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Aug-2024
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Overview
Market Insights Snapshot
Retreats has shown a notable performance in the Edible category across different states, particularly in Oregon. Over the span of four months from May to August 2024, Retreats has consistently ranked within the top 30 brands in Oregon, demonstrating a robust presence. Starting at rank 25 in May, they improved their position to 19 by July before slightly dropping to 23 in August. This fluctuation indicates a competitive market but also shows that Retreats has maintained a strong foothold, especially considering the significant increase in sales from May to July, which peaked in July before a slight decline in August.
While Retreats has managed to stay within the top 30 in Oregon, their absence from the rankings in other states suggests areas for potential growth and market penetration. The fact that they are not in the top 30 in other states could be seen as a drawback, highlighting the need for strategic expansion and marketing efforts to boost their presence and performance in additional markets. Focusing on states where they currently lack visibility could provide opportunities to replicate the success seen in Oregon, thereby enhancing their overall market share and brand recognition across the country.
Competitive Landscape
In the Oregon edible cannabis market, Retreats has shown a notable improvement in its ranking over the past few months, moving from 25th place in May 2024 to 19th place in July 2024, before slightly dropping to 23rd place in August 2024. This upward trend in rank is indicative of growing consumer preference and market penetration. However, Retreats faces stiff competition from brands like Chompd Edibles, which, despite a dip in June 2024, maintained a higher rank overall, and Mellow Vibes (formerly Head Trip), which also experienced fluctuations but ended August 2024 in a stronger position. Additionally, brands such as She Don't Know and Golden have shown resilience, although they consistently ranked lower than Retreats. The competitive landscape suggests that while Retreats is making significant strides, continuous innovation and strategic marketing will be essential to maintain and improve its standing in the Oregon edible market.
Notable Products
In August 2024, the top-performing product for Retreats was Sativa Gummies 10-Pack (100mg), maintaining its first-place rank from June and regaining the top spot from July with sales of 990 units. Indica Gummies 10-Pack (100mg), which was the best-seller in July, ranked second in August with notable sales figures. CBD/THC 1:1 Island Punch Gummies 2-Pack (100mg CBD, 100mg THC) climbed to the third position, showing consistent improvement from its fifth rank in June. Hybrid Gummies 10-Pack (100mg) dropped to fourth place, despite being third in the previous three months. Indica Very Berry x Tiger Moon Gummies 2-Pack (100mg) held steady in the fifth position, matching its rank from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
