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Jul-2025
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Overview
Market Insights Snapshot
UP! has shown varying performance across different product categories in the state of California. In the Concentrates category, UP! experienced a slight dip in rankings from April to July 2025, starting at 34th and dropping to 35th, although they briefly climbed to 28th in May. This indicates a competitive market where UP! is maintaining a presence but struggling to consistently stay in the top 30. In contrast, the Vapor Pens category has been a strong area for UP!, with a steady improvement in rankings from 24th in April to 21st by July. This upward trend in Vapor Pens suggests a solid consumer demand and effective market strategies in this segment.
In the Edibles category, UP! has shown some fluctuation, starting at 40th in April and moving up to 35th in May, but not consistently staying within the top 30. This inconsistency could be a point of concern for UP! as it indicates potential volatility in consumer preferences or market competition. Meanwhile, the Flower category data is sparse, with rankings only available for April, where UP! stood at 71st, indicating they were not in the top 30 for the following months. This absence from the top rankings could suggest either a strategic shift away from this category or a need for greater investment in product or marketing efforts to enhance visibility and sales.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in California, UP! has shown a promising upward trend in rankings over the months from April to July 2025. Starting at the 24th position in April, UP! improved its rank to 21st by July, indicating a positive trajectory in market presence. This improvement is notable when compared to brands like ABX / AbsoluteXtracts, which fell out of the top 20 by June, and Micro Bar, which consistently remained outside the top 20. Meanwhile, Sauce Essentials maintained a steady rank at 20th, and Gelato experienced a slight decline from 17th to 19th. UP!'s sales figures also reflect this upward momentum, with a consistent increase from April to July, suggesting a strengthening brand appeal and market strategy that could potentially elevate its standing further in the coming months.
Notable Products
In July 2025, the top-performing product for UP! was the Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place position consistently since April 2025 with sales reaching 12,786 units. The Skywalker OG Live Resin Cartridge (1g) climbed to the second position, up from third place in June, demonstrating a notable increase in its sales figures. The Blue Dream Live Resin Cartridge (1g) secured the third rank after being unranked in June, indicating a resurgence in popularity. Meanwhile, the SFV OG Live Resin Cartridge (1g) dropped from second place in June to fourth place in July. The Sour Apple Live Resin Cartridge (1g) remained steady in fifth place, similar to its position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
