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Apr-2025
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Overview
Market Insights Snapshot
She Don't Know has shown varied performance across different states and categories in early 2025. In Oregon, the brand has maintained a presence in the Edible category but has experienced a slight decline in rankings, moving from 24th in January to 27th by April. This downward trend is accompanied by a decrease in sales, with April sales figures dropping to $27,000. The brand's ability to consistently stay within the top 30 in Oregon's Edible category, despite these challenges, indicates a resilient market presence, though there is room for improvement to regain higher rankings.
Interestingly, the absence of She Don't Know from the top 30 brands in other states and categories suggests that the brand's market penetration may be limited geographically or in terms of product diversity. This could be a strategic decision to focus on strengthening its position in specific areas or a reflection of competitive pressures in other markets. The data highlights the importance for She Don't Know to potentially explore expansion opportunities or innovate within their existing product lines to capture more significant market share and improve their rankings across different regions.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, She Don't Know has experienced notable fluctuations in its rank and sales over the first four months of 2025. Starting the year in 24th position, She Don't Know saw a slight dip to 25th in February, maintained its rank in March, but fell to 27th in April. This downward trend in rank correlates with a decrease in sales from January to April. Meanwhile, competitors like Tasty's (OR) and Joyibles have shown resilience, with Tasty's (OR) fluctuating between 23rd and 27th place but ultimately improving to 25th in April, and Joyibles climbing from 30th in January to a stable 26th by April. Notably, Crop Circle Co made a significant leap from 36th in January to 28th in April, suggesting a strong upward trajectory that could pose a challenge to She Don't Know if current trends continue. These shifts highlight the dynamic nature of the market and the importance for She Don't Know to strategize effectively to regain its competitive edge.
Notable Products
In April 2025, Strawberry Fruit Crunchers Gummy (100mg) from She Don't Know maintained its top position in the Edible category, continuing its streak as the best-selling product with a sales figure of 1017 units. Blueberry Fruit Crunchers Gummy (100mg) climbed to the second position, improving from its previous third place in March. Raspberry Fruit Crunchers Gummy (100mg) held steady in third place, showing resilience despite a dip in sales earlier in the year. Cherry Fruit Crunchers Gummy (100mg) made its debut in the rankings, securing the fourth position. Meanwhile, Orange Fruit Crunchers Gummy (100mg) also entered the list, rounding out the top five for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
