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Jun-2024
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Overview
Market Insights Snapshot
UP! has shown a notable performance in the California market across various categories. In the Concentrates category, the brand has made significant strides, moving from a rank of 32 in March to 20 in June. This upward trend is indicative of increasing consumer preference and market penetration. However, the Flower category tells a different story, with rankings fluctuating and eventually dropping to 95 in June, which suggests potential challenges in maintaining consistency or competition pressures. It's also worth noting that UP! did not make it into the top 30 for Edibles in any of the months, which could be a point of concern for the brand's diversification strategy.
The Vapor Pens category has been a relatively stable and positive area for UP!, with rankings hovering around the 29 to 26 range from March to June. This stability, coupled with a general upward sales trend, indicates a strong foothold in this segment. On the other hand, the Pre-Roll category saw a mixed performance, with the brand achieving a rank of 35 in April and May but dropping to 59 by June. These fluctuations might point to competitive dynamics or shifting consumer preferences within the state. Overall, while UP! has demonstrated strengths in certain categories, there are areas where the brand could focus on improving its market position.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has shown a notable improvement in its rank over the past few months, moving from 29th in March 2024 to 26th in June 2024. This positive trend is significant, especially when compared to competitors like Cookies, which has seen a decline from 25th to 28th over the same period. Similarly, Buddies experienced fluctuations, dropping from 21st in March to 24th in June. Meanwhile, Punch Extracts / Punch Edibles has maintained a relatively stable position, hovering around the low 20s, but still saw a slight dip from 22nd in May to 25th in June. UP!'s upward trajectory in rank, coupled with a steady increase in sales from May to June, positions it favorably against these competitors, indicating a growing market presence and consumer preference in the California vapor pen category.
Notable Products
In June 2024, UP!'s top-performing product was SFV OG Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of $4,520. Watermelon Z Live Resin Cartridge (1g), also in Vapor Pens, held the second position, maintaining its rank from May 2024 with notable sales of $4,120. Blue Dream Live Resin Cartridge (1g) followed closely in third place, consistent with its May 2024 ranking. Gorilla Glue Live Resin Cartridge (1g) entered the rankings at fourth place, showing strong performance in its first appearance. Donnie Burger Badder (1g) in the Concentrates category rounded out the top five, debuting at this position with solid sales figures.
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