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Sep-2025
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Overview
Market Insights Snapshot
Crude Boys has shown a consistent performance in the Vapor Pens category in both Massachusetts and Michigan. In Massachusetts, they held a steady rank of 4th from June to August 2025, before slipping to 5th in September. This drop could be indicative of increasing competition or a seasonal decline in sales, especially with a notable decrease in sales figures from August to September. Meanwhile, in Michigan, Crude Boys maintained a solid presence, consistently ranking 8th over the summer months. This stability in Michigan suggests a strong brand loyalty or effective market strategy in the region, despite the minor fluctuations in sales figures.
The brand's performance in the Flower category in Michigan presents a contrasting narrative. Crude Boys was ranked 81st in June and fell to 85th in July, after which they did not make it into the top 30 for August and September. This absence from the top rankings could indicate challenges in this category, perhaps due to stronger competition or a shift in consumer preferences. Understanding these dynamics is crucial for stakeholders looking to capitalize on the brand's strengths and address its weaknesses. Such insights could be pivotal for strategic decision-making, especially in a competitive market landscape like Michigan's.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Crude Boys has maintained a steady presence, consistently ranking 8th from June to September 2025. Despite facing competition from brands like Rove and Breeze Canna, which held higher ranks at 7th and 6th respectively, Crude Boys managed to outperform Play Cannabis and Vapin Ape in terms of rank. However, the sales figures indicate a slight decline for Crude Boys from July to September, mirroring a broader trend seen across the market. This suggests that while Crude Boys holds a stable rank, there is an opportunity to boost sales performance to better compete with the likes of Rove and Breeze Canna, whose sales figures, although fluctuating, remain higher.
Notable Products
In September 2025, Alaskan Thunder Fuck Distillate Cartridge (1g) emerged as the top-performing product for Crude Boys, climbing from a consistent second place in previous months to first place, with sales reaching $28,337. Blueberry Widow Distillate Cartridge (1g) maintained its steady performance, moving up one rank to secure the second spot. Maui Wowie Distillate Cartridge (1g) also showed an upward trend, advancing to third place from fourth in prior months. Pineapple Express Distillate Cartridge (1g), previously the top seller, experienced a notable drop to fourth place. The Orange Soda Distillate Cartridge (1g) remained stable in fifth position, consistent with its performance in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
