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Jun-2024
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Overview
Market Insights Snapshot
Crude Boys have demonstrated notable performance in the Vapor Pens category across multiple states. In Massachusetts, the brand maintained a strong presence, consistently ranking at the top. After a slight dip to the second position in April 2024, Crude Boys quickly regained the number one spot in both May and June 2024, indicating robust consumer loyalty and effective market strategies. This consistency is a testament to their dominance and appeal within the state. In contrast, their performance in Michigan also shows stability, holding the sixth and seventh positions across the same period. This suggests that while they are not the top player, they maintain a significant and steady market share in the Vapor Pens category.
However, the brand's performance in the Flower category in Michigan reveals some challenges. Crude Boys did not make it into the top 30 rankings for several months, only appearing at the 67th and 72nd positions in May and June 2024, respectively. This indicates a weaker presence in this category, which could be a potential area for growth or improvement. The fluctuating rankings suggest that the brand may need to reassess its strategies or product offerings in this segment to better compete with other brands. The disparity between their success in Vapor Pens and their struggle in the Flower category highlights the varied reception of their products across different segments.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Crude Boys has shown resilience and adaptability, maintaining a relatively stable rank over the past few months. In March 2024, Crude Boys held the 6th position, briefly dropping to 7th in April and May, before reclaiming the 6th spot in June. This fluctuation highlights a competitive but steady performance amidst strong contenders. For instance, Platinum Vape consistently ranked higher, holding the 3rd and 4th positions, though experiencing a downward sales trend. Similarly, Drip (MI) showed a decline from 4th to 7th place, indicating potential market share shifts. Interestingly, Muha Meds improved their rank from 7th to 5th, suggesting a competitive push that Crude Boys needs to watch closely. Despite these dynamics, Crude Boys' ability to maintain its rank while others fluctuate demonstrates a solid market presence, although there is room for strategic improvements to climb higher in the rankings.
Notable Products
In June 2024, the top-performing product from Crude Boys was Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the first rank with sales of $24,544. Maui Wowie Distillate Cartridge (1g) dropped to the second position after maintaining the top spot for the previous three months. Alaskan Thunder Fuck Distillate Cartridge (1g) also saw a slight decline, moving from second to third place. Watermelon Zkittlez Distillate Cartridge (1g) held steady at fourth place, while Candyland Distillate Cartridge (1g) remained consistent in the fifth position. Overall, the rankings indicate some shifts in consumer preferences among the top products, with Pineapple Express showing the most notable improvement.
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