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Feb-2026
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Overview
Market Insights Snapshot
In the state of Illinois, Crops has experienced some fluctuations in their category rankings over recent months. In the Flower category, they have not broken into the top 30, with rankings ranging from 52nd to 57th from December 2025 to February 2026. This indicates a challenge in maintaining a strong presence within this competitive market segment. On the other hand, their performance in the Pre-Roll category has shown some improvement, moving up from 50th in January 2026 to 47th in February 2026. Despite these gains, the brand still faces the task of climbing higher to secure a more dominant position in Illinois.
Meanwhile, in New Jersey, Crops has fared better, particularly in the Flower category. They have consistently stayed within the top 11, with a notable jump to 7th place in February 2026. This upward trend suggests a strengthening hold in the New Jersey market, potentially driven by strategic initiatives or consumer preferences. In the Pre-Roll category, Crops has also maintained a solid presence, consistently ranking around the 10th position, with a slight improvement to 9th in February 2026. This stability indicates a robust performance in New Jersey, contrasting with the more volatile situation in Illinois.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Crops has demonstrated a notable fluctuation in its ranking over the past few months. Starting from the 8th position in November 2025, Crops experienced a slight dip to 9th in December and further to 11th in January 2026, before rebounding to the 7th spot in February. This recovery is significant as it indicates a positive trend in sales performance, contrasting with some competitors. For instance, RYTHM, which started strong at 4th in November, saw a decline to 8th by February. Similarly, Find., despite leading in December, dropped to 5th by February. Meanwhile, Zips maintained a relatively stable position, hovering around 6th to 8th. This dynamic suggests that while Crops faced challenges, its ability to climb back up the ranks highlights a resilience and potential for growth, making it a brand to watch in the coming months.
Notable Products
In February 2026, the top-performing product for Crops was the High Society Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with impressive sales of 2,426 units. The Road Trip Pre-Roll 7-Pack (3.5g) followed closely behind, dropping from its January top position to second place with 2,378 units sold. Super Melonaid Pre-Roll (1g) maintained a strong presence, debuting in the third rank for the month. In the Flower category, Orange Malt (1g) and Mac Stomper (1g) took the fourth and fifth positions respectively, marking their first appearances in the top rankings. Notably, Road Trip Pre-Roll 7-Pack saw a slight decline in rank from January, while High Society Pre-Roll ascended to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
