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May-2024
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Overview
Market Insights Snapshot
Analyzing Crops' performance in Illinois, we observe a steady but slow improvement in the Flower category. Starting at rank 44 in February 2024, Crops climbed to rank 40 by May 2024. Despite this upward trend, it's important to note that Crops has not yet broken into the top 30 brands in this category, indicating room for growth. The sales figures show some fluctuation, with a peak in March followed by a decline in subsequent months, suggesting potential volatility in consumer demand or supply chain issues.
In contrast, Crops' performance in the Pre-Roll category in Illinois has been more dynamic. The brand made significant strides, moving from rank 42 in February to an impressive rank 15 in April, before dropping to rank 25 in May. This notable rise and subsequent fall highlight both the brand's potential and the competitive nature of this category. The sales data supports this narrative, with a substantial increase in March followed by a decline in May, reflecting the brand's fluctuating market presence. This performance indicates that while Crops has made notable gains, maintaining a stable position in the top rankings will require consistent effort and strategic adjustments.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Crops has shown a steady improvement in rank from February to May 2024, moving from 44th to 40th. This upward trend indicates a positive reception in the market, despite facing stiff competition from brands like IC Collective and Triple Seven, which also displayed upward trends but remained lower in rank compared to Crops. Notably, pts: PURE experienced a significant decline, dropping from 25th to 38th, which could potentially benefit Crops by reducing competition from a once higher-ranked brand. Meanwhile, Legends saw a dramatic fall from 19th to 44th, further opening opportunities for Crops to capture more market share. These shifts in the competitive landscape suggest that Crops is gaining traction and could continue to climb the ranks if current trends persist.
Notable Products
In May-2024, the top-performing product from Crops was Orange Malt Pre-Roll (1g) in the Pre-Roll category, which secured the first rank with sales of 2264 units. Lime OG Pre-Roll (1g) followed closely in second place, maintaining a strong presence with consistent sales growth over the past months. Donny Burger Pre-Roll (1g) also showed a notable performance, climbing to the third position from fifth in March-2024. Gary Payton Pre-Roll (1g) made a significant entry, debuting at fourth place. Lastly, Gush Mints Pre-Roll (1g) entered the rankings at fifth, rounding out the top products for the month.
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