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Jun-2024
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Overview
Market Insights Snapshot
She Don't Know has shown a consistent presence in the Oregon edible market, albeit with some fluctuations in its rankings. In March 2024, the brand was positioned at the 22nd spot, but it saw a drop to 27th in April. Despite this decline, the brand managed to climb slightly to 26th in May before settling back to 27th in June. This indicates a degree of volatility within the market, but the brand's ability to stay within the top 30 for four consecutive months suggests a stable consumer base. The sales figures also reflect this trend, with a noticeable dip from March to April followed by relatively stable numbers in May and June.
While She Don't Know has remained within the top 30 in Oregon, the brand's performance in other states and categories is not mentioned, which could imply that it did not make it to the top 30 in those markets. This could be a point of concern or an area for potential growth, depending on the brand's strategic goals. The consistency in Oregon suggests that there is a loyal customer base for their edibles, but the absence from other categories or states might indicate either a more focused market strategy or a need for broader market penetration.
Competitive Landscape
In the Oregon edible cannabis market, She Don't Know has experienced notable fluctuations in its ranking over recent months, which could impact its sales performance. From March to June 2024, She Don't Know's rank shifted from 22nd to 27th, indicating a decline in its market position. This downward trend is particularly significant when compared to competitors such as Canna Crispy, which maintained a steady rank of 25th during the same period, and Chompd Edibles, which saw a dramatic drop from 18th to 26th in June. Additionally, Green State of Mind and Dirty Arm Farm re-entered the top 30 in May and June, respectively, further intensifying competition. These shifts suggest that while She Don't Know has maintained a presence in the market, it faces increasing pressure from both consistent and re-emerging competitors, highlighting the need for strategic adjustments to regain and sustain higher rankings.
Notable Products
In June 2024, the top-performing product from She Don't Know was Raspberry Fruit Crunchers Gummy (100mg), which rose to the first rank with notable sales of $666. Strawberry Fruit Crunchers Gummy (100mg) followed closely in second place, maintaining a strong position from the previous months. Blueberry Fruit Crunchers Gummy (100mg) dropped to third place, continuing its decline from earlier in the year. Cherry Fruit Crunchers Gummy (100mg) held steady at fourth place, showing consistent performance. Lastly, Orange Fruit Crunchers Gummy (100mg) remained in fifth place, indicating a stable but lower demand compared to other products in the same category.
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