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Aug-2025
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Overview
Market Insights Snapshot
Crude Boys has demonstrated a consistent performance in the Vapor Pens category across different states, notably in Massachusetts and Michigan. In Massachusetts, the brand maintained a steady ranking, holding the 4th position in May, June, and August 2025, with a slight dip to 5th in July. This stability indicates a strong foothold in the market, despite fluctuations in sales figures, such as a decrease from $1,633,043 in May to $1,507,212 in August. Meanwhile, in Michigan, Crude Boys consistently ranked in the top 10, showing resilience with a ranking of 7th in May, July, and August, and a slight dip to 9th in June. This consistency in rankings, despite minor sales variations, suggests a robust brand presence and consumer loyalty in the Vapor Pens category.
In contrast, the performance of Crude Boys in the Flower category in Michigan reveals a different narrative. The brand did not manage to break into the top 30 rankings from May to August 2025, indicating challenges in capturing significant market share in this category. Despite the absence from the top 30, it's noteworthy that the sales figures showed some resilience, with a slight increase from $318,575 in June to $327,989 in July. However, the lack of top-tier rankings suggests that Crude Boys might need to strategize differently to enhance its competitiveness and visibility in the Flower category within Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Crude Boys has shown a consistent performance, maintaining a rank of 7th in May, July, and August 2025, despite a slight dip to 9th in June. This stability is noteworthy given the fluctuating sales figures of its competitors. For instance, Platinum Vape consistently ranks higher, holding the 4th position in June and July, but Crude Boys remains competitive with its sales figures showing resilience. Meanwhile, Rove and Play Cannabis have experienced more volatility in their rankings, with Rove oscillating between 7th and 9th place, and Play Cannabis dropping to 9th in August. Notably, Breeze Canna has maintained a steady 6th position, indicating strong market presence. Crude Boys' ability to sustain its rank amidst these shifts suggests a solid brand loyalty and market strategy, positioning it as a reliable choice for consumers in the Michigan vapor pen market.
Notable Products
In August 2025, the top-performing product for Crude Boys was the Alaskan Thunder Fuck Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one position from previous months with impressive sales of 31,798 units. Following closely, the Pineapple Express Distillate Cartridge (1g) ranked second, regaining its position from June after slipping to third in July. Blueberry Widow Distillate Cartridge (1g) held the third rank, showing a consistent performance across the months, although it briefly overtook Pineapple Express in July. The Maui Wowie Distillate Cartridge (1g) remained steadfast in fourth place throughout the observed period. Notably, the Orange Soda Distillate Cartridge (1g) emerged in the rankings for the first time in August, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
