mid-tier placement where incremental share could come from doubling down on pen SKUs while using Edible and Flower’s double-digit MoM lifts (17.44% and 13.68%) as tactical feeders rather than core growth engines. The implication is a two-track strategy: protect and expand the high-share Vapor Pen franchise while selectively nurturing categories with recent MoM momentum to diversify revenue without diluting the brand’s center of gravity.
Competitive Landscape
UP! sits at rank #19 in California Vapor Pens in May 2026, improving 3 positions year over year from #22 while slipping 1 spot from #18 in February 2026 to #19 in May 2026; the prior peak rank of #18 in March 2026 and the 1-position decline since then indicate a near-plateau after a modest climb. Among competitors, STIIIZY held #1 with a year-over-year sales change of -4.9% while maintaining its rank from #1 to #1, and Jetty Extracts climbed from #5 to #3 alongside a 40.6% sales increase, signaling faster upward mobility than UP!’s 3-rank YoY gain. Meanwhile, Plug Play slipped from #3 to #4 with a -14.2% sales decline while UP! moved from #22 to #19, suggesting share is available from mid-tier incumbents even as Raw Garden stayed at #2 with a 14.7% sales lift. The pattern implies UP!’s rank trajectory is improving year over year but flattening quarter to date, pointing to a need for a catalyst to convert incremental gains into a break above #18.
Notable Products
Watermelon Z Live Resin Cartridge (1g) posted the largest month-over-month gain in May 2026 at +49.5%, yet it still sits at rank 3 behind Mango Kush Live Resin Cartridge (1g) at rank 1 with +28.9% and Blue Dream Live Resin Cartridge (1g) at rank 2 with +42.9%. Eight of the top ten are Vapor Pens Live Resin SKUs, concentrated in ranks 1–6 and 8–9, while the only Distillate entrants sit lower at ranks 7 and 10 with no reported MoM lift, implying Live Resin is setting the pace for velocity. The $161,235 posted by Mango Kush Live Resin Cartridge (1g) came alongside a category cluster where Green Crack Live Resin Cartridge (1g) advanced +11.1% at rank 8 and Strawberry Cough Live Resin Cartridge (1g) added +19.3% at rank 5, signaling depth across multiple terpene profiles rather than a single hero SKU. The pattern implies UP! is consolidating around Live Resin Vapor Pens, with premium extraction formats pulling share from Distillate variants and reinforcing a portfolio tilt toward higher-velocity resin lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
