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Oct-2025
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Overview
Market Insights Snapshot
Crude Boys has demonstrated a solid presence in the vapor pens category in both Massachusetts and Michigan. In Massachusetts, the brand maintained a consistent rank of 4th place in July and August 2025, before slipping slightly to 5th in September and October. Despite this slight drop, the sales figures indicate a recovery in October after a dip in September, suggesting resilience in the market. Meanwhile, in Michigan, Crude Boys experienced a fluctuation in rankings, moving from 6th to 8th place and back again, which could indicate a highly competitive landscape. However, the sales trend shows a decline from July to October, which might be a point of concern for the brand's strategy in Michigan.
In the flower category in Michigan, Crude Boys did not manage to break into the top 30 in September and October 2025, following ranks of 88th and 100th in July and August, respectively. This could be indicative of challenges in gaining traction or increased competition within the state. The absence from the top 30 highlights a potential area for growth or a need for strategic reevaluation. The contrasting performance across categories and states underscores the importance of localized strategies and the dynamic nature of the cannabis market, where brands must continuously adapt to shifting consumer preferences and competitive pressures.
Competitive Landscape
In the Massachusetts vapor pens category, Crude Boys has experienced some fluctuations in its competitive standing over the past few months. Initially holding the 4th rank in July and August 2025, Crude Boys saw a slight decline to the 5th position in September and October. This shift coincides with the rise of Rove, which improved its rank from 5th to 4th during the same period, indicating a competitive edge in sales performance. Additionally, Jeeter entered the top 10 in October, securing the 7th position, which could further intensify competition. Despite these changes, Crude Boys maintains a strong presence, with sales figures consistently higher than those of Simply Herb, which has remained in the 6th position. However, the brand trails behind Perpetual Harvest, which consistently ranks 3rd, highlighting the need for strategic initiatives to regain and potentially surpass its earlier ranking.
Notable Products
In October 2025, Alaskan Thunder Fuck Distillate Cartridge (1g) maintained its position as the top-performing product for Crude Boys in the Vapor Pens category, despite a sales decline to 19,300 units. Maui Wowie Distillate Cartridge (1g) rose to second place, improving from its previous third-place position in September. Blueberry Widow Distillate Cartridge (1g) held steady at third place, showing consistency over the past months. Orange Soda Distillate Cartridge (1g) climbed to fourth place from fifth in September, indicating a slight increase in popularity. Ice Cream Cookies Distillate Cartridge (1g) entered the rankings for the first time in October, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
