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Aug-2025
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Overview
Market Insights Snapshot
She Don't Know has shown a consistent presence in the Edible category within the state of Oregon. Over the months from May to August 2025, the brand maintained a position within the top 30 brands, with a slight improvement in August when it moved up to the 25th rank. This upward movement suggests a positive reception and possibly effective marketing strategies or product offerings that resonate with consumers in Oregon. However, the brand's sales figures have experienced fluctuations, with a noticeable dip in June and July followed by a recovery in August, indicating potential challenges in maintaining steady growth or seasonal influences on consumer purchasing behavior.
In terms of category performance, She Don't Know's consistent ranking within the top 30 in Oregon's Edible market is a promising sign, although it hasn't yet broken into higher ranks. The absence of rankings in other states or categories suggests that the brand's reach or influence may be limited outside of Oregon, or that it hasn't yet achieved significant traction in other markets to make it into the top 30. This could be seen as a challenge or an opportunity for growth, depending on the brand's strategic goals and market expansion plans. Further analysis could provide insights into consumer preferences and competitive dynamics that might be impacting She Don't Know's performance in different regions and categories.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, She Don't Know has shown a promising upward trajectory in recent months. From May to August 2025, She Don't Know improved its rank from 28th to 25th, indicating a positive shift in market presence. This is particularly noteworthy when compared to Crop Circle Co, which maintained a relatively stable position around the 26th rank, and Concrete Jungle, which, despite not being in the top 20, improved its rank from 32nd to 27th. Meanwhile, Junk and beaucoup have fluctuated slightly, with Junk holding a consistent rank around 23rd and beaucoup dropping from 20th to 24th. These dynamics suggest that She Don't Know is gaining traction against its competitors, potentially due to strategic marketing efforts or product innovations, as it continues to close the gap with higher-ranked brands in the Oregon market.
Notable Products
In August 2025, She Don't Know's top-performing product was Strawberry Fruit Crunchers Gummy (100mg), reclaiming its top spot from May after slipping in the rankings during June and July. This product achieved sales of 814 units, marking a significant recovery. Raspberry Fruit Crunchers Gummy (100mg) was the second highest, falling from its previous first-place position in June and July. Red Velvet Rosin Cookie (100mg) maintained a steady presence in the top three, showing resilience despite a slight dip in sales. Watermelon Gummy (100mg) held the fourth position, while Orange Fruit Crunchers Gummy (100mg) entered the rankings for the first time this month in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
