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Mar-2024
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Overview
Market Insights Snapshot
In Massachusetts, Crude Boys has shown a notable performance across different categories, with a particularly strong presence in the Vapor Pens category, maintaining the number 1 rank from December 2023 through March 2024. This consistency in ranking is accompanied by a significant increase in sales, peaking at 2,505,072 in March 2024. The Concentrates category also displays positive momentum, with rankings improving from 47th in December 2023 to 27th by March 2024, indicating a growing interest in their concentrates offerings within the state. The upward trajectory in both categories suggests a solidifying market position in Massachusetts, with the Vapor Pens category being a clear leader in their portfolio.
Conversely, in Michigan, Crude Boys faces a more challenging landscape. The brand's performance in the Concentrates category has seen a decline, with rankings slipping from 80th in December 2023 to being unranked by March 2024, reflecting a potential decrease in market share or consumer preference shifts. The Flower and Pre-Roll categories have also experienced fluctuations, with the Flower category notably dropping to 50th in March 2024 from a higher rank of 24th in December 2023. However, it's not all downward trends, as the Vapor Pens category remains strong, consistently ranking within the top 5 from December 2023 to March 2024. This mixed performance across categories in Michigan suggests a need for strategic adjustments to bolster the brand's standing and capitalize on the strong Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Michigan, Crude Boys has experienced fluctuations in its ranking over the recent months, indicating a fiercely competitive market. Initially ranked 4th in December 2023, Crude Boys saw a slight dip to 5th place in January 2024, before regaining its position to 4th in February and maintaining it in March. This rollercoaster in rankings is reflective of the intense competition with notable brands such as Platinum Vape, consistently holding the 6th position, and MKX Oil Company, which has shown a positive trajectory moving from 5th to 3rd place. Additionally, Drip (MI) and Breeze Canna have been significant competitors, with Breeze Canna securing the 2nd spot throughout the observed period. The shifting dynamics underscore the importance of strategic positioning and innovation for Crude Boys to enhance its market share and sales amidst a competitive setting.
Notable Products
In March 2024, Crude Boys saw Maui Wowie Distillate Cartridge (1g) remain the top-selling product with a notable sales figure of 27,535 units, consistently holding the number one spot since January. Alaskan Thunder Fuck Distillate Cartridge (1g) followed closely, moving up to second place from its previous third position in February. Pineapple Express Distillate Cartridge (1g), despite not having sales data for February, impressively claimed the third rank. Watermelon Zkittlez and London Pound Cake Distillate Cartridges, both in the Vapor Pens category, secured the fourth and fifth positions, respectively, with the former making a notable jump from a previous unranked position. These shifts indicate a dynamic consumer preference within the Vapor Pens category, highlighting the popularity and competitive sales landscape of Crude Boys' offerings.
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