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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Crops has been struggling to break into the top 30 for the Flower category, with rankings consistently in the lower 50s over the first four months of 2025. This suggests a challenging market presence for Crops in Illinois, where they have yet to gain significant traction. Despite a noticeable sales peak in March, sales figures dropped sharply in April, indicating volatility in consumer demand or market competition. This underperformance in Illinois suggests that Crops might need to reevaluate its strategy or product offerings to improve its standing in this competitive market.
Conversely, in New Jersey, Crops has maintained a strong position in both the Flower and Pre-Roll categories. The brand has consistently ranked within the top 10 for Flower, even climbing to the 4th position in April, which indicates a robust presence and consumer preference in this market. In the Pre-Roll category, Crops has shown stability, hovering around the 9th and 10th positions. This consistent performance across categories in New Jersey reflects a well-established brand reputation and potentially effective marketing strategies that resonate with local consumers. However, the brand's ability to maintain or improve these rankings in the coming months will be crucial to solidifying its market leadership.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Crops has demonstrated notable resilience and adaptability, particularly in the first four months of 2025. Starting the year in January with a rank of 5th, Crops experienced a slight dip to 7th place in February, only to rebound to 5th in March and climb further to 4th by April. This upward trajectory is indicative of a strategic adjustment or market response that has positively impacted their standing. In contrast, Seed & Strain Cannabis Co. showed significant volatility, dropping from 8th to 12th before surging to 5th, suggesting a more erratic market performance. Meanwhile, Rythm and Garden Greens maintained consistent ranks at 3rd and 2nd, respectively, underscoring their stable market presence. Crops' ability to improve its rank amidst these dynamics, particularly against competitors with higher sales figures, highlights its potential for continued growth and market penetration in New Jersey's competitive flower sector.
Notable Products
In April 2025, the top-performing product for Crops was High Society Pre-Roll (1g), securing the number one spot with sales figures reaching 3547 units. Mac Stomper Mixed Buds (7g) followed closely in second place, maintaining a strong presence in the Flower category. Orange Malt Pre-Roll (1g) climbed to the third position from fifth in March, indicating a significant increase in popularity. Watermelon Mouthwash Pre-Roll (1g) experienced a slight drop, moving from second to fourth place, while Blue Dream (1g) slipped from third to fifth. These shifts highlight a dynamic market where pre-rolls are gaining traction over flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
