Market Insights Snapshot
Starting with the performance of Crude Boys in Massachusetts, the brand has shown significant improvements in the Concentrates category. They moved from a rank of 36 in August 2023 to 17 in October 2023, marking a commendable upward trajectory. In the Vapor Pens category, Crude Boys has consistently maintained a strong position, securing the 2nd rank from August to October 2023. This indicates a strong consumer preference for Crude Boys' Vapor Pens in Massachusetts.
Turning our attention to Michigan, the performance of Crude Boys has been a mixed bag. In the Concentrates category, the brand has been slipping in ranks, moving from 13 in July 2023 to a worrying 97 in October 2023. This downward trend is mirrored in the Pre-Roll category as well, with the rank deteriorating from 15 to 98 within the same time frame. However, it's not all gloom for Crude Boys in Michigan. The brand has consistently held a strong position in the Vapor Pens category, securing the 2nd and 3rd ranks over the period. The Flower category saw a steady performance, although a rank for October 2023 is missing, indicating that they did not make the top 20.
In the Vapor Pens category for Michigan, Crude Boys has shown a consistent performance, maintaining its position in the top three brands for the months of July, August, and September 2023. In October 2023, it even managed to climb to the second rank, surpassing Drip (MI-Only), which slipped to the third rank. This indicates a positive trend for Crude Boys, despite the fierce competition from the consistently top-ranked Mitten Extracts and the steady fourth-placed MKX Oil Company. While the sales figures for Crude Boys fluctuated over these months, the overall trend suggests an increase, especially when compared to its competitors. This suggests that Crude Boys has been successful in capturing a significant share of the Vapor Pens market in Michigan.
In October 2023, Crude Boys' top-performing product was the 'Gushers Live Resin Cartridge (1g)', with sales reaching 27,121 units. It was followed by the 'Maui Wowie Distillate Cartridge (1g)', which climbed from the 3rd rank in September to the 2nd in October, selling 24,357 units. The 'Alaskan Thunder Fu$k Distillate Cartridge (1g)' dropped from its previous first rank to the 3rd spot. The 'London Pound Cake Live Resin Cartridge (1g)' moved up one spot to 4th place. Lastly, the 'Granddaddy Purple Distillate Cartridge (1g)' made its debut in the top 5.