.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Oregon, She Don't Know has shown a consistent presence in the Edible category rankings over the last few months. Starting in September 2025, the brand was ranked 25th, and after a slight dip in October and November, it returned to the 25th spot by December. This indicates a stable market presence despite some fluctuations in sales, which saw a decrease in October and November but rebounded in December. The brand's ability to maintain a position within the top 30 in Oregon suggests a steady consumer base and effective market strategies within this region.
While She Don't Know has maintained visibility in Oregon, it's notable that the brand does not appear in the top 30 rankings for other states or provinces during the same period. This absence could be seen as a limitation in market reach or brand recognition outside of Oregon, indicating potential areas for growth or strategic expansion. The consistent ranking in Oregon provides a solid foundation, but exploring opportunities in other markets could enhance the brand's overall performance and visibility across different regions.
Competitive Landscape
In the competitive landscape of the Oregon edible market, She Don't Know has maintained a relatively stable position, ranking between 25th and 27th from September to December 2025. This consistency in rank suggests a steady performance, although it faces stiff competition from brands like beaucoup, which consistently outperformed She Don't Know, ranking as high as 21st in November 2025. Another notable competitor, Chompd Edibles, showed significant improvement, climbing from 33rd in September to 23rd by December, indicating a strong upward trend that could pose a future threat to She Don't Know's market share. Meanwhile, Crop Circle Co and Crown B Alchemy have fluctuated in their rankings, with Crop Circle Co experiencing a dip in November, while Crown B Alchemy improved its position by December. These dynamics highlight the competitive pressures She Don't Know faces, emphasizing the need for strategic initiatives to enhance its market position and sales performance.
Notable Products
In December 2025, the top-performing product for She Don't Know was the Strawberry Fruit Crunchers Gummy (100mg), which ascended to the number one rank with impressive sales of 644 units. Following closely, the Cherry Fruit Crunchers Gummy (100mg) secured the second position, showing a significant leap from its previous third place in November. The Blueberry Fruit Crunchers Gummy (100mg) maintained strong performance, ranking third, although it dropped from its second position in October. The Watermelon Gummy (100mg) remained consistent at the fourth rank, while the Raspberry Fruit Crunchers Gummy (100mg) experienced a decline, moving from the top rank in November to fifth in December. This analysis highlights the dynamic shifts in product popularity and sales performance within She Don't Know's edible category during the month of December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
