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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Crops is stocked at 97 licensed dispensaries across Illinois, New Jersey, and Utah, 48 of them in Illinois, with the deepest coverage in Chicago, East Peoria, East Dubuque, Antioch, and Burbank. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Crops concentrated 72.09% of sales in Flower and 27.39% in Pre-Roll, with Flower ranking 10th in New Jersey while the brand’s overall sales fell 33.67% year over year. Within this mix, Flower declined 34.27% YoY but rose 16.76% month over month, and Pre-Roll declined 31.47% YoY while increasing 16.92% MoM, against an average price drop of 25.26% YoY to $27.31. The thesis is that Crops is leaning on sequential volume recovery in both core categories while shouldering steep YoY contractions, implying a price-led rebound that has yet to bridge the annual gap.
The 16.76% MoM lift in Flower alongside a 16.92% MoM lift in Pre-Roll, paired with Flower’s 10th-place rank in New Jersey, indicates stabilization via price elasticity rather than mix diversification, since Flower still holds 72.09% share and Pre-Roll 27.39%. Because both categories contracted more than 31% YoY while rebounding similarly MoM, the positioning signal is a volume-chasing, price-led strategy anchored in Flower that risks concentration exposure if category headwinds persist, even as October 2026 momentum creates room to defend rank.
Competitive Landscape
Crops sits at rank #10 in October 2026 in NJ Flower, down 1 position year over year from #9 and up 1 spot versus three months ago at #11; the brand’s historical ceiling remains rank #4 in April 2025, indicating a multi-quarter gap from prior peak performance. Competitive pressure is intensifying at the top end as Find. climbed from #3 to #1 with sales up 48.7% year over year, while Simply Herb surged from #12 to #4 on 57.7% YoY growth; by contrast, RYTHM only moved from #4 to #3 despite a 13.4% YoY sales decline, showing share is consolidating among risers even as some incumbents contract. The combination of a modest quarter-over-quarter rank lift and a year-over-year slippage implies Crops is stabilizing mid‑tier but ceding ground to faster‑growing entrants, so without a step‑change in velocity the brand’s trajectory points to sustained placement around the #10 band rather than a return toward its prior #4 peak.
Notable Products
Crops leaned on fresh launches in October 2026, with new products contributing 56.2% of sales and 6 of the top 10 items being recent additions, including Dulce De Uva (1g) and Fried Ice Cream Smalls (7g). That depth of newness means over half of Crops’s revenue comes from items introduced in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
