.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Crops concentrated 72.90% of June 2026 sales in Flower with a year-over-year decline of 24.95% and a month-over-month drop of 22.82%, while Pre-Roll held 24.86% share with a 21.29% YoY contraction and a 13.37% MoM slide; smaller lines diverged, with Vapor Pens at 1.82% share growing 8.27% MoM and Concentrates at 0.43% share rising 4.15% MoM but falling 6.58% YoY. With the brand’s overall sales down 22.58% YoY and average price down 3.10% YoY, the mix’s heavy tilt toward declining Flower and Pre-Roll suggests exposure to volume and price pressure in core formats, while nascent growth in Vapor Pens and Concentrates indicates early traction outside the core that is currently too small to offset core declines.
Positionally, anchoring to Flower at rank 14 in New Jersey while that category falls 24.95% YoY and 22.82% MoM implies brand momentum is tethered to a weakening anchor, whereas the 8.27% MoM increase in Vapor Pens and the 4.15% MoM increase in Concentrates offer incremental hedge potential despite sub-2.25% combined share. The pattern implies Crops should rebalance toward formats with positive short-term velocity while addressing price and assortment in Flower and Pre-Roll, because a 3.10% YoY price decrease alongside a 21.29% YoY Pre-Roll decline signals that discounting alone is not restoring share and that mix shifts, not just pricing, are driving the 22.58% YoY brand contraction.
Competitive Landscape
Crops is ranked #14 in NJ Flower in June 2026, down 4 positions year over year from #10, and 2 spots lower than March 2026 when it sat at #12; compared with its peak at #4 in April 2025, the brand is now 10 ranks off its high. By contrast, Find. climbed to #1 from #12 year over year with triple-digit sales growth of 225.99%, while Ozone holds #2 despite a 10.61% sales decline, indicating that Crops’ rank erosion stems more from rivals’ upward mobility than broad category contraction. The pattern implies Crops’ trajectory is drifting from contender status toward the middle tier unless it counters competitors’ year-over-year rank gains with renewed velocity.
Notable Products
Super Boof Ground Shake (14g) posted the only measured month-over-month change, up 13.8% to $64,478 while holding rank 2, and its movement sits alongside Jon Woo Pre-Roll (1g) at rank 1 with no reported change, signaling a tilt toward value-forward formats. With Flower occupying seven of the top ten ranks and Pre-Rolls taking ranks 1, 4, and 9, the category mix concentrates demand away from higher-price single grams and toward bulk Flower and accessible Pre-Rolls. Gorilla Zkittlez (28g) at rank 3 and Dulce de Uva (7g) at rank 10 anchor larger-pack Flower alongside Super Boof Ground Shake (14g) at rank 2, creating a three-SKU cluster that pulls share from mid-tier eighths. The pattern implies Crops is leaning into larger-pack Flower and entry Pre-Rolls to drive volume, prioritizing basket-size and turn over premium ounce-for-ounce positioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
