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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Crude Boys has demonstrated notable performance in the Vapor Pens category across different states. In Massachusetts, the brand maintained a steady presence, consistently ranking 4th from May to July 2025, after a slight drop from 3rd in April. This stability is indicative of a strong foothold in the market, with sales figures reflecting a slight decline from May's peak of approximately $1.63 million to around $1.47 million by July. Meanwhile, in Michigan, Crude Boys experienced a more dynamic journey, starting at 7th place in April and May, dipping to 9th in June, and then improving to 8th in July. This fluctuation suggests a competitive environment where Crude Boys is striving to maintain its market share amidst other contenders.
When it comes to the Flower category in Michigan, Crude Boys faced more challenges, as they did not make it into the top 30 rankings from April through July 2025. This absence indicates potential areas for growth or reevaluation of strategy within this category. The sales figures in this category showed a decline from $647,590 in April to $336,159 in July, underscoring the competitive pressures and possible shifts in consumer preferences. The contrasting performance between Vapor Pens and Flower categories highlights the brand's strengths and opportunities for improvement, suggesting that while Crude Boys has established a solid presence in certain segments, there is room for strategic adjustments to enhance their overall market performance.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Crude Boys has experienced notable fluctuations in its market position from April to July 2025. Initially holding the 7th rank in April and May, Crude Boys saw a dip to 9th place in June before climbing back to 8th in July. This movement indicates a dynamic market environment where consumer preferences and competitive actions significantly impact rankings. Notably, Breeze Canna consistently maintained its 6th position, showcasing a stable performance with sales figures that surpassed Crude Boys each month. Meanwhile, Play Cannabis demonstrated an upward trajectory, overtaking Crude Boys in June and maintaining a higher rank in July, suggesting a competitive threat. Rove, although trailing behind Crude Boys in rank, showed a strong sales performance in May, indicating potential for future growth. These dynamics highlight the importance for Crude Boys to innovate and strategize effectively to maintain and improve its market position in the Michigan vapor pen category.
Notable Products
In July 2025, Crude Boys' top-performing product was the Alaskan Thunder Fuck Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from the previous months with a notable sales figure of $28,464. The Blueberry Widow Distillate Cartridge (1g) rose to the second position, surpassing its consistent third-place ranking from April to June 2025. The Pineapple Express Distillate Cartridge (1g) experienced a slight dip, moving from second place in the previous months to third in July. Maui Wowie Distillate Cartridge (1g) remained steady in fourth place throughout the analyzed months. Candyland Distillate Cartridge (1g) consistently held the fifth position from May to July, showing a gradual increase in sales figures over this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
