Crops

Data Snapshot: May 04, 2024
Crops Cannabis Brand Logo
$100K+

Apr-2024

Sales

Neutral

Trend

6-Month

40

Product Count

SKUs

Crops

Overview

"Crops," a product of Justice Cannabis Co., is a distinguished brand in the marijuana industry that emphasizes the delivery of freedom, ease, and joy through their quality offerings, catering to the recreational needs of their customers. Known for their robust and vibrant cultivation and processing methods, this industry player has its roots deeply entrenched in regions like Mississippi, with licenses ensuring responsible and legal operations. Despite challenges such as the significant impact on California's marijuana nurseries in 2021, the brand holds strong, maintaining its presence and operations under strict regulations and licensing.
Markets

Crops Locations

Product Trends

Crops Categories

Crops Sales

Market Insights Snapshot

Crops Historical Sales by Category

In the competitive cannabis market of Illinois, the brand Crops has shown a notable performance across different categories, with a particular focus on Flower and Pre-Roll. In the Flower category, Crops experienced a fluctuating presence within the top 50 brands, ranking 44th in January 2024, improving to 36th by March, but slightly declining to 41st in April. This movement indicates a struggle to maintain a consistent upward trajectory in a highly competitive category. However, the sales figures tell a story of growth from January to March, with a peak at 242,285.0 in March, before a notable drop in April to 150,738.0. This volatility highlights the challenges Crops faces in securing a stable position in the Illinois flower market.

Conversely, the Pre-Roll category presents a more optimistic picture for Crops, showcasing a significant improvement over the same period. Starting at 39th in January, Crops made an impressive leap to 12th by April, marking its presence as a strong contender in the Pre-Roll market. This dramatic improvement is underscored by a substantial increase in sales, rocketing from 40,237.0 in January to a remarkable 275,734.0 in April. This surge not only demonstrates Crops' growing popularity in the Pre-Roll category but also its potential to capitalize on this momentum. Despite the absence of rankings in the top 30 for some months, which could be perceived negatively, the overall trend for Crops in the Pre-Roll category is undeniably positive, suggesting a strategic focus in this area could yield significant benefits for the brand in Illinois.

Apr-2024 Rank
Flower
Pre-Roll
41
12
Crops

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Illinois, Crops has shown a remarkable trajectory of improvement in its rank and sales over the recent months, moving from not being in the top 20 in January and February to securing the 12th position by April 2024. This surge is indicative of a significant increase in market demand and consumer preference for Crops, outpacing competitors like P3, which also saw growth but not at the velocity of Crops, moving to the 14th position in the same period. Notably, Crops' sales in April were substantially higher than in January, reflecting a robust upward trend. This contrasts with other brands such as FloraCal Farms, The Botanist, and Aeriz, which have shown more stability in their rankings but without the dramatic growth seen by Crops. The Botanist and Aeriz, in particular, have maintained positions within the top 11, suggesting strong sales but a potentially different growth strategy or market response compared to Crops. This analysis underscores Crops' significant market momentum and potential for further growth within Illinois' competitive Pre-Roll sector.

Crops market ranking for IL Pre-Roll

Crops

Notable Products

In April 2024, Crops saw Gelatti Pre-Roll (1g) as its top-selling product, with sales reaching 3772 units, marking a significant rise to the number one spot from its previous second position in March. Following closely, Orange Malt Pre-Roll (1g) secured the second rank with a notable jump from third place in February, demonstrating a tight competition among the top performers. Lime OG Pre-Roll (1g) maintained a consistent presence in the top three, moving from second in February to third in April, showing steady consumer demand. Donny Burger Pre-Roll (1g) and Animal Mint Cake Pre-Roll (1g) rounded out the top five, with Donny Burger moving up from fourth place in March and Animal Mint Cake making its first appearance in the top rankings for April. These shifts highlight a dynamic market within Crops, with consumer preferences leading to fluctuations in the top-selling products month over month.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Gelatti Pre-Roll (1g)
Pre-Roll
>5
>5
2
1
Orange Malt Pre-Roll (1g)
Pre-Roll
>5
3
>5
2
Lime OG Pre-Roll (1g)
Pre-Roll
>5
2
3
3
Donny Burger Pre-Roll (1g)
Pre-Roll
>5
>5
4
4
Animal Mint Cake Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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