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Oct-2025
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Overview
Market Insights Snapshot
In the state of Oregon, She Don't Know has shown a relatively stable performance in the Edible category over the past few months. The brand managed to climb from the 29th position in July 2025 to the 25th in August, indicating a brief upward trend. However, it settled at the 26th position in both September and October. This consistency in ranking suggests that while the brand may not be among the top contenders in the Edible category, it has maintained a presence within the top 30, which is a positive indicator of its steady market performance in Oregon. A notable detail is the fluctuation in sales figures, with a peak in August followed by a slight decline in the subsequent months, which could be attributed to seasonal demand or competitive pressures.
While She Don't Know has managed to secure a spot in the top 30 Edible brands in Oregon, the absence of rankings in other states or categories suggests that the brand's reach might be limited geographically or in terms of product diversification. This lack of presence outside Oregon or in different cannabis categories might be seen as a potential area for growth or a challenge in expanding its market footprint. The brand's ability to maintain its rank in Oregon amidst slight sales variations highlights its resilience, yet it also underscores the need for strategic initiatives to enhance its competitive edge and explore new markets or categories for broader recognition and increased sales potential.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, She Don't Know has demonstrated a steady presence, maintaining a rank within the top 30 brands from July to October 2025. Despite a slight dip in sales from August to October, She Don't Know held its ground at the 26th position in September and October. This stability is noteworthy given the fluctuating performances of competitors. For instance, Crop Circle Co showed a positive trajectory, improving its rank from 28th in July to 24th in October, which could indicate a growing market share. Meanwhile, Cascade Valley Cannabis re-entered the top 30 in October after being absent in September, suggesting a potential resurgence. Pacific Wave and Chompd Edibles also displayed variability, with Chompd Edibles notably jumping from 33rd in September to 25th in October, indicating a significant recovery. These dynamics highlight the competitive pressures She Don't Know faces, emphasizing the importance of strategic positioning to maintain and improve its market standing.
Notable Products
In October 2025, the top-performing product for She Don't Know was the Red Velvet Rosin Cookie (100mg) in the Edible category, which climbed from its September rank of 5 to claim the number 1 spot, achieving sales of 501 units. The Blueberry Fruit Crunchers Gummy (100mg) also performed well, moving up from 4th place in September to 2nd place in October. The Strawberry Fruit Crunchers Gummy (100mg) experienced a slight decline, dropping from its top rank in August and September to 3rd place in October. Meanwhile, the Watermelon Gummy (100mg) maintained a consistent performance, finishing in 4th place. The Key Lime Rosin Cookie (100mg) entered the rankings for the first time in October, securing the 5th position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
