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Oct-2025
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Overview
Market Insights Snapshot
In Illinois, Crops has shown varied performance across different categories. In the Flower category, the brand hasn't managed to break into the top 30 rankings over the past few months, with positions hovering in the 50s. Despite this, there was a noticeable increase in sales from July to October, indicating a positive trajectory in consumer interest. Conversely, the Pre-Roll category tells a different story, where Crops made a significant leap into the top 30 by October, ranking 26th, which marks a commendable improvement from being unranked in July. This suggests a growing preference for their Pre-Roll products in the Illinois market.
Meanwhile, in New Jersey, Crops has maintained a strong presence in the Flower category, consistently ranking within the top 10. However, a slight dip was observed in October, moving from 5th to 7th place. This minor shift doesn't overshadow the brand's robust sales figures, which have remained relatively stable. In the Pre-Roll category, Crops experienced a gradual decline in rankings from 6th in July to 9th by October, accompanied by a decrease in sales. This trend indicates potential challenges in maintaining consumer interest in their Pre-Roll offerings in New Jersey, which could be an area for strategic focus moving forward.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Crops has experienced some fluctuations in its ranking over the past few months. Despite a consistent presence in the top 10, Crops saw a slight decline from 5th place in July and September 2025 to 7th place in October 2025. This shift comes amid rising competition from brands like Zips, which climbed from 12th to 6th place during the same period, and Find., which made a significant leap from outside the top 20 in July to 5th place in October. Meanwhile, Seed & Strain Cannabis Co. maintained a steady presence around the 8th position, indicating stable performance. Despite these competitive pressures, Crops' sales figures remained relatively stable, suggesting a loyal customer base, but the brand must strategize to regain its higher rank amidst the dynamic market shifts.
Notable Products
In October 2025, the top-performing product for Crops was Mad Rabbid Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales with 5,699 units sold. Following closely, Animal Mint Cake Pre-Roll (1g) secured the second position, also in the Pre-Roll category. Orange Malt (3.5g) ranked third in the Flower category, while Ruby Violet (1g) and Animal Mint Cake (3.5g) took the fourth and fifth spots, respectively, also within the Flower category. Notably, these rankings reflect a new assessment for October, as prior months' rankings were not available. This upward trend in sales for pre-rolls and flower products suggests a strong consumer preference for these categories in the current market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
