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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Crude Boys concentrated even further into Vapor Pens in May 2026, with the category at 98.52% share and up 13.32% month over month despite a -15.58% year-over-year decline, while overall brand sales fell -27.03% YoY and the average price dropped -26.80% YoY. Secondary categories contracted sharply: Concentrates fell -26.08% MoM and -68.76% YoY to 0.81% share, Flower declined -25.01% MoM and -96.93% YoY to 0.52% share, and Pre-Roll slid -64.56% MoM and -79.69% YoY to 0.15% share; this consolidation implies a deliberate retreat from breadth to protect velocity in a single anchor segment.
The category skew positions Crude Boys as a Vapor Pen specialist competing on price elasticity—May 2026 average price at $8.97 alongside a -26.80% YoY price cut—aiming to trade price for share and rank momentum, evidenced by a rank of 6 in Vapor Pens in Massachusetts and a 13.32% MoM lift within the flagship category. With non-core categories each under 1% share and posting MoM drops between -25.01% and -64.56%, the mix suggests prioritization of depth over diversification, which implies near-term exposure to Vapor Pen market swings but potential efficiency gains if the -15.58% YoY category decline continues to narrow while the 13.32% MoM uptick compounds.
Competitive Landscape
Crude Boys sits at rank #7 in MI Vapor Pens for May 2026, unchanged YoY from rank #7, while slipping 1 position from #6 three months prior and remaining two spots below its January 2026 peak at #5; this flat YoY rank alongside a recent quarter-on-quarter dip signals stable relative placement but fading momentum. In contrast, MKX Oil Company advanced from #3 YoY to #1 with sales up 44.2%, and Muha Meds fell from #2 YoY to #3 with sales down 27.5%, indicating that leadership churn is opening and closing lanes around the #5–#8 band where Crude Boys operates. The pattern implies Crude Boys’ steady #7 YoY rank masks a competitive squeeze: upward mobility will likely require reclaiming at least two ranks toward the January 2026 peak as faster-moving leaders widen separation and mid-tier peers rotate.
Notable Products
Blueberry Widow Distillate Cartridge (1g) slipped 3.98% month over month to rank 4 while Cherry Zlushie Distillate Cartridge (1g) dipped 1.29% at rank 9, indicating softening among mid-tier SKUs even as the top three held position gains or stability. In contrast, Pineapple Express Distillate Cartridge (1g) jumped 24.91% to rank 1 and Alaskan Thunder Fuck Distillate Cartridge (1g) climbed 22.16% to rank 2, with Orange Soda Distillate Cartridge (1g) up 23.79% at rank 5, concentrating momentum at the brand’s high-visibility flavors. With all top-10 items in Vapor Pens and Maui Wowie Distillate Cartridge (1g) essentially flat at +0.91% while holding rank 3, the pattern points to a portfolio leaning into a few outsized winners rather than broad-based gains, implying Crude Boys is skewing its commercial focus toward scaling leading Vapor Pen SKUs while pruning or repositioning mid-pack variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
