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Feb-2026
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Overview
Market Insights Snapshot
In the state of Massachusetts, Crude Boys has consistently maintained a strong presence in the Vapor Pens category, holding steady at the 5th position from November 2025 through February 2026. This stability in ranking suggests a solid market performance despite a slight decrease in sales from December 2025 to February 2026. The brand's ability to maintain its rank amidst fluctuating sales figures indicates a loyal customer base and effective market strategies in this region. Such consistency in a competitive category highlights Crude Boys' strong brand recognition and product quality in Massachusetts.
In contrast, the performance of Crude Boys in Michigan reveals a more dynamic scenario. In the Vapor Pens category, the brand has shown resilience by climbing from the 6th to the 5th position in January 2026 before dropping back to 6th in February 2026. This suggests a competitive landscape in Michigan, where Crude Boys is actively vying for a higher market share. Meanwhile, in the Concentrates category, the brand's journey has been more challenging. After breaking into the top 30 with a 34th place ranking in December 2025, Crude Boys failed to maintain this momentum in January 2026, indicating potential areas for growth and improvement. However, a return to the 46th position in February 2026 suggests a renewed effort to capture market attention.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Crude Boys has maintained a relatively stable position, fluctuating between the 5th and 6th ranks from November 2025 to February 2026. This consistency in rank highlights its resilience amidst shifting sales dynamics. Notably, Crude Boys experienced a peak in January 2026, climbing to the 5th position, which coincided with a sales increase, contrasting with its competitors. Platinum Vape and Drip (MI) consistently outperformed Crude Boys, maintaining higher ranks and sales figures, indicating strong brand loyalty and market presence. Meanwhile, Jeeter and Society C trailed behind, with Jeeter showing a notable dip in January 2026. These dynamics suggest that while Crude Boys remains a formidable player, it faces stiff competition from brands like Platinum Vape and Drip (MI), which could influence its strategic focus on enhancing brand differentiation and customer engagement to boost sales and improve its market position.
Notable Products
In February 2026, the top-performing product from Crude Boys was the Alaskan Thunder Fuck Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one position for four consecutive months, despite a slight decrease in sales to 26,575 units. Blueberry Widow Distillate Cartridge (1g) consistently held the second spot, showing stable performance over the months. Maui Wowie Distillate Cartridge (1g) improved its ranking to third place from fourth in January, while Pineapple Express Distillate Cartridge (1g) dropped to fourth after a previous third-place standing. Notably, Orange Soda Distillate Cartridge (1g) maintained its fifth position since its introduction in January. Overall, the rankings have shown a consistent pattern with minor shifts, indicating steady consumer preferences for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
