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Apr-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Crude Boys has shown a steady decline in its ranking within the Vapor Pens category. Starting the year strong with a top position, they have gradually slipped to fourth place by April 2025. This downward trend could be attributed to increased competition or changes in consumer preferences. Despite this decline in rank, the brand's sales figures have remained substantial, although there was a noticeable dip in April. This suggests that while they are still a significant player in Massachusetts, maintaining their market share might require strategic adjustments.
In Michigan, Crude Boys presents a contrasting picture across different categories. While they consistently held the seventh position in the Vapor Pens category throughout the first four months of 2025, indicating a stable presence, their performance in the Flower category is more volatile. Starting the year at rank 72, they made an impressive climb to rank 43 in March, only to drop back to 50 in April. Not being in the top 30 in the Flower category highlights an area of potential growth or concern for the brand. This mixed performance across categories in Michigan suggests that while Crude Boys is a strong contender in the Vapor Pens market, they have room for improvement in Flower, which could be a strategic focus moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Crude Boys consistently held the 7th rank from January to April 2025, demonstrating stable market presence despite fluctuations in sales. Notably, Drip (MI) and Breeze Canna maintained higher ranks, with Drip (MI) consistently at 5th place and Breeze Canna fluctuating between 4th and 6th. This indicates a competitive pressure from these brands, as they recorded higher sales figures during the same period. Meanwhile, Play Cannabis and Galactic trailed behind Crude Boys, with Play Cannabis showing an upward trend in rank from 10th to 8th, suggesting potential future competition. This competitive analysis highlights the need for Crude Boys to strategize on differentiating their offerings to maintain or improve their position in the Michigan vapor pen market.
Notable Products
In April 2025, the top-performing product for Crude Boys was the Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 24,586. The Alaskan Thunder Fuck Distillate Cartridge (1g) dropped to second place after consistently holding the top spot in previous months. Blueberry Widow Distillate Cartridge (1g) maintained its upward trajectory, securing the third position, while Maui Wowie Distillate Cartridge (1g) slipped to fourth place after fluctuating in the rankings earlier in the year. Notably, Hippie Crack Distillate Cartridge (1g) entered the rankings for the first time, debuting at fifth place. This shift in rankings highlights the dynamic nature of consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
