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Dec-2025
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Overview
Market Insights Snapshot
In the state of California, UP! has shown significant upward momentum in the Concentrates category, climbing from a rank of 34 in September 2025 to 20 by December 2025. This rise in rank is complemented by a notable increase in sales, indicating a strengthening presence in this category. However, in the Edible category, UP! did not manage to stay within the top 30 brands after September, suggesting a potential area for improvement or a shift in focus away from edibles. Such shifts could be strategic, but they also highlight the competitive nature of the edible market in California.
In the Vapor Pens category, UP! has maintained a relatively stable and strong position, moving from rank 22 in September to 17 by December in California. This consistent performance suggests a solid foothold in the vapor pens market, supported by a steady increase in sales over the months. The brand's ability to maintain and slightly improve its position in this highly competitive category is noteworthy and points to effective strategies in product offerings or market penetration. While the Vapor Pens category shows promising results, the absence from the top 30 in other categories like Edibles may indicate focused resource allocation or market challenges that could be explored further.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has shown a promising upward trajectory in its rankings over the last few months of 2025. Starting from a rank of 22 in September, UP! climbed to 19 in October and November, and further improved to 17 by December. This positive trend suggests a growing market presence, likely driven by strategic marketing and product enhancements. In contrast, Gramlin, which held a strong position in the top 10 earlier, experienced a significant drop from rank 6 in November to 18 in December, indicating potential challenges in maintaining its market share. Meanwhile, Papa's Herb and Dabwoods Premium Cannabis remained relatively stable, with slight fluctuations in their rankings. Notably, Micro Bar showed a slight improvement, moving from rank 21 in October to 19 in December, paralleling UP!'s upward movement. These dynamics highlight a competitive but volatile market environment where UP!'s consistent rise in rank positions it favorably against its competitors.
Notable Products
In December 2025, UP!'s top-performing product was the Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from previous months with significant sales reaching 12,855 units. The Blue Dream Live Resin Cartridge (1g) also held steady at the second position, showing a consistent performance over the months. The Pineapple Express Distillate Disposable (1g) continued its streak in third place, reflecting stable demand. Notably, the Skywalker OG Live Resin Cartridge (1g) climbed to fourth place, swapping ranks with the SFV OG Live Resin Cartridge (1g), which moved down to fifth. This shift highlights a growing preference among consumers for the Skywalker OG variant.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
