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Jul-2025
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Overview
Market Insights Snapshot
She Don't Know has shown consistent performance in the Oregon edible market, maintaining a steady presence within the top 30 brands. Despite slight fluctuations, the brand has managed to hold a rank of 28th place from April to June 2025, before dipping slightly to 29th in July. This stability suggests a solid consumer base and consistent demand for their products in this category. The minor drop in July could indicate increased competition or a seasonal variation in consumer preferences, which may require strategic adjustments to maintain or improve their market position.
While She Don't Know's presence in the Oregon edible market is noteworthy, the absence of their ranking in other states or categories highlights areas for potential growth. Their lack of appearance in the top 30 rankings outside of Oregon suggests that they have yet to make a significant impact in other regions or product categories. This could represent an opportunity for expansion and diversification, as the brand seeks to leverage its success in Oregon to capture new markets. The brand's ability to adapt and expand its reach will be crucial for sustaining long-term growth and enhancing its competitive edge in the broader cannabis industry.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Oregon, She Don't Know has experienced notable fluctuations in its ranking and sales over the past few months. From April to July 2025, She Don't Know maintained a relatively stable position, hovering around the 28th to 29th rank. However, its sales showed a downward trend from May to July, indicating potential challenges in maintaining market share. In contrast, Crop Circle Co consistently held the 27th rank during the same period, with sales peaking in May before experiencing a decline. Meanwhile, Lissa's Tasty Treats demonstrated a remarkable improvement, climbing from the 40th rank in April to 28th in July, surpassing She Don't Know, and showing a positive sales trajectory. Additionally, Concrete Jungle and Major also showed upward trends in rankings, with Major re-entering the top 20 in July after missing in June. These dynamics suggest that while She Don't Know remains a significant player, it faces increasing competition from brands like Lissa's Tasty Treats, which are rapidly gaining ground in the Oregon edibles market.
Notable Products
In July 2025, Raspberry Fruit Crunchers Gummy (100mg) maintained its top position as the best-selling product for She Don't Know, with sales reaching 547 units. POG RSO Gummy (100mg) rose to the second position after not being ranked in June, indicating a strong resurgence with notable sales growth. Red Velvet Rosin Cookie (100mg) slipped to third place from its consistent second place in the previous months, reflecting a slight decline in sales. Cherry Fruit Crunchers Gummy (100mg) moved down to fourth place, while Blueberry Fruit Crunchers Gummy (100mg) remained stable at fifth place after a drop in sales earlier in the quarter. Overall, the rankings show dynamic shifts in consumer preferences, particularly in the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
