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Sep-2025
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Overview
Market Insights Snapshot
In the competitive market of California, the cannabis brand UP! has shown notable movements across various product categories. In the Concentrates category, UP! managed to improve its ranking from 35th in June to 29th by September, indicating a positive trajectory and increased market presence. This improvement is underscored by a rise in sales from $92,800 in June to $103,882 in September. However, in the Edible category, UP! remained outside the top 30, with a consistent ranking around the 40th mark, which may suggest challenges in gaining traction within this specific segment.
Meanwhile, UP!'s performance in the Vapor Pens category is particularly noteworthy, maintaining a stable position at 24th from June through August before climbing to 19th in September. This upward movement in Vapor Pens suggests a strengthening brand presence and possibly an enhanced product offering or consumer preference shift. Despite the challenges in some categories, UP!'s ability to break into the top 30 in Concentrates and improve its standing in Vapor Pens highlights areas of growth and potential opportunities for further market penetration in California.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has shown a notable improvement in its rank over the past few months. Starting from June 2025, UP! was not featured in the top 20 brands, but by September 2025, it climbed to the 19th position. This upward movement is significant, especially when compared to competitors like Micro Bar, which consistently hovered around the 20th rank, and Muha Meds, which improved slightly but remained outside the top 20 until September. Meanwhile, Flavorade and Papa's Herb maintained stronger positions, consistently ranking higher than UP! throughout the period. Despite these challenges, UP!'s sales trajectory shows a positive trend, with a noticeable increase in September, indicating a potential for further rank improvements if the momentum continues.
Notable Products
In September 2025, UP!'s top-performing product was the Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank consistently since June despite a decrease in sales to 9363 units. The Blue Dream Live Resin Cartridge (1g) held steady at the second position, showing a slight sales decline from the previous month. The Pineapple Express Distillate Disposable (1g) climbed to third place, marking a notable rise from its fourth-place debut in August. SFV OG Live Resin Cartridge (1g) slipped to fourth place, continuing its downward trend from second place in June. Skywalker OG Live Resin Cartridge (1g) remained in fifth place, recovering slightly from a dip in August sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
