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Aug-2025
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Overview
Market Insights Snapshot
Casual Cannabis has shown a notable improvement in the Concentrates category in California. Starting from a rank of 40 in May 2025, the brand made a significant leap to 19th place by June, maintaining its position in the top 20 through July and August. This upward movement is a positive indicator of growing consumer preference and market penetration in this category. The increase in sales from May to June suggests that the brand's strategies are resonating well with consumers, although there was a slight dip in sales from July to August. Despite this minor fluctuation, maintaining the 18th rank in both July and August indicates a strong foothold in the competitive Californian market.
While the performance in California is commendable, the absence of Casual Cannabis in the top 30 rankings in other states or provinces across various categories could be a point of concern. This lack of presence might suggest limited market reach or competitive challenges outside California. The brand's inability to break into the top 30 in other regions highlights potential areas for growth and expansion. Focusing on these markets could provide opportunities for Casual Cannabis to diversify its consumer base and strengthen its overall market position. The data suggests that while the brand is making strides in California, there is still significant room for growth and improvement in other markets.
Competitive Landscape
In the competitive landscape of California's concentrates category, Casual Cannabis has demonstrated a notable upward trajectory in rankings over the summer months of 2025. Starting from a position outside the top 20 in May, Casual Cannabis surged to rank 19 in June and further improved to 18 in July and August. This ascent is indicative of a strong market response to their offerings, as evidenced by a consistent increase in sales during this period. In contrast, competitors like Hashish House and Mountain Man Melts have experienced fluctuations, with Hashish House climbing from 29 to 19, while Mountain Man Melts dropped from 16 to 20 by August. Meanwhile, Cream Of The Crop (COTC) and Have Hash have maintained relatively stable positions, with COTC slightly improving its rank to 17 in August. This competitive analysis highlights Casual Cannabis's strategic gains in market share, positioning it as a rising contender in California's concentrates market.
Notable Products
In August 2025, Triple Cherry Frost Badder (1g) emerged as the top-performing product for Casual Cannabis, climbing to the number one spot in the Concentrates category with sales of 1,453 units. Following closely, Chemical Oasis Badder (1g) secured the second position, showing a remarkable improvement from fifth place in July. Sour Cupcake Badder (1g) entered the ranks for the first time, landing at third place. Bolo Runtz Badder (1g) and Kool Whip Khalifa Badder (1g) took the fourth and fifth positions, respectively, both making their debut in the rankings. The August sales figures indicate a dynamic shift in consumer preferences towards these particular concentrate products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
