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Jun-2024
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Overview
Market Insights Snapshot
Retreats has shown a consistent presence in the Oregon edible market over the past few months. Initially ranked 23rd in March, April, and May of 2024, the brand experienced a slight upward movement to 21st place in June. This improvement suggests a positive reception and growing preference among consumers in the state. However, it's worth noting that their sales figures saw a dip in May before recovering in June, indicating some volatility that could be attributed to seasonal trends or competitive pressures.
The fact that Retreats maintained a position within the top 30 brands in Oregon's edible category throughout this period is a positive sign of its market resilience. The brand's ability to stay ranked, even when faced with fluctuating sales, highlights its stable consumer base. Conversely, the absence of Retreats from the top 30 in any other states or categories could be seen as a missed opportunity for market expansion. This information points to a need for strategic efforts to broaden their reach and establish a foothold in other regions.
Competitive Landscape
In the Oregon edible cannabis market, Retreats has shown a steady performance with a notable improvement in ranking from 23rd in March, April, and May 2024 to 21st in June 2024. This upward trend is significant, especially when compared to competitors like Willamette Valley Alchemy, which fluctuated between 25th and 27th place, and Tasty's (OR), which saw a decline from 14th in May to 19th in June. Mellow Vibes (formerly Head Trip) also experienced a drop in sales, impacting their rank, while Pacific Wave remained relatively stable but did not surpass Retreats. The consistent rank and slight improvement for Retreats suggest a resilient market presence, potentially driven by stable consumer loyalty and effective marketing strategies. This competitive landscape highlights the importance of monitoring market trends and competitor movements to maintain and improve market positioning.
Notable Products
In June 2024, the top-performing product for Retreats was Sativa Gummies 10-Pack (100mg), maintaining its first-place ranking from May with sales of 990 units. Indica Gummies 10-Pack (100mg) held the second spot consistently, though its sales dipped slightly to 778 units. Hybrid Gummies 10-Pack (100mg) remained in third place, despite a significant drop in sales to 406 units. Indica Gummies 10-Pack (50mg) improved its ranking from fifth in May to fourth in June, indicating growing popularity with 377 units sold. CBD/THC 1:1 Island Punch Gummies 2-Pack (100mg CBD, 100mg THC) remained steady at fifth place, showing a slight increase in sales to 312 units.
Top Selling Cannabis Brands
