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Sep-2024
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Overview
Market Insights Snapshot
Crude Boys has consistently demonstrated strong performance in the Vapor Pens category in Massachusetts, maintaining the top rank from June through September 2024. This sustained leadership indicates a robust market presence and a favorable consumer reception. The brand's sales figures in this category have shown a steady increase over these months, suggesting effective strategies in product placement and consumer engagement. In contrast, the performance in Michigan for Vapor Pens has been more volatile, with the rank fluctuating from third in August to seventh in September. Despite this variability, the brand achieved its highest sales in August, indicating a peak in consumer interest or promotional efforts during that period.
In the Flower category in Michigan, Crude Boys experienced a notable upward trajectory from June to August, moving up from rank 66 to 47, before slightly dropping to 53 in September. This movement highlights a competitive market landscape where maintaining a top position is challenging, yet the brand's ability to climb the ranks suggests potential growth opportunities. The absence of a top 30 ranking in this category for certain months underscores the brand's need to strengthen its market share. The dynamics in these rankings across different states and categories provide insights into Crude Boys' strategic positioning and areas for potential improvement.
Competitive Landscape
In the Massachusetts Vapor Pens category, Crude Boys has consistently maintained its top position from June through September 2024, demonstrating strong brand loyalty and market dominance. Despite the competitive pressure from brands like Select and Fernway, Crude Boys has not only retained its number one rank but also shown a steady increase in sales over these months. Select has fluctuated between the second and third positions, indicating a competitive but less stable market presence. Meanwhile, Fernway has alternated ranks with Select, suggesting a close rivalry. The consistent top ranking of Crude Boys amidst these dynamics highlights its robust market strategy and consumer preference in Massachusetts.
Notable Products
In September 2024, Alaskan Thunder Fuck Distillate Cartridge (1g) emerged as the top-performing product for Crude Boys, maintaining its number one rank for three consecutive months with sales reaching 32,971 units. Pineapple Express Distillate Cartridge (1g) held steady at the second position, although its sales decreased compared to August. Maui Wowie Distillate Cartridge (1g) consistently ranked third for the second consecutive month, reflecting a stable performance. Blueberry Widow Distillate Cartridge (1g) retained its fourth-place ranking, while Fruity Pebbles OG Distillate Cartridge (1g) debuted in the fifth position. Notably, the top three products have shown strong consistency in their rankings over the past months, indicating a solid consumer preference for these vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
