.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of UP! across different categories in California shows varied trends over the months from January to April 2025. In the Concentrates category, UP! made significant progress, moving from a rank of 43 in January to breaking into the top 30 by April, landing at 29. This upward trend is indicative of a successful strategy or product reception in this category. Conversely, in the Edible category, UP! did not manage to enter the top 30, with rankings fluctuating between 36 and 44, suggesting challenges in gaining a stronger foothold. The Vapor Pens category, however, remains a stronghold for UP!, consistently maintaining a position within the top 30 and showing a slight improvement from rank 28 in January to 22 by April, supported by a steady increase in sales.
Interestingly, UP!'s performance in the Flower category in California is worth noting, as it only entered the rankings in April at 64, indicating a late but potential entry into this competitive market. The absence of prior rankings suggests that UP! was either not present or not significant enough in this category to be counted among the top 30 until April. This could be seen as an opportunity for growth if they can leverage their late entry into a more substantial market presence. The data reveals that while UP! shows promise in certain categories, there are still areas where they are yet to make a significant impact, presenting both challenges and opportunities for the brand moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has demonstrated a notable upward trajectory in terms of rank and sales over the first four months of 2025. Starting from a rank of 28 in January, UP! has climbed to 22 by April, indicating a consistent improvement in market position. This positive trend contrasts with competitors like Kurvana, which, despite maintaining a higher rank than UP! throughout this period, shows a relatively stagnant movement from rank 23 to 21. Similarly, ABX / AbsoluteXtracts experienced a decline from rank 18 to 20, suggesting potential vulnerabilities that UP! could capitalize on. Meanwhile, Alien Labs and Micro Bar have shown mixed results, with Alien Labs fluctuating around the 24th position and Micro Bar dropping from 20 to 23. UP!'s consistent sales growth, alongside its improving rank, positions it as a rising contender in the California vapor pen market, potentially appealing to consumers seeking emerging brands with upward momentum.
Notable Products
In April 2025, UP!'s top-performing product was the Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking for the fourth consecutive month with sales of 9,161 units. The Blue Dream Live Resin Cartridge (1g) climbed back to second place after a brief absence in March, with a notable increase in sales to 7,238 units. The SFV OG Live Resin Cartridge (1g) slipped to third place from its previous second-place position in March, showing consistent performance with 6,796 units sold. Skywalker OG Live Resin Cartridge (1g) maintained a steady presence, ranking fourth with 4,715 units, despite fluctuations in previous months. Finally, Pineapple Express Distillate Disposable (1g) re-entered the top five, securing the fifth position with 4,307 units sold, marking its return after not ranking in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
