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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Crude Boys concentrated 97.32% of sales in Vapor Pens, where category sales fell 23.48% year over year and 13.73% month over month, while the brand’s average price was down 17.56% YoY across the portfolio. Smaller categories moved in the opposite direction on a monthly basis: Concentrates at 1.59% share grew 25.77% MoM despite a 12.14% YoY decline, and Pre-Roll at 0.45% share jumped 59.21% MoM with a 9.23% YoY decline; Flower contracted to 0.64% share with a 95.88% YoY drop and a 29.14% MoM decline. The pattern implies overexposure to a single category that is shrinking faster MoM than adjacent niches are expanding, so the current mix is unlikely to offset the brand’s 31.09% YoY sales decline without a deliberate reweighting.
Given a 7th-place rank in Vapor Pens in Michigan and a 57.13% 24‑month sales contraction, reliance on Vapor Pens leaves positioning vulnerable to share losses if price-led tactics continue. The MoM gains in Concentrates (+25.77%) and Pre-Roll (+59.21%) alongside a double‑digit MoM drop in Vapor Pens (‑13.73%) indicate that small but faster‑moving footholds exist where incremental share could be acquired more efficiently than defending a declining core; the implication is to pivot from price compression in Vapor Pens toward selective assortment and pricing in the two expanding niches to stabilize rank and reduce volatility.
Competitive Landscape
Crude Boys sits at rank #7 in Michigan Vapor Pens in June 2026, improving 2 positions from #9 year over year, while holding flat versus March 2026 at #7; this stability contrasts with MKX Oil Company moving up from #3 to #1 and Mitten Extracts slipping from #1 to #2 alongside a -20.1% sales change, and it also trails the momentum of Society C rising from #29 to #4 with a 756.2% YoY surge; despite a prior peak at #5 in January 2026 and proximity to mid-tier competitors like Drip (MI) easing from #4 to #5 with a -0.8% sales shift, the pattern implies Crude Boys’ rank is stabilizing in the upper-middle tier rather than breaking back toward its #5 peak without a catalyst to counter faster-moving rivals.
Notable Products
Maui Wowie Distillate Cartridge (1g) posts the steepest decline at -18.9% MoM while holding rank 4, and Pineapple Express Distillate Cartridge (1g) follows with a -15.5% drop at rank 3, signaling pressure in mid-top placements even as overall Vapor Pens density stays high. In contrast, Alaskan Thunder Fuck Distillate Cartridge (1g) surges +191.3% MoM to rank 1 with $184,354, while Blueberry Widow Distillate Cartridge (1g) climbs +27.4% MoM to rank 2, indicating that two leaders offset broader softness where three SKUs between ranks 3–7 fell between -10.9% and -18.9%. With all top ten slots in Vapor Pens and multiple declines concentrated in the middle ranks, the mix points to a winner-take-most tilt where a few hero SKUs carry volume while second-tier flavors require repositioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
