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Dec-2025
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Overview
Market Insights Snapshot
Crops has shown varying performance across different states and product categories. In Illinois, the brand's presence in the Flower category has been inconsistent, with rankings fluctuating from 46th in September 2025 to 55th in both November and December. This suggests challenges in maintaining a competitive position in this category. Conversely, in the Pre-Roll category, Crops improved its rank from 38th in September to 22nd in October, before experiencing a dip in the following months. The brand's ability to break into the top 30 in October indicates potential but also highlights the volatility in its market performance.
In New Jersey, Crops has maintained a stronger foothold, particularly in the Flower category, where it consistently ranked within the top 10. Despite a slight decline from 5th to 9th place by December 2025, the brand's sustained presence near the top reflects a solid market position. In the Pre-Roll category, Crops experienced a minor drop from 7th in September to 9th in December, but remained within the top 10 throughout. This consistency in New Jersey, compared to the fluctuations seen in Illinois, highlights regional differences in Crops' market performance and suggests a more stable consumer base in New Jersey.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Crops has experienced notable fluctuations in its ranking over the last few months of 2025. Starting from a strong position at rank 5 in September, Crops saw a decline to rank 9 by December. This shift is particularly significant when compared to competitors such as Zips, which improved its position from rank 10 in September to rank 7 in December, indicating a positive trend in sales performance. Meanwhile, Kind Tree Cannabis experienced a more dramatic drop from rank 6 in September to rank 11 in December, suggesting potential challenges in maintaining market share. Seed & Strain Cannabis Co. maintained a relatively stable ranking, fluctuating slightly but ending at rank 10 in December. Pete's Farmstand showed a slight improvement, moving from rank 7 in September to rank 8 in December. These dynamics highlight the competitive pressure Crops faces in retaining its market position amidst shifting consumer preferences and competitive strategies.
Notable Products
In December 2025, Animal Mint Cake (3.5g) from Crops emerged as the top-performing product, climbing to the number one rank with notable sales of $4,796. Baby Yoda (3.5g) secured the second position, marking its debut in the rankings. Metaverse Pre-Roll 7-Pack (3.5g) followed closely at third, also appearing for the first time in the rankings. Road Trip (3.5g), which was ranked third in September, slipped to fourth place. Secret Meetings Pre-Roll (1g) rounded out the top five, indicating a strong entry in the rankings for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
