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Aug-2025
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Overview
Market Insights Snapshot
In California, UP!'s performance across different cannabis categories presents a mixed picture. In the Concentrates category, UP! has shown some volatility, with rankings fluctuating from 28th in May 2025 to 31st in August 2025. Despite not making it into the top 30 for June and July, their August ranking suggests a potential recovery. Meanwhile, Edibles have seen a consistent ranking of 37th in both July and August 2025, indicating a stable, albeit modest, position in the market. However, the Vapor Pens category stands out as a strong performer, maintaining a steady presence in the top 25 throughout the period, with a consistent ranking of 22nd in both May and August 2025. This suggests that Vapor Pens remain a key strength for UP! in California.
It is noteworthy that UP! did not appear in the top 30 for Edibles in June, which could be seen as a challenge for the brand in this category. However, the overall trend in Vapor Pens indicates a robust market presence, with sales remaining relatively high and stable over the months. The Concentrates category, while not consistently in the top 30, shows signs of potential growth as the brand managed to climb back to 31st in August. These movements across categories highlight the areas where UP! is gaining traction and where there may be opportunities for further growth and improvement.
Competitive Landscape
In the competitive landscape of the California vapor pen market, UP! has experienced a stable yet slightly fluctuating presence in the rankings from May to August 2025. Initially ranked 22nd in May, UP! saw a dip to 24th in June before climbing back to 22nd by August. This movement indicates a resilient performance amidst a competitive environment. Notably, brands like ABX / AbsoluteXtracts and Micro Bar have maintained a consistent presence slightly ahead of UP!, while Muha Meds and Eighth Brother, Inc. have shown upward trends, potentially posing a threat to UP!'s market position. Despite these challenges, UP!'s sales figures have shown a positive trajectory from June to August, suggesting an effective strategy in customer retention and market adaptation. This analysis highlights the importance for UP! to continue innovating and differentiating its offerings to maintain and potentially improve its market rank.
Notable Products
In August 2025, the top-performing product for UP! was Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking consistently since May 2025, with sales figures reaching 11,292 units. Blue Dream Live Resin Cartridge (1g) climbed back to the second position after slipping to third in July, showing a strong recovery with 6,959 units sold. SFV OG Live Resin Cartridge (1g) held steady at the third position, reflecting consistent demand through the months. Pineapple Express Distillate Disposable (1g) made its debut in the rankings at fourth place, indicating a positive market reception. Skywalker OG Live Resin Cartridge (1g) dropped to fifth place from its previous second-place ranking in July, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
