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Nov-2025
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Overview
Market Insights Snapshot
She Don't Know has experienced a fluctuating performance across different categories and states. In the Edible category within Oregon, the brand has seen a slight decline in its rankings over the past few months. Starting from a rank of 25 in August 2025, it slipped to 28 by November 2025. This movement indicates a need for strategic adjustments to regain its footing in the competitive Edible market. The consistent presence in the top 30, however, suggests a stable consumer base, even as sales figures show a gradual decrease from $27,365 in August to $20,537 in November, highlighting a potential seasonal or market-driven factor affecting sales.
While She Don't Know maintains a presence in the Oregon Edible category, its absence from the top 30 rankings in other states and categories could be a point of concern. This absence suggests that the brand might not be leveraging its potential in other regions or product lines, potentially missing out on market opportunities. The brand's focused presence in Oregon presents both a challenge and an opportunity to diversify and expand its market reach. Observing the trends in Oregon could provide insights into consumer preferences that might be applicable in other states, should She Don't Know decide to broaden its geographical and categorical footprint.
Competitive Landscape
In the Oregon edible market, She Don't Know has experienced fluctuations in its ranking over recent months, moving from 25th in August 2025 to 28th by November 2025. This decline in rank is accompanied by a decrease in sales, which contrasts with some competitors. For instance, Canna Crispy maintained a higher rank, starting at 22nd in August and only dropping to 26th by November, while also experiencing a notable sales peak in September. Meanwhile, Junk saw a significant drop in October but rebounded to 27th in November, suggesting volatility in consumer preferences. Concrete Jungle and Crown B Alchemy consistently ranked lower than She Don't Know, indicating that despite its challenges, She Don't Know remains competitive within the mid-tier segment. These dynamics highlight the importance for She Don't Know to strategize effectively to regain its footing and capitalize on market opportunities.
Notable Products
In November 2025, the top-performing product from She Don't Know was Raspberry Fruit Crunchers Gummy (100mg), which climbed to the first rank with sales amounting to 469 units. This product showed a significant improvement from previous months, moving up from second place in August and third in September. The Cherry Fruit Crunchers Gummy (100mg) secured the second spot, marking its debut in the rankings with 342 units sold. Strawberry Fruit Crunchers Gummy (100mg), which had been the leader in August and September, fell to third place, showing a consistent decline in sales from 485 units in September to 342 in November. Watermelon Gummy (100mg) maintained its fourth position, showing stable performance despite a decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
