Market Insights Snapshot
In the Concentrates category, California based brand Casual Cannabis has shown a promising upward trend in its ranking. From a ranking of 33 in July 2023, the brand stumbled to 56 in August, which indicates that it was not among the top 20 brands in the state that month. However, Casual Cannabis bounced back remarkably in September and October, securing the 29th and 16th spots respectively. This improvement in ranking suggests a robust recovery and a positive growth trajectory for the brand in the concentrates category.
When it comes to sales, Casual Cannabis experienced a dip in August 2023, but managed to rebound impressively in the following months. The brand's sales surged from 69,246 in August to a whopping 212,908 by October. This significant increase in sales, coupled with the brand's improved ranking, indicates a strong market performance. It's worth noting that the brand's upward trend in both sales and ranking could be indicative of a growing consumer preference for Casual Cannabis's offering in the concentrates category within the California market.
In the Concentrates category within California, Casual Cannabis has shown a significant upward trend in rank and sales from July to October 2023. Despite not being in the top 20 brands in July and August, Casual Cannabis made a notable comeback in September and October, reaching the 16th rank by October. In comparison, Nasha Extracts and Creme De Canna have seen a slight decline in their ranks over the same period, while Bear Labs has experienced a more significant drop. UP!, on the other hand, has followed a similar trajectory to Casual Cannabis, improving its rank and sales over the four-month period. However, all these brands consistently ranked in the top 20, suggesting a more stable market presence than Casual Cannabis.
In October 2023, the top-performing product for Casual Cannabis was the Cherry Afghan Badder (1g) from the Concentrates category, recording a significant sales figure of 2149 units. The second and third positions were held by Biscotti Sherb Badder (1g) and Lemon Thai Badder (1g) respectively, both also from the Concentrates category. Durban Poison Badder (1g) and Jelly Mints Crumble (1g) rounded out the top five, indicating a strong performance from the Concentrates category overall. It's worth noting that these rankings represent a considerable shift from the previous months, as none of these products held a top five position in July, August, or September. This suggests a growing consumer preference for Concentrates in the Casual Cannabis product line.