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Sep-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Crops has shown fluctuating performance in the Flower category, with rankings moving from 69th in June 2025 to 52nd by September 2025. This movement indicates a positive trend, although the brand has not yet broken into the top 30, suggesting room for improvement. In the Pre-Roll category, Crops entered the rankings in July 2025 at 53rd and improved to 48th by September, indicating a steady climb. However, the absence from the top 30 in both categories highlights a competitive market environment in Illinois, where Crops has yet to establish a dominant presence.
In contrast, New Jersey presents a more favorable landscape for Crops. The brand maintained a strong position in the Flower category, consistently ranking within the top 10 from June through September 2025. This stability at the higher end of the rankings indicates a robust market presence and consumer preference. Similarly, in the Pre-Roll category, Crops has shown resilience, holding steady in the top 10, with a slight dip from 6th in July to 7th by September. The consistent top-tier rankings in New Jersey suggest that Crops has successfully captured a significant share of the market, contrasting with its performance in Illinois.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Crops has shown a notable performance improvement over the past few months. Starting from a rank of 9th in June 2025, Crops climbed to 5th place by July, maintained a 6th place in August, and returned to 5th in September. This upward trend indicates a positive reception and growing market presence. In contrast, RYTHM experienced a slight decline, moving from 3rd in June to 4th place by September. Meanwhile, Clade9 consistently held the 3rd position from July to September, showcasing stable performance. Simply Herb also showed fluctuations, peaking at 5th in August before dropping to 6th in September. The data suggests that Crops is effectively capturing market share, potentially at the expense of competitors like RYTHM and Simply Herb, positioning itself as a strong contender in the New Jersey Flower market.
Notable Products
In September 2025, Crops saw Soap Pre-Roll (1g) leading the sales chart, securing the top position with a notable sales figure of 6,295 units. Following closely, Ruby Violet (3.5g) ranked second, while Road Trip (3.5g) climbed to the third position, improving from fifth place in August. Lime OG (3.5g) made its debut in the rankings at fourth place. Mac Stomper Pre-Roll (1g) experienced a decline, dropping from second in August to fifth in September. This shift in rankings highlights the growing preference for Soap Pre-Roll and the consistent performance of Ruby Violet.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
