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Sep-2025
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Overview
Market Insights Snapshot
Casual Cannabis has shown varied performance across different states and categories, with notable fluctuations in their ranking. In the California market, their presence in the concentrates category has seen some shifts. Starting at the 24th position in June 2025, they improved to 21st in July but slipped to 22nd in August and further down to 26th by September. This movement indicates a competitive landscape in California, where maintaining a consistent ranking has proven challenging for Casual Cannabis. The drop out of the top 25 in September could be a concern, suggesting increased competition or a need for strategic adjustments in this category.
While the California market presents challenges, it also highlights opportunities for growth and adaptation. The sales figures, which peaked in July, suggest that there was a temporary increase in demand or effective promotional efforts, but the subsequent decline in both sales and ranking by September implies that sustaining momentum is crucial. The absence of rankings in other states or categories suggests that Casual Cannabis is either not prioritizing expansion beyond California or facing stiff competition that keeps them out of the top 30. This could be seen as a potential area for growth if the brand aims to diversify its market presence.
Competitive Landscape
In the competitive landscape of the California concentrates market, Casual Cannabis has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. Despite achieving its highest rank at 21st in July 2025, Casual Cannabis dropped to 26th by September, suggesting increased competition and potential challenges in maintaining its market position. Notably, Clsics has shown a strong upward trajectory, climbing from 34th in June to 24th in September, surpassing Casual Cannabis in the process. Meanwhile, Buddies and Globs have remained relatively stable, with Master Makers also showing a competitive edge by consistently ranking close to Casual Cannabis. These shifts highlight the importance for Casual Cannabis to innovate and strategize effectively to regain and sustain a higher market rank amidst a competitive field.
Notable Products
In September 2025, the top-performing product for Casual Cannabis was Blue Lemon Marker Badder (1g) in the Concentrates category, achieving the highest rank with sales of 783 units. Bolo Marker Badder (1g) followed closely, securing the second position, while Zeclair Mints 47 Badder (1g) took the third spot. Blue Slapz Badder (1g) and Lemon Cherry Gelato Badder (1g) rounded out the top five. This marks a notable debut for these products, as they were not ranked in the previous months from June to August 2025. Their introduction and immediate success indicate a strong market reception for these new entries in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
