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Jan-2026
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Overview
Market Insights Snapshot
In the California market, UP! has shown a notable upward trajectory in the Concentrates category. Starting from the 32nd position in October 2025, the brand improved its ranking to 22nd by January 2026. This steady climb indicates a positive reception and possibly an increase in consumer preference for UP!'s concentrates. The sales figures support this trend, with a significant jump from $101,115 in October to $156,299 in January. Such progress suggests that UP! is making strategic moves in product offerings or marketing within this category.
In the Vapor Pens category, UP! has maintained a strong presence, consistently ranking within the top 30 in California. The brand held its position at 21st for two consecutive months before climbing to 17th by January 2026. This movement reflects a stable and potentially growing market share in a highly competitive segment. Although there was a slight dip in sales from October to November, the subsequent months saw recovery and growth, which might indicate successful adjustments in their strategy or an increase in consumer loyalty. However, the absence of rankings in other states or provinces for these categories might suggest areas where UP! could expand its market reach.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has demonstrated a notable upward trajectory in its rankings from October 2025 to January 2026. Starting at rank 22 in October, UP! climbed to rank 17 by January, indicating a positive trend in market presence. This improvement is significant when compared to competitors like ABX / AbsoluteXtracts, which also improved its rank from 24 to 19, but still trails behind UP!. Meanwhile, Papa's Herb maintained a steady presence, improving slightly from rank 17 to 15, and Dabwoods Premium Cannabis experienced a decline from rank 13 to 16. UP!'s sales figures reflect this positive trend, with a noticeable increase from November to December, although slightly dipping in January, yet maintaining a competitive edge over brands like Gelato, which fluctuated in rank but ended at 18, just behind UP!. These dynamics suggest that UP! is effectively capturing market share and improving its standing among consumers in the California vapor pen category.
Notable Products
In January 2026, the top-performing product from UP! was the Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one rank since October 2025, with sales reaching 10,847 units. The Blue Dream Live Resin Cartridge (1g) also held steady in second place throughout the same period. Notably, the SFV OG Live Resin Cartridge (1g) climbed from fifth place in November 2025 to third place in January 2026, showing a positive trend in its rankings. Skywalker OG Live Resin Cartridge (1g) remained stable at fourth place for two consecutive months. The Gorilla Glue Live Resin Cartridge (1g) debuted in January 2026, securing the fifth position, marking its entry into the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
