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Nov-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Crops has experienced a noticeable decline in the Flower category rankings, slipping from 46th place in August 2025 to 59th place by November 2025. This downward trend is mirrored in their sales figures, which have seen a substantial decrease over the same period. In contrast, the Pre-Roll category shows a more dynamic performance. Crops was not ranked in the top 30 in September, yet by October, they surged to 27th place, demonstrating a significant recovery. However, this was followed by a slight drop to 36th in November, indicating some volatility in this category.
Meanwhile, in New Jersey, Crops maintains a strong presence in both the Flower and Pre-Roll categories. The Flower category has shown remarkable consistency, holding steady in the top 10 throughout the observed months, with a slight dip from 5th to 7th place from September to October. Pre-Rolls, while not as high-ranking as Flower, also show stability, maintaining a position within the top 10, albeit with a minor drop from 7th to 9th place from September to October. This consistent performance in New Jersey suggests a solid market presence and consumer loyalty in this region.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Crops has experienced a dynamic shift in its market position over the past few months. Initially ranked 6th in August 2025, Crops climbed to 5th place in September, only to drop to 7th in both October and November. This fluctuation in rank suggests a volatile market presence, influenced by the performance of competitors like RYTHM, which consistently maintained a top 5 position, and Zips, which showed a notable upward trend from 11th in August to 6th by November. Despite Crops' stable sales figures, the brand's inability to break into the top 5 in the latter months indicates a need to strategize against the rising momentum of brands like Zips and Seed & Strain Cannabis Co., which have shown competitive sales growth and rank improvements.
Notable Products
In November 2025, Orange Malt (3.5g) from Crops emerged as the top-performing product, climbing to the number one spot in the Flower category with sales reaching 5,142 units. Animal Mint Cake Pre-Roll (1g) maintained its second-place rank in the Pre-Roll category, although its sales saw a decline compared to the previous month. Animal Mint Cake (3.5g) entered the rankings at third place, while Watermelon Mint (3.5g) and Animal Mint Cake (1g) secured the fourth and fifth spots, respectively, in the Flower category. Notably, Orange Malt (3.5g) showed significant growth, moving up from third place in October to first place in November. This shift highlights its increasing popularity among consumers during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
