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Market Insights Snapshot
In July 2026, She Don't Know operated as a single-category brand with Edible at 100.0% of mix, posting a month-over-month sales change of 24.31% alongside a year-over-year decline of 18.89%, while average price rose 34.27% YoY and the brand sat at rank 28 in Edible within Oregon. The concentration in Edible boosted short-term velocity given the 24.31% MoM lift, but the 18.89% YoY contraction and a 100.0% category reliance indicate exposure to category headwinds; taken together with a mid-pack rank of 28, the pattern implies the brand is trading price for volume stability within a narrow lane rather than broadening via mix diversification.
The July 2026 mix at 100.0% Edible with a 24.31% MoM rise and a simultaneous 18.89% YoY decline, combined with a 34.27% YoY average price increase and a rank of 28 in Oregon Edible, points to a repositioning toward higher ticket items inside the same category rather than cross-category expansion. This configuration suggests the brand’s market posture is price-led within Edible, using pricing to offset unit softness month to month while ceding longer-term share, implying that sustaining or improving the rank from 28 will hinge on balancing further price moves against the elasticity that drove the YoY contraction.
Competitive Landscape
She Don't Know sits at rank #28 in OR Edible in July 2026, slipping 2 positions year over year from #26 while improving 2 spots since April 2026 when it was #30; the brand’s peak of #25 in December 2025 is now 3 ranks ahead of the current position, indicating a 12% deterioration from that high-water mark and a 7.7% gap to regain it. In contrast, Wyld held steady at #1 year over year with a 2.5% YoY sales increase and Gron / Grön remained #2 with a 0.1% YoY sales decline, while Drops stayed #3 amid a 5.3% YoY sales contraction; this stability at the top alongside She Don't Know’s 2-rank YoY drop and 2-rank quarter-to-date climb implies the brand is range-bound mid-pack and will need share-capturing moves to break back toward its December 2025 peak.
Notable Products
Orange Fruit Crunchers Gummy (100mg) posted the largest month-over-month surge at +181.1% to rank 2 in July 2026, while Blueberry Fruit Crunchers Gummy (100mg) climbed +171.0% to rank 1, overtaking slower movers like Raspberry Fruit Crunchers Gummy (100mg) at +27.3% and rank 3. In contrast, Cherry Fruit Crunchers Gummy (100mg) fell -35.9% while holding rank 4, and Key Lime Rosin Cookie (100mg) dropped -57.0% to rank 6, with Red Velvet Rosin Cookie (100mg) down -44.4% at rank 7. With five of the top five SKUs in July 2026 concentrated in the Fruit Crunchers Gummy family and only one Rosin Cookie above rank 7, the mix points to She Don't Know consolidating around fruit gummy demand rather than cookie formats despite a single new Orange Rainbow Fruit Crunchers Gummy (100mg) entry at rank 9 and $6,788 in Blueberry sales indicating scale at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
