Market Insights Snapshot
Starting with the Flower category, the Crops brand has shown a fluctuating yet overall positive trend in the Illinois market. The brand started in July 2023 at rank 36, moved up to 32 in August, then dipped to 41 in September, and finally climbed back up to 33 in October. This trend suggests a competitive market environment where Crops is continuously battling to maintain its position. Despite this, the brand's sales figures speak for a different story, showing a significant increase from July to October. It's worth noting that the brand did not break into the top 20 brands in September, indicating room for improvement.
In the Pre-Roll category, Crops has demonstrated an impressive performance in Illinois. The brand started at rank 19 in July and steadily climbed the ranks to reach the 5th position by October. This consistent upward trajectory indicates a strong and growing presence in the Pre-Roll market. Furthermore, the brand's sales have been on a steady rise, which aligns with its increasing rank. However, it's important to remember that the cannabis market is highly dynamic and rankings can change rapidly. Therefore, it will be interesting to follow Crops' performance in the coming months to see if it can maintain its impressive standing in the Pre-Roll category.
In the Pre-Roll category in Illinois, Crops has shown a significant upward trend in rank and sales from July to October 2023. Starting at a rank of 19 in July, Crops quickly climbed the ranks to reach 5th place by October. This improvement outpaces some of its key competitors. Nature's Grace and Wellness and Verano have been fluctuating between the 3rd and 4th ranks, while Daze Off has remained steady around the 5th and 6th ranks. Notably, Interstate 420, which was not in the top 20 in July, has made a remarkable climb to the 7th rank by October. However, it's worth noting that despite these shifts in rank, Crops' sales growth has been more substantial than its competitors, indicating a strong market acceptance and potential for further growth.
In October 2023, the top-performing product from Crops was the Animal Mint Cake Pre-Roll (1g), maintaining its first-place rank from September and boasting sales of 11,557 units. Following closely in second place was the Motorbreath #15 Pre-Roll (1g), which climbed one position up from its third-place rank in September. The Lime OG Pre-Roll (1g) secured the third spot, dropping one place from its previous month's rank. Interestingly, the Paytons Pie Pre-Roll (1g) made a significant leap from unranked to fourth place. Lastly, the Orange Malt Pre-Roll (1g) made it to the top five, despite not being ranked in September.