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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Crops concentrated 76.90% of May 2026 sales in Flower, while Pre-Roll held 21.54% and Vapor Pens and Concentrates combined for 1.57%, signaling a narrow mix. Within that mix, Flower declined 33.59% year over year but rose 4.64% month over month, whereas Pre-Roll fell 26.54% year over year and 12.54% month over month, and Concentrates plunged 69.77% year over year and 83.61% month over month; the absence of year-over-year and month-over-month data in Vapor Pens alongside a 1.47% share suggests a nascent or paused line. Given a Flower category rank of 9 in New Jersey and a brand-level year-over-year sales decline of 31.23% against a 2.80% year-over-year average price decrease to $36.09, the pattern implies that category concentration is amplifying downside from Flower’s year-over-year contraction even as recent month-over-month stabilization offers a partial offset.
The mix shift implies Crops is leaning into Flower’s month-over-month uptick (+4.64%) to protect share while absorbing drag from Pre-Roll’s double-digit month-over-month drop (−12.54%) and the severe contraction in Concentrates (−83.61% month over month). With Flower at 76.90% share and a rank of 9 in New Jersey, positioning skews toward defending a mid-tier Flower slot rather than expanding depth in smaller categories where volatility is higher and share is below 2%; the thesis is that near-term performance will hinge more on optimizing Flower velocity and pricing than on diversification, because the current base is too concentrated for the sub-2% categories to offset a 33.59% year-over-year decline in the core.
Competitive Landscape
Crops sits at rank #9 in NJ Flower for May 2026, sliding 4 places year over year from #5 while improving 1 spot from #10 in February 2026, and this comes two years after a peak at #3 in May 2024. Competitors moved in opposite directions: Find. climbed from #15 to #1 with approximately 189% YoY sales growth, while Ozone held #2 but with about a 26% YoY sales decline, and Garden Greens sits at #5 with a 45% YoY sales drop from a prior #2 rank. The combination of Crops’ -4 YoY rank change alongside a modest 1-position recovery in the last quarter implies a brand stabilizing below prior peak levels while the top of the table is being reshuffled by faster risers and decliners, pressuring Crops to regain share to avoid further mid-tier entrenchment.
Notable Products
Road Trip Pre-Roll 7-Pack (3.5g) led with a rank of 1 but fell by 12.9% month over month, while Black Amber (7g) at rank 2 rose 18.9%, indicating share is rotating from multi-pack pre-rolls toward large-format flower. Orange Malt (1g) at rank 7 slipped 3.1% MoM, and four of the top ten are Flower SKUs, concentrating demand away from single-stick pre-rolls and into value-weight formats. The single highest dollar contributor was Black Amber (7g) at $71,646, and the divergence between a -12.9% leader and an +18.9% runner-up implies Crops’s near-term mix is tilting toward higher-weight Flower that can absorb price-sensitive traffic.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
