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Mar-2026
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Crops has shown notable performances across various categories and regions. In Illinois, Crops has struggled to break into the top 30 rankings for the Flower category, consistently staying in the 50s range from December 2025 to March 2026. This indicates a challenge in gaining significant market traction in this category within the state. Conversely, their performance in the Pre-Roll category in Illinois has seen a positive trend, with a steady climb from a rank of 34 in December 2025 to 46 by March 2026, suggesting a growing acceptance and demand for their products in this segment.
In New Jersey, Crops has maintained a strong presence in both the Flower and Pre-Roll categories, consistently ranking within the top 15. Particularly in the Flower category, Crops improved its ranking to 10 in February 2026, demonstrating a robust market position and consumer preference. The Pre-Roll category also reflects a similar trend, with a notable advancement to 9 in February 2026 before slightly dropping to 11 in March. This consistent high ranking in New Jersey highlights their strong brand recognition and competitive edge in the state, contrasting their performance in Illinois.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Crops has experienced some fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. Starting from December 2025, Crops was ranked 12th, but it dropped to 13th in January 2026 before climbing back to 10th in February, only to fall again to 12th in March. This inconsistency in ranking suggests a volatile market presence, especially when compared to competitors like Zips, which maintained a more stable upward trajectory, moving from 11th to 9th place by February. Meanwhile, The Lid showed a significant rise from being outside the top 20 in December to reaching 9th place in January, although it later dropped to 14th by March. Similarly, Good Green demonstrated a consistent performance, ending March in 11th place, just ahead of Crops. These dynamics highlight the competitive pressure Crops faces, necessitating strategic adjustments to enhance its market share and stabilize its rank in the New Jersey Flower market.
Notable Products
In March 2026, Mac Stomper (3.5g) emerged as the top-performing product for Crops, leading the sales with a notable figure of 3959 units sold. Following closely, Orange Malt (3.5g) secured the second position with impressive sales. Animal Mint Cake (3.5g), which was the top product in December 2025, ranked third in March 2026, showing a slight decline in its position over the months. Road Trip (3.5g) maintained its fourth rank from December 2025 to March 2026, indicating stable sales performance. Jon Woo Pre-Roll (1g) entered the top five for the first time in March 2026, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
