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Aug-2025
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Overview
Market Insights Snapshot
Crops has shown a notable performance across various categories and states, particularly in the Illinois market. In the Flower category, Crops made a significant leap from being outside the top 30 in May 2025 to securing the 45th position by August 2025. This upward trajectory highlights a growing presence in the market, supported by a substantial increase in sales from $103,195 in May to $248,051 by August. Similarly, in the Pre-Roll category, Crops entered the rankings in July at 53rd and climbed to 44th by August, indicating a positive reception in this segment as well.
In New Jersey, Crops has maintained a strong foothold, particularly in the Flower category, where it consistently ranked within the top 10 throughout the summer of 2025. Despite a slight dip in June, where it fell to 9th, the brand quickly regained its 5th position by July, showcasing resilience and steady demand. The Pre-Roll category also reflected stability, with Crops fluctuating between 6th and 10th place over the same period. These rankings underscore Crops' established presence and competitive edge in the New Jersey market, suggesting a robust brand recognition and consumer loyalty in the region.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Crops has experienced notable fluctuations in its rank and sales over the past few months. Starting in May 2025, Crops held a strong position at 5th place, but saw a dip to 9th in June, before recovering to 5th in July and slightly dropping to 6th in August. This pattern indicates a volatile market presence, likely influenced by the dynamic performances of competitors. For instance, Simply Herb showed a remarkable upward trajectory, moving from 13th in May to 5th in August, suggesting a significant gain in market share. Meanwhile, RYTHM maintained a relatively stable position, though it experienced a slight decline from 3rd to 4th place by August. Kind Tree Cannabis also demonstrated competitive agility, climbing from 10th in May to 7th in August. These shifts highlight the competitive pressures Crops faces, as it strives to maintain and improve its market position amidst fluctuating sales and strong performances from rivals.
Notable Products
In August 2025, the top-performing product from Crops was Secret Meetings Pre-Roll (1g), which secured the number one rank with notable sales of 3928 units. Mac Stomper Pre-Roll (1g) dropped to the second position, having been the top product in July. Zummiez Pre-Roll 7-Pack (3.5g) entered the rankings at the third position, while Lime OG Pre-Roll (1g) followed closely at fourth. Orange Malt Pre-Roll (1g) maintained a consistent fifth position across June, July, and August. This month saw Secret Meetings Pre-Roll (1g) emerging as a new leader, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
