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Sep-2025
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Overview
Market Insights Snapshot
In the Oregon market, She Don't Know has shown some fluctuations in its performance within the Edible category over the summer months of 2025. The brand held a steady position in the top 30 rankings, although it experienced a slight dip from June to July, moving from 28th to 29th place. However, it managed to climb back to 25th in August before slipping to 27th in September. This movement indicates a dynamic presence in the market, with the brand consistently maintaining its visibility among competitors. Despite these shifts, the sales figures reflect a general downward trend from June to September, with a notable decrease in sales in September compared to earlier months, suggesting potential challenges in sustaining consumer interest or market share.
While She Don't Know remains a player in the Oregon Edible segment, the absence of rankings in other states or categories suggests that the brand's influence might be limited geographically or by product type. This could be seen as a drawback if the brand aims to expand its footprint beyond Oregon or diversify its product offerings. The lack of presence in the top 30 in other markets could indicate either a strategic focus on Oregon or challenges in penetrating other markets. Understanding the factors behind these rankings and sales trends could provide deeper insights into the brand's market strategy and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, She Don't Know has shown a dynamic performance over the past few months, experiencing fluctuations in its rank and sales. In June 2025, She Don't Know was ranked 28th, but it improved to 25th in August before slightly dropping to 27th in September. This indicates a competitive positioning amidst brands like Tasty's (OR), which consistently maintained a higher rank, peaking at 25th in September. Meanwhile, Crop Circle Co showed a downward trend, dropping from 27th in June to 29th in September, potentially opening opportunities for She Don't Know to capitalize on. Additionally, Pacific Wave made significant strides, moving from 32nd in June to 26th in September, suggesting a competitive threat. Despite these challenges, She Don't Know's ability to climb to 25th in August demonstrates its potential to capture more market share if it can sustain and build on this momentum.
Notable Products
In September 2025, Strawberry Fruit Crunchers Gummy (100mg) maintained its top position in She Don't Know's lineup, leading the sales with 533 units sold. Watermelon Gummy (100mg) rose to the second spot from fourth in August, showing a steady growth in popularity. Raspberry Fruit Crunchers Gummy (100mg) dropped to third place, indicating a decline from its consistent first and second positions in previous months. Blueberry Fruit Crunchers Gummy (100mg) entered the rankings at fourth, suggesting a resurgence in interest. Red Velvet Rosin Cookie (100mg) fell to fifth place, continuing its downward trend from earlier in the summer.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
