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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
UP! is stocked at 11 licensed dispensaries across California, with the deepest coverage in San Diego, La Mesa, Chula Vista, Encinitas, and Lemon Grove. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
UP! concentrated 75.86% of August 2026 sales in Vapor Pens, where sales grew 21.62% year over year and 3.65% month over month, while the brand held rank 23 in Vapor Pens in California. Flower expanded to 11.38% share with 31.17% YoY and 9.77% MoM growth, contrasting with Concentrates at 7.79% share that rose 18.82% YoY but fell 5.88% MoM. Pre-Roll surged to 2.86% share with a 19074.28% YoY and 1201.53% MoM spike, whereas Edible contracted to 1.63% share with -60.54% YoY and -33.59% MoM declines. The mix shows the franchise anchored in Vapor Pens but actively redistributing volume into Flower and opportunistic Pre-Roll, while trimming lower-velocity Edible and Beverage (-16.51% MoM) exposure.
The tilt toward Vapor Pens alongside faster Flower and Pre-Roll trajectories implies UP! is reinforcing an inhalables-led positioning to sustain the 22.30% brand-level YoY growth while diversifying risk away from edible formats. The rank 23 standing in California Vapor Pens, combined with a -3.37% YoY average price move to $11.02, points to price-led share defense in a high-traffic lane, with Flower’s 9.77% MoM and Pre-Roll’s 1201.53% MoM gains creating an on-ramp to trade shoppers across tiers. Meanwhile, negative MoM in Concentrates (-5.88%) and steep YoY/MoM pullbacks in Edible (-60.54%/-33.59%) indicate a deliberate pivot toward faster-cycling inhalable formats, which should stabilize unit velocity if Vapor Pen growth (3.65% MoM) moderates.
Competitive Landscape
UP! ranks #23 in CA Vapor Pens in August 2026, improving 6 positions year over year from #29 while slipping 1 spot from #22 three months ago; the brand’s peak was #19 in March 2026, a 4-rank climb above today’s slot that has since retraced. Among leaders, Jetty Extracts climbed from #4 to #3 with a 40.6% year-over-year sales increase, whereas Plug Play dipped from #3 to #4 alongside a 14.1% sales decline; meanwhile, STIIIZY held #1 year over year despite a 10.6% sales contraction. The pattern implies UP!’s upward YoY rank change is real but fragile relative to faster-moving competitors, signaling a need to convert intermittent peaks into sustained share gains.
Notable Products
Blue Dream Live Resin Cartridge (1g) set the tone in August 2026 with a -14.45% month-over-month slide while holding rank 3, contrasted against Mango Kush Live Resin Cartridge (1g) at rank 1 despite a steeper -30.01% decline. SFV OG Live Resin Cartridge (1g) advanced 19.63% MoM at rank 2 while Watermelon Z Live Resin Cartridge (1g) gained 15.50% at rank 4, signaling buyer trade-down or flavor rotation rather than a category exit. The mix implies UP! is capturing volume across mid-ranked Live Resin SKUs even as the flagship absorbs heavier pullback, suggesting a pivot toward breadth over hero-SKU dependence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
