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Apr-2026
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Overview
Market Insights Snapshot
In the state of Illinois, Crops has shown varying performance across different product categories. In the Flower category, Crops has consistently remained outside the top 30 brands, with rankings hovering around the mid-50s. Despite this, there was a noticeable decline in sales from March to April, which could indicate a challenging market situation or increased competition. Conversely, Crops has demonstrated a positive trajectory in the Pre-Roll category, improving its rank from 53rd in January to 43rd by April. This upward movement suggests that Crops is gaining traction and possibly consumer preference in the Pre-Roll segment within the Illinois market.
Meanwhile, in New Jersey, Crops has achieved a stronger position, particularly in the Flower category, where it has maintained a steady presence within the top 15 brands. This stability highlights Crops' strong foothold and brand recognition in the New Jersey Flower market. However, the Pre-Roll category has seen some fluctuations, with ranks ranging from 9th to 14th over the months. Despite these fluctuations, a significant increase in sales from March to April indicates a potential rebound or successful marketing strategy that has resonated well with consumers. This mixed performance across categories and states underscores the dynamic nature of Crops' market positioning and the varying consumer preferences across regions.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Crops has shown a consistent performance, maintaining its rank within the top 20 brands from January to April 2026. Crops started the year at rank 13, improved to 10 in February, and then settled at 12 for March and April. This stability is notable given the fluctuations seen in competitors such as Cookies, which dropped out of the top 20 in February but rebounded to rank 13 by April. Meanwhile, RYTHM experienced a decline from rank 6 in January to 11 in April, indicating a potential opportunity for Crops to capitalize on shifting consumer preferences. Zips by Crown (CA) maintained a stable presence around the 9th to 10th positions, suggesting a strong foothold in the market. Crops' sales trajectory shows a positive trend, with sales figures increasing from January through April, positioning it well against competitors like Legend, which, despite ranking lower, saw a significant sales increase in March before a slight dip in April. This analysis underscores Crops' potential to leverage its consistent ranking and growing sales to enhance its market share further.
Notable Products
In April 2026, Road Trip Pre-Roll 7-Pack (3.5g) reclaimed its top position as the best-selling product for Crops, achieving sales of 2677 units, up from second place in February. Mac Stomper (3.5g) emerged as the second-best product, a slight drop from its first-place ranking in March. Baby Yoda (3.5g) made its debut in the rankings at third place, indicating a strong market entry. Secret Meetings (3.5g) secured the fourth position, a slight decline from its third-place standing in January. Donny Burger (3.5g) maintained a consistent presence at fifth place, mirroring its rank from February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
